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Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Cauli Rice is launching its first ever television and digital advertising campaign from April 2017, following a call-out on its social media platforms to find real people who love the brand and could showcase how they use it as a smart kitchen ingredient.

The innovative independent British company drew inspiration from some of the 340,000 people who already enjoy Cauli Rice as a key ingredient in their home recipes. The new campaign, which will roll out nationwide on ITV and across digital platforms, brings the everyday use of the product to life and features London fitness and food bloggers Hannah and Emily of Twice the Health (@TwiceTheHealth), Mindful Chef healthy recipe kits founder Myles Hopper (@MindfulChefUK) and foodie Katherine Brook (@HealthyKBBakes), who all responded to the social media call-out.

The fastest growing brand in the rice category, Cauli Rice is simply ‘riced’ whole cauliflower, which stays fresh in the pouch for up to 12 months with absolutely no preservatives. It is designed to be an easy-to-use ingredient and cooks perfectly in a pan or in the microwave in just two and a half minutes.

The new advertising campaign was created to help support the brand’s sales across Tesco, Asda, Morrison’s, Ocado, Sainsbury’s, Waitrose and Whole Foods Market stores nationwide.

Each advert showcases a quick and easy recipe using Cauli Rice as a key component, such as blogging duo Twice The Health’s Cauli Rice Chilli Con Carne, which the pair enjoy to support their fitness regime and healthy lifestyle. The campaign is designed to inspire viewers with busy modern lifestyles to still get creative in the kitchen with convenient and nutritious meal solutions, as well as exhibit the enormous versatility of the product.

Cauli Rice has up to 75 per cent fewer calories than traditional rice, counts as one of the five-a-day quota and is low-GI (Glycaemic Index). However, despite being naturally low in carbohydrates, Cauli Rice is still a satisfying staple and provides a filling and delicious meal solution for those who are looking to get in shape or embrace a balanced lifestyle.

The three-strong advert series can be viewed on Cauli Rice’s YouTube channel and the story can be followed on the brand’s social media platforms.
Item last updated:   Monday March 20 2017 04:58
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Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
In a first for the baby food category, Organix Goodies is partnering with Chessington World of Adventures Resort and its new Gruffalo River Ride Adventure - a world first - as it splashes into the Wild Woods at the Resort.

The special on pack promotion, offering parents and little ones the chance to GO FREE, will run across 7.5 million Goodies multipacks and will begin shipping in April.

Chris Braitch, Customer Marketing Controller at Organix, says, “With Chessington and The Gruffalo, Goodies is partnering with two amazing family brands to bring the ultimate on-pack promotion to the baby food aisle. For shoppers driven by tasty, healthy snacking choices, convenience, price and promotion this on pack ticks all the boxes, it’s a first for the category, and a sure sales-driver for retailers.”

The promotion will run on multipacks of little ones’ favourite Goodies snacks, including oaty, crispy and fruit bars; corn puffs; the recently launched puffcorn; breadsticks and gingerbread men, farm animal and alphabet biscuits. Each multipack contains a voucher which gives one adult or one child free entry to Chessington World of Adventures Resort*.

Thanks to Goodies, the UK’s leading brand of baby and toddler snacks, little ones can come face to face with the Gruffalo, as they join Mouse on a picturesque riverboat journey through the deep dark wood with exciting twists and turns along the way.

The Goodies special promotion packs will begin shipping in April 2017, in store by May, with retailer support plans scheduled through June, July and August 2017.

As an extension of the partnership, for the first time parents will be able to buy their favourite Goodies snack foods and Organix top selling finger foods (carrot sticks and apple rice cakes) at Chessington World of Adventures Resort too. In addition, Goodies raspberry & apple oaty bars and cheese and herb puffs will be part of the Kids’ Meal Deal at the Original Sandwich Co and The Coffee Hut.

Chris Braitch says, “According to our research around a third of mums currently buy baby and toddler snacks from cafes and tourist attractions, but over 70% say they would buy more if the range improved with more choice and healthy options - making on-site availability of Organix and Goodies, brands that parents trust, good news for visitors to Chessington looking to purchase snacks on the go”.

All Organix and Goodies foods come with the Organix No Junk Promise, a stamp of reassurance for parents that they are made with the best organic ingredients and contain nothing unnecessary, so toddlers get great tasting snacks without the junk.
Item last updated:   Monday March 20 2017 04:58
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Chicken At Birds Eye Gets Relaunch
Birds Eye has relaunched and improved the quality of its entire chicken range, which will communicate that all Birds Eye Chicken is made with 100% chicken breast.

A vibrant design will put food at the heart of the packaging, along with a new chicken logo supporting the 100% message. The £7.1m integrated marketing campaign aims to remind and reassure UK mums about the quality and nutritional benefits of Birds Eye frozen chicken and will be supported with the launch of a brand-new premium range, Birds Eye Inspirations Chicken Mini Fillets.

Chicken is the UK’s no.1 growing protein and Birds Eye’s goal is to see this growth replicated in frozen, by directly challenging common category misconceptions. In addition to the central 100% chicken breast message, the new packaging and supporting campaign will communicate that:
* Birds Eye Chicken has no artificial colours, flavours or preservatives.
* All Birds Eye Chickens are Barn reared.
* All chickens are traceable to the farms where they are raised.
* We can trace all our feed back to the farm where it was grown.

An integrated communications campaign will roll out from 3 April until late November with strong TV coverage, outdoor and Birds Eye’s biggest ever investment in digital. A partnership with the UK’s most popular parenting site, Mumsnet, will underpin online comms and will be a key factor in reassuring mums about what’s in frozen chicken, as well as showing them modern and delicious ways to serve it to their families. The six-month partnership will feature across the entire Mumsnet platform and will include recipe inspiration, forum Q&As, ‘Facebook Live’ and Instavlogs – a first for Mumsnet. Outside of the Mumsnet activity, the online campaign will be bolstered by influencer partnerships and substantial social spend to support Facebook video content inspired by the TV ad.

Birds Eye will also expand its chicken portfolio with the launch of Birds Eye Inspirations Chicken Mini Fillets range. Having successfully created a premium tier within the Inspirations range with its fish offering, Birds Eye is aiming to replicate this within chicken.

The new Chicken Mini Fillets are made from succulent whole inner-fillet strips with a variety of different breadcrumbs and capitalises on the growing trend for casual and versatile adult dining options.

Speaking about Birds Eye’s chicken campaign. Adam Draper, General Marketing Manager said: “It’s an exciting time for Birds Eye, as we have a huge opportunity to lead the renovation of a huge category that has been unloved for years. Our intention for this relaunch is to address misconceptions about frozen chicken, focusing on the fact that Birds Eye is always made with 100% chicken breast and highlighting that it is a versatile and great tasting option for weekday family mealtimes.

"The introduction of our new Inspirations Chicken Mini-Fillets and Inspirations Kievs further illustrates our commitment to quality and this too will be supported with an extensive TV-led campaign from May.

"This is Birds Eye’s biggest ever advertising investment focused purely behind our chicken business, spending £7.1m. With extensive communications, product improvements to our core range, premium innovation and new packaging, we are confident that Birds Eye will change perceptions and drive growth for brand and category in 2017.”
Item last updated:   Monday March 20 2017 04:58
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