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Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Scotland’s leading independent catering wholesalers is aiming to boost its customer service offering through an investment in on-hold marketing.

JB Foods employed audio branding specialist PH Media Group to create a series of bespoke voice and music messages, designed to keep callers engaged and entertained whenever they are put on hold, transferred or ring up outside of office hours.

Deployed over the telephone, these messages are used to communicate key details about the company’s latest promotions to help increase product awareness while ensuring the caller experience best reflects the overall image of their quality brand.

“For us, audio branding is about more than generating enquiries – it’s about portraying the professionalism of our company,” said Phiona Boyd, Office Manager at JB Foods.
“On-hold marketing is an excellent system that effectively reaches your end user. Our callers always pick up on new content and they have the reassurance that their call hasn’t been cut off.”

Established for more than 50 years, JB Foods is an independent, family-run organisation who pride themselves on their high standards of customer service.

“Forcing a caller to wait on-hold with only monotonous beeps or silence for company can leave a customer feeling unappreciated which can prove detrimental,” said Mark Williamson, Sales and Marketing Director at PH Media Group.

“By employing on-hold marketing, JB Foods can be sure they are doing all they can to provide a professional caller experience while helping to boost the number of inbound enquiries."
Item last updated:   Tuesday March 29 2016 19:08
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Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Kirsty’s and Kids’ Kitchen, one of the UK’s leading providers of allergen-free, chilled ready meals, has appointed Cheshire based PR and marketing specialists, The Source Partnership, to help drive sales and boost market share in the sector.

The six figure budget will include both online and offline marketing support and aims to capitalise on the increase in sales of free-from food and drink that have seen value increase by 26.9% to £96.5m and volumes rise by 21.9% in the last year.

Kirsty Henshaw, founder and managing director of the business comments; “We’ve seen strong growth in both the business and sector in recent months and feel that the time’s now right to push the brand further and gain greater traction amongst our customers and retailers.”

Louis Hill, Partner at The Source Partnership comments, “Almost 60% of the population has bought from the free from category in the last year so we’ve been challenged to increase demand and frequency of purchase. The campaigns will focus on the fact that free from foods provide a worry-free option, taste fantastic and can be enjoyed by anyone at any time.”

The considered marketing campaign will include greater social media interaction, brand and awareness building exercises, as well as developing a new website that acts as a source of information on lifestyle, allergies, intolerances and healthy eating.

Kirsty’s currently provides seven award-winning dishes each packed with flavour as well as being gluten, wheat and dairy free, low in saturated fat and containing at least 1 of your 5 a day. Every meal in the range also contains less than 400 calories, receiving official recognition as one of the healthiest ready meals in the 5:2 Diet Book and winning numerous awards, including the Free From Food Innovation Award in 2015.

More recently, the brand has responded to demand for a kids range, introducing Kids’ Kitchen in 2015. The naturally healthy, child-friendly and stress-free range of ‘free from’ chilled ready meals is aimed at kids aged 2 to 9 and offers a selection of 7 tasty dishes, with an RRSP of £1.95 for a 250g pack. Like the Kirsty’s range, every meal is gluten, wheat and dairy free, with no added sugar and low in fat and salt, changing the face of convenience food for kids.

Kirsty’s is partnered with Pro-Pak Foods to produce the range, taking a proactive approach to sourcing the finest ingredients and using a range of artisan processes to achieve authentic styles and taste. The ‘lock in’ freshness techniques used mean that meals can stay fresh for up to 35 days preserving the quality, taste and flavour as well as vitamins and minerals. The technique eliminates the need for preservatives, artificial ingredients and reduces waste to around 1%.

Kirsty’s range of allergen free, chilled ready meals was launched in 2012 by founder, Kirsty Henshaw, while the Kids’ Kitchen range was launched in 2015. The trusted brands can now be found in over 1400 supermarkets throughout the UK, with an RSV of £6m, meeting demand for readily available, healthy meals for a busy lifestyle.
Item last updated:   Tuesday March 29 2016 19:08
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Birds Eye Celebrate Old Favourites In Relaunch
Frozen food brand, Birds Eye, has announced the relaunch of 57 core products as part of a new brand campaign celebrating its biggest icons: Fish Fingers, Garden Peas, Chicken Dippers and Chicken Grills.

The campaign also sees the return of Captain Birds Eye in a bold new advertisement set to hit screens on Saturday 9th April.

In one of its biggest-ever brand initiatives, Birds Eye is revitalising its core product range, with product quality improvements and pack-size increases that give consumers even better value for money.

57 SKUs across four categories are set to be relaunched in April, including bigger size Chicken Chargrills, new Chicken Dippers, improved Oven Crispy Breadcrumb on Fish Fingers and bigger, better value Pea packs.

Steve Chantry, Birds Eye Marketing Director, said:

“This relaunch is about Birds Eye reclaiming the Great British Tea Time and driving growth back into the frozen food category.

“Birds Eye is eaten by 90% of all UK households and our product quality improvements and increased pack sizes will offer our consumers even better value for money.

“We are confident that this campaign will be a big hit and strengthen Birds Eye’s position as one the nation’s most loved and trusted brands.”

The campaign will also be supported by a trade-wide shopper marketing plan including front-of-store presence, gondola-end point-of-sale and promotional support.

All updated Birds Eye packaging will include ‘The Birds Eye Difference’ tick icon on front-of-pack, guaranteeing Birds Eye’s commitment to improving quality and value, made with no artificial colours, flavours or preservatives.

Launching on Saturday 9th April, a new above-the-line campaign is set to capture a Birds Eye tea time as seen through the eyes of a child.

Filmed with an air of magical realism, the advertisement opens with a young boy with a difference – he has a tail, which wags with enthusiasm and excitement as he skips and bounds home from school for his Birds Eye tea.

The story unfolds through his journey home, with different scenes and encounters.

He runs through a field full of Birds Eye peas, with pods popping, to a quaint harbour where a fishing boat is bringing in the daily catch, steered by Captain Birdseye.

After over a decade away from the nation’s screens, Birds Eye is bringing back Captain Birdseye in a nod to the brand’s heritage.

The Captain has been helping mums provide kids with their first taste of fish since the 1960s and his presence in the new ad helps to communicate the brand’s heritage and universal trustworthiness.

The ad ends with the boy arriving home, his tail drooping with disappointment when he thinks that his mum has not made his favourite Birds Eye tea.

However, he soon realises that mum has arranged it in the garden instead and his tail starts wagging furiously as he sees all his favourites: Birds Eye Fish Fingers, Potato Waffles and Peas.

In addition to the new ad campaign, Birds Eye has signed a new deal with Channel 4.

From 1st April, a series of idents will air daily and are set to be seen by over 70% of housewives with kids during animated sitcom, The Simpsons.

The partnership with Channel 4 will see the hero of the new ad feature in each ident and gives Birds Eye the opportunity to introduce even more UK families to its product range and promote brand messaging.

With a total investment of £8m, the new Birds Eye campaign will run across TV, VOD, cinema, in–store, out-of-home and digital media. Birds Eye will also continue its focus on digital and social platforms.

Chantry continued: “2016 is set to be a really exciting year for Birds Eye and we’re looking forward to taking our brand in a fresh direction with the new campaign.

“We know that consumers remember our products from their childhood with fondness and we believe the new ad will not only reignite their latent love for the brand, but also reassure them that Birds Eye is committed to quality and is a cut-above other brands.

“The reappearance of the Captain after so many years is also an exciting step for us and we look forward to bringing back memories for those that remember him, as well as introducing him to a brand new audience.”
Item last updated:   Tuesday March 29 2016 19:08
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