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Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
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Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
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Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
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Thursday June 25 2015 08:35
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Monday March 23 2015 08:17
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Today's News
 
 
Heartwarming Heinz Cup Soup Range Sees Continued Success
Since its initial launch in July 2014, the Heinz Cup Soup range has become a firm favourite amongst consumers with sales continuing to rise.

Over the last quarter the range has seen a growth in the value of sales rise to £2million; with its share of the dry soup category increasing to 15.5% in the last four weeks (Nielsen EPoS at 07.11.2015).

Heinz popular Cup Soup range offers consumers the opportunity to enjoy their favourite Heinz Soup flavours instantly, whether it’s for lunch, a snack or to eat on the go. Heinz expanded its dry soup offering in March 2015, with four new Classic Soup recipes and three of its popular Black Label recipes for the first time which has helped to continue its growing success.

Marco Marioni, Cup Soup Assistant Brand Manager at Kraft Heinz, said: “It is great to see the Cup Soup range continue to grow following its launch last year. We have noticed a growing consumer trend for spicier and more exotic flavours and wanted to ensure we innovated our offering to reflect this. Our new Black Label recipes; Cream of Tomato with a Kick of Chilli, Cream of Tomato with Fiery Mexican Spices and Cream of Chicken with Aromatic Thai Spices, which were introduced earlier in the year, have proven to be a big hit with shoppers offering a modern twist to the classic flavours they know and love.”

In October 2015, Heinz launched a £5million cross-category campaign – ‘Heartwarming Heroes’ to remind consumers that Heinz offers the perfect range to warm the nation over winter. The campaign features outdoor and in-store visuals, a radio campaign featuring a number of well-known celebrities, social media and PR support. Heinz Soup is going back on TV this December with an advert which highlights both Heinz Classic soup and Cup Soup brands as the perfect winter comfort.

As part of the Heartwarming Heroes campaign activity Heinz has partnered with the Royal Voluntary Service and TV presenter Ruth Langsford to encourage the nation to share a ‘Heartwarming Moment’ with an older neighbour this winter.

As the nation’s favourite soup brand*, Heinz will be donating £10,000 to the Royal Voluntary Service as part of the campaign, as well as 100,000 cans of soup to their lunch clubs to help elderly people around the country keep warm this winter.
Item last updated:   Friday November 13 2015 03:55
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WMH Opens Up On Facebook To Showcase Its Great Food Machines
Western Mechanical Handling UK has recently expanded its social media presence to include a page on Facebook.

WMH began using Youtube in 2011 as a way of showcasing their automation solutions to as wide an audience as possible. This proved to be a viable alternative to video CD’s directly mailed to customers, and was soon followed with expansion onto Twitter, Linkedin and Google+.

“Social media is a very powerful marketing tool and can be useful in engaging with customers, driving traffic to our website and highlighting our latest innovations and product updates,” said Helen Northcott, Sales and Marketing Co-ordinator for WMH.

The WMH facebook page can be found at https://www.facebook.com/Western-Mechanical-Handling-UK-Ltd-124182510928617/
Item last updated:   Friday November 13 2015 03:55
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Heinz Turns Up The Heat With Warming Moments
Heinz has boosted activity as part of its Heartwarming Heroes campaign and partnered with the Royal Voluntary Service and TV presenter Ruth Langsford to encourage the nation to share a ‘Heartwarming Moment’ with an older neighbour this winter.

As the nation’s favourite soup brand*, Heinz will be donating £10,000 to the Royal Voluntary Service as part of the campaign, as well as 100,000 cans of soup to their lunch clubs to help elderly people around the country keep warm this winter.

To support the campaign and partnership with the Royal Voluntary Service, Heinz will also release research and case studies highlighting how many of us unofficially or officially volunteer to help the elderly during the winter months in the hope of encouraging more people around the country to help their elderly neighbours.

Shane Shortman, senior brand manager at Heinz Soup, said: “It’s great to be able to ramp up our Heartwarming Heroes’ campaign activity and as the nights draw in and the temperature dips, it is the perfect opportunity to remind consumers that Heinz Soups are tasty and warming, both physically and emotionally during the winter season. We are proud to be able to partner with and support the Royal Voluntary Service, to encourage the nation to share a Heinz Soup Warming Moment with an elderly neighbour and we hope consumers share these with us.”

David McCullough, Chief Executive of Royal Voluntary Service said, “Our volunteers help thousands of older people each month in neighbourhoods across Britain and the partnership with Heinz Soup provides huge awareness of the great things our volunteers do, to support older people to live independent lives. Sharing time changes lives and taking a bit of time out of your day to have a chat to your older neighbour and make sure they’re okay and have everything they need, can mean the difference between a bad day and a good week. We see the huge impact our volunteers have on the lives of older people, and we’re delighted to be partnering with Heinz to encourage others to spare some time to help older people in their communities too.”
Item last updated:   Friday November 13 2015 03:55
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