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Award-winning Allott and Associates is celebrating 21 years since its inception in a bedroom in Yorkshire on the back of Black Wednesday in 1994. The business-2-business company has grown continuously over the years and has just added a new member of staff to its ranks in order to strengthen its digital capabilities.
The company is now a leading provider of 360 degree marketing services to a wide range of industries across Europe. It supports companies in a cross-section of industries including engineering, food, packaging, logistics, manufacturing and energy, having grown organically over its 21 years.
Since winning its first contract with Huddersfield University, the business continues to win new clients in a very competitive and forward-thinking marketplace. The professionalism and dedication offered by Allott and Associates means that client loyalty has been shown along the way too. One such client, flexible printing and packaging company Roberts Mart (Leeds), has seen three generations of the family-owned business work with them in what has become a mutually valuable long-standing business relationship.
Many of its milestones have been reached; including the company’s vision of creating a self-sustaining profitable business and of providing opportunities for employment. Bigger premises are now in use with a skilled staff of experienced journalists, IT and Social Media specialists and those with European language skills. The latest recruit, Elisha Hannon, will be working with colleagues in the firm’s digital section, covering YouTube and SEO in order to offer clients an even wider range of marketing services.
Not a business to ‘rest on its laurels,’ it has made significant investment over the last year in hardware to support cloud-based activities, digital newsletters, e-marketing projects, website building and various other digital activities. Latest contract wins during the last quarter include Langdon Systems, projects for the PHS Group and a corrugated producer based in the East Midlands running alongside an existing client base with projects reaching out globally across Europe, the Middle East, Australia and the USA.
Head of Marketing at PHS Data Solutions, Ruth Williams, said: “Different divisions of the PHS Group have been using Allott and Associates Ltd for a number of years. We love their 360 degree marketing services and have been delighted with the work completed.”
Never someone to get too comfortable with the status quo, founder and MD Philip Allott still has a hunger for problem solving, pushing his business into the 21st century and embracing the digital challenges which that represents. Luckily, his background in IT software and hardware has left him unfazed by such issues and has, in fact, played to his strengths.
The company is proud of its ability to help clients expand their businesses and Philip cites this as one of the most rewarding aspects of his 21 years as MD of Allott and Associates. It now is able to offer clients a multitude of options for potential business growth through its wide-ranging, integrated marketing services.
Few companies give clients a publicity guarantee but Allott and Associates knows that with its proven track record, this is something it can offer with confidence. This 21-year-old is looking forward to the future with optimism and excitement.
Businesses needing a boost of marketing expertise can engage the agency on a ‘project-by-project’ basis or for a monthly retainer. For more information and a bespoke quotation call: 01423 867264 or visit the website at www.allottandassociates.co.uk.
Food Industry Social Media at Work Survey 2015 Launches
Leading food industry law firm, Roythornes, and food specialist communications agency, Pelican Communications, have launched their Social Media at Work Survey 2015.
The survey, now in its fourth year, asks key industry leaders about the policies and practices they adopt in relation to social media use in the workplace.
Last year’s survey, which polled members of organisations like the Fresh Produce Consortium, The Food and Drink Forum, the British Frozen Food Federation, the Artisan Food Trail and Tastes of Anglia, produced a range of illuminating findings.
It showed that, despite 70% of businesses having some form of presence in social media, an incredible 43% had no policies in place on how social networks should be used.
The survey revealed more companies were allowing staff to bring their own devices in to work for professional purposes while the number of firms introducing controls over what employees can do on social media channels while in the workplace was increasing.
Peter Bennett, head of the Food and Drink team at Roythornes, said he expects further insight into industry trends from the 2015 survey.
Mr Bennett said: “Last year’s statistics on the lack of controls and policies in place on social media were illuminating and will have given many companies something to think about.
“We’re hoping for equally interesting results this year and expect to see an upsurge in a more managed, smarter approach to social media from throughout the sector.”
Pelican Communications are now official partners of the survey, lending their industry knowledge and social media expertise to the process.
Managing Director, Michael Bennett, said: “We’re delighted to work with Roythornes on the fourth annual food industry Social Media at Work Survey.
“Year in, year out the survey yields fascinating results that serve as an interesting point of discussion for industry leaders and help to chart the progress of this increasingly vital area of so many businesses.”
Ginsters Sponsors New Football League Highlights Show
Ginsters is sponsoring the new Football League highlights show - Football League Tonight on Channel 5.
This exciting deal will see Ginsters have a significant presence on T.V. throughout the year and the brand association is a perfect fit for its football loving consumers.
The 90 minute programme will feature six 10 second ads highlighting Ginsters’ most popular savoury lines - Large Sausage Roll, Peppered Steak Slice and Original Cornish Pasty.The programme goes out at 9pm every Saturday night and is repeated again at 11:40pm on Spike and at 7am on Sunday mornings on Channel 5.
Ginsters announces major TV sponsorship deal Linda Evans, Sales & Marketing Director said: “We are delighted to be sponsoring the Football League Highlight Show and supporting the enjoyment of fans up and down the country who love to watch their local clubs week in and week out. It’s a great fit for the Ginsters brand which is about celebrating everyday heroes and a fantastic opportunity for us to highlight the enjoyment eating our products can bring whilst watching your favourite sport.”