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Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Thursday June 15 2017 03:32
Waitrose Celebrates 25 Years of Duchy Brand
Wednesday May 10 2017 03:12
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
Today's News
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
For the fifth year running, HP Sauce has teamed up with Movember, the men’s health charity, to show its ongoing support for the moustache-growing initiative.

Lucky ‘Mo Bros’, and for the first time ‘Mo Sistas’, can win their face on one of 50 personalised HP Sauce bottles as a way of thanking them for their support.

HP Sauce is aiming to boost awareness of the fundraising campaign and encourage people to take part in the initiative as well as promote its ongoing partnership with the charity.

HP Sauce will be launching its campaign in the UK supermarkets in mid-October, with 2 million specially branded Movember bottles, complete with the campaign’s signature moustache and sketch of last year’s Mo Grower competition winner – Dave Wardope, from Carlisle.

Dave Wardope commented: “I cannot wait to see my face on HP bottles across the UK in support of Movember, the HP Movember competitions are a lot of fun and a great way of doing good for fellow mo-bros. I aim to grow an even longer mo this year and do my bit to support men’s health”

Working with radio partner Bauer, the campaign is kicking off on Absolute, Magic and Kiss FM, to ensure as many Mo Bros and Mo Sistas get involved as possible.

With £5,000 worth of donations, social media will also play a huge part via the HP Sauce Facebook page with weekly competitions and prizes. ‘Mo Bros’ will be encouraged to enter to win a personalised bottle by submitting photos in response to tasks – this time with the help of Mo Sistas too! Each weekly winner will then be entered into the final public vote to scoop the Golden Mo prize. The lucky overall winner will also pick up a coveted Golden HP Sauce bottle for their top tache and HP will donate £1,000 to their Mo Fund.

Prizes up for grabs this year include a mo-gnificent breakfast kit with all the tools aspiring ‘Mo Bros’ will need to fuel their Mo!

Umme Ali, Assistant Brand Manager for HP Sauce, commented: “HP Sauce is proud to partner with Movember again this year and pleased to raise awareness about such a worthy cause through our channels. We thank mo-bros like, Dave for supporting us and hope to see the number of mo-growers climb even more. We believe that our campaign will bring attention to men’s health issues and therefore, invite you all to become Mo Bros and Mo Sistas this Movember!”

For more information about the charity and to register to grow a Mo, visit
Item last updated:   Thursday October 01 2015 07:33
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Waitrose Warms Up Autumn With Spotlight On Provenance
Waitrose are launching a new advertising campaign putting the quality and provenance of its food centre stage.

'The Warmest Season' campaign is a celebration of a traditional British autumn and features Waitrose's real-life suppliers battling with the British weather to produce an array of delicious seasonal food.

The 60 second advert launched on 2 October and will be the supermarket's first TV advert in nearly 12 months, and the first produced for Waitrose by its new creative agency, adam&eve DDB.

To tie in with the strong seasonal theme, the advert is set to the soundtrack from the original 1968 Disney feature, 'Winnie the Pooh and the Blustery Day' which depicts the classic children's character fighting against the elements on a windy, autumnal day.

Highlighting the supermarket's unique sourcing credentials, the advert features the Waitrose farm in Leckford, Hampshire which grows the crispest Bramley and Cox apples for the supermarket; husband and wife beef farmers who along with Dovecote Park in Yorkshire, supply Waitrose with its succulent dry-aged beef, hung on the bone for 30 days; and Keith Graham Ltd in Grimsby who have preserved traditional smoking techniques for three generations to create the tastiest and freshest haddock.

Rupert Thomas, Marketing Director, Waitrose, says: "As we welcome back the cold, crisp weather we wanted to bring out the warmth of autumnal food - from Sunday roasts to fish pie to apple crumble, especially highlighting quality British ingredients. We are very proud of our trusted relationships with our suppliers and know our customers appreciate the care we take producing the best quality food."

Richard Brim, Executive Creative Director, adam&eve DDB, says: “Our first ad for Waitrose is a true celebration of autumn - that feeling of shutting the door, turning the fire on, pouring yourself a glass of red wine and tucking into something hearty.”

The campaign will debut on TV on Friday 2 October 2015 and be followed by digital and print media. Waitrose will be also be launching a campaign called #AutumnWarmers to encourage its social media communities to share their favourite autumnal food photos.

Waitrose will also be creating four cinemagraphs to reinforce weekly themes which will be promoted on Facebook and Instagram and a geo-located Pinterest board to showcase regional activity across the UK.
Item last updated:   Thursday October 01 2015 07:33
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Rebranding Of Jamie To Resonate His Personality
Chef and campaigner Jamie Oliver relaunched his range of food products and kitchenware with help from branding and design consultancy Hornall Anderson.

It supported Jamie Oliver’s in-house team with manifesting their vision for the range, which is available in 40 territories around the world.

Jamie Oliver’s range features three different price points: good, better and best in a bid to encourage people to get into cooking. His TV shows have been shown through 185 broadcasters in 182 territories and his cookbooks translated into 36 languages.

Jamie Oliver’s licensing and creative team forged a new identity for the brand, with help from Hornall Anderson. The chef and campaigner wanted a diverse, eclectic and ownable design, which would work across thousands of products and multiple countries, in outlets from supermarkets to department stores. Kerri Palmer, Head of Brand Licensing Food at Jamie Oliver, says: “We wanted Jamie’s passion and personality to resonate on every product.”

Packaging for the good, better and best ranges, reflects the different price points and Jamie’s personality, right across the brand. Around 50 different photos of the chef and campaigner, with various wardrobe changes and eight typefaces generate packaging options for the whole range.

The aim was to establish synergy across the brand while making the packaging varied. Hand-drawn features also create an artisan feel.

Gareth Ball, Senior Design Director at Hornall Anderson, says: “It was a very exciting challenge. It has been a great experience to work for such a lovely bunch of people at such a talented organisation. I feel very proud of the work we have helped to co-create.”
Item last updated:   Thursday October 01 2015 07:33
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