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Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Thursday June 15 2017 03:32
Waitrose Celebrates 25 Years of Duchy Brand
Wednesday May 10 2017 03:12
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Yeo Valley, the British family-run dairy company, has unveiled a new look across its dairy range and introduced a host of new yogurts, all to be on shelf this March.

The Somerset-based organic company has introduced additional lines to the collection, along with a brand new premium range called Top Notch.

The organic brand has also refreshed its packaging with new hand-illustrated design and refreshed brand logo.

The entire Yeo Valley range will feature a new logo and packaging design from early March.

The new-look has been designed to illustrate the Yeo Valley taste and reflect the brands ethos as an independent family farming business from the West Country.

The new packaging features colourful, hand illustrated images of fruit and flowers, and is complemented by a new logo a white heart containing the words Yeo Valley Family Farm, designed to communicate the real-life family farm and show the heart of the brand is in Somersets Yeo Valley.

Every product will also carry a 100% Yeoganic message Yeo Valleys own description reflecting its total organic status and ethical farming procedures, outlining the extra care and attention Yeo Valley takes to be sustainable and look after the land and livestock on the farm.

The packaging will also feature the Soil Associations new Ethical Trade badge, an accreditation mark recognising Yeo Valleys ethical trading policy.

Tim Mead, Managing Director of Yeo Valley said: We wanted to evolve our look and feel to show our customers what Yeo Valley is all about; making the best yogurts in a real place the Yeo Valley.

We have developed some fantastic new recipes and also moved on our packaging to reflect who we really are.

We feel that it now communicates delicious dairy.

We looked for a way to communicate our total support for organic and sustainable farming, and came up with Yeoganic This will be used to show our passion for organic, ethical farming and how we always going that extra mile to nurture the farm and valley.

Were proud to be an independent family business, weve spent the last 50 years farming in Somerset.

We have families of cows that have been with us from 1961 and so it will come as no surprise our aim is to provide great tasting dairy products for the families of Britain.

We believe in going beyond expectations and doing the right thing to ensure the future of British farming isnt just about the next five years we plan to be here forever.

Yeo Valley will be extending its signature range with the introduction of new Mild and Creamy a natural yogurt with a thick and velvety texture and a slightly milder flavour than the original.

Made to appeal to a broad range of palettes, with a rich and slightly sweeter taste, it will be available in a Big Pot (500g) from March, RRP 1.49.

Yeo Valleys improved 0% Fat Natural is now thicker and still fat free.

The 0% Fat Natural is available as individual pots (150g) RRP 0.53, Big Pots (500g) 1.49 and a large Fridge Door Pot (1kg) 2.59.

These products will join the existing range of Natural and Greek-style natural yogurts and all will be packaged .in pots adorned with daisies.

Within the Big Pot (450g) range Yeo Valley is introducing a number of new lines, including new Rhubarb, Peach & Apricot, Blueberry with a hint of Lime, Raspberry & Passion Fruit, Mango & Vanilla and a limited edition Blackcurrant & Elderflower.

The family-friendly 4 pack range will now include single flavour Strawberry (smooth), Raspberry, and Lemon Curd, along with the recently added Pear & Butterscotch, and the Fruity Favourites (Strawberry, Raspberry, Peach & Apricot, Blackcurrant) and Tropical Treats (a blend of Mango, Passion Fruit & Pineapple).

In the Greek-style range, flavours include Greek Style with Coconut, Greek Style with Honey, and Greek Style with Vanilla. Packs are 100 120g per pot with an RRP of 1.79 1.99.

In the Big Greek Pots range a new limited edition Greek Style with Lemon & Ginger will complement the Greek Style with Honey as well as the Greek Style with Coconut and Greek Style with Vanilla which will both move to big pot format.

All 450g big pots are packaged in a luxurious dark blue designed pot, with an RRP 1.89.

Moving into the more luxury market, Yeo Valley is also introducing a brand new premium range called Top Notch.

Designed for two to share, these 450g pots feature Yeo Valleys top-selling vanilla yogurt with a layer of fruit compote.

The three flavours are Sticky Fig & Honey, Zingy Lemon & Lime and Sumptuous Strawberry and will be available exclusively in Tesco with an RRP of 2.

Yeo Valley only uses British organic milk from farms who are part of the Somerset-based organic milk suppliers cooperative (OMSCo) with whom Yeo Valley ethically trade.
Item last updated:   Wednesday November 20 2013 11:38
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Uncle Ben's Celebrates Beiing Healthy In New Campaign
This March, Uncle Bens is launching its biggest ever multi-channel campaign celebrating the healthy ingredients that go into the rice brand, Uncle Bens Express Rice.

The 4m Begin With Ben campaign, consisting of TV, press and outdoor advertising, is aimed at highlighting the nutritional power of a single grain of rice and the goodness to be found in rice meals.

For the first time Uncle Ben is central to the campaign, seen and heard as a rice expert and trusted guide for healthy meals.

From 1 March, a brand new TV advertisement will air showcasing the ingredients that go into Express Rice.

This will coincide with a major national outdoor campaign which will also go live in March, consisting of 48 sheets on major commuter routes and adjacent to supermarkets, alongside digital towers on major UK motorways and a cross-track rail poster campaign to reach train commuters all over the country.

Press support will include a national cover wrap on Metro newspapers, reaching 3.1 million readers in one day.

In addition, in-store communication will be launched to all major retailers, providing meal inspiration to shoppers at point of purchase.

The total Begin With Ben campaign is set to reach 96% of all UK adults, equating to 48m shoppers.

Uncle Bens Express Rice is the UKs number one RTH rice, with a 68.2% value share of the segment across grocery outlets.

Answering the call for ethnically-inspired options, Tandoori and Mixed Pepper are the latest SKUs in the 22-strong range, providing consumers with a larger variety of flavours for convenient meal times.
Item last updated:   Wednesday November 20 2013 11:38
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Food Start Ups Should Relish New Marketing Club
Launching in March 2012, the Relish food & drink marketing club has a unique approach to helping producers to take their ideas to the next level.

Having spent many years working in brands, product development and sales throughout the food industry, Relish founders Jo Densley & Claire Hooper decided there must be a way to share that expertise with smaller foodies.

"The hefty price tag involved with hiring a consultant is simply out of reach for most start ups, particularly in these economic times," says Claire. "We wanted to find a way to make the marketing & business advice needed to get a new food business off the ground - or indeed to take a fledgling brand to the next level - as accessible as possible for smaller business owners."

And so the Relish recipe was created.

Jo explains how the club works: "The Relish club will be dishing up all the tricks of the trade - from how to come up with new recipes that sell, to what makes a brand stand out, to insider info on what really makes retailers want to stock new brands. With short video guides, bite size tasks that can be done in minutes, templates to be tailored to each fledgling food brand and interviews with some amazing foodie folk who are already winning at this, we will be helping our foodie members drive their own businesses forwards, at their pace and to their own budget."

To find out more about Relish, email www.relish-marketing.co.uk , where you can download the FREE Relish Recipe to Retail Tips Guide.
Item last updated:   Wednesday November 20 2013 11:38
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