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KP Snacks has revealed a new design for their ridged crisp brand, McCoy’s – the first major rebrand in years.
Set to hit the shelves this summer, the new look and feel aims to target the ‘modern man’, enhance shelf stand-out and increase sales of the iconic snack range
Coley Porter Bell was tasked to create a design that builds upon the brand’s heritage and popularity to generate a bold, dynamic and lively-looking pack design, with the McCoy’s logo being recrafted into a cleaner, more cutting edge style. The typography has switched from serif to sans-serif which aims to bring the brand marque up to date.
Colours from the old packs have also been overhauled and a vibrant, textured ‘spotlight’ now emanates from the branding, aiming to entice the consumer.
URBAN eat Launches The Shape Of Summer With Seaside Packaging
With summer well and truly in the air, food to go brand URBAN eat has unveiled a new range of seaside inspired sandwiches and salads.
From unique nostalgic beach hut shaped packaging to a fantastic on-pack summer promotion offering over a hundred prizes ranging from a luxury family holiday in Cornwall to Webber BBQ’s and designer sunglasses, URBAN eat has gone all out to put the summery zing into your lunch or picnic.
Themed around the British Seaside with a mix of products to remind shoppers of holidays at home and abroad, the range includes such delights as a BBQ Ranch Chicken Sandwich, a King Prawn & Sunshine Cous Cous Salad and even that truly British staple, the Egg, Tomato & Salad Cream Sandwich!
Whilst the Beach Hut sandwiches are grabbing the headlines, other products in the range are just as much fun, with sub rolls and wraps in sunglasses and surfboard packs, and salads in sandcastle shaped pots.
Doritos Roulette Comes Back To The Tables For A Second Play
Following the Doritos Roulette launch in April, the snacking brand is returning to TV screens with a new creative to support the campaign.
Launched on ITV, on 7 June, the advert features nail biting music with a group of people including animal characters sat around a table nervously taking it in turns to delve into a bag of Doritos Roulette for their chance to taste one of the seriously spicy chips.
When someone in the group is too scared to eat one of the corn chips, in fear that they may pick out an extra hot one, they transform into a chicken character.
The advert ends with a voice over saying ‘eat another if you dare’.
Each bag of Doritos Roulette (£1.99 RRP) contains a number of ultra spicy chips hidden amongst the usual tangy cheese flavour, giving consumers an element of surprise.
The randomly placed fiery hot tortilla chips are covered with invisible spice making them completely unrecognisable and hidden amongst the tangy cheese chips.
These spicy chips are the hottest that Doritos have ever produced – with the liquid used on them being 10 times hotter than a Jalapeño pepper.
Michael Walford, Doritos marketing manager, said: “We’re thrilled to be launching our second advertising campaign for 2015 which will support the recent Doritos Roulette launch.
“This new variant is perfect for all sharing occasions, providing retailers with an opportunity to boost sales and help drive growth for the category.
“Doritos is a renowned snacking brand in the UK and continues to bring innovation to the CSN category, and excite new and loyal shoppers.”