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Tyrrells, the English crisp brand, has announced a new pack refresh on its crisp range.
Packs were last refreshed in 2010 and the latest design follows the same successful model which has been a core pillar for communication over the years.
Synonymous with the brand’s quintessentially English personality are the signature eccentric black and white photos which will remain on pack.
Design tweaks instead focus on greater flavour recognition and a stronger connection with the brand’s personality.
Rolling out from May 2015, the new packs will feature splashes of colour within the nostalgic black and white photos and larger, bolder typeface for instant flavour recognition.
Marketing Director of Tyrrells, Jocelyn McNulty said: “Our new design will benefit both retailers and consumers, driving up pack recognition and purchase intent.
“We saw a significant increase in purchase intent when new packs were researched independently against our existing design and competitors.
“Positive consumer feedback on the new design has also revealed a more apparent link to our fun and eccentric personality, which is fundamental to the brand and its success.”
Tyrrells Crisps has enjoyed 30% YOY growth.
The crisps design refresh also follows the recent rebranding of the Tyrrells Proper Popcorn brand to ‘Poshcorn’, which is made at Tyrrells Court Farm in Herefordshire and growing ahead of the category at 55% YOY.
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Summer is full of unpredictable spontaneous moments and the Co-op has captured these moments in its new summer advertising campaign.
The campaign, titled, ‘Little. Often. Co-op’, created by Leo Burnett London, plays on the consumer behaviour synonymous with a typically British summer. Scenes show rain on a barbecue followed by pizza being bought in The Co-op, an ice cream falling on the floor followed by an ice lolly being purchased in store – with all scenes demonstrating that the Co-op is there for all customers’ needs over the summer months.
The ad will be screened for the first time on Wednesday 03 June and will be shown throughout the summer months.
Research commissioned by the Co-operative Food shows that these summer occasions will happen rain or shine – a defiant third of the Brit’s surveyed admitted to barbecuing outdoors even in cool temperatures.
The research also showed that Brit’s barbecue on average seven times a year, spending over £80 on each occasion – however, a quarter admitted forgetting to cater for vegetarians with a further one in 10 people confessing they forget to buy enough burgers.
Steve Hammett, Customer Director at The Co-operative Food, said: “As a convenience retailer we are better placed than anyone to use our store locality to our advantage – Summer behaviour naturally lends itself to being spontaneous, and therefore ‘popping in’ or ‘little and often’ is the perfect way to describe how our customers will be using us.
“Buying what you need, when you need it, is liberating and practical. It opens up all the possibilities that daily life throws at us,and it’s what The Co-op does best.”
The campaign includes TV (30 second, and 2 x 20 second cut-downs, OOH, Press, Radio and digital.
The UK’s ridged crisp, McCoy’s, is unveiling a modern new look across its entire range this summer.
Distinctively designed with a look that aims to appeal to younger male consumers and have better shelf stand-out, the re-design is hoping to boost sales of the crisp brand.
McCoy’s is a brand with strong heritage in the UK.
Worth £108m retail sales value, it is the fourth biggest brand in the category and in growth year-on-year.
The brand is aiming to create desire for the McCoy’s portfolio with a more contemporary look and feel to appeal to younger males and ensure strong impact at point of purchase.
Matt Collins, Trading Controller Convenience, KP Snacks said: “This summer we’re transforming McCoy’s with a great new look across the range – which is particularly big news as it’s the brand’s first identity change in 15 years.
“This new positioning for McCoy’s will ensure better stand out on shelf and significantly greater appeal for consumers.
“Following a phenomenal first season as the Official Crisp Partner of The Football League, we’ll also be back in September with dedicated above the line and in-store support – watch this space for more details.”