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API To Take Its Brand Enhancement Creative Service To Packaging Shows
Brand enhancement specialist API is continuing its focus on delivering products and services for the packaging industry, taking its new creative service offer to its exhibition stands AD31 at PCD in Paris and K58 at the Packaging Innovations show in Birmingham this February.
David Peters, API’s Creative Development Manager will be on API’s stand working with customers to help find the most effective pack enhancement effects to add value to their brands, taking inspiration from API’s latest trend boards which capture the key themes evolving in packaging design to give brands stand out shelf presence.
The latest examples of high impact consumer packs, using techniques such as API’s latest Fresnel Lens PET Laminate, which combines the depth and kinetic focus of a lens with the print pack and design to maximise the visual effect, will be on display at the show.
Offering unparalleled depth and movement, Fresnel micro structures provide an optically correct lens which both transmits and reflects the light. Even in their plain, unprinted form, they invite users to engage and touch the pack as the viewer inevitably runs their hands over its surface to confirm that it is indeed perfectly flat, making it a perfect solution for luxury brands. Also on display will be API’s newest foil - TA; its most comprehensive cold foil for labels & packaging to date. TA provides exceptionally fine detail, down to a 3 point font, together with the capability to cover large solid areas and achieve high-quality gloss effects for text and graphics.
Available in 9 shades, TA foil is the result of 3 years research and development by API, offering an unmatched level of versatility to meet the demands of printers and designers across the variety of machines and substrates in the market.
PCD, held on 3-4 February in Paris is the leading show for the packaging and design of cosmetics and perfumes, whilst Packaging Innovations in Birmingham, held later on 24-25 February, is dedicated to bringing the packaging industry together to demonstrate new innovations, inspire developments and new approaches, and discover the latest trends and technologies.
David Peters commented "Both PCD and Packaging Innovations are the perfect events for us to showcase our creative service alongside our trend and mood boards that have relevance for a wide variety of products and brands. We are welcoming all designers, printers and brand owners to come to our stand and see our portfolio of foil, laminate and holographic solutions and how together with the latest trends they can deliver exceptional brand enhancement and real on shelf impact for their products."
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Coca-Cola is the world’s biggest-selling grocery brand, with a total sales value of more than $50 billion, according to the Billion Dollar Brands 2015 report, produced by ESM: The European Supermarket Magazine in association with Euromonitor International.
Coca-Cola’s closest rival, Pepsi, ranks second in the report, with Nestlé’s Nescafé brand ranking third. P&G’s Pampers is the highest-ranked non-food brand, in fourth position.
Rounding off the top ten are Asian noodle brand Master Kong (5th), Chinese dairy giant Yili (6th), P&G’s Tide/Ariel detergent brand (7th), Coca-Cola’s Sprite (8th), Chinese dairy brand Mengniu (9th) and PepsiCo brand Lay’s/Walkers (10th).
“The Billion Dollar Brands 2015 report is a snapshot of the brands lining the shopping trolleys of supermarkets right around the world – a truly global barometer of what consumers are purchasing,” says Stephen Wynne-Jones, editor of ESM: The European Supermarket Magazine.
“While those at the top are household names, the growing influence of the Asian shopper on the global marketplace accounts for many regional products ranking in the top ten.”
The full Billion Dollar Brands 2015 report was published in two issues of ESM: The European Supermarket Magazine: Issue No. 5 2015 (published October 2015) and Issue No. 6 2015 (published December 2015).
The Billion Dollar Brands 2015 report is compiled from Passport, Euromonitor’s global market-analysis database, which analyses the industry in countries around the world. This online market-research tool monitors industry trends and gives strategic analysis, market size and market share for all products across all key countries.
Combined, the brands featured in this list account for more than $250 billion worth of sales, while those at the top are used or consumed by individuals around the world every second of every day.
The Billion Dollar Brands 2015 report is based on a list of brands provided by market-intelligence company Euromonitor International. With offices around the world, analysts in over 80 countries, and market research on every key trend and driver, Euromonitor gives powerful access to the real story behind consumer change.
Heartwarming Heinz Cup Soup Range Sees Continued Success
Since its initial launch in July 2014, the Heinz Cup Soup range has become a firm favourite amongst consumers with sales continuing to rise.
Over the last quarter the range has seen a growth in the value of sales rise to £2million; with its share of the dry soup category increasing to 15.5% in the last four weeks (Nielsen EPoS at 07.11.2015).
Heinz popular Cup Soup range offers consumers the opportunity to enjoy their favourite Heinz Soup flavours instantly, whether it’s for lunch, a snack or to eat on the go. Heinz expanded its dry soup offering in March 2015, with four new Classic Soup recipes and three of its popular Black Label recipes for the first time which has helped to continue its growing success.
Marco Marioni, Cup Soup Assistant Brand Manager at Kraft Heinz, said: “It is great to see the Cup Soup range continue to grow following its launch last year. We have noticed a growing consumer trend for spicier and more exotic flavours and wanted to ensure we innovated our offering to reflect this. Our new Black Label recipes; Cream of Tomato with a Kick of Chilli, Cream of Tomato with Fiery Mexican Spices and Cream of Chicken with Aromatic Thai Spices, which were introduced earlier in the year, have proven to be a big hit with shoppers offering a modern twist to the classic flavours they know and love.”
In October 2015, Heinz launched a £5million cross-category campaign – ‘Heartwarming Heroes’ to remind consumers that Heinz offers the perfect range to warm the nation over winter. The campaign features outdoor and in-store visuals, a radio campaign featuring a number of well-known celebrities, social media and PR support. Heinz Soup is going back on TV this December with an advert which highlights both Heinz Classic soup and Cup Soup brands as the perfect winter comfort.
As part of the Heartwarming Heroes campaign activity Heinz has partnered with the Royal Voluntary Service and TV presenter Ruth Langsford to encourage the nation to share a ‘Heartwarming Moment’ with an older neighbour this winter.
As the nation’s favourite soup brand*, Heinz will be donating £10,000 to the Royal Voluntary Service as part of the campaign, as well as 100,000 cans of soup to their lunch clubs to help elderly people around the country keep warm this winter.