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Market Research Matters For Building Business Profits
An improving UK economy has seen a significant rise in research projects at Allott and Associates with business-to-business clients engaging the agency for a variety of niche detailed marketing research reports. The move has been prompted by an acknowledgment that effective market research can pinpoint new, often more profitable, sales opportunities for companies to increase their revenue and profit.
Recent projects, carried out by Allott and Associates’ research team, include companies who supply the NHS, insurance, waste management, electrical compliance testing, schools, nurseries, dentists and care homes. Such projects are ‘part and parcel’ of the full service marketing solutions supplied by Allott and Associates.
According to Professor Andrew Burke at the Cranfield School of Management, the best businesses take both the information gathering (such as research) and formal business planning together. This kind of activity can have quite dramatic impact and growth in the venture can increase by around 30%.
Feedback from Allott & Associates’ clients has also revealed just how positive the outcome can be from receiving reliable information. Ruth Williams, Head of Marketing at PHS Data Solutions said: “Different divisions of the PHS Group have been using Allott & Associates Ltd for a number of years. We love their 360 degree marketing services and have been delighted with the work completed. The firm’s market research is of a very high standard and its PR services always generate some wonderful publicity.”
Making sure the client’s unique selling proposition is directed at the right audience is a priority for the London and Yorkshire based agency. Client aims and objectives are paramount with a collaborative approach to key questions being adopted in order to maximise relevance for each business. Many facets of effective research are often employed by the firm including: telephone interviews, surveys, use of public data, identification of competitors combined with using the client’s own data to give an accurate snap shot of the market being examined.
Allott and Associates frequently uses well-known research organisations such as YOUGOV surveys, Ibis World and other leading providers of B2B data in order to add breadth to its research of a market sector. The team can convert information into a cohesive marketing strategy for any business which in turn helps its clients to exploit new markets.
Project duration is dependent upon results and the team will make sure that each client gets the best possible outcome. Managing Director Philip Allott said: “If clients implement the results and recommendations of our research projects they will benefit from an increased market share, it is as simple as that. Even in a crowded marketplace it is possible to attain very positive and tangible returns on the initial research investment.”
This year Allott and Associates will be promoting its market research services to a variety of B2B sectors including: packaging, logistics, waste management, food & drink, manufacturing, engineering, printing and plastics, with the aim of demonstrating that research really does matter.
Any businesses looking to be proactive in their marketplace should call the company for an informal chat on: Yorkshire Office: 01423 867264 or London Office: 0207 257 2017.
British crisp company, Corkers has announced a rebrand across its portfolio of potato and vegetable crisps.
The new look packaging will be rolled out from 18th January 2016, supported by an initial marketing investment of £100K.
In addition, the company will launch two new variants of vegetable crisp following its debut into the sector in 2015.
True to the heritage of the brand, the new look and feel, which was developed by design agency Bryt, is a celebration of British quirks and traditions, brought to life through British imagery and bold bright colours.
The new colour palette, pack design and logo have also been developed to give the brand stronger on-shelf stand out.
Since the brand was launched five years ago by best friends Ross Taylor and Rod Garnham it has celebrated its British roots and most significantly its unique Naturalo potato which, grown in the rich Fenland soils of the family farm in Cambridgeshire, gives the crisps extra crunch.
The new strapline ‘British Good Taste’ has been designed to put the spotlight on this home-grown nature of the brand plus its artisan positioning.
To coincide with the rebrand, the Corkers range will also be bolstered with two new additions, bringing its portfolio to ten flavours.
Parsnip Honey & Black Pepper and Sweet Potato & Chilli, join the existing vegetable line, Mixed Vegetable with a sprinkle of sea salt, and are available in 40g and 125g packs.
As with its potato crisps, the new additions feature produce grown in the peaty Fenland soils, plus sweet potatoes from America, and the crisps are all hand-cooked and packed on the family farm.
The unveiling of the new Corkers branding follows the recent appointment of David Glennan as Managing Director of the business in December 2015.
He said: “These are exciting times for the Corkers brand, which is already growing at pace, with sales up 40% year on year.
“The new look and feel brings to life the fun and quirky nature of the brand along with our focus on quality and hand-grown British produce, setting us apart from the competition.
“I look forward to working with Ross and Rod to further grow the business during the year ahead.”
Corkers crisps are currently stocked in UK landmarks such as National Trust properties, selected Waitrose stores and independent delis and farm shops nationwide.