Marketing & Advertising News

 
News Archive

Top Stories
 
Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Thursday June 15 2017 03:32
Waitrose Celebrates 25 Years of Duchy Brand
Wednesday May 10 2017 03:12
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
The Cool Chile Co, the leading manufacturer and supplier of traditional Mexican foods, is delighted to announce that they are working closely with other artisanal food suppliers who share the same ethos of sourcing and delivering great tasting foods.

Dodie Miller started the Cool Chile Company in 1993. After going on a fact-finding and food tasting mission whilst travelling in Mexico, she started to import a wide variety of high quality dried chillies to the UK together with a whole range of flavours to make sauces and pastes. The finest quality Masina Harina was sourced to make fresh and great tasting corn tortillas in London.

The three companies which have formed a collaboration with Cool Chile Co to supply complementary products on the Cool Chile website are:

The Mexican Coffee People:
Alison Hernandez-Hall grew up on a mixed working farm in the Cotswolds so has always had an understanding of the challenges involved in producing quality food. This meant that she was lucky enough to enjoy fresh produce and understand its value. Living and working in Mexico was no exception where everything was so fresh and tempting.

She sources the 100% Arabica beans from a family who supply it from the slopes of the active Tocana volcano, situated on the southern border of Chiapas in neighbouring Guatemala. Respecting the natural environment is of great importance to them.

Alison Hernandez-Hall said: “We have always roasted coffee from Chiapas as it offers its own unique personality and in the past have bought directly from many small growers there. Discovering Finca Muxbal’s speciality AA grade Arabica coffee gave me the confidence to approach Cool Chile offering a certified product that I understand from source to be as good as it gets in Mexico, and is well respected on the coffee circuit. Best of all, Cool Chile have real tortillas, heaven in a quesadilla along with all the other flavours that I no longer have to live without!!”

Billy Franks British Beef Jerky:
The Gourmet British Rare Breed Beef Jerky is made from rare breed cattle from Cornwall and Yorkshire. Referred to as the ‘Aston Martin of Beef Jerky’ by chef Tom Parker Bowles, it is made with high quality British beef and flavoured with the finest herbs and spices. The sweet smoky paprika is used in Texan BBQ and the smoked chipotle powder in the Fiery Fajita. These can both be found on the Cool Chile website - www.coolchile.co.uk.

Owner of Billy Franks, Will Yates, said: “Since growing up in Texas, jerky was not my only food love affair. Mexican was my other. Being close to the border it was a staple diet and since living in London Cool Chile Co have been my ‘go to’ for authentic Mexican spice. So it was a natural development to use their amazing spices in my secret marinades for the beef jerky. Billy Franks has been honoured to stamp the Cool Chile Co logo on the Fiery Fajita jerky since it was developed a few years ago.”

Gringa Dairy – Artisan Mexican-style Cheese:
The founder followed her heart and left corporate life to start making Mexican-style cheese. All the cheeses are made by hand and the first queso fresco was sold in April 2013. The organic milk is sourced from a farm in Kent that is collected from the morning milking and transformed into delicious cheese the same day. Gringa Dairy is proud to support British farmers and there are a range of Mexican-style cheeses to choose from.

Founder of Gringa Dairy, Kristen Schnepp comments, “Cool Chile Company was my first stop when I was considering starting my business and has been a trusted partner ever since. Their 20-year dedication to bringing authentic Mexican ingredients to the UK is a spectacular achievement and a testament to the quality of the products they both produce in house as well as resell to British consumers & businesses.”

Chief Operating Officer of Cool Chile Co, Kelly Peak, added: “We are delighted that Cool Chile Co has evolved to join forces with these great companies who, like us, support the idea of celebrating Mexican flavours. We feel that these innovative food companies all complement the Cool Chile Co and we are proud to have them on board.”
Item last updated:   Tuesday February 16 2016 05:53
Back to top

 
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
“Expanding your business by using an e-marketing campaign will pay dividends provided that recipients are carefully selected and targeted and not bombarded,” says Allott & Associates’ managing director, Philip Allott. The award winning PR and 360° marketing agency for the food sector says getting started with e-marketing is not the challenge it was a few years ago but accurate data is vital to the success of any campaign.

Email marketing is a tried and tested solution for promotional work due to the fact that it is cost effective, customisable and measurable. However, it is only as good as the accuracy of the initial database.

Allott & Associates has been engaged in food marketing campaigns for over 20 years and email campaigns for the last 10 of those, and believes that data refinement is paramount to the success of any campaign. Although marketing contacts data can be purchased from numerous suppliers the data is unlikely to have been initially profiled against the clients’ existing customers or subsequently phoned to identify the most relevant contact. Using any data that has not been profiled or verified will produce a scatter-gun approach (often to generic email addresses) resulting in the marketing message never reaching its intended target.

To address these issues Allott & Associates has developed for its clients an effective system for data refinement which epitomises good business practice. Data is selected on a past match basis so that only companies with the right turnover and/or number of employees are targeted. Considering 95% of UK businesses have fewer than 10 employees then accurate data matching saves huge amounts of time which would otherwise be spent on sending information to those who would never be in a position to purchase the product or service. As an added bonus Allott & Associates can even pre-screen target companies for profitability.

Clients’ marketing needs are subsequently matched to make sure that relevant messages get through to appropriate audiences in an interesting way. The company runs its own servers and has developed software which means that its clients’ email marketing messages reach inboxes where others do not.

The advantages to Allott & Associates’ clients are numerous including the quick and efficient reaching of potential new customers, a personalised unique design, mail-merged emails and a much greener solution.

As a further benefit B2B marketing specialists Allott & Associates can turn email marketing campaigns into a lead generation strategy, with guaranteed results at relatively minimal cost. Given rising postal and labour costs then it makes good business sense to use the inbox as a window of opportunity onto targeted customers’ radar.

Once on their radar then numerous Allott & Associates options are available to clients including the subsequent provision of e-marketing newsletters, e-blasts which offer a quick promotion of a single product or service and the design of supporting colour email friendly literature.

Whatever the B2B word your company wishes to spread, at Allott & Associates the email world is at your fingertips and provides an ideal portal into your desired customer’s environment without you even leaving your desk. Pair that with expertise from marketing specialists and you can easily find your way into your targeted ‘inbox.’
Item last updated:   Tuesday February 16 2016 05:53
Back to top

 
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Kabuto Noodles, the premium pot snack brand, is launching its biggest ever advertising campaign.

The high impact campaign targets busy commuters at London Underground stations, includes hand-picked outdoor sheets in high-footfall routes close to stores and covers digital and social channels.

This comes at a time that snack noodles are doing exceedingly well in the UK, with brands in the category expanding.

The creative, based on Hokusai’s ‘The Great Wave’ plays on the brand’s witty and humorous tone of voice by inviting consumers to ‘discover your inner noodle’ and includes keen surfer Crispin whilst nodding to the brand’s Asian influence.

Kabuto grew by 45% last year and hope the new ads will increase awareness around their great tasting noodles which give consumers a quick simple fix at lunch, allowing them to spend more time on the things they really want to do.

The brand also announces a new supermarket listing with ASDA with best sellers including Chicken Ramen, Beef Pho, and Chilli Chicken Ramen launching into 435 stores across the UK, joining existing retailers Tesco, Waitrose, Ocado, Sainsburys, Co-Operative, Booths, Budgens, Wholefoods and Amazon.

The range includes 10 flavours including gluten free and vegetarian options.

All noodle pots are made using quality ingredients with no additives or preservatives.

Kabuto founder Crispin Busk said: “Our aim with this campaign is to increase visibility of the Kabuto range amongst our core consumer and do something that looks awesome.

“We have found that once people have tried our products they love them.

“Premium pot snacks have proved to be the biggest drivers in the growth of the category and we know that by driving awareness and therefore trial, Kabuto can continue to bring new customers into the category.

“Our ambition is to become UK’s most loved instant noodle brand.”
Item last updated:   Tuesday February 16 2016 05:53
Back to top

 Search News Items
 Keyword(s): Article contains: