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Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Thursday June 15 2017 03:32
Waitrose Celebrates 25 Years of Duchy Brand
Wednesday May 10 2017 03:12
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Tesco has launched the latest in its series of ‘Food Love Stories’ adverts to highlight its ongoing efforts to tackle food waste.

For the first time, the ‘Food Love Stories, brought to you by Tesco’ campaign showcases Community Food Connection, the retailer’s surplus food redistribution scheme, and Bo’ness Academy, one of 5,000 charities that benefit from the scheme across the UK.

Bo’ness Academy receives surplus food each week from the Tesco Bo’ness store, and turns it into wholesome homemade snacks and cakes for their on-site community café, providing an opportunity for the school children at the Academy to learn new cooking skills, and for the school to give back to the local community. Many of the visitors to the café each week are retired, and it gives them the opportunity to socialise and enjoy good food and company.

Alessandra Bellini, Chief Customer Officer at Tesco said: “‘Food Love Stories’ is all about how passion for good food can bring people together. So we're delighted that our new campaign showcases the work of the pupils and teachers at Bo’ness Academy, who turn surplus food from Tesco into delicious food for their local community.

“By the end of the year, no food fit for human consumption will go to waste from our UK stores. Bo'ness Academy is just one of over 5,000 local organisations across the UK benefiting from working with our Community Food Connection programme to use surplus food.”

FareShare Chief Executive Lindsay Boswell, said: “It’s fantastic that Tesco’s new ‘Food Love Stories’ advert will go out on primetime national TV and help raise the profile of surplus food. There’s no reason at all for good quality, in date food to be thrown away when it could go to a charity who needs it, and the fantastic community café at Bo’ness shows just what a difference that food can make.”

The launch of the advert comes as the Community Food Connection programme reaches a new milestone of 10 million meals of surplus food donated to local charities and community groups right across the UK. The scheme, run in partnership with food redistribution charity FareShare, enables Tesco stores to donate unsold food to feed people in need through a technology platform developed by Irish Social Enterprise, FoodCloud.

The scheme is currently live in over 1,700 stores, and will be rolled out to all Tesco stores by the end of this year.

The advert is the latest in Tesco’s ongoing Food Love Stories campaign, which introduces a new food love story each month to demonstrate the special role food plays in people’s lives. The advert will air on TV from tonight, with spots on Emmerdale, Gogglesprogs, Blacklist and The Voice Kids and will feature an original recipe from the charity; ‘Bo’ness Academy Nothing Wasted Banana Bread’. The recipe was developed by the school, following their experiences cooking with surplus food from Tesco.
Item last updated:   Friday April 28 2017 04:50
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Waitrose Celebrates 25 Years of Duchy Brand
Duchy Originals, founded by HRH The Prince of Wales, celebrates its 25th anniversary this year as sales for the brand surpass £200 million for the first time.

The brand was created by The Prince to champion organic farming and is known today as Waitrose Duchy Organic, following a groundbreaking partnership established between Duchy Originals and Waitrose in 2009.

The brand has come a long way in 25 years since the first product, the ever-popular oaten biscuit, went on sale. Waitrose Duchy Organic is now the UK's largest own-label organic brand and the second largest UK organic brand overall.

To celebrate its success, Waitrose is launching a competition this week inviting customers to submit their ideas for a main course featuring the organic brand's ingredients. The winner will be invited to a celebratory banquet at Dumfries House in Ayrshire, Scotland where their winning dish will be served at a dinner hosted by The Prince of Wales. Details for the competition can be found in Waitrose Weekend, the supermarket's weekly newspaper, from this Thursday.

Rob Collins, Managing Director, Waitrose, says: "This 25th anniversary highlights the extraordinary vision of The Prince of Wales. In creating the Duchy brand, he has encouraged more sustainable agriculture and expanded the market for organic food in the UK and around the world. We are honoured to be the custodians of the brand and delighted to have achieved the significant milestone of £200m in annual sales."

A donation from the sale of Waitrose Duchy Organic products is also given to The Prince of Wales's Charitable Foundation. So far, just over £17 million has been donated to charitable causes, including the Duchy Future Farming Programme, which helps farmers develop more sustainable farming practices and The Prince's Countryside Fund, which works to secure a brighter future for those who live and work in the British countryside.

Based on the core values of 'Tastes Good, Is Good, Does Good', the food is produced without the use of artificial fertilisers and to high standards of animal husbandry. The use of pesticides and antibiotics is very much restricted.

The current range of Waitrose Duchy Organics available in the UK has grown to 300 products, from bacon to fresh fruit and vegetables to beer. The brand has also proved popular overseas. Products are exported to over 30 countries worldwide, including Japan, Germany, USA, Australia, Dubai and Taiwan. The biggest selling category internationally is shortbread biscuits.
Item last updated:   Friday April 28 2017 04:50
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Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Cauli Rice is launching its first ever television and digital advertising campaign from April 2017, following a call-out on its social media platforms to find real people who love the brand and could showcase how they use it as a smart kitchen ingredient.

The innovative independent British company drew inspiration from some of the 340,000 people who already enjoy Cauli Rice as a key ingredient in their home recipes. The new campaign, which will roll out nationwide on ITV and across digital platforms, brings the everyday use of the product to life and features London fitness and food bloggers Hannah and Emily of Twice the Health (@TwiceTheHealth), Mindful Chef healthy recipe kits founder Myles Hopper (@MindfulChefUK) and foodie Katherine Brook (@HealthyKBBakes), who all responded to the social media call-out.

The fastest growing brand in the rice category, Cauli Rice is simply ‘riced’ whole cauliflower, which stays fresh in the pouch for up to 12 months with absolutely no preservatives. It is designed to be an easy-to-use ingredient and cooks perfectly in a pan or in the microwave in just two and a half minutes.

The new advertising campaign was created to help support the brand’s sales across Tesco, Asda, Morrison’s, Ocado, Sainsbury’s, Waitrose and Whole Foods Market stores nationwide.

Each advert showcases a quick and easy recipe using Cauli Rice as a key component, such as blogging duo Twice The Health’s Cauli Rice Chilli Con Carne, which the pair enjoy to support their fitness regime and healthy lifestyle. The campaign is designed to inspire viewers with busy modern lifestyles to still get creative in the kitchen with convenient and nutritious meal solutions, as well as exhibit the enormous versatility of the product.

Cauli Rice has up to 75 per cent fewer calories than traditional rice, counts as one of the five-a-day quota and is low-GI (Glycaemic Index). However, despite being naturally low in carbohydrates, Cauli Rice is still a satisfying staple and provides a filling and delicious meal solution for those who are looking to get in shape or embrace a balanced lifestyle.

The three-strong advert series can be viewed on Cauli Rice’s YouTube channel and the story can be followed on the brand’s social media platforms.
Item last updated:   Friday April 28 2017 04:50
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