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Food Industry Social Media at Work Survey 2015 Launches
Leading food industry law firm, Roythornes, and food specialist communications agency, Pelican Communications, have launched their Social Media at Work Survey 2015.
The survey, now in its fourth year, asks key industry leaders about the policies and practices they adopt in relation to social media use in the workplace.
Last year’s survey, which polled members of organisations like the Fresh Produce Consortium, The Food and Drink Forum, the British Frozen Food Federation, the Artisan Food Trail and Tastes of Anglia, produced a range of illuminating findings.
It showed that, despite 70% of businesses having some form of presence in social media, an incredible 43% had no policies in place on how social networks should be used.
The survey revealed more companies were allowing staff to bring their own devices in to work for professional purposes while the number of firms introducing controls over what employees can do on social media channels while in the workplace was increasing.
Peter Bennett, head of the Food and Drink team at Roythornes, said he expects further insight into industry trends from the 2015 survey.
Mr Bennett said: “Last year’s statistics on the lack of controls and policies in place on social media were illuminating and will have given many companies something to think about.
“We’re hoping for equally interesting results this year and expect to see an upsurge in a more managed, smarter approach to social media from throughout the sector.”
Pelican Communications are now official partners of the survey, lending their industry knowledge and social media expertise to the process.
Managing Director, Michael Bennett, said: “We’re delighted to work with Roythornes on the fourth annual food industry Social Media at Work Survey.
“Year in, year out the survey yields fascinating results that serve as an interesting point of discussion for industry leaders and help to chart the progress of this increasingly vital area of so many businesses.”
Ginsters Sponsors New Football League Highlights Show
Ginsters is sponsoring the new Football League highlights show - Football League Tonight on Channel 5.
This exciting deal will see Ginsters have a significant presence on T.V. throughout the year and the brand association is a perfect fit for its football loving consumers.
The 90 minute programme will feature six 10 second ads highlighting Ginsters’ most popular savoury lines - Large Sausage Roll, Peppered Steak Slice and Original Cornish Pasty.The programme goes out at 9pm every Saturday night and is repeated again at 11:40pm on Spike and at 7am on Sunday mornings on Channel 5.
Ginsters announces major TV sponsorship deal Linda Evans, Sales & Marketing Director said: “We are delighted to be sponsoring the Football League Highlight Show and supporting the enjoyment of fans up and down the country who love to watch their local clubs week in and week out. It’s a great fit for the Ginsters brand which is about celebrating everyday heroes and a fantastic opportunity for us to highlight the enjoyment eating our products can bring whilst watching your favourite sport.”
Ten Acre Joins Line Up at Munch-Ester Literature Festival
From The Amazing Adventures of Salt and Vinegar to How Chicken Soup Saved the Day - Ten Acre have penned some classics of their own! Now the award-winning creators of hand cooked crisps and premium popcorn - where every flavour has a story to tell - are adding some literary crunch to the Manchester Literature Festival.
Ten Acre will be offering sampling opportunities at a number of events at the two-week celebration of literature - which aims to help young people of all ages develop literacy skills and also inspire them into a love of stories and poems. The festival runs until October 25th and offers something for everyone; from well-known authors of bestselling novels to stand-up performance poets - there will be tours, talks and storytelling events with authors of cherished childhood favourites.
Literacy and storytelling runs through the DNA of Ten Acre. There are stories and characters behind every flavour of their premium crisps and popcorn. There is even an online Ten Acre village - a place where all of their characters live - and where anyone can become a resident.
Tony Goodman, CEO of Ten Acre, said: "Here at Ten Acre, we are passionate about literacy, it plays such an important role in our brand. Not only have we penned stories for all of our flavour names - we have also created an online Ten Acre village, where our characters live and work. The Manchester Literature Festival is close to our hearts. Not only is it taking place in our home town - it also aims to inspire a love of literature. This is a message that we wholeheartedly support."
The Ten Acre range features ten flavours of hand cooked crisps, including The Secret of Mr Salt, When the Cheese Met the Onion and The Day Sweet and Sour Became Friends. There are also seven varieties of premium popcorn - including Ambrose Popperley's Wasabi and Aunty Winifred's Sweet and Salty. All Ten Acre snacks are gluten, dairy and MSG free, vegan and vegetarian as well as halal and kosher - and full of fun!