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Rustlers Go On Tour With Panini Big Sampling Campaign
Rustlers, the micro-snacking brand, is backing its recently launched panini range with #RustlersOnTour, a national sampling campaign.
The activity, the biggest-ever sampling campaign for Rustlers, will run across 32 cities throughout the UK, sampling 80,000 consumers with products and money-off coupons, said Kepak Convenience Foods marketing director John Armstrong.
Brand owner Kepak says the sampling campaign will be backed by heavyweight social media activity on Rustlers’ Facebook and Twitter channels, ensuring shoppers are on the lookout for #RustlersOnTour.
Rustlers’ panini range comprises Chicken & Pesto and Pepperoni variants, both of which carry a retail price of £2.29 and are merchandised in outers of four.
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Tyrrells, the English crisp brand, has announced a new pack refresh on its crisp range.
Packs were last refreshed in 2010 and the latest design follows the same successful model which has been a core pillar for communication over the years.
Synonymous with the brand’s quintessentially English personality are the signature eccentric black and white photos which will remain on pack.
Design tweaks instead focus on greater flavour recognition and a stronger connection with the brand’s personality.
The new packs will feature splashes of colour within the nostalgic black and white photos and larger, bolder typeface for instant flavour recognition.
Marketing Director of Tyrrells, Jocelyn McNulty said: “Our new design will benefit both retailers and consumers, driving up pack recognition and purchase intent.
“We saw a significant increase in purchase intent when new packs were researched independently against our existing design and competitors.
“Positive consumer feedback on the new design has also revealed a more apparent link to our fun and eccentric personality, which is fundamental to the brand and its success.”
Tyrrells Crisps has enjoyed 30% YOY growth.
The crisps design refresh also follows the recent rebranding of the Tyrrells Proper Popcorn brand to ‘Poshcorn’, which is made at Tyrrells Court Farm in Herefordshire and growing ahead of the category at 55% YOY.
KP Snacks has revealed a new design for their ridged crisp brand, McCoy’s – the first major rebrand in years.
Set to hit the shelves this summer, the new look and feel aims to target the ‘modern man’, enhance shelf stand-out and increase sales of the iconic snack range
Coley Porter Bell was tasked to create a design that builds upon the brand’s heritage and popularity to generate a bold, dynamic and lively-looking pack design, with the McCoy’s logo being recrafted into a cleaner, more cutting edge style. The typography has switched from serif to sans-serif which aims to bring the brand marque up to date.
Colours from the old packs have also been overhauled and a vibrant, textured ‘spotlight’ now emanates from the branding, aiming to entice the consumer.