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Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Tesco has launched the latest in its series of ‘Food Love Stories’ adverts to highlight its ongoing efforts to tackle food waste.
For the first time, the ‘Food Love Stories, brought to you by Tesco’ campaign showcases Community Food Connection, the retailer’s surplus food redistribution scheme, and Bo’ness Academy, one of 5,000 charities that benefit from the scheme across the UK.
Bo’ness Academy receives surplus food each week from the Tesco Bo’ness store, and turns it into wholesome homemade snacks and cakes for their on-site community café, providing an opportunity for the school children at the Academy to learn new cooking skills, and for the school to give back to the local community. Many of the visitors to the café each week are retired, and it gives them the opportunity to socialise and enjoy good food and company.
Alessandra Bellini, Chief Customer Officer at Tesco said: “‘Food Love Stories’ is all about how passion for good food can bring people together. So we're delighted that our new campaign showcases the work of the pupils and teachers at Bo’ness Academy, who turn surplus food from Tesco into delicious food for their local community.
“By the end of the year, no food fit for human consumption will go to waste from our UK stores. Bo'ness Academy is just one of over 5,000 local organisations across the UK benefiting from working with our Community Food Connection programme to use surplus food.”
FareShare Chief Executive Lindsay Boswell, said: “It’s fantastic that Tesco’s new ‘Food Love Stories’ advert will go out on primetime national TV and help raise the profile of surplus food. There’s no reason at all for good quality, in date food to be thrown away when it could go to a charity who needs it, and the fantastic community café at Bo’ness shows just what a difference that food can make.”
The launch of the advert comes as the Community Food Connection programme reaches a new milestone of 10 million meals of surplus food donated to local charities and community groups right across the UK. The scheme, run in partnership with food redistribution charity FareShare, enables Tesco stores to donate unsold food to feed people in need through a technology platform developed by Irish Social Enterprise, FoodCloud.
The scheme is currently live in over 1,700 stores, and will be rolled out to all Tesco stores by the end of this year.
The advert is the latest in Tesco’s ongoing Food Love Stories campaign, which introduces a new food love story each month to demonstrate the special role food plays in people’s lives. The advert will air on TV from tonight, with spots on Emmerdale, Gogglesprogs, Blacklist and The Voice Kids and will feature an original recipe from the charity; ‘Bo’ness Academy Nothing Wasted Banana Bread’. The recipe was developed by the school, following their experiences cooking with surplus food from Tesco.
Duchy Originals, founded by HRH The Prince of Wales, celebrates its 25th anniversary this year as sales for the brand surpass £200 million for the first time.
The brand was created by The Prince to champion organic farming and is known today as Waitrose Duchy Organic, following a groundbreaking partnership established between Duchy Originals and Waitrose in 2009.
The brand has come a long way in 25 years since the first product, the ever-popular oaten biscuit, went on sale. Waitrose Duchy Organic is now the UK's largest own-label organic brand and the second largest UK organic brand overall.
To celebrate its success, Waitrose is launching a competition this week inviting customers to submit their ideas for a main course featuring the organic brand's ingredients. The winner will be invited to a celebratory banquet at Dumfries House in Ayrshire, Scotland where their winning dish will be served at a dinner hosted by The Prince of Wales. Details for the competition can be found in Waitrose Weekend, the supermarket's weekly newspaper, from this Thursday.
Rob Collins, Managing Director, Waitrose, says: "This 25th anniversary highlights the extraordinary vision of The Prince of Wales. In creating the Duchy brand, he has encouraged more sustainable agriculture and expanded the market for organic food in the UK and around the world. We are honoured to be the custodians of the brand and delighted to have achieved the significant milestone of £200m in annual sales."
A donation from the sale of Waitrose Duchy Organic products is also given to The Prince of Wales's Charitable Foundation. So far, just over £17 million has been donated to charitable causes, including the Duchy Future Farming Programme, which helps farmers develop more sustainable farming practices and The Prince's Countryside Fund, which works to secure a brighter future for those who live and work in the British countryside.
Based on the core values of 'Tastes Good, Is Good, Does Good', the food is produced without the use of artificial fertilisers and to high standards of animal husbandry. The use of pesticides and antibiotics is very much restricted.
The current range of Waitrose Duchy Organics available in the UK has grown to 300 products, from bacon to fresh fruit and vegetables to beer. The brand has also proved popular overseas. Products are exported to over 30 countries worldwide, including Japan, Germany, USA, Australia, Dubai and Taiwan. The biggest selling category internationally is shortbread biscuits.
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Cauli Rice is launching its first ever television and digital advertising campaign from April 2017, following a call-out on its social media platforms to find real people who love the brand and could showcase how they use it as a smart kitchen ingredient.
The innovative independent British company drew inspiration from some of the 340,000 people who already enjoy Cauli Rice as a key ingredient in their home recipes. The new campaign, which will roll out nationwide on ITV and across digital platforms, brings the everyday use of the product to life and features London fitness and food bloggers Hannah and Emily of Twice the Health (@TwiceTheHealth), Mindful Chef healthy recipe kits founder Myles Hopper (@MindfulChefUK) and foodie Katherine Brook (@HealthyKBBakes), who all responded to the social media call-out.
The fastest growing brand in the rice category, Cauli Rice is simply ‘riced’ whole cauliflower, which stays fresh in the pouch for up to 12 months with absolutely no preservatives. It is designed to be an easy-to-use ingredient and cooks perfectly in a pan or in the microwave in just two and a half minutes.
The new advertising campaign was created to help support the brand’s sales across Tesco, Asda, Morrison’s, Ocado, Sainsbury’s, Waitrose and Whole Foods Market stores nationwide.
Each advert showcases a quick and easy recipe using Cauli Rice as a key component, such as blogging duo Twice The Health’s Cauli Rice Chilli Con Carne, which the pair enjoy to support their fitness regime and healthy lifestyle. The campaign is designed to inspire viewers with busy modern lifestyles to still get creative in the kitchen with convenient and nutritious meal solutions, as well as exhibit the enormous versatility of the product.
Cauli Rice has up to 75 per cent fewer calories than traditional rice, counts as one of the five-a-day quota and is low-GI (Glycaemic Index). However, despite being naturally low in carbohydrates, Cauli Rice is still a satisfying staple and provides a filling and delicious meal solution for those who are looking to get in shape or embrace a balanced lifestyle.
The three-strong advert series can be viewed on Cauli Rice’s YouTube channel and the story can be followed on the brand’s social media platforms.