Probably the most
widely used online buyers guide for the UK convenience food industry
and its suppliers
Let your company shine out from the crowd
with a listing and press release package on the ReadyMealsinfo Buyers
HERE for details about promotion packages with ReadyMealsinfo
or email email@example.com.
New Pack Design Reflects Rustlers New Brand Positioning
Kepak Convenience Foods has unveiled a new pack design for Rustlers, the micro-snacking brand.
Designed with Rustlers’ broadening consumer base in mind, the new packs feature a new Rustlers logo, product photography and the Rustlers flame which represents the brand’s signature flame-grilled taste.
Kepak Marketing Director John Armstrong says the packs aim to reflect Rustlers new brand positioning, focusing more on hunger satisfaction than speed.
He says: “Rustlers’ audience has changed and is no longer the sole preserve of lads and young men. This is reflected in the new pack designs which have researched extremely well.
“Masculine-looking packs have made way for designs which we know appeal to Rustlers new, broader 16 to 34-year-old core target market, 40% of which is female.”
Domino's Launch Digital Platform To Personalise Pizzas
Domino’s Pizza UK has launched a new digital platform to offer pizza fans a new way to personalise their pizza.
Pizza Legends takes the concept of ‘create your own’ to new heights, transforming a functional decision-making process to a shareable experience.
Through the platform, pizza lovers can build their own ‘Pizza Legend’ by selecting from a range of bases, sauces and toppings, along with a few extras.
Users are invited to name their creation, which is then transformed into a short animated video.
Pizza lovers can choose to share their Pizza Legend with friends on Facebook and Twitter and enter it into the League of Pizza Legends – whereby anyone can view, ‘like’ and even order other people’s pizza masterpieces.
The most popular and creative entries in the league will win their Legend free for a year.
All customers receive 30% discount off every Pizza Legend ordered through the platform.
Simon Wallis, Marketing Director at Domino’s Pizza UK said: “Customers love to make things their own, and that doesn’t stop at pizza toppings.
“We wanted to make the personalisation process as fun and engaging as possible – with a competitive twist.
“Combining a ‘fantasy pizza’ experience that you can share with friends online as well as order in real life – Pizza Legends takes innovation and fun to the next level.”
Doritos, the tortilla corn chip snack, is returning to TV screens with a brand new creative, positioning itself as a snack for the bold.
The new advert will encourage consumers to embrace the unplanned and to be ‘bold’.
Michael Walford, Doritos marketing manager said: “We’re excited to launch the new Doritos campaign and we are confident that it will drive sales and growth for the snacks category as well as add excitement in store.
“Doritos can help maximise retailers’ sales with its offering of popular, bold flavours including Tangy Cheese, Cool Original and Chilli Heatwave.”
Doritos is a snack that aims to appeal as a snack people can enjoy when socialising with friends and family.
The new integrated campaign hopes to position Doritos as bold, confident and energetic, a brand positioning already held across the globe.
Doritos is available in Tangy Cheese, Cool Original, Chilli Heatwave, Jalapeno Fire, Lightly Salted, Hint of Lime and BBQ Rib flavours across sharing bags and single packs.
Doritos dips are also available alongside the snacking range.