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Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Allott And Associates Ltd Comes Of Age
Award-winning Allott and Associates is celebrating 21 years since its inception in a bedroom in Yorkshire on the back of Black Wednesday in 1994. The business-2-business company has grown continuously over the years and has just added a new member of staff to its ranks in order to strengthen its digital capabilities.

The company is now a leading provider of 360 degree marketing services to a wide range of industries across Europe. It supports companies in a cross-section of industries including engineering, food, packaging, logistics, manufacturing and energy, having grown organically over its 21 years.

Since winning its first contract with Huddersfield University, the business continues to win new clients in a very competitive and forward-thinking marketplace. The professionalism and dedication offered by Allott and Associates means that client loyalty has been shown along the way too. One such client, flexible printing and packaging company Roberts Mart (Leeds), has seen three generations of the family-owned business work with them in what has become a mutually valuable long-standing business relationship.

Many of its milestones have been reached; including the company’s vision of creating a self-sustaining profitable business and of providing opportunities for employment. Bigger premises are now in use with a skilled staff of experienced journalists, IT and Social Media specialists and those with European language skills. The latest recruit, Elisha Hannon, will be working with colleagues in the firm’s digital section, covering YouTube and SEO in order to offer clients an even wider range of marketing services.

Not a business to ‘rest on its laurels,’ it has made significant investment over the last year in hardware to support cloud-based activities, digital newsletters, e-marketing projects, website building and various other digital activities.
Latest contract wins during the last quarter include Langdon Systems, projects for the PHS Group and a corrugated producer based in the East Midlands running alongside an existing client base with projects reaching out globally across Europe, the Middle East, Australia and the USA.

Head of Marketing at PHS Data Solutions, Ruth Williams, said: “Different divisions of the PHS Group have been using Allott and Associates Ltd for a number of years. We love their 360 degree marketing services and have been delighted with the work completed.”

Never someone to get too comfortable with the status quo, founder and MD Philip Allott still has a hunger for problem solving, pushing his business into the 21st century and embracing the digital challenges which that represents. Luckily, his background in IT software and hardware has left him unfazed by such issues and has, in fact, played to his strengths.

The company is proud of its ability to help clients expand their businesses and Philip cites this as one of the most rewarding aspects of his 21 years as MD of Allott and Associates. It now is able to offer clients a multitude of options for potential business growth through its wide-ranging, integrated marketing services.

Few companies give clients a publicity guarantee but Allott and Associates knows that with its proven track record, this is something it can offer with confidence. This 21-year-old is looking forward to the future with optimism and excitement.

Businesses needing a boost of marketing expertise can engage the agency on a ‘project-by-project’ basis or for a monthly retainer. For more information and a bespoke quotation call: 01423 867264 or visit the website at www.allottandassociates.co.uk.
Item last updated:   Monday October 26 2015 05:49
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Food Industry Social Media at Work Survey 2015 Launches
Leading food industry law firm, Roythornes, and food specialist communications agency, Pelican Communications, have launched their Social Media at Work Survey 2015.

The survey, now in its fourth year, asks key industry leaders about the policies and practices they adopt in relation to social media use in the workplace.

Last year’s survey, which polled members of organisations like the Fresh Produce Consortium, The Food and Drink Forum, the British Frozen Food Federation, the Artisan Food Trail and Tastes of Anglia, produced a range of illuminating findings.

It showed that, despite 70% of businesses having some form of presence in social media, an incredible 43% had no policies in place on how social networks should be used.

The survey revealed more companies were allowing staff to bring their own devices in to work for professional purposes while the number of firms introducing controls over what employees can do on social media channels while in the workplace was increasing.

Peter Bennett, head of the Food and Drink team at Roythornes, said he expects further insight into industry trends from the 2015 survey.

Mr Bennett said: “Last year’s statistics on the lack of controls and policies in place on social media were illuminating and will have given many companies something to think about.

“We’re hoping for equally interesting results this year and expect to see an upsurge in a more managed, smarter approach to social media from throughout the sector.”

Pelican Communications are now official partners of the survey, lending their industry knowledge and social media expertise to the process.

Managing Director, Michael Bennett, said: “We’re delighted to work with Roythornes on the fourth annual food industry Social Media at Work Survey.

“Year in, year out the survey yields fascinating results that serve as an interesting point of discussion for industry leaders and help to chart the progress of this increasingly vital area of so many businesses.”

To take part in the survey, visit https://www.surveymonkey.com/r/socialmediaatworksurvey2015
Item last updated:   Monday October 26 2015 05:49
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Ginsters Sponsors New Football League Highlights Show
Ginsters is sponsoring the new Football League highlights show - Football League Tonight on Channel 5.

This exciting deal will see Ginsters have a significant presence on T.V. throughout the year and the brand association is a perfect fit for its football loving consumers.

The 90 minute programme will feature six 10 second ads highlighting Ginsters’ most popular savoury lines - Large Sausage Roll, Peppered Steak Slice and Original Cornish Pasty.The programme goes out at 9pm every Saturday night and is repeated again at 11:40pm on Spike and at 7am on Sunday mornings on Channel 5.

Ginsters announces major TV sponsorship deal Linda Evans, Sales & Marketing Director said: “We are delighted to be sponsoring the Football League Highlight Show and supporting the enjoyment of fans up and down the country who love to watch their local clubs week in and week out. It’s a great fit for the Ginsters brand which is about celebrating everyday heroes and a fantastic opportunity for us to highlight the enjoyment eating our products can bring whilst watching your favourite sport.”
Item last updated:   Monday October 26 2015 05:49
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