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Smiley, the happiest brand ever, was founded by Franklin Loufrani in 1971 through a newspaper promotion to make people happy and highlight good news.
Over 4 decades, Smiley has become the most recognizable icon in the world and remains so to this day, however, Smiley is more than just an icon, brand and lifestyle; it's a spirit and a philosophy and exists to remind people of how powerful a smile is.
Smiley’s registered 3D trademark has been popularized by McCain since 1994 with the kids smile potatoes.
GIRAUDI GROUP are pleased to continue this great tradition and introduce their partnership with Smiley for a new range of frozen products including omelets, chicken nuggets, beef and veal burgers.
This worldwide exclusive range offers a delicious selection of products made with 100% certified European meat, to control the quality from production to customer’s plate.
The range, fun and tasty, is composed of: * Mini Chicken Nuggets (23 grams): the breading coats a soft chicken thighs and wings’ preparation. 4 servings are enough to meet our children’s daily needs in protein. To cook in an oven, in a pan, in a microwave or in a fryer. * Mega Chicken Nuggets (100 grams): both tender and crispy, these precooked nuggets composed of chicken breast and thigh can be cooked in an oven, in a pan or in a fryer. * Beef Burgers (90 grams): our beef burgers will amaze children. Thanks to their soft texture, they can be cut with a fork and melt in the mouth. To cook in a pan. * Veal Burgers (90 grams): rich in protein and low in fat and cholesterol, our tender and tasty veal burgers. Grilled in a pan, they are the perfect healthy option. * Omelets (60 grams): plain, these mini omelets are perfect for breakfast or with a salad for lunch or dinner. As they are precooked, they can be quickly prepared in the microwave, in a pan or even in the toaster.
To meet the quality requirements of the most discerning parents, our nuggets and burgers are also available in an organic version. Certified AB label.
These new products will be launched during TUTTOFOOD / Milan World Food Exhibition from 3 to 6 May. This major event will take place near EXPO MILANO 2015, at the Fiera Milano exhibition center.
Giraudi Meats has over 50 years of experience in the meat industry. In the 60s, the group’s first activity was the import of Dutch veal sold in Italy. Since then, Giraudi became one of the leaders of intra-European trade and one of the first importers of luxury meat worldwide.
New Pack Design Reflects Rustlers New Brand Positioning
Kepak Convenience Foods has unveiled a new pack design for Rustlers, the micro-snacking brand.
Designed with Rustlers’ broadening consumer base in mind, the new packs feature a new Rustlers logo, product photography and the Rustlers flame which represents the brand’s signature flame-grilled taste.
Kepak Marketing Director John Armstrong says the packs aim to reflect Rustlers new brand positioning, focusing more on hunger satisfaction than speed.
He says: “Rustlers’ audience has changed and is no longer the sole preserve of lads and young men. This is reflected in the new pack designs which have researched extremely well.
“Masculine-looking packs have made way for designs which we know appeal to Rustlers new, broader 16 to 34-year-old core target market, 40% of which is female.”
Domino's Launch Digital Platform To Personalise Pizzas
Domino’s Pizza UK has launched a new digital platform to offer pizza fans a new way to personalise their pizza.
Pizza Legends takes the concept of ‘create your own’ to new heights, transforming a functional decision-making process to a shareable experience.
Through the platform, pizza lovers can build their own ‘Pizza Legend’ by selecting from a range of bases, sauces and toppings, along with a few extras.
Users are invited to name their creation, which is then transformed into a short animated video.
Pizza lovers can choose to share their Pizza Legend with friends on Facebook and Twitter and enter it into the League of Pizza Legends – whereby anyone can view, ‘like’ and even order other people’s pizza masterpieces.
The most popular and creative entries in the league will win their Legend free for a year.
All customers receive 30% discount off every Pizza Legend ordered through the platform.
Simon Wallis, Marketing Director at Domino’s Pizza UK said: “Customers love to make things their own, and that doesn’t stop at pizza toppings.
“We wanted to make the personalisation process as fun and engaging as possible – with a competitive twist.
“Combining a ‘fantasy pizza’ experience that you can share with friends online as well as order in real life – Pizza Legends takes innovation and fun to the next level.”