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WMH Opens Up On Facebook To Showcase Its Great Food Machines
Western Mechanical Handling UK has recently expanded its social media presence to include a page on Facebook.
WMH began using Youtube in 2011 as a way of showcasing their automation solutions to as wide an audience as possible. This proved to be a viable alternative to video CD’s directly mailed to customers, and was soon followed with expansion onto Twitter, Linkedin and Google+.
“Social media is a very powerful marketing tool and can be useful in engaging with customers, driving traffic to our website and highlighting our latest innovations and product updates,” said Helen Northcott, Sales and Marketing Co-ordinator for WMH.
Heinz has boosted activity as part of its Heartwarming Heroes campaign and partnered with the Royal Voluntary Service and TV presenter Ruth Langsford to encourage the nation to share a ‘Heartwarming Moment’ with an older neighbour this winter.
As the nation’s favourite soup brand*, Heinz will be donating £10,000 to the Royal Voluntary Service as part of the campaign, as well as 100,000 cans of soup to their lunch clubs to help elderly people around the country keep warm this winter.
To support the campaign and partnership with the Royal Voluntary Service, Heinz will also release research and case studies highlighting how many of us unofficially or officially volunteer to help the elderly during the winter months in the hope of encouraging more people around the country to help their elderly neighbours.
Shane Shortman, senior brand manager at Heinz Soup, said: “It’s great to be able to ramp up our Heartwarming Heroes’ campaign activity and as the nights draw in and the temperature dips, it is the perfect opportunity to remind consumers that Heinz Soups are tasty and warming, both physically and emotionally during the winter season. We are proud to be able to partner with and support the Royal Voluntary Service, to encourage the nation to share a Heinz Soup Warming Moment with an elderly neighbour and we hope consumers share these with us.”
David McCullough, Chief Executive of Royal Voluntary Service said, “Our volunteers help thousands of older people each month in neighbourhoods across Britain and the partnership with Heinz Soup provides huge awareness of the great things our volunteers do, to support older people to live independent lives. Sharing time changes lives and taking a bit of time out of your day to have a chat to your older neighbour and make sure they’re okay and have everything they need, can mean the difference between a bad day and a good week. We see the huge impact our volunteers have on the lives of older people, and we’re delighted to be partnering with Heinz to encourage others to spare some time to help older people in their communities too.”
Item last updated: Wednesday November 04 2015 07:49
Award-winning Allott and Associates is celebrating 21 years since its inception in a bedroom in Yorkshire on the back of Black Wednesday in 1994. The business-2-business company has grown continuously over the years and has just added a new member of staff to its ranks in order to strengthen its digital capabilities.
The company is now a leading provider of 360 degree marketing services to a wide range of industries across Europe. It supports companies in a cross-section of industries including engineering, food, packaging, logistics, manufacturing and energy, having grown organically over its 21 years.
Since winning its first contract with Huddersfield University, the business continues to win new clients in a very competitive and forward-thinking marketplace. The professionalism and dedication offered by Allott and Associates means that client loyalty has been shown along the way too. One such client, flexible printing and packaging company Roberts Mart (Leeds), has seen three generations of the family-owned business work with them in what has become a mutually valuable long-standing business relationship.
Many of its milestones have been reached; including the company’s vision of creating a self-sustaining profitable business and of providing opportunities for employment. Bigger premises are now in use with a skilled staff of experienced journalists, IT and Social Media specialists and those with European language skills. The latest recruit, Elisha Hannon, will be working with colleagues in the firm’s digital section, covering YouTube and SEO in order to offer clients an even wider range of marketing services.
Not a business to ‘rest on its laurels,’ it has made significant investment over the last year in hardware to support cloud-based activities, digital newsletters, e-marketing projects, website building and various other digital activities. Latest contract wins during the last quarter include Langdon Systems, projects for the PHS Group and a corrugated producer based in the East Midlands running alongside an existing client base with projects reaching out globally across Europe, the Middle East, Australia and the USA.
Head of Marketing at PHS Data Solutions, Ruth Williams, said: “Different divisions of the PHS Group have been using Allott and Associates Ltd for a number of years. We love their 360 degree marketing services and have been delighted with the work completed.”
Never someone to get too comfortable with the status quo, founder and MD Philip Allott still has a hunger for problem solving, pushing his business into the 21st century and embracing the digital challenges which that represents. Luckily, his background in IT software and hardware has left him unfazed by such issues and has, in fact, played to his strengths.
The company is proud of its ability to help clients expand their businesses and Philip cites this as one of the most rewarding aspects of his 21 years as MD of Allott and Associates. It now is able to offer clients a multitude of options for potential business growth through its wide-ranging, integrated marketing services.
Few companies give clients a publicity guarantee but Allott and Associates knows that with its proven track record, this is something it can offer with confidence. This 21-year-old is looking forward to the future with optimism and excitement.
Businesses needing a boost of marketing expertise can engage the agency on a ‘project-by-project’ basis or for a monthly retainer. For more information and a bespoke quotation call: 01423 867264 or visit the website at www.allottandassociates.co.uk.
Item last updated: Wednesday November 04 2015 07:49