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Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Thursday June 15 2017 03:32
Waitrose Celebrates 25 Years of Duchy Brand
Wednesday May 10 2017 03:12
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
Today's News
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
European manufacturers are taking the lead in content marketing globally, according to ABI, a leading international B2B marketing public relations firm, who has recently grown the editorial team at its EMEA headquarters in London. Through the introduction of experienced B2B editors with in-depth market knowledge, ABI has increased its ability to produce the type and quality of content that resonates with industrial audiences.

Bernard Guly, Managing Director, EMEA says:

“There is a big change happening in the European B2B manufacturing industry, in terms of marketing. Companies are less reliant on traditional marketing methods and we know this from the demand for our content, social and lead generation services, which has grown by over 40% since 2014. This is a greater shift than we have seen in other regions”.

A major driver for this shift in marketing is the fact that 92% of internet searches[1] in Europe are conducted on Google. This is compared to 67% market share in the US[2] where it has strong competition and also marginal market share in China[3] where it has access issues. This dominance in Europe puts extra pressure on European manufacturers to keep up with Google’s rules. Prior to 2014, when a product or service was googled, company websites were ranked according to how many links they had to other websites. However, new rules from Google mean that a major factor in a website’s ranking is the quality, frequency and popularity of its content.

“There is a real marketing challenge being faced by international companies in terms of the volume and quality of content required to sustain their commercial objectives and drive sales. Creating and adapting content in multiple languages for multiple verticals in multiple markets across multiple channels is not an easy thing to do alone”, continued Bernard Guly.

With buyers conducting 57% of their sales journey prior to contacting a company[4], content marketing helps reach across the void by educating potential buyers in formats that are easily digested such as video, electronic direct mail, blogs, website copy, whitepapers, e-books, slideshares, photography and infographics. Combining highly skilled editors with existing in-house copywriting, digital and marketing expertise at ABI will help ensure content is found online by the right audience.

A key addition to the ABI content team is editor, Paulina Malinska, an established writer with a deep knowledge of the packaging market in Central Eastern Europe. Having worked as an editor for a leading Polish packaging magazine, Packaging Polska, she is able to customize any content to regional market’s needs and secure high-quality media coverage. Additionally, her background in marketing and language skills (Polish, German and Russian) allow her to provide valuable insights into the preferences of local readerships when it comes to content.

Following Paulina, Richard Piper joined ABI after heading up CanTech International Magazine, a trade publication serving the global metal packaging industry. Prior to this, Richard edited and contributed to trade journals in a variety of sectors including healthcare, aviation, food and drink and education over a period of ten years. Richard brings with him a wide network of influencers, particularly from the engineering and F&B sectors, in addition to his content expertise.
Item last updated:   Wednesday May 18 2016 16:49
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Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Waitrose will unveil its latest advertising campaign this week to launch its new premium food range, Waitrose 1.

The TV adverts are filmed in a similar style to the retailer's most recent campaign 'Everything we do goes into everything you taste', which used real Waitrose farms to show customers exactly where their food comes from.

Building on the success of this campaign, Waitrose will now focus on the farms and plantations around the world that produce the special ingredients that go into Waitrose 1 food.

The adverts will show authentic orange groves in Sicily and cocoa beans growing in Tanzania that together create the new Waitrose 1 Tanzanian Chocolate Ice Cream with Blood Orange Sorbet. Waitrose 1 Beef and Chorizo Chilli and Berthaut's Epoisses Cheese will also feature in the advertising.

Launching on Friday (20 May 2016) during Channel 4's Gogglebox, the campaign comprises three separate adverts, one of each playing in consecutive ad breaks throughout the programme. The adverts will then rotate until 12 June 2016.

Rupert Thomas, Marketing Director, Waitrose, says: “This new Waitrose 1 campaign shows the care taken by our expert buyers to source fabulous flavours and authentic ingredients from this country and around the world. All our producers, small and large, are chosen because we believe they have something really special to offer our customers.”

Waitrose 1 is the biggest own brand range launched by the retailer since 2009 when essential Waitrose was established, now a £1 billion brand*.

Waitrose 1 offers customers the very best of Waitrose with one simple yet distinctive brand for its premium food. Reinforcing the retailer's focus on great quality food, Waitrose 1 has initially launched with over 500 products which will increase to over 800.

In addition to TV, print and digital display advertising, in-store and innovative social media activity will support the campaign. Waitrose is also carrying out its biggest tasting event yet, starting with a Waitrose 1 Tasting Bar which will appear at Westfield White City in London this week serving a four-course tasting menu to customers.
Item last updated:   Wednesday May 18 2016 16:49
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Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Burts Chips is partnering with TV chef Dean Edwards to help shoppers create “the ultimate crisp sandwich” this summer using Burts’ core range of premium flavours.

The campaign, which runs from June to September, is in the spirit of Burts’ “Do it Right” philosophy that encourages consumers to make the best choices in life – whether about their friends, family, work – or what they put in their sandwiches.

Dean, the resident chef on ITV morning show Lorraine and like Burts, born and bred in the South West, will create eight different sandwich combinations as Burts’ brand ambassador, using flavours from the range and a selection of ingredients sourced from the South West wherever possible. The eight “ultimate crisp sandwich” flavours are: Sea Salt; Vintage Cheddar & Spring Onion; Thai Sweet Chilli; Sea Salt & Malt Vinegar; Devon Roast Beef; Sea Salt & Crushed Peppercorns; Spicy Chorizo and Firecracker Lobster.

Once the recipes are created, Burts will launch an online campaign to determine the UK’s “ultimate crisp sandwich”. Over the course of seven weeks, two recipes will be pitted against each other each week to reach more than 2m Twitter, Facebook and Instagram fans who will be asked to “vote” via a simple like, comment, retweet or tag. The winning “ultimate crisp sandwich” will be revealed in week seven, supported by a social and digital drive to raise awareness, particularly amongst Burts’ target audience of men aged 35 years plus. We’ll also be sampling across our South West heartland, expecting to reach more than 100k people and inviting pubs, bars and cafes to put at least one of Dean’s “ultimate crisp sandwiches” on their menu.

In an eighth and final week, one Burts fan will be chosen to receive a box of each of the eight core flavours so they can create their own “ultimate crisp sandwich” from each flavour following Dean’s recipes that will be published on the Burts website.

Alongside the “ultimate crisp sandwich” social media competition, Dean will also be blogging about his involvement with Burts, offering top tips on how shoppers can build their own “ultimate crisp sandwich”, plus taking part in PR and social media via Twitter and Instagram.

Says Dean: “I agree with Burts. If you really want to enjoy a crisp sandwich, then ‘Do it Right’ and let it be the “ultimate crisp sandwich”. I’m particularly excited about this partnership because both Burts and I are from the South West and we’re both passionate about big, bold flavours – all the right ingredients to liven up dull lunches!”

Simon Knight, Sales & Marketing Director at Burts Chips, added: “With the wide reach of this campaign to engage around 2m social media followers, we’re expecting it to create quite a buzz and lots of debate around exactly what makes “the ultimate crisp sandwich”. I’d encourage retailers and foodservice operators to get in on the act, via their own social media channels and by recreating Dean’s recipes as feature menu items – and of course by stocking the key flavours in the Burts’ range.”
Item last updated:   Wednesday May 18 2016 16:49
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