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Cool Chile Co Collaborates with Like-Minded Artisanal Producers
The Cool Chile Co, the leading manufacturer and supplier of traditional Mexican foods, is delighted to announce that they are working closely with other artisanal food suppliers who share the same ethos of sourcing and delivering great tasting foods.
Dodie Miller started the Cool Chile Company in 1993. After going on a fact-finding and food tasting mission whilst travelling in Mexico, she started to import a wide variety of high quality dried chillies to the UK together with a whole range of flavours to make sauces and pastes. The finest quality Masina Harina was sourced to make fresh and great tasting corn tortillas in London.
The three companies which have formed a collaboration with Cool Chile Co to supply complementary products on the Cool Chile website are:
The Mexican Coffee People: Alison Hernandez-Hall grew up on a mixed working farm in the Cotswolds so has always had an understanding of the challenges involved in producing quality food. This meant that she was lucky enough to enjoy fresh produce and understand its value. Living and working in Mexico was no exception where everything was so fresh and tempting.
She sources the 100% Arabica beans from a family who supply it from the slopes of the active Tocana volcano, situated on the southern border of Chiapas in neighbouring Guatemala. Respecting the natural environment is of great importance to them.
Alison Hernandez-Hall said: “We have always roasted coffee from Chiapas as it offers its own unique personality and in the past have bought directly from many small growers there. Discovering Finca Muxbal’s speciality AA grade Arabica coffee gave me the confidence to approach Cool Chile offering a certified product that I understand from source to be as good as it gets in Mexico, and is well respected on the coffee circuit. Best of all, Cool Chile have real tortillas, heaven in a quesadilla along with all the other flavours that I no longer have to live without!!”
Billy Franks British Beef Jerky: The Gourmet British Rare Breed Beef Jerky is made from rare breed cattle from Cornwall and Yorkshire. Referred to as the ‘Aston Martin of Beef Jerky’ by chef Tom Parker Bowles, it is made with high quality British beef and flavoured with the finest herbs and spices. The sweet smoky paprika is used in Texan BBQ and the smoked chipotle powder in the Fiery Fajita. These can both be found on the Cool Chile website - www.coolchile.co.uk.
Owner of Billy Franks, Will Yates, said: “Since growing up in Texas, jerky was not my only food love affair. Mexican was my other. Being close to the border it was a staple diet and since living in London Cool Chile Co have been my ‘go to’ for authentic Mexican spice. So it was a natural development to use their amazing spices in my secret marinades for the beef jerky. Billy Franks has been honoured to stamp the Cool Chile Co logo on the Fiery Fajita jerky since it was developed a few years ago.”
Gringa Dairy – Artisan Mexican-style Cheese: The founder followed her heart and left corporate life to start making Mexican-style cheese. All the cheeses are made by hand and the first queso fresco was sold in April 2013. The organic milk is sourced from a farm in Kent that is collected from the morning milking and transformed into delicious cheese the same day. Gringa Dairy is proud to support British farmers and there are a range of Mexican-style cheeses to choose from.
Founder of Gringa Dairy, Kristen Schnepp comments, “Cool Chile Company was my first stop when I was considering starting my business and has been a trusted partner ever since. Their 20-year dedication to bringing authentic Mexican ingredients to the UK is a spectacular achievement and a testament to the quality of the products they both produce in house as well as resell to British consumers & businesses.”
Chief Operating Officer of Cool Chile Co, Kelly Peak, added: “We are delighted that Cool Chile Co has evolved to join forces with these great companies who, like us, support the idea of celebrating Mexican flavours. We feel that these innovative food companies all complement the Cool Chile Co and we are proud to have them on board.”
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
“Expanding your business by using an e-marketing campaign will pay dividends provided that recipients are carefully selected and targeted and not bombarded,” says Allott & Associates’ managing director, Philip Allott. The award winning PR and 360° marketing agency for the food sector says getting started with e-marketing is not the challenge it was a few years ago but accurate data is vital to the success of any campaign.
Email marketing is a tried and tested solution for promotional work due to the fact that it is cost effective, customisable and measurable. However, it is only as good as the accuracy of the initial database.
Allott & Associates has been engaged in food marketing campaigns for over 20 years and email campaigns for the last 10 of those, and believes that data refinement is paramount to the success of any campaign. Although marketing contacts data can be purchased from numerous suppliers the data is unlikely to have been initially profiled against the clients’ existing customers or subsequently phoned to identify the most relevant contact. Using any data that has not been profiled or verified will produce a scatter-gun approach (often to generic email addresses) resulting in the marketing message never reaching its intended target.
To address these issues Allott & Associates has developed for its clients an effective system for data refinement which epitomises good business practice. Data is selected on a past match basis so that only companies with the right turnover and/or number of employees are targeted. Considering 95% of UK businesses have fewer than 10 employees then accurate data matching saves huge amounts of time which would otherwise be spent on sending information to those who would never be in a position to purchase the product or service. As an added bonus Allott & Associates can even pre-screen target companies for profitability.
Clients’ marketing needs are subsequently matched to make sure that relevant messages get through to appropriate audiences in an interesting way. The company runs its own servers and has developed software which means that its clients’ email marketing messages reach inboxes where others do not.
The advantages to Allott & Associates’ clients are numerous including the quick and efficient reaching of potential new customers, a personalised unique design, mail-merged emails and a much greener solution.
As a further benefit B2B marketing specialists Allott & Associates can turn email marketing campaigns into a lead generation strategy, with guaranteed results at relatively minimal cost. Given rising postal and labour costs then it makes good business sense to use the inbox as a window of opportunity onto targeted customers’ radar.
Once on their radar then numerous Allott & Associates options are available to clients including the subsequent provision of e-marketing newsletters, e-blasts which offer a quick promotion of a single product or service and the design of supporting colour email friendly literature.
Whatever the B2B word your company wishes to spread, at Allott & Associates the email world is at your fingertips and provides an ideal portal into your desired customer’s environment without you even leaving your desk. Pair that with expertise from marketing specialists and you can easily find your way into your targeted ‘inbox.’
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Kabuto Noodles, the premium pot snack brand, is launching its biggest ever advertising campaign.
The high impact campaign targets busy commuters at London Underground stations, includes hand-picked outdoor sheets in high-footfall routes close to stores and covers digital and social channels.
This comes at a time that snack noodles are doing exceedingly well in the UK, with brands in the category expanding.
The creative, based on Hokusai’s ‘The Great Wave’ plays on the brand’s witty and humorous tone of voice by inviting consumers to ‘discover your inner noodle’ and includes keen surfer Crispin whilst nodding to the brand’s Asian influence.
Kabuto grew by 45% last year and hope the new ads will increase awareness around their great tasting noodles which give consumers a quick simple fix at lunch, allowing them to spend more time on the things they really want to do.
The brand also announces a new supermarket listing with ASDA with best sellers including Chicken Ramen, Beef Pho, and Chilli Chicken Ramen launching into 435 stores across the UK, joining existing retailers Tesco, Waitrose, Ocado, Sainsburys, Co-Operative, Booths, Budgens, Wholefoods and Amazon.
The range includes 10 flavours including gluten free and vegetarian options.
All noodle pots are made using quality ingredients with no additives or preservatives.
Kabuto founder Crispin Busk said: “Our aim with this campaign is to increase visibility of the Kabuto range amongst our core consumer and do something that looks awesome.
“We have found that once people have tried our products they love them.
“Premium pot snacks have proved to be the biggest drivers in the growth of the category and we know that by driving awareness and therefore trial, Kabuto can continue to bring new customers into the category.
“Our ambition is to become UK’s most loved instant noodle brand.”