Britain’s first and most loved coconut milk yoghurt brand, CO YO announces a new listing with Sainsbury’s initially across more than 450 large format and convenience stores nationwide.
This new FTSE 100 supermarket listing will be a significant part of the award-winning dairy-free coconut milk yoghurt brand’s growth strategy this year, adding to their existing retailer portfolio of Waitrose, Ocado, Tesco, Whole Foods Market, Planet Organic, Selfridges and over 1,000 independent stores.
Sainsbury’s commitment to list CO YO demonstrates how the supermarket is responding to growing consumer demand for dairy free products, currently a high growth segment in the yoghurt category.
The retailer will offer four SKUs of the all-natural coconut milk yoghurt range: 250g Natural, 125g Raw Chocolate, 125g Vanilla, 125g Salted Caramel in the brand’s all new sleek and minimal design that reflects the simple yet premium ethos of its products.
The range will be available in shelf ready packaging: the same product and weight as before, but in taller, slimmer pots for increased visibility in-store.
Bethany Eaton, Founder of CO YO says: “We are delighted to announce our new listing and look forward to working with Sainsbury’s in the future.
Co Yo range Co Yo range “As the first company to launch coconut milk yoghurt to the UK, it has been wonderful to see the continued growth of the free-from sector and this new national listing is testament to the burgeoning demand for our dairy, lactose, gluten and soya free yoghurts.
“One whole coconut goes into every 100g of CO YO dairy free yoghurt and we continue to see that consumers value our premium, all-natural offering and are driving demand beyond those with intolerances or specialist diets to a wider lifestyle audience.”
CO YO is the only coconut yoghurt brand that contains absolutely no preservatives, additives, refined sugar or added water. The company is the only coconut milk yoghurt brand to create the product on its own premises.
The CO YO coconut milk yoghurt range is now available from Sainsbury’s nationwide and is already listed at Waitrose, Ocado, Tesco, Whole Foods Market, Planet Organic, Selfridges and over 1,000 independents with an RRP of £1.99 for 125g, £3.49 for 250g and £4.99 for 400g.
Strong Roots Aims To Shake Up UK Aisles With Innovative Veggie Meals
Award-winning Irish brand, Strong Roots is entering the UK market with a nationwide listing at Waitrose and a deal to supply all British Whole Foods Market stores.
Already a huge success in its home country, the brand aims to shake up Britain’s frozen food aisle with its innovative, delicious and nutritious range of vegetables and veggie meals.
The brand is launching in the UK to help those with busy lifestyles cut corners in the kitchen and enjoy healthy food easily. The whole line can be stored in the freezer until it’s ready for baking, delivering in flavour and nutrition whilst being as convenient as possible.
Strong Roots’ unique take on frozen food will meet demand from British consumers for health-focused and frozen vegetable food and take a share of the market worth £303.2 million category.
Strong Roots will retail its full range in Britain. All four SKUs – Oven Baked Sweet Potato Fries, Kale & Quinoa Burgers, Ripened Avocado Halves and Garlic Roasted Sweet Potatoes – will be stocked at Whole Foods Market. The Oven Baked Sweet Potato Fries and Kale & Quinoa Burgers will be available nationwide at Waitrose.
Samuel Dennigan, Founder of Strong Roots says: “We’re launching into the UK to revolutionise the way people think about frozen food with our tasty, convenient and healthy vegetables and veggie meals.
“After Strong Roots’ success in Ireland, we know there’s a demand for health-focused and convenient frozen food and a key part of the brand’s growth strategy is to expand our customer base in the UK and further afield.
“Our innovative products offer consumers a healthy option in the frozen aisle, making it ideal for those with busy lifestyles who need to cut corners in the kitchen. A vegetable food range that can be enjoyed on its own or part of a balanced meal, which is also vegan friendly with no artificial flavours, makes it accessible to a wide range of shoppers whether they have food intolerances or want a convenient healthy lifestyle.”
Strong Roots works with the best producers in the world to source the finest veg and freezes its vegetables from the moment they are picked to guarantee freshness and ensure nutrients are not lost in transportation. The whole range offers a great source of fibre, is vegan friendly and has no artificial flavours.
Recognised for its deliciousness, Strong Roots has already been awarded a Great Taste award for its Oven Baked Sweet Potato Fries in September 2016.
The full Strong Roots frozen range is available at Whole Foods Market:
o Oven Baked Sweet Potato Fries (RRP £2.99)
o Garlic Roasted Sweet Potato Cubes (RRP £3.99)
o Kale & Quinoa Burgers (RRP £2.99)
o Ripened Frozen Avocado Halves (RRP £5.29)
Strong Roots Oven Baked Sweet Potato Fries (RRP £2.99) and Kale & Quinoa Burgers (RRP £2.99) are available nationwide at Waitrose.
With the free from market booming in popularity, just what will be stealing the headlines next? With more than 270 producers and manufacturers - and an impressive line up of key expert speakers - Free From/Functional Food Expo 2017 is the place to discover the next chapter in this pioneering sector.
From plant-based meat alternatives, to lactose free, sugar free and gluten free - this year's event will explore the growing demand for free from, and functional food, drink and ingredients as the sector continues to filter into mainstream. The trade-only show will be held in Barcelona on June 8 and 9.
The demand for plant-based food and drinks continues to explode, as consumers concerned with their health and wellbeing switch in their droves, to vegetarian and vegan diets.
Amanda Robson, from UK-based producers of plant based foods, Dragonfly Foods said: "Veganism is the fastest growing lifestyle movement in the UK. In 2006, 150,000 people in the UK opted for a plant-based diet. Today, 542,000 do. That's a 350% increase. The flexitarian market is expanding all the time as it is seen as healthier choice. In light of this, we have developed our range for those with special dietary needs and those looking to supplement their diets with plant-based alternative protein."
Dragonfly Foods will be showcasing their new award-winning Devonshire Soysage and Marinated Tofu on Stand C05 - dragonlfyfoods.com.
Key talks in the Conference Centre, include; Two Worlds Collide: Free From Versus Vegan, given by Hamish Renton, of Hamish Renton Associates: and The Green Revolution. Understanding the Rise of the Veggie Movement, by Jamie Martin, of Lantern.
The growing number of consumers cutting out meat is driving demand for alternative sources of protein - pushing this once niche market into mainstream channels.
Romain Debecq from Belgium-based brand, QNT Sport Nutrition said: "Protein products needed to break the image they had been associated with for years, as they become more popular among consumers who are looking to embrace the trend in their everyday food habits."
QNT will be showcasing their new range of dessert flavoured proteins - including a sugar free, chocolate muffin flavoured Vegan Protein drink, and a Multipurpose Mix, ideal for pancakes.
Lactose free is following gluten free, and is set to explode in popularity. It is being led by what free from expert, Hamish Renton, identifies as the 'lifestyle' free from market. On its growth, Mr Renton said: "The rate of product development, the weight of marketing investment behind the leading brands, and the expansion of distribution mean that the category is set for very rapid growth."
The first Italian milk and dairy group, Granarolo, specialise in the production of both dairy and non-dairy products. They will be showcasing their range of vegan, lactose free, gluten free and enriched products, including cheeses and yogurts.
Mark Crichton, Director of UK-based Bute Island foods - producers of vegan cheese - added that the demand for dairy free was also growing. He said: "In 1994, when we started up, there was very little choice when it came to dairy-free options. If something didn't contain milk, it was more by chance than design. Now the demand for dairy alternatives has never been greater, as dairy is often one of the things that people miss the most." Sample Bute Island Food's range of vegan cheeses on Stand D10.
Key talks include; Hamish Renton on the Challenges, Threats and Opportunities for the EU Lactose Free Market; and Eleonora Zeni and Maria Sole Facioni, from event sponsors AILI, on how it has pioneered a new International brand, which identifies and certifies lactose and dairy free products.
In the past gluten free didn't always mean sugar free. Lujan Soler, Nutrition, Communication and Food Safety Consultant, who will be speaking at Free From/Functional Food Expo 2017, highlights a need for "more healthy products with reduced saturated fats, simple sugars, high fibre, and the necessary minerals and vitamins" - and producers and manufacturers are responding.
Delicious Alchemy - stand D12 - deliciousalchemy.com UK-based Delicious Alchemy promote the use of their Gluten Free Oats and Gluten Free Rice Flakes to make dairy free milk alternatives.
Keys talks include; Angel Cebolla Ramirez, CEO of Biomedal, will be speaking on The Adventure of a gluten free diet: new tools to avoid gluten exposure, with Joana Sokolnik, Senior Research Analyst at Euromonitor International, speaking on Gluten free globally - market trends, challenges and opportunities.
Ronald Holman, Exhibition Director, said: "The free from and functional categories are constantly evolving. For those buyers who want to stay up-to-date, Free From/Functional Food Expo is a must-visit. It is the only trade platform in Europe dedicated to this innovative sector, offering not just access to exciting producers and their products - but also key information on trends, and how they will shape what will be on retail shelves and tables in the future."