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Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
For the fifth year running, HP Sauce has teamed up with Movember, the men’s health charity, to show its ongoing support for the moustache-growing initiative.
Lucky ‘Mo Bros’, and for the first time ‘Mo Sistas’, can win their face on one of 50 personalised HP Sauce bottles as a way of thanking them for their support.
HP Sauce is aiming to boost awareness of the fundraising campaign and encourage people to take part in the initiative as well as promote its ongoing partnership with the charity.
HP Sauce will be launching its campaign in the UK supermarkets in mid-October, with 2 million specially branded Movember bottles, complete with the campaign’s signature moustache and sketch of last year’s Mo Grower competition winner – Dave Wardope, from Carlisle.
Dave Wardope commented: “I cannot wait to see my face on HP bottles across the UK in support of Movember, the HP Movember competitions are a lot of fun and a great way of doing good for fellow mo-bros. I aim to grow an even longer mo this year and do my bit to support men’s health”
Working with radio partner Bauer, the campaign is kicking off on Absolute, Magic and Kiss FM, to ensure as many Mo Bros and Mo Sistas get involved as possible.
With £5,000 worth of donations, social media will also play a huge part via the HP Sauce Facebook page with weekly competitions and prizes. ‘Mo Bros’ will be encouraged to enter to win a personalised bottle by submitting photos in response to tasks – this time with the help of Mo Sistas too! Each weekly winner will then be entered into the final public vote to scoop the Golden Mo prize. The lucky overall winner will also pick up a coveted Golden HP Sauce bottle for their top tache and HP will donate £1,000 to their Mo Fund.
Prizes up for grabs this year include a mo-gnificent breakfast kit with all the tools aspiring ‘Mo Bros’ will need to fuel their Mo!
Umme Ali, Assistant Brand Manager for HP Sauce, commented: “HP Sauce is proud to partner with Movember again this year and pleased to raise awareness about such a worthy cause through our channels. We thank mo-bros like, Dave for supporting us and hope to see the number of mo-growers climb even more. We believe that our campaign will bring attention to men’s health issues and therefore, invite you all to become Mo Bros and Mo Sistas this Movember!”
Waitrose Warms Up Autumn With Spotlight On Provenance
Waitrose are launching a new advertising campaign putting the quality and provenance of its food centre stage.
'The Warmest Season' campaign is a celebration of a traditional British autumn and features Waitrose's real-life suppliers battling with the British weather to produce an array of delicious seasonal food.
The 60 second advert launched on 2 October and will be the supermarket's first TV advert in nearly 12 months, and the first produced for Waitrose by its new creative agency, adam&eve DDB.
To tie in with the strong seasonal theme, the advert is set to the soundtrack from the original 1968 Disney feature, 'Winnie the Pooh and the Blustery Day' which depicts the classic children's character fighting against the elements on a windy, autumnal day.
Highlighting the supermarket's unique sourcing credentials, the advert features the Waitrose farm in Leckford, Hampshire which grows the crispest Bramley and Cox apples for the supermarket; husband and wife beef farmers who along with Dovecote Park in Yorkshire, supply Waitrose with its succulent dry-aged beef, hung on the bone for 30 days; and Keith Graham Ltd in Grimsby who have preserved traditional smoking techniques for three generations to create the tastiest and freshest haddock.
Rupert Thomas, Marketing Director, Waitrose, says: "As we welcome back the cold, crisp weather we wanted to bring out the warmth of autumnal food - from Sunday roasts to fish pie to apple crumble, especially highlighting quality British ingredients. We are very proud of our trusted relationships with our suppliers and know our customers appreciate the care we take producing the best quality food."
Richard Brim, Executive Creative Director, adam&eve DDB, says: “Our first ad for Waitrose is a true celebration of autumn - that feeling of shutting the door, turning the fire on, pouring yourself a glass of red wine and tucking into something hearty.”
The campaign will debut on TV on Friday 2 October 2015 and be followed by digital and print media. Waitrose will be also be launching a campaign called #AutumnWarmers to encourage its social media communities to share their favourite autumnal food photos.
Waitrose will also be creating four cinemagraphs to reinforce weekly themes which will be promoted on Facebook and Instagram and a geo-located Pinterest board to showcase regional activity across the UK.
Chef and campaigner Jamie Oliver relaunched his range of food products and kitchenware with help from branding and design consultancy Hornall Anderson.
It supported Jamie Oliver’s in-house team with manifesting their vision for the range, which is available in 40 territories around the world.
Jamie Oliver’s range features three different price points: good, better and best in a bid to encourage people to get into cooking. His TV shows have been shown through 185 broadcasters in 182 territories and his cookbooks translated into 36 languages.
Jamie Oliver’s licensing and creative team forged a new identity for the brand, with help from Hornall Anderson. The chef and campaigner wanted a diverse, eclectic and ownable design, which would work across thousands of products and multiple countries, in outlets from supermarkets to department stores. Kerri Palmer, Head of Brand Licensing Food at Jamie Oliver, says: “We wanted Jamie’s passion and personality to resonate on every product.”
Packaging for the good, better and best ranges, reflects the different price points and Jamie’s personality, right across the brand. Around 50 different photos of the chef and campaigner, with various wardrobe changes and eight typefaces generate packaging options for the whole range.
The aim was to establish synergy across the brand while making the packaging varied. Hand-drawn features also create an artisan feel.
Gareth Ball, Senior Design Director at Hornall Anderson, says: “It was a very exciting challenge. It has been a great experience to work for such a lovely bunch of people at such a talented organisation. I feel very proud of the work we have helped to co-create.”