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Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Oppo, the healthy ice cream brand was contacted directly by Eyetease to launch a campaign on Verifone Media’s 120 taxis.
Oppo worked in conjunction with Verifone media to showcase the new meteo-targeting and geo-location capabilities of their DigitalTops.
Every time temperatures rose above 25 degrees in London and taxis were in close proximity of Oppo stockists – Waitrose and Wholefoods – the Oppo advert was activated.
Having only launched at the end of 2014 this was Oppo’s first above-the-line campaign; raising brand awareness and sales across current stockists.
At lunchtime an Oppo taxi took be taking to the streets in Canary Wharf to give free ice cream to city workers during the heat.
Over the course of the two week campaign Oppo carried out spontaneous office drops and ran competitions giving supporters the chance to win a summer’s supply of ice cream.
Harry Thuillier, Director, Oppo, said: “Eyetease and Verifone approached us with the idea and we jumped at the opportunity.
“As a start-up we thought that it would be at least a couple of years before we saw the Oppo advert driving round the streets of London, so to have the campaign running for two weeks was fantastic.
“We want to thank the teams and are thrilled that Oppo was the cabbies choice for showcasing the DigitalTop capabilities.”
Daemon Brown, Sales & Marketing Director, said: ‘‘Oppo was a fantastic brand for Verifone Media to have on-board. It marked our first DigitalTops meteo-targeted campaign, and enabled us to really show how flexible our DigitalTop offering is.
“As the temperature rose above 25 degrees, the ad would play across the Verifone Media network.
“Providing a great opportunity for Oppo to build brand awareness during the London heatwave and get their name out there on the streets.
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Mini nom nom's, the healthy world of food for kids, has partnered with Magic Light Pictures and TLC to introduce the new British Gruffalo Roast Chicken Dinner for monstrous fun at mealtimes.
With no added salt or sugar, preservatives or additives, the free range roast chicken comes with Yorkshire pudding, broccoli florets, sweet potato wedges and gravy.
As if that wasn't enough, there is also a delicious desert of chocolate pudding and chocolate sauce to tuck into afterwards as a real treat for the taste buds. Kids will love to mix, dip and sprinkle as they explore the rich flavours of the classic roast dinner with a Gruffalo twist.
The Gruffalo picture book, written by Julia Donaldson and illustrated by Axel Scheffler, has become a part of growing up for many UK children. With references to 'scrambled snake', 'roasted fox' and Gruffalo crumble' there is a colourful and amusing food theme weaved throughout the story.
"It's been really hard to keep this big secret from everyone because we have known for some time now that we are going to announce this at Jamie Oliver and Alex James' The Big Festival event, so we are delighted to finally tell everyone about it!
"it's such a great tie-in to have - one of the most well known children's book characters for our new British themed ready meal. Story telling for children is very important to our brand, as is providing a healthy meal that children can explore for themselves.cThe Gruffalo is also a story that Britain is proud of.
"For these reasons we see Gruffalo as a brilliant fit for our new British themed world meal," said Managing Director of Mini nom nom's, Lisa Sohanpal.
Daryl Shute, Brand Manager at magic Light Pictures added: "We always look for interesting and exciting partners to work with and Mini nom nom's is certainly both of these. What they have created with their new range of children's convenience meals is very unique and it was evident from the beginning that we shared the same brand ethos of delivering quality products.
"Expanding the Gruffalo brand into food and drink categories this year, we're seeing really positive reaction from retail and there are lots more things to come. The Gruffalo nom nom's is an excellent addition and one we're very proud of."
The chicken used in the Gruffalo meal is sourced from free range British farms. True to Mini nom nom's health values, there is no added salt, sugar or artificial preservatives or additives. The meal can simply be heated up in the microwave and ready to eat in two minutes - perfect for busy parents who want healthy food for their children.
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Burton’s Biscuit Company has announced that Fish ‘n’ Chips is teaming-up with Talksport in a six month sponsorship.
The award-winning brand will feature on Colin Murray and Friends, the Tuesday quiz which has fun tackling the day’s biggest sporting issues, and the Hawksbee & Jacobs Friday Fools’ Panel which takes a quirky look at the world of sport, with celebrity guests from showbiz, comedy and sport.
The partnership, which runs from August to January 2016, includes an online takeover of the Talksport website plus extensive social media activity, including promotion of the hashtag #chipchat.
The campaign will reach over 37 million men (aged 18 – 34) and, with a high proportion of the station’s audience being made up of male listeners, is ideally suited to the brand’s significant male customer base.
David Costello, Burton’s Biscuit Company’s head of customer category management: “This is a highly targeted sponsorship that’s going to engage millions of sports fans repeatedly over many months, linking to two really popular shows that both have a huge, loyal following.
“The Talksport partnership and advertising will accelerate demand for a standout product that has taken the savoury biscuits market by storm.
“The combination of really distinctive chip shop flavours and bold newspaper-style packaging is a real point of difference for Burton’s Fish ‘n’ Chips vs. all other savoury snacks, backed by marketing support that really enthuses consumers.”
The Talksport sponsorship will be supported by 6-sheet and petrol pump advertising in early September, targeting people on the move who account for a high proportion of Fish ‘n’ Chips consumers.