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Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Thursday June 15 2017 03:32
Waitrose Celebrates 25 Years of Duchy Brand
Wednesday May 10 2017 03:12
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Market Research Matters For Building Business Profits
An improving UK economy has seen a significant rise in research projects at Allott and Associates with business-to-business clients engaging the agency for a variety of niche detailed marketing research reports. The move has been prompted by an acknowledgment that effective market research can pinpoint new, often more profitable, sales opportunities for companies to increase their revenue and profit.

Recent projects, carried out by Allott and Associates’ research team, include companies who supply the NHS, insurance, waste management, electrical compliance testing, schools, nurseries, dentists and care homes. Such projects are ‘part and parcel’ of the full service marketing solutions supplied by Allott and Associates.

According to Professor Andrew Burke at the Cranfield School of Management, the best businesses take both the information gathering (such as research) and formal business planning together. This kind of activity can have quite dramatic impact and growth in the venture can increase by around 30%.

Feedback from Allott & Associates’ clients has also revealed just how positive the outcome can be from receiving reliable information. Ruth Williams, Head of Marketing at PHS Data Solutions said: “Different divisions of the PHS Group have been using Allott & Associates Ltd for a number of years. We love their 360 degree marketing services and have been delighted with the work completed. The firm’s market research is of a very high standard and its PR services always generate some wonderful publicity.”

Making sure the client’s unique selling proposition is directed at the right audience is a priority for the London and Yorkshire based agency. Client aims and objectives are paramount with a collaborative approach to key questions being adopted in order to maximise relevance for each business. Many facets of effective research are often employed by the firm including: telephone interviews, surveys, use of public data, identification of competitors combined with using the client’s own data to give an accurate snap shot of the market being examined.

Allott and Associates frequently uses well-known research organisations such as YOUGOV surveys, Ibis World and other leading providers of B2B data in order to add breadth to its research of a market sector. The team can convert information into a cohesive marketing strategy for any business which in turn helps its clients to exploit new markets.

Project duration is dependent upon results and the team will make sure that each client gets the best possible outcome. Managing Director Philip Allott said: “If clients implement the results and recommendations of our research projects they will benefit from an increased market share, it is as simple as that. Even in a crowded marketplace it is possible to attain very positive and tangible returns on the initial research investment.”

This year Allott and Associates will be promoting its market research services to a variety of B2B sectors including: packaging, logistics, waste management, food & drink, manufacturing, engineering, printing and plastics, with the aim of demonstrating that research really does matter.

Any businesses looking to be proactive in their marketplace should call the company for an informal chat on: Yorkshire Office: 01423 867264 or London Office: 0207 257 2017.
Item last updated:   Thursday January 14 2016 05:14
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Heinz Big Soup Goes Large On talkSport
Heinz Big Soup has announced a six figure partnership with sports radio station, talkSPORT.

The ad aims to reach 2.3 million of its target 18-45 year male consumers and further establish the brand’s key message, Go Big or Go Hungry.

The partnership includes four weekly challenges, with participating teams of listeners being given the opportunity to win a range of tickets for top sporting events throughout 2016.

TalkSPORT presenter, Colin Murray, will be hosting the competition on his mid-morning radio show (10am – 1pm every weekday), Colin Murray and Friends.

Sporting legends and friends of Colin Murray’s, including Daley Thompson, Mike Tindall and Stuart Pearce, will introduce the challenges and encourage teams of listeners to participate.

Marco Marioni, assistant brand manager at Heinz, said: “With 44% of talkSPORT listeners revealing they eat soup once a week or more, it’s the perfect platform to reach our target consumer.

“Our partnership has been timed to kick off in January during a key winter month when soup is in high demand and to ensure that Heinz Big Soup is front of mind.”

The partnership includes promotional trails, advertorials and on-air editorial challenges, as well as digital and social outreach.

All creative content produced will be used for radio, video and online to promote the Heinz Big Soup, Go Big or Go Hungry messaging.

The Heinz Big Soup Range offers an array of varieties, including its bestselling Heinz Big Soup Chicken & Vegetable, and other favourites, Heinz Big Soup Beef & Vegetable.

All are available in either 400g or 500g cans, with an RRP of £1.09 and £1.59.
Item last updated:   Thursday January 14 2016 05:14
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Portfolio Rebrand At Corkers
British crisp company, Corkers has announced a rebrand across its portfolio of potato and vegetable crisps.

The new look packaging will be rolled out from 18th January 2016, supported by an initial marketing investment of £100K.

In addition, the company will launch two new variants of vegetable crisp following its debut into the sector in 2015.

True to the heritage of the brand, the new look and feel, which was developed by design agency Bryt, is a celebration of British quirks and traditions, brought to life through British imagery and bold bright colours.

The new colour palette, pack design and logo have also been developed to give the brand stronger on-shelf stand out.

Since the brand was launched five years ago by best friends Ross Taylor and Rod Garnham it has celebrated its British roots and most significantly its unique Naturalo potato which, grown in the rich Fenland soils of the family farm in Cambridgeshire, gives the crisps extra crunch.

The new strapline ‘British Good Taste’ has been designed to put the spotlight on this home-grown nature of the brand plus its artisan positioning.

To coincide with the rebrand, the Corkers range will also be bolstered with two new additions, bringing its portfolio to ten flavours.

Parsnip Honey & Black Pepper and Sweet Potato & Chilli, join the existing vegetable line, Mixed Vegetable with a sprinkle of sea salt, and are available in 40g and 125g packs.

As with its potato crisps, the new additions feature produce grown in the peaty Fenland soils, plus sweet potatoes from America, and the crisps are all hand-cooked and packed on the family farm.

The unveiling of the new Corkers branding follows the recent appointment of David Glennan as Managing Director of the business in December 2015.

He said: “These are exciting times for the Corkers brand, which is already growing at pace, with sales up 40% year on year.

“The new look and feel brings to life the fun and quirky nature of the brand along with our focus on quality and hand-grown British produce, setting us apart from the competition.

“I look forward to working with Ross and Rod to further grow the business during the year ahead.”

Corkers crisps are currently stocked in UK landmarks such as National Trust properties, selected Waitrose stores and independent delis and farm shops nationwide.
Item last updated:   Thursday January 14 2016 05:14
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