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New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Summer is full of unpredictable spontaneous moments and the Co-op has captured these moments in its new summer advertising campaign.
The campaign, titled, ‘Little. Often. Co-op’, created by Leo Burnett London, plays on the consumer behaviour synonymous with a typically British summer. Scenes show rain on a barbecue followed by pizza being bought in The Co-op, an ice cream falling on the floor followed by an ice lolly being purchased in store – with all scenes demonstrating that the Co-op is there for all customers’ needs over the summer months.
The ad will be screened for the first time on Wednesday 03 June and will be shown throughout the summer months.
Research commissioned by the Co-operative Food shows that these summer occasions will happen rain or shine – a defiant third of the Brit’s surveyed admitted to barbecuing outdoors even in cool temperatures.
The research also showed that Brit’s barbecue on average seven times a year, spending over £80 on each occasion – however, a quarter admitted forgetting to cater for vegetarians with a further one in 10 people confessing they forget to buy enough burgers.
Steve Hammett, Customer Director at The Co-operative Food, said: “As a convenience retailer we are better placed than anyone to use our store locality to our advantage – Summer behaviour naturally lends itself to being spontaneous, and therefore ‘popping in’ or ‘little and often’ is the perfect way to describe how our customers will be using us.
“Buying what you need, when you need it, is liberating and practical. It opens up all the possibilities that daily life throws at us,and it’s what The Co-op does best.”
The campaign includes TV (30 second, and 2 x 20 second cut-downs, OOH, Press, Radio and digital.
The UK’s ridged crisp, McCoy’s, is unveiling a modern new look across its entire range this summer.
Distinctively designed with a look that aims to appeal to younger male consumers and have better shelf stand-out, the re-design is hoping to boost sales of the crisp brand.
McCoy’s is a brand with strong heritage in the UK.
Worth £108m retail sales value, it is the fourth biggest brand in the category and in growth year-on-year.
The brand is aiming to create desire for the McCoy’s portfolio with a more contemporary look and feel to appeal to younger males and ensure strong impact at point of purchase.
Matt Collins, Trading Controller Convenience, KP Snacks said: “This summer we’re transforming McCoy’s with a great new look across the range – which is particularly big news as it’s the brand’s first identity change in 15 years.
“This new positioning for McCoy’s will ensure better stand out on shelf and significantly greater appeal for consumers.
“Following a phenomenal first season as the Official Crisp Partner of The Football League, we’ll also be back in September with dedicated above the line and in-store support – watch this space for more details.”
Smiley, the happiest brand ever, was founded by Franklin Loufrani in 1971 through a newspaper promotion to make people happy and highlight good news.
Over 4 decades, Smiley has become the most recognizable icon in the world and remains so to this day, however, Smiley is more than just an icon, brand and lifestyle; it's a spirit and a philosophy and exists to remind people of how powerful a smile is.
Smiley’s registered 3D trademark has been popularized by McCain since 1994 with the kids smile potatoes.
GIRAUDI GROUP are pleased to continue this great tradition and introduce their partnership with Smiley for a new range of frozen products including omelets, chicken nuggets, beef and veal burgers.
This worldwide exclusive range offers a delicious selection of products made with 100% certified European meat, to control the quality from production to customer’s plate.
The range, fun and tasty, is composed of: * Mini Chicken Nuggets (23 grams): the breading coats a soft chicken thighs and wings’ preparation. 4 servings are enough to meet our children’s daily needs in protein. To cook in an oven, in a pan, in a microwave or in a fryer. * Mega Chicken Nuggets (100 grams): both tender and crispy, these precooked nuggets composed of chicken breast and thigh can be cooked in an oven, in a pan or in a fryer. * Beef Burgers (90 grams): our beef burgers will amaze children. Thanks to their soft texture, they can be cut with a fork and melt in the mouth. To cook in a pan. * Veal Burgers (90 grams): rich in protein and low in fat and cholesterol, our tender and tasty veal burgers. Grilled in a pan, they are the perfect healthy option. * Omelets (60 grams): plain, these mini omelets are perfect for breakfast or with a salad for lunch or dinner. As they are precooked, they can be quickly prepared in the microwave, in a pan or even in the toaster.
To meet the quality requirements of the most discerning parents, our nuggets and burgers are also available in an organic version. Certified AB label.
These new products will be launched during TUTTOFOOD / Milan World Food Exhibition from 3 to 6 May. This major event will take place near EXPO MILANO 2015, at the Fiera Milano exhibition center.
Giraudi Meats has over 50 years of experience in the meat industry. In the 60s, the group’s first activity was the import of Dutch veal sold in Italy. Since then, Giraudi became one of the leaders of intra-European trade and one of the first importers of luxury meat worldwide.