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Sporting Take On Fish 'n' Chips With Talksport Tie-up
Burton’s Biscuit Company has announced that Fish ‘n’ Chips is teaming-up with Talksport in a six month sponsorship.
The award-winning brand will feature on Colin Murray and Friends, the Tuesday quiz which has fun tackling the day’s biggest sporting issues, and the Hawksbee & Jacobs Friday Fools’ Panel which takes a quirky look at the world of sport, with celebrity guests from showbiz, comedy and sport.
The partnership, which runs from August to January 2016, includes an online takeover of the Talksport website plus extensive social media activity, including promotion of the hashtag #chipchat.
The campaign will reach over 37 million men (aged 18 – 34) and, with a high proportion of the station’s audience being made up of male listeners, is ideally suited to the brand’s significant male customer base.
David Costello, Burton’s Biscuit Company’s head of customer category management: “This is a highly targeted sponsorship that’s going to engage millions of sports fans repeatedly over many months, linking to two really popular shows that both have a huge, loyal following.
“The Talksport partnership and advertising will accelerate demand for a standout product that has taken the savoury biscuits market by storm.
“The combination of really distinctive chip shop flavours and bold newspaper-style packaging is a real point of difference for Burton’s Fish ‘n’ Chips vs. all other savoury snacks, backed by marketing support that really enthuses consumers.”
The Talksport sponsorship will be supported by 6-sheet and petrol pump advertising in early September, targeting people on the move who account for a high proportion of Fish ‘n’ Chips consumers.
Frozen food brand Birds Eye has announced a major on-pack promotion in partnership with Europe’s entertainment group, Merlin Entertainments.
The ‘Kids have fun for free’ campaign, that features on special packs of top Birds Eye family products, will offer free entry for one child at over 30 Merlin Entertainments attractions across the UK.
Attractions include Legoland Windsor, Sea Life Centres and Warwick Castle.
The partnership is a key initiative for Birds Eye in 2015, encouraging shoppers to engage with the frozen aisle.
Running until the end of October the promotion is predicted to sell over 31 million special packs including family favourites such as Chicken Dippers, Fish Fingers and Field Fresh Garden Peas.
To claim free child entry with a full-paying adult, consumers cut out the coupon from the pack and present it at the Merlin attraction of their choice.
Coupons can be used until the end of 2016, allowing consumers the freedom to redeem throughout the year, particularly at attractions such as Madame Tussauds and Sea Life centres that are open all-year round.
The partnership is being supported by a £1.7 million campaign across TV, in-store and online.
TV advertising will run for seven weeks from mid-August, alongside a three-month in-store campaign with key promotional activity taking place in Tesco, Asda, Sainsbury’s, Morrison’s, Iceland and Waitrose stores.
Birds Eye Marketing Director Steve Chantry said: “We understand just how tricky it is to keep children entertained over the summer holidays and often throughout the year.
“We recognise that this also comes hand-in-hand with keeping mealtimes exciting, especially for picky palates, and are thrilled to be partnering with Merlin Entertainments, which we feel can help us offer even better value to our customers.
“As a company, we are committed to meeting the evolving needs of our consumers, and we will continue innovating to ensure we meet these demands. Merlin is a company that shares our brand values and is set to help us drive sales and in-store purchase.”
Birds Eye’s partnership with Merlin Entertainments supports the frozen food brand’s vision to drive purchase incentive beyond promotions.
Emma Woods, Merlin Global Marketing Director, said:
“We are delighted to be linking with one of the UK’s best loved quality family food brands for the very first time.
“Merlin has over 30 great attractions in the UK and there is no doubt mums and kids alike will love this ‘Kids Have Fun For Free’ offer on Birds Eye packs, and the chance to have a fun day out with us this summer.
“The partnership between Merlin and Birds Eye is very exciting, and we hope that this promotion will be the start of a long and successful relationship.”
Harry's Kicks Off #LoveSummer With Route Chip To Chip
In light of the recent report indicating that UK Staycations have reached a seven year high, coupled with the fact that nothing says summer quite like fish and chips on the beach, Harry Ramsden's, the brand most closely associated with the nation's favourite dish is taking to the road.
Over the course of the next four weeks, as part of its #lovesummer campaign, the brand's mascot Harry the Haddock will be travelling across the country in a fully branded Harry Ramsden's Campervan, to visit seaside towns where the brand's fish and chips are enjoyed by millions of locals, day-trippers and holiday makers annually.
Kicking off in Bournemouth this weekend, where Harry's boasts the World's Largest Fish and Chip Restaurant, the Harry's Campervan will travel almost 700 miles on 'Route Chip to Chip', making stops in Eastbourne, Great Yarmouth, Scarborough, Blackpool, Worthing and Brighton before returning to Bournemouth at the end of August.
During the visits to the towns, as well as meeting with holidaymakers and enjoying summer fun with competitions and giveaways, Harry the Haddock will also visit with representatives from the local charities which have been selected by local staff to benefit from in store fundraising between now and 1 December 2015.
Joe Teixeira, CEO of Harry Ramsden's comments: “With more and more families continuing to holiday in the UK, summer is undeniably the season when we record our highest footfall levels so it is the ideal time for us as a brand to get 'up close and personal' with our customers. Our #lovesummer campaign, and 'Route Chip to Chip' specifically, offers us the ideal opportunity to further engage with our customers face to face and add some extra fun to their summer break. “
Harry Ramsden's #lovesummer will also be complemented off and online with exclusive competitions, offers and giveaways to ensure that all customers can take part in the campaign.