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Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Thursday June 15 2017 03:32
Waitrose Celebrates 25 Years of Duchy Brand
Wednesday May 10 2017 03:12
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Brand enhancement specialist API is to launch its Exceptional Brand Enhancement focus at the Luxe Pack show in Monaco this October, bringing its new Creative Service offer and latest foil, laminate and holographic products to the exhibition.

New literature and a new exhibition stand will clearly show how API can help brand owners enhance their products, building on emerging trends from across the packaging sector.

API will be promoting its complete Brand Enhancement Creative Service package and how through its in-depth knowledge and understanding of packaging, it can help communicate brand values relevant to each product. By understanding the latest trends, API works to enhance customers’ experience of a brand’s packaging and utilise laminates, foils and holographics to enhance, protect and communicate its values.

Taking inspiration from a cross-section of industries from premium drinks to tobacco, foods and the cosmetics sector, API’s Brand Enhancement Creative Services help customers to understand how design trends, covering materials and finishes can be effectively applied to their product’s packaging.

David Peters, API’s Creative Development Manager, explains, “With our Creative Services we are able to relate a customer’s brand to the current and future market environments, helping the brand to stay at the forefront of the latest themes emerging in packaging design. Taking into consideration factors such as in-store visibility, individual retail environments and shelf-presence and the knowledge of emerging packaging trends, enables us to provide the most effective pack enhancement for brands.”

“During an informal meeting with either a potential or existing client we demonstrate the key trend drivers across their own industry as well as others for the following year, helping customers to understand how their brand fits into the predicted trend environment. We then look at the yearly-life-cycle of the brand and identify specific projects to work on.”

Examples of high impact packs on show include API’s latest Fresnel Lens PET Laminate, which delivers real impact by combining the depth and kinetic focus of a lens with the print pack and design. Offering unparalleled depth and movement, API provides the in house expertise to maximize the impact of Fresnel or holographic films, and combining precision registration with our creative experience.

Even in their plain, unprinted form, our packaging laminates, invite users to engage and touch the pack as the viewer inevitably runs their hands over its surface to confirm that it is indeed perfectly flat, making it a perfect solution for luxury brands.

API’s latest Fresnel Lens Laminate is also on the front cover of the luxury packaging magazine ‘Formes de Luxe’ following on from the sophisticated designs created in previous years. Taking inspiration from API’s 2016 key trend presentation this year’s design combines the latest lens effects together with registered print, and provides a stunning example of the impact from API’s laminates and brand enhancement products.

The API team will be inviting all designers, printers and brand owners to come to stand VA16 and discover API’s portfolio of foil, laminate and holographic solutions and how together with the latest trends they can deliver exceptional brand enhancement and real on shelf impact products.

Dino Kiriakopoulos, Managing Director of API Laminates comments ”We chose Luxe Pack as the ideal place for us to showcase our focus on Exceptional Brand Enhancement and demonstrate our new Creative Services alongside our products, trend and mood boards that have real relevance for luxury products.”
Item last updated:   Friday August 21 2015 05:05
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How Colour Psychology Can Be Used To Successfully Promote Brands
Ever wondered what attracts you to an advert/poster? The first thing that will draw your attention will be the COLOUR.

Colour has an enormous effect on our attitudes and emotions because when our eyes take in colour they communicate with a part of the brain called the hypothalamus which sends a message to the pituitary gland which sets off an emotion. Ever ‘Seen Red’ or ‘had the Blues’? been ‘in the Pink’!

Colour has a powerful psychological influence on the human brain, mentally, physically, consciously and subconsciously. These responses to colour can be used to the advantage of marketeers to illicit the desired response to their marketing campaigns.

Consider the grey sky and the dark days of winter opposed to the bright blue of summer, the affects on our well-being are well documented. Red and Green, ‘society and nature’ have been wired deeply into our subconscious that no two other colours have such opposing meanings. The most obvious example of this is traffic lights, this combination is used worldwide. Sometimes the connection is not so obvious but Red is often used to reject, disagree, remove, close, cancel, no etc... Whereas Green is a positive colour associated with yes, accept, go, add, agree…Words often just clarify the meaning.

We talk of primary colours being red, blue, green and yellow, Colours are also considered to have a temperature. Warm colours being from pale green through yellows to deep red and cool colours from dark purple, blues to dark green.

The use of colour can also have links to the activity or product that is to be promoted, such as gardeners will often use earthy colours like green, brown and yellow. We associate chefs with white aprons or black and white stripes.

Understanding how the mind works is an important integral part of marketing.

According to a Webpage FX info-graphic, “people make a subconscious judgement about an environment or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on colour alone”.

Consequently, it’s extremely important that you consider the colour palette of your brand before printing your corporate brand material whether that’s internal newsletters or company letterheads. To help you do so, listed below are our top colour psychology tips that you can implement within your company’s leaflets, brochure design and printing as well as your business card designs:

1. Investigate your industry’s colours
When you look at the business cards and websites of different companies you’ll begin to notice that businesses which operate within the same field of industry utilise similar colour schemes. This is no coincidence; businesses opt for particular colours because they invoke certain feelings for customers.

For instance, blue is the predominant colour used by social networking sites, such as Twitter, Facebook and LinkedIn, due to its subconscious associations with logic, calm and communication. As Karen Haller, a business colour and branding expert states, “blue relates to the mind, so consumers associate it with logic and communication. It’s also serene, like the ocean, and calming to look at”. Consequently, before designing your printed material you should investigate the predominant colour schemes associated with your industry and incorporate these tones within your design.

2. Use primary colours for calls to action
A study by Kissmetrics [Psychology of colour and conversions] revealed that the highest converting colours for calls to action are bright primary and secondary colours such as red, yellow, orange and green. Due to the fact that these vibrant colours attract attention, it’s useful to incorporate them within your business card design and website calls to action in order to capture the interest of your key consumers and to encourage them to investigate your brand in greater depth.

3. Be consistent
From your business card printing to your company website, it’s important to promote cohesion and unity with all aspects of your brand’s overall design. As we discussed in one of our previous articles, “this kind of comprehensive coverage strengthens your brand identity, and makes it more recognisable to your customers." For example, when you’re designing your business cards, you should aim to incorporate colour schemes and design traits that currently exist within your company website’s graphic design. By doing so, you can begin to establish your brand’s reputation and its subconscious colour associations within the minds of your key consumers. Although this may seem like a minor aspect of your direct mail and digital branding strategies, over time it could earn you the loyalty, recommendations and return custom of a broad consumer base.

Remember: Colour is incredibly powerful in marketing because it can instantly change a persons actions or thought process. Use wisely.
Item last updated:   Friday August 21 2015 05:05
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McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
McCoy’s, the ridge cut crisp brand, is launching its second season as the Official Crisp Partner of the Football League with an on-pack promotion and heavyweight marketing campaign.

Kicking off in August to coincide with the start of the new Football League season, the McCoy’s ‘Win Your Club’ on-pack promotion will be running until November 2015 across select handypack and multipack SKUs.

The promotion offers an array of ‘money-can’t-buy’ prizes, including a ‘Win Your Club’ ultimate package which gives entrants behind the scenes access, the chance to meet the team and front the media, plus much much more.

Fans will also be able to get their hands on thousands of free tickets and branded merchandise such as football scarves.

Following last season’s hugely successful McCoy’s Football League campaign which received thousands of entries, this new promotion builds on the insight that your team is part of a fans identity and leverages the community appeal of Football League clubs.

Jeff Swan, Marketing Director at KP Snacks said: “McCoy’s is worth over £105m and 2015 is a huge year for the brand.

“Last month we transformed McCoy’s with a modern, bold new look across the entire range.

“But we’re not stopping there, we’re following this up with further media activity, plus our continued partnership with the Football League and our brilliant ‘Win Your Club’ promotion.

“We know McCoy’s is a great fit with football and this activity is a perfect way for the brand to reach millions of consumers in a really engaging and credible way.

“Retailers can capitalise on the huge consumer awareness and demand by stocking up and creating first class displays in-store using the range of POS material that has been developed.”
Item last updated:   Friday August 21 2015 05:05
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