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British crisp company, Corkers has announced a rebrand across its portfolio of potato and vegetable crisps.
The new look packaging will be rolled out from 18th January 2016, supported by an initial marketing investment of £100K.
In addition, the company will launch two new variants of vegetable crisp following its debut into the sector in 2015.
True to the heritage of the brand, the new look and feel, which was developed by design agency Bryt, is a celebration of British quirks and traditions, brought to life through British imagery and bold bright colours.
The new colour palette, pack design and logo have also been developed to give the brand stronger on-shelf stand out.
Since the brand was launched five years ago by best friends Ross Taylor and Rod Garnham it has celebrated its British roots and most significantly its unique Naturalo potato which, grown in the rich Fenland soils of the family farm in Cambridgeshire, gives the crisps extra crunch.
The new strapline ‘British Good Taste’ has been designed to put the spotlight on this home-grown nature of the brand plus its artisan positioning.
To coincide with the rebrand, the Corkers range will also be bolstered with two new additions, bringing its portfolio to ten flavours.
Parsnip Honey & Black Pepper and Sweet Potato & Chilli, join the existing vegetable line, Mixed Vegetable with a sprinkle of sea salt, and are available in 40g and 125g packs.
As with its potato crisps, the new additions feature produce grown in the peaty Fenland soils, plus sweet potatoes from America, and the crisps are all hand-cooked and packed on the family farm.
The unveiling of the new Corkers branding follows the recent appointment of David Glennan as Managing Director of the business in December 2015.
He said: “These are exciting times for the Corkers brand, which is already growing at pace, with sales up 40% year on year.
“The new look and feel brings to life the fun and quirky nature of the brand along with our focus on quality and hand-grown British produce, setting us apart from the competition.
“I look forward to working with Ross and Rod to further grow the business during the year ahead.”
Corkers crisps are currently stocked in UK landmarks such as National Trust properties, selected Waitrose stores and independent delis and farm shops nationwide.
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Brand enhancement specialist API is continuing its focus on delivering products and services for the packaging industry, taking its new creative service offer to its exhibition stands AD31 at PCD in Paris and K58 at the Packaging Innovations show in Birmingham this February.
David Peters, API’s Creative Development Manager will be on API’s stand working with customers to help find the most effective pack enhancement effects to add value to their brands, taking inspiration from API’s latest trend boards which capture the key themes evolving in packaging design to give brands stand out shelf presence.
The latest examples of high impact consumer packs, using techniques such as API’s latest Fresnel Lens PET Laminate, which combines the depth and kinetic focus of a lens with the print pack and design to maximise the visual effect, will be on display at the show.
Offering unparalleled depth and movement, Fresnel micro structures provide an optically correct lens which both transmits and reflects the light. Even in their plain, unprinted form, they invite users to engage and touch the pack as the viewer inevitably runs their hands over its surface to confirm that it is indeed perfectly flat, making it a perfect solution for luxury brands. Also on display will be API’s newest foil - TA; its most comprehensive cold foil for labels & packaging to date. TA provides exceptionally fine detail, down to a 3 point font, together with the capability to cover large solid areas and achieve high-quality gloss effects for text and graphics.
Available in 9 shades, TA foil is the result of 3 years research and development by API, offering an unmatched level of versatility to meet the demands of printers and designers across the variety of machines and substrates in the market.
PCD, held on 3-4 February in Paris is the leading show for the packaging and design of cosmetics and perfumes, whilst Packaging Innovations in Birmingham, held later on 24-25 February, is dedicated to bringing the packaging industry together to demonstrate new innovations, inspire developments and new approaches, and discover the latest trends and technologies.
David Peters commented "Both PCD and Packaging Innovations are the perfect events for us to showcase our creative service alongside our trend and mood boards that have relevance for a wide variety of products and brands. We are welcoming all designers, printers and brand owners to come to our stand and see our portfolio of foil, laminate and holographic solutions and how together with the latest trends they can deliver exceptional brand enhancement and real on shelf impact for their products."
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Coca-Cola is the world’s biggest-selling grocery brand, with a total sales value of more than $50 billion, according to the Billion Dollar Brands 2015 report, produced by ESM: The European Supermarket Magazine in association with Euromonitor International.
Coca-Cola’s closest rival, Pepsi, ranks second in the report, with Nestlé’s Nescafé brand ranking third. P&G’s Pampers is the highest-ranked non-food brand, in fourth position.
Rounding off the top ten are Asian noodle brand Master Kong (5th), Chinese dairy giant Yili (6th), P&G’s Tide/Ariel detergent brand (7th), Coca-Cola’s Sprite (8th), Chinese dairy brand Mengniu (9th) and PepsiCo brand Lay’s/Walkers (10th).
“The Billion Dollar Brands 2015 report is a snapshot of the brands lining the shopping trolleys of supermarkets right around the world – a truly global barometer of what consumers are purchasing,” says Stephen Wynne-Jones, editor of ESM: The European Supermarket Magazine.
“While those at the top are household names, the growing influence of the Asian shopper on the global marketplace accounts for many regional products ranking in the top ten.”
The full Billion Dollar Brands 2015 report was published in two issues of ESM: The European Supermarket Magazine: Issue No. 5 2015 (published October 2015) and Issue No. 6 2015 (published December 2015).
The Billion Dollar Brands 2015 report is compiled from Passport, Euromonitor’s global market-analysis database, which analyses the industry in countries around the world. This online market-research tool monitors industry trends and gives strategic analysis, market size and market share for all products across all key countries.
Combined, the brands featured in this list account for more than $250 billion worth of sales, while those at the top are used or consumed by individuals around the world every second of every day.
The Billion Dollar Brands 2015 report is based on a list of brands provided by market-intelligence company Euromonitor International. With offices around the world, analysts in over 80 countries, and market research on every key trend and driver, Euromonitor gives powerful access to the real story behind consumer change.