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Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Kabuto Noodles, the premium pot snack brand, is launching its biggest ever advertising campaign.
The high impact campaign targets busy commuters at London Underground stations, includes hand-picked outdoor sheets in high-footfall routes close to stores and covers digital and social channels.
This comes at a time that snack noodles are doing exceedingly well in the UK, with brands in the category expanding.
The creative, based on Hokusai’s ‘The Great Wave’ plays on the brand’s witty and humorous tone of voice by inviting consumers to ‘discover your inner noodle’ and includes keen surfer Crispin whilst nodding to the brand’s Asian influence.
Kabuto grew by 45% last year and hope the new ads will increase awareness around their great tasting noodles which give consumers a quick simple fix at lunch, allowing them to spend more time on the things they really want to do.
The brand also announces a new supermarket listing with ASDA with best sellers including Chicken Ramen, Beef Pho, and Chilli Chicken Ramen launching into 435 stores across the UK, joining existing retailers Tesco, Waitrose, Ocado, Sainsburys, Co-Operative, Booths, Budgens, Wholefoods and Amazon.
The range includes 10 flavours including gluten free and vegetarian options.
All noodle pots are made using quality ingredients with no additives or preservatives.
Kabuto founder Crispin Busk said: “Our aim with this campaign is to increase visibility of the Kabuto range amongst our core consumer and do something that looks awesome.
“We have found that once people have tried our products they love them.
“Premium pot snacks have proved to be the biggest drivers in the growth of the category and we know that by driving awareness and therefore trial, Kabuto can continue to bring new customers into the category.
“Our ambition is to become UK’s most loved instant noodle brand.”
Market Research Matters For Building Business Profits
An improving UK economy has seen a significant rise in research projects at Allott and Associates with business-to-business clients engaging the agency for a variety of niche detailed marketing research reports. The move has been prompted by an acknowledgment that effective market research can pinpoint new, often more profitable, sales opportunities for companies to increase their revenue and profit.
Recent projects, carried out by Allott and Associates’ research team, include companies who supply the NHS, insurance, waste management, electrical compliance testing, schools, nurseries, dentists and care homes. Such projects are ‘part and parcel’ of the full service marketing solutions supplied by Allott and Associates.
According to Professor Andrew Burke at the Cranfield School of Management, the best businesses take both the information gathering (such as research) and formal business planning together. This kind of activity can have quite dramatic impact and growth in the venture can increase by around 30%.
Feedback from Allott & Associates’ clients has also revealed just how positive the outcome can be from receiving reliable information. Ruth Williams, Head of Marketing at PHS Data Solutions said: “Different divisions of the PHS Group have been using Allott & Associates Ltd for a number of years. We love their 360 degree marketing services and have been delighted with the work completed. The firm’s market research is of a very high standard and its PR services always generate some wonderful publicity.”
Making sure the client’s unique selling proposition is directed at the right audience is a priority for the London and Yorkshire based agency. Client aims and objectives are paramount with a collaborative approach to key questions being adopted in order to maximise relevance for each business. Many facets of effective research are often employed by the firm including: telephone interviews, surveys, use of public data, identification of competitors combined with using the client’s own data to give an accurate snap shot of the market being examined.
Allott and Associates frequently uses well-known research organisations such as YOUGOV surveys, Ibis World and other leading providers of B2B data in order to add breadth to its research of a market sector. The team can convert information into a cohesive marketing strategy for any business which in turn helps its clients to exploit new markets.
Project duration is dependent upon results and the team will make sure that each client gets the best possible outcome. Managing Director Philip Allott said: “If clients implement the results and recommendations of our research projects they will benefit from an increased market share, it is as simple as that. Even in a crowded marketplace it is possible to attain very positive and tangible returns on the initial research investment.”
This year Allott and Associates will be promoting its market research services to a variety of B2B sectors including: packaging, logistics, waste management, food & drink, manufacturing, engineering, printing and plastics, with the aim of demonstrating that research really does matter.
Any businesses looking to be proactive in their marketplace should call the company for an informal chat on: Yorkshire Office: 01423 867264 or London Office: 0207 257 2017.