Probably the most
widely used online buyers guide for the UK convenience food industry
and its suppliers
Let your company shine out from the crowd
with a listing and press release package on the ReadyMealsinfo Buyers
HERE for details about promotion packages with ReadyMealsinfo
or email firstname.lastname@example.org.
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
McCoy’s, the ridge cut crisp brand, is launching its second season as the Official Crisp Partner of the Football League with an on-pack promotion and heavyweight marketing campaign.
Kicking off in August to coincide with the start of the new Football League season, the McCoy’s ‘Win Your Club’ on-pack promotion will be running until November 2015 across select handypack and multipack SKUs.
The promotion offers an array of ‘money-can’t-buy’ prizes, including a ‘Win Your Club’ ultimate package which gives entrants behind the scenes access, the chance to meet the team and front the media, plus much much more.
Fans will also be able to get their hands on thousands of free tickets and branded merchandise such as football scarves.
Following last season’s hugely successful McCoy’s Football League campaign which received thousands of entries, this new promotion builds on the insight that your team is part of a fans identity and leverages the community appeal of Football League clubs.
Jeff Swan, Marketing Director at KP Snacks said: “McCoy’s is worth over £105m and 2015 is a huge year for the brand.
“Last month we transformed McCoy’s with a modern, bold new look across the entire range.
“But we’re not stopping there, we’re following this up with further media activity, plus our continued partnership with the Football League and our brilliant ‘Win Your Club’ promotion.
“We know McCoy’s is a great fit with football and this activity is a perfect way for the brand to reach millions of consumers in a really engaging and credible way.
“Retailers can capitalise on the huge consumer awareness and demand by stocking up and creating first class displays in-store using the range of POS material that has been developed.”
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Oppo, the healthy ice cream brand was contacted directly by Eyetease to launch a campaign on Verifone Media’s 120 taxis.
Oppo worked in conjunction with Verifone media to showcase the new meteo-targeting and geo-location capabilities of their DigitalTops.
Every time temperatures rose above 25 degrees in London and taxis were in close proximity of Oppo stockists – Waitrose and Wholefoods – the Oppo advert was activated.
Having only launched at the end of 2014 this was Oppo’s first above-the-line campaign; raising brand awareness and sales across current stockists.
At lunchtime an Oppo taxi took be taking to the streets in Canary Wharf to give free ice cream to city workers during the heat.
Over the course of the two week campaign Oppo carried out spontaneous office drops and ran competitions giving supporters the chance to win a summer’s supply of ice cream.
Harry Thuillier, Director, Oppo, said: “Eyetease and Verifone approached us with the idea and we jumped at the opportunity.
“As a start-up we thought that it would be at least a couple of years before we saw the Oppo advert driving round the streets of London, so to have the campaign running for two weeks was fantastic.
“We want to thank the teams and are thrilled that Oppo was the cabbies choice for showcasing the DigitalTop capabilities.”
Daemon Brown, Sales & Marketing Director, said: ‘‘Oppo was a fantastic brand for Verifone Media to have on-board. It marked our first DigitalTops meteo-targeted campaign, and enabled us to really show how flexible our DigitalTop offering is.
“As the temperature rose above 25 degrees, the ad would play across the Verifone Media network.
“Providing a great opportunity for Oppo to build brand awareness during the London heatwave and get their name out there on the streets.
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Mini nom nom's, the healthy world of food for kids, has partnered with Magic Light Pictures and TLC to introduce the new British Gruffalo Roast Chicken Dinner for monstrous fun at mealtimes.
With no added salt or sugar, preservatives or additives, the free range roast chicken comes with Yorkshire pudding, broccoli florets, sweet potato wedges and gravy.
As if that wasn't enough, there is also a delicious desert of chocolate pudding and chocolate sauce to tuck into afterwards as a real treat for the taste buds. Kids will love to mix, dip and sprinkle as they explore the rich flavours of the classic roast dinner with a Gruffalo twist.
The Gruffalo picture book, written by Julia Donaldson and illustrated by Axel Scheffler, has become a part of growing up for many UK children. With references to 'scrambled snake', 'roasted fox' and Gruffalo crumble' there is a colourful and amusing food theme weaved throughout the story.
"It's been really hard to keep this big secret from everyone because we have known for some time now that we are going to announce this at Jamie Oliver and Alex James' The Big Festival event, so we are delighted to finally tell everyone about it!
"it's such a great tie-in to have - one of the most well known children's book characters for our new British themed ready meal. Story telling for children is very important to our brand, as is providing a healthy meal that children can explore for themselves.cThe Gruffalo is also a story that Britain is proud of.
"For these reasons we see Gruffalo as a brilliant fit for our new British themed world meal," said Managing Director of Mini nom nom's, Lisa Sohanpal.
Daryl Shute, Brand Manager at magic Light Pictures added: "We always look for interesting and exciting partners to work with and Mini nom nom's is certainly both of these. What they have created with their new range of children's convenience meals is very unique and it was evident from the beginning that we shared the same brand ethos of delivering quality products.
"Expanding the Gruffalo brand into food and drink categories this year, we're seeing really positive reaction from retail and there are lots more things to come. The Gruffalo nom nom's is an excellent addition and one we're very proud of."
The chicken used in the Gruffalo meal is sourced from free range British farms. True to Mini nom nom's health values, there is no added salt, sugar or artificial preservatives or additives. The meal can simply be heated up in the microwave and ready to eat in two minutes - perfect for busy parents who want healthy food for their children.