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Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Thursday June 15 2017 03:32
Waitrose Celebrates 25 Years of Duchy Brand
Wednesday May 10 2017 03:12
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Brand enhancement specialist API is continuing its focus on delivering products and services for the packaging industry, taking its new creative service offer to its exhibition stands AD31 at PCD in Paris and K58 at the Packaging Innovations show in Birmingham this February.

David Peters, API’s Creative Development Manager will be on API’s stand working with customers to help find the most effective pack enhancement effects to add value to their brands, taking inspiration from API’s latest trend boards which capture the key themes evolving in packaging design to give brands stand out shelf presence.

The latest examples of high impact consumer packs, using techniques such as API’s latest Fresnel Lens PET Laminate, which combines the depth and kinetic focus of a lens with the print pack and design to maximise the visual effect, will be on display at the show.

Offering unparalleled depth and movement, Fresnel micro structures provide an optically correct lens which both transmits and reflects the light. Even in their plain, unprinted form, they invite users to engage and touch the pack as the viewer inevitably runs their hands over its surface to confirm that it is indeed perfectly flat, making it a perfect solution for luxury brands.
Also on display will be API’s newest foil - TA; its most comprehensive cold foil for labels & packaging to date. TA provides exceptionally fine detail, down to a 3 point font, together with the capability to cover large solid areas and achieve high-quality gloss effects for text and graphics.

Available in 9 shades, TA foil is the result of 3 years research and development by API, offering an unmatched level of versatility to meet the demands of printers and designers across the variety of machines and substrates in the market.

PCD, held on 3-4 February in Paris is the leading show for the packaging and design of cosmetics and perfumes, whilst Packaging Innovations in Birmingham, held later on 24-25 February, is dedicated to bringing the packaging industry together to demonstrate new innovations, inspire developments and new approaches, and discover the latest trends and technologies.

David Peters commented "Both PCD and Packaging Innovations are the perfect events for us to showcase our creative service alongside our trend and mood boards that have relevance for a wide variety of products and brands. We are welcoming all designers, printers and brand owners to come to our stand and see our portfolio of foil, laminate and holographic solutions and how together with the latest trends they can deliver exceptional brand enhancement and real on shelf impact for their products."
Item last updated:   Tuesday December 08 2015 05:16
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Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Coca-Cola is the world’s biggest-selling grocery brand, with a total sales value of more than $50 billion, according to the Billion Dollar Brands 2015 report, produced by ESM: The European Supermarket Magazine in association with Euromonitor International.

Coca-Cola’s closest rival, Pepsi, ranks second in the report, with Nestlé’s Nescafé brand ranking third. P&G’s Pampers is the highest-ranked non-food brand, in fourth position.

Rounding off the top ten are Asian noodle brand Master Kong (5th), Chinese dairy giant Yili (6th), P&G’s Tide/Ariel detergent brand (7th), Coca-Cola’s Sprite (8th), Chinese dairy brand Mengniu (9th) and PepsiCo brand Lay’s/Walkers (10th).

“The Billion Dollar Brands 2015 report is a snapshot of the brands lining the shopping trolleys of supermarkets right around the world – a truly global barometer of what consumers are purchasing,” says Stephen Wynne-Jones, editor of ESM: The European Supermarket Magazine.

“While those at the top are household names, the growing influence of the Asian shopper on the global marketplace accounts for many regional products ranking in the top ten.”

The full Billion Dollar Brands 2015 report was published in two issues of ESM: The European Supermarket Magazine: Issue No. 5 2015 (published October 2015) and Issue No. 6 2015 (published December 2015).

The full report can be found here:
http://www.flipsnack.com/Checkout/billion-dollar-brands-2015-parts-1-and-2.html

The Billion Dollar Brands 2015 report is compiled from Passport, Euromonitor’s global market-analysis database, which analyses the industry in countries around the world. This online market-research tool monitors industry trends and gives strategic analysis, market size and market share for all products across all key countries.

Combined, the brands featured in this list account for more than $250 billion worth of sales, while those at the top are used or consumed by individuals around the world every second of every day.

The Billion Dollar Brands 2015 report is based on a list of brands provided by market-intelligence company Euromonitor International. With offices around the world, analysts in over 80 countries, and market research on every key trend and driver, Euromonitor gives powerful access to the real story behind consumer change.
Item last updated:   Tuesday December 08 2015 05:16
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Heartwarming Heinz Cup Soup Range Sees Continued Success
Since its initial launch in July 2014, the Heinz Cup Soup range has become a firm favourite amongst consumers with sales continuing to rise.

Over the last quarter the range has seen a growth in the value of sales rise to £2million; with its share of the dry soup category increasing to 15.5% in the last four weeks (Nielsen EPoS at 07.11.2015).

Heinz popular Cup Soup range offers consumers the opportunity to enjoy their favourite Heinz Soup flavours instantly, whether it’s for lunch, a snack or to eat on the go. Heinz expanded its dry soup offering in March 2015, with four new Classic Soup recipes and three of its popular Black Label recipes for the first time which has helped to continue its growing success.

Marco Marioni, Cup Soup Assistant Brand Manager at Kraft Heinz, said: “It is great to see the Cup Soup range continue to grow following its launch last year. We have noticed a growing consumer trend for spicier and more exotic flavours and wanted to ensure we innovated our offering to reflect this. Our new Black Label recipes; Cream of Tomato with a Kick of Chilli, Cream of Tomato with Fiery Mexican Spices and Cream of Chicken with Aromatic Thai Spices, which were introduced earlier in the year, have proven to be a big hit with shoppers offering a modern twist to the classic flavours they know and love.”

In October 2015, Heinz launched a £5million cross-category campaign – ‘Heartwarming Heroes’ to remind consumers that Heinz offers the perfect range to warm the nation over winter. The campaign features outdoor and in-store visuals, a radio campaign featuring a number of well-known celebrities, social media and PR support. Heinz Soup is going back on TV this December with an advert which highlights both Heinz Classic soup and Cup Soup brands as the perfect winter comfort.

As part of the Heartwarming Heroes campaign activity Heinz has partnered with the Royal Voluntary Service and TV presenter Ruth Langsford to encourage the nation to share a ‘Heartwarming Moment’ with an older neighbour this winter.

As the nation’s favourite soup brand*, Heinz will be donating £10,000 to the Royal Voluntary Service as part of the campaign, as well as 100,000 cans of soup to their lunch clubs to help elderly people around the country keep warm this winter.
Item last updated:   Tuesday December 08 2015 05:16
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