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Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Birds Eye Cast A Spell For Kids With Merlin
Frozen food brand Birds Eye has announced a major on-pack promotion in partnership with Europe’s entertainment group, Merlin Entertainments.

The ‘Kids have fun for free’ campaign, that features on special packs of top Birds Eye family products, will offer free entry for one child at over 30 Merlin Entertainments attractions across the UK.

Attractions include Legoland Windsor, Sea Life Centres and Warwick Castle.

The partnership is a key initiative for Birds Eye in 2015, encouraging shoppers to engage with the frozen aisle.

Running until the end of October the promotion is predicted to sell over 31 million special packs including family favourites such as Chicken Dippers, Fish Fingers and Field Fresh Garden Peas.

To claim free child entry with a full-paying adult, consumers cut out the coupon from the pack and present it at the Merlin attraction of their choice.

Coupons can be used until the end of 2016, allowing consumers the freedom to redeem throughout the year, particularly at attractions such as Madame Tussauds and Sea Life centres that are open all-year round.

The partnership is being supported by a £1.7 million campaign across TV, in-store and online.

TV advertising will run for seven weeks from mid-August, alongside a three-month in-store campaign with key promotional activity taking place in Tesco, Asda, Sainsbury’s, Morrison’s, Iceland and Waitrose stores.

Birds Eye Marketing Director Steve Chantry said: “We understand just how tricky it is to keep children entertained over the summer holidays and often throughout the year.

“We recognise that this also comes hand-in-hand with keeping mealtimes exciting, especially for picky palates, and are thrilled to be partnering with Merlin Entertainments, which we feel can help us offer even better value to our customers.

“As a company, we are committed to meeting the evolving needs of our consumers, and we will continue innovating to ensure we meet these demands. Merlin is a company that shares our brand values and is set to help us drive sales and in-store purchase.”

Birds Eye’s partnership with Merlin Entertainments supports the frozen food brand’s vision to drive purchase incentive beyond promotions.

Emma Woods, Merlin Global Marketing Director, said:

“We are delighted to be linking with one of the UK’s best loved quality family food brands for the very first time.

“Merlin has over 30 great attractions in the UK and there is no doubt mums and kids alike will love this ‘Kids Have Fun For Free’ offer on Birds Eye packs, and the chance to have a fun day out with us this summer.

“The partnership between Merlin and Birds Eye is very exciting, and we hope that this promotion will be the start of a long and successful relationship.”
Item last updated:   Wednesday July 15 2015 06:28
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Harry's Kicks Off #LoveSummer With Route Chip To Chip
In light of the recent report indicating that UK Staycations have reached a seven year high, coupled with the fact that nothing says summer quite like fish and chips on the beach, Harry Ramsden's, the brand most closely associated with the nation's favourite dish is taking to the road.

Over the course of the next four weeks, as part of its #lovesummer campaign, the brand's mascot Harry the Haddock will be travelling across the country in a fully branded Harry Ramsden's Campervan, to visit seaside towns where the brand's fish and chips are enjoyed by millions of locals, day-trippers and holiday makers annually.

Kicking off in Bournemouth this weekend, where Harry's boasts the World's Largest Fish and Chip Restaurant, the Harry's Campervan will travel almost 700 miles on 'Route Chip to Chip', making stops in Eastbourne, Great Yarmouth, Scarborough, Blackpool, Worthing and Brighton before returning to Bournemouth at the end of August.

During the visits to the towns, as well as meeting with holidaymakers and enjoying summer fun with competitions and giveaways, Harry the Haddock will also visit with representatives from the local charities which have been selected by local staff to benefit from in store fundraising between now and 1 December 2015.

Joe Teixeira, CEO of Harry Ramsden's comments: “With more and more families continuing to holiday in the UK, summer is undeniably the season when we record our highest footfall levels so it is the ideal time for us as a brand to get 'up close and personal' with our customers. Our #lovesummer campaign, and 'Route Chip to Chip' specifically, offers us the ideal opportunity to further engage with our customers face to face and add some extra fun to their summer break. “

Harry Ramsden's #lovesummer will also be complemented off and online with exclusive competitions, offers and giveaways to ensure that all customers can take part in the campaign.
Item last updated:   Wednesday July 15 2015 06:28
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Organix Launches Toddler #LoveGoodFood Campaign
Childhood obesity is on the increase and the UK faces a growing crisis concerning children's health and diet preferences. According to new research carried out by Leeds Beckett University, nearly a quarter of British children under the age of five are overweight or obese – the second-highest proportion of overweight under-fives in 28 countries studied.

The toddler years are a key time to influence diets and a time when it is possible to establish lifelong healthy eating habits and a love of food. According to The Healthy Start Alliance Manifesto, good nutrition in the early years contributes to good health and wellbeing in infant years and beyond.

Organix believes children deserve to eat well and that food for children should be healthy, tasty, and labelled honestly, so parents know what they are feeding their families. They know it can be difficult to make good food choices and avoid the junk when the information can be confusing, so Organix helps make sense of it all with simple and clear information, practical advice and its range of Goodies - organic toddler foods with no unnecessary or artificial ingredients.

As your baby grows into a toddler, it's a time of rapid change and extraordinary development – a time when diet habits and preferences start to form. That's why Organix is launching its #LoveGoodFood campaign for toddlers, designed to help little ones love good food in these early years, so they grow up to be healthy, little food explorers.

With the help of children's food expert Lucy Thomas, who runs fun workshops encouraging children to love fruit and vegetables, and Dr Frankie Phillips, Nutrition Advisor to Organix and a registered dietitian specialising in feeding babies and toddlers, Organix is launching its Little Book of Good Food – Toddlers & Families. It's packed with advice and tips for parents on providing a healthy diet for little ones as they continue their exciting journey with food through the early years and beyond. You can download your free copy here: www.organix.com/lovegoodfood

Organix is also launching a series of Love Good Food short videos,with Lucy and a group of toddlers exploring, enjoying and sharing the wonderful world of fruit and vegetables, from broccoli to bananas, through play, rhymes, song and storytelling. You can watch them here: #lovegoodfood

Just when you think you know what your toddler likes to eat, and you are confident they are eating a healthy, balanced diet, your little one's growing independence with food means they might take matters into their own hands – perhaps refusing to eat at mealtimes or becoming fussy about food.

Inspiring children to enjoy fruit and veg is Lucy Thomas' passion. As author and founder of 'Mange Tout', her methods have been recommended by experts from Great Ormond Street Hospital.

Lucy says, “It can be challenging for parents to get their little ones to eat fruit and veg, however, toddlers are naturally curious about the world around them so helping them learn about the colours, the funny shapes, smells and textures of a variety of fruit and vegetables in a fun environment and away from mealtime can really help get them excited about food. As parents we tend to think about food as just eating, but we forget the simple pleasure that children can get from peeling their own banana for example, enjoying how it feels to peel off the skin.”

According to Dr Frankie Phillips, Nutrition Advisor to Organix, encouraging and starting to make healthier food choices in the toddler years will make it much easier later on for children to eat a good balance of foods.

So what does a healthy diet for very young children look like and what's the right portion size? Dr Frankie Phillips suggests following these tips:

Regular healthy meals and snacks – toddlers need to snack as their tummies aren't big enough to take on board enough energy and nutrients from just three meals a day.

Plenty of choice and balance – a varied diet containing a selection of foods will provide the essential nutrients they need.

Each day aim for 5 portions of starchy foods, 5 portions of fruit and vegetables, 3 portions of dairy foods and 2 portions of meat, fish, eggs, nuts and pulses (3 if vegetarian).

For little ones growing up, Organix award winning Goodies toddler snacks are great for all occasions. There's a variety of fun shapes and exciting flavours to discover, in just the right portion size for little ones of 12months+, all wrapped up in bright and colourful packs with activities to encourage play. Choose from soft oaty bars, corn puffs, biscuits, crackers, rice cakes and fruit snacks, they all come with the Organix No Junk Promise, a commitment to never adding anything unnecessary or artificial and parents can check as the labelling on our foods is always clear, open and honest.

For lots more advice on toddler foods and tasty, healthy recipes for all the family please visit www.organix.com. To download a copy of The Organix Little Book of Good Food - Toddlers & Families, visit www.organix.com/lovegoodfood and you can watch the Love Good Food video at: #lovegoodfood. Join the conversation at #LoveGoodFood.
Item last updated:   Wednesday July 15 2015 06:28
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