 Following extensive focus group work with parents, Rachel's Organic, Britain's leading organic dairy, has given its children's range a dramatic makeover, according to Talking Retail .
The new look Rachel’s Organic children’s range now caters for children of all ages with My First Yogurts, perfect for babies from 6 months old, and Taste Explorers, ideal for toddlers and school-aged children.
The range has been developed based on feedback from nutritionally aware parents who want to be sure that there children are eating only the best and is sure to be a big hit.
Steve Clarke, Rachel’s Organic Marketing Director explains: “The feedback we received confirmed our belief that parents want to give their children the purest food possible – and that is exactly what the Rachel’s Organic children’s range offers.”
Indeed, made simply, with care, Rachel’s Organic My First Yogurts are a blend of thick, organic wholemilk yogurt and tasty fruit puree, sweetened only with organic apple juice. With no added cane sugar and free from artificial colours, flavours and preservatives, they taste great and make an ideal first yogurt for babies.
Rachel’s Organic has also got it covered for older children with the brilliant new Taste Explorers range of delicious yogurts, yogurt tubes, rice puddings, and drinking yogurts.
Packed with the goodness of fresh organic milk and delicious organic fruit puree, the Taste Explorers range comes in a slightly bigger pot and more engaging flavours - ideal for your toddlers and school age children who have more adventurous taste buds!
The new range is already generating a huge amount of press interest from key consumer and parenting titles and is set to be a huge hit with parents who are keen to make the best choices for their children without making any compromises
Source: Talking Retail |