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Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
For 2017, Allott and Associates Ltd and Onward Holdings Ltd will be teaming up to offer their respective clients a combined marketing and logistics solution.

The strategy will make it quicker and easier for companies’ goods to reach targeted markets and customers than was previously possible.

The strategic combination of Allotts’ 360° marketing services with Onward Holdings’ prime warehousing and dispatch capabilities makes this a perfect solution for firms seeking slick solutions to the promotion and distribution of their goods. Getting products to market as effectively as possible is at the core of this latest development.

The initial idea, brainchild of Neil Storey, managing director of Onward Holdings, includes a few short steps for companies to get their products ‘out there’. Firstly, clients will be able to accurately inform themselves about their chosen market with initial market research conducted by Allotts. They then have the option to boost their presence in their marketplace by adding a layer of targeted product marketing if desired.

Secondly, once they have spread the word and sales are flowing in, they can then pass subsequent product storage, order processing, stock management and dispatch, into the capable hands of Onward Holdings who will make sure all goods arrive safely at their destination. Minimum work and maximum return for the client is envisaged. Clients will know they are in experienced and safe hands.

Allotts, which has a client base ranging across the packaging, labelling, printing, engineering, food, security, waste management, plastics and corrugated industries, has over 20 years’ experience of providing effective marketing solutions to help its clients optimise their business opportunities.

Allott & Associates’ managing director, Philip Allott, said: “We continue to invest in all aspects of digital communications as part of our commitment to be at the forefront of technological developments. We want our clients to be able to benefit from our knowledge and experience in delivering cost-effective and fully integrated marketing campaigns. The additional option for clients to now tap into a well-established storage and distribution network is going to streamline the ‘concept to market’ chain significantly. We believe this going to bring enormous advantages for a number of businesses.”

Onward Holdings meanwhile, offers highly competitively priced warehousing and distribution centres - positioned perfectly for easy access to the major transport routes M1, A1 and M62.

The family-run company, has recently adopted OpenWMS, a specialist warehouse management system at its site in Castleford, West Yorkshire in order to streamline stock taking and shipping processes, to improve productivity by freeing up staff to concentrate on other duties and to maximise space utilisation.

OpenWMS is a highly accurate, configurable warehouse management system for both Third Party Logistics (3PL) providers and for owner-operated use. It creates a complete supply chain management solution suitable for a wide range of products including food and drink, packaging, electronics, IT equipment, homewares and office supplies.

Onward Holdings provides 21st Century solutions for businesses seeking warehouse space that will control their costs. OpenWMS will help optimise vehicle loads and routes, enhance picking/dispatch accuracy and timeliness as well as improve job costing and yield control.

The total benefits to clients of the collaboration will certainly be greater than the sum of its parts. Firms wishing to establish themselves in their chosen market would be able to select a ‘research to market ‘option that is backed up with the latest technology and know-how.

For further information contact: Allott and Associates on 01423 867264 or Onward Holdings on 01977 614007.
Item last updated:   Tuesday January 24 2017 08:11
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Introducing A Moo Look For Minioti
Dairy goodness in a pot - with no added sugar. Family brand Minioti are about to lift the lid on their new look branding for their delicious range of innovative Jersey ice creams. Two of their recipes - Creamy Vanilla and Creamy Chocolate - are now even creamier too!

It's not just Minioti's new look that's completely different. Minioti is unique in that their ice cream is made from 100% Jersey milk and cream, with no added sugar and healthy live cultures. Jersey milk is extra special - it is naturally lower in saturated fats, and has up to 20% more protein and calcium.

* Jersey milk and cream, from Jersey cows which roam in outdoor pastures
* Made in Jersey
* No added sugar
* Live cultures (pre and probiotics)
* Low cholesterol
* Source of calcium
* Free from palm oil
* Low salt
* Gluten free
* Aspartame free
* Preservative free

Minioti ice creams are sweetened naturally with Stevia. Its combination with the finest Jersey milk results in an incredibly rich and creamy, yet naturally sweet treat - free of refined sugar.

The range so far includes: Creamy Vanilla made using natural vanilla pods; the Great Taste 2016 award winning Creamy Strawberry made with real fruit; and Creamy Chocolate with chocolate swirls.

Available in 900ml, 500ml and 125ml pots; and 4.5 ltr Napoli trays.

Minioti was founded by Anna Boletta and her friend of 20 years, Natasha Dowse. The Jersey mums are passionate about healthy eating, and finding alternative ingredients to ensure their products are the best - and the healthiest - they can be.

They launched the brand in the UK a little over six months ago, and all Minioti ice creams are produced by Jersey Dairy, on Jersey.

Anna said: "This is such an exciting chapter in the Minioti story. The branding has been completely updated in line with our messaging that this is a healthier ice cream for everyone to enjoy - children and health conscious adults. Our ice cream is perfect for those looking to reduce their intake of refined sugar, but don't want to compromise on taste - and there are additional health benefits too with the addition of live cultures."
Item last updated:   Tuesday January 24 2017 08:11
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Allott & Associates Achieves Post Brexit International Contracts Success
Allott and Associates Ltd has proved there is life after Brexit after winning contracts for its integrated marketing services from companies in Germany, the United States and Australia following the UK’s surprise vote to leave the European Union.

Specialist wheat starch supplier Kröner Stärke in Germany, a renowned global leader in security and risk management solutions based in the United States and Australian on-site gas generation business, Oxair, have all signed contracts post Brexit with award-winning Allott and Associates to provide customised PR and marketing solutions for their respective target sectors.

Yorkshire and London-based agency Allott and Associates did not let the referendum result deter it from the job of winning international contracts against stiff foreign competition – and its ability to clinch these deals is a pointer to what can be achieved, says managing director Philip Allott.

He said: “We are delighted that these internationally renowned companies have come on board with Allott and Associates. The recent Olympics demonstrated that the British can punch above their weight overseas and we are no exception to that. We are dedicated to delivering a first-class, multiplatform service across a variety of different sectors and global regions.”

The decision to leave the EU has ruffled many feathers but Allott and Associates’ success in winning overseas business demonstrates that with the right product, skill sets and determination, UK companies can trade successfully in the post Brexit era.
Item last updated:   Tuesday January 24 2017 08:11
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