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Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
On 1 March Tom’s Pies was listed on Ocado, featuring a new brand and revamped packaging designs from Ziggurat Brands. It is launching an initial range of five flavours:

- Chicken, Ham Hock & Leek

- Lamb & Chickpea with Chorizo

- Steak & Ale

- Chicken & Wild Mushroom

- Mushroom & Spinach with White Truffle Oil

These innovative flavour combinations together with the striking designs from Ziggurat Brands, will bring these premium pies to a vastly expanded market, and help a new generation discover the traditional British pie.

It was whilst working in Australia that Tom Cull first spotted the potential of pies. “There’s a real pie culture out there,” he says. “Everyone loves them, and interestingly they’re not seen as a cheap way to refuel – Australians enjoy a wide range of premium pies made from innovative combinations of high quality ingredients.”

Back home he set to work on his mother’s organic farm in Devon and began creating pies that sold well at festivals, county shows and other live events. He was awarded the contract to sell his pies to the corporate tiers at Wembley Stadium, and by 2014 he was selling successfully through a range of independent shops.

He had also met Tom Little, an entrepreneur who manages a range of food brands, and who saw the potential in Tom’s Pies. “The product was at the right stage for launch to the multiples,” he says. “We needed a brand and packaging design that would help us answer the central question – how do we create a pie brand that is relevant to a modern audience?”

That was the challenge the two Toms set Ziggurat Brands, an agency they enlisted having been impressed by its work on bottlegreen, Sunbites, Copella and of course Higgidy Pies.

The solution from Ziggurat uses images inspired by Victorian circus and a traditional font to anchor the brand firmly in the heritage of the pie. However, unexpected colour combinations create both a contemporary look and strong shelf stand-out.

“There is theatre through this design,” comments Alison Taylor, Director at Ziggurat Brands. “The on-pack illustrations were inspired by an 18th Century French book and convey the premium contemporary take on the vintage essence of the brand. “A unique perforation technique allows for easy tear and further enhances the theatre of opening the packaging to reveal the pie.”

In-store, pies tend to be stacked on top of each other, so that the sides are one of the most critical aspects of pie packaging. This design takes this into account, using copy and imagery on the side packaging to convey many vital messages and maximise its impact.

Tom Cull, Founder & Director of Tom’s Pies concludes: “We're really proud of our new packaging and hope customers old and new will love the design as much as we do. Working exclusively with Ocado means that fans of Tom's Pies all over the country can get their favourites delivered as part of their regular shopping, which will be so convenient for them."
Item last updated:   Tuesday January 20 2015 10:04
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Mixing It Up Menu With Birds Eye
Frozen food brand Birds Eye has unveilied a new strand of its ‘Food of Life’ advertising campaign, in partnership with prime television network ITV.

Presenting families with ideas on how to serve Birds Eye food in new and interesting ways, the 12-month ‘Mix Up Your Menu’ campaign will also see the brand collaborate with rising food blogger Katie Bryson, who will help bring these ideas to life with her personal tips and experiences.

A key campaign for Birds Eye in 2015, ‘Mix Up Your Menu’ will continue to support the company’s master brand ‘Food of Life’ campaign.

The adverts aim to arm consumers with new ideas they can take away and use in their own home, helping to encourage better meals together for all families.

Birds Eye is investing £3m in the ‘Mix Up Your Menu’ partnership, which will see the campaign supported across TV, digital and PR – the brand will be working with Havas Worldwide, Havas Media, Jam and Mischief PR throughout the campaign’s implementation.

The series of adverts, produced by ITN Productions, are directed by Jules Whomsley, whose past credits include food programmes such as Gino’s Italian Escape and Little Paris Kitchen.

Launching on Monday 19th January and televised exclusively within ITV’s daytime programming, ‘Mix Up Your Menu’ will be on TV every day Monday to Friday, all year.

The advert will also encourage viewers to visit the campaign’s dedicated microsite to share mealtime tips of their very own: www.birdseye.co.uk/mixitup.

Further to the microsite, a host of digital opportunities will complement the TV campaign, including regular competitions and the chance to win prizes for those who submit their ideas to the ‘Mix Up Your Menu’ site or Birds Eye UK social channels using the hashtag, #BirdsEyeMixItUp.

Birds Eye UK Marketing Director Steve Chantry said: “We understand just how tricky it is to keep mealtimes exciting for families, especially when trying to meet the demands of picky palettes.

“We’re thrilled to be partnering with ITV and Katie, who are helping us to galvanise families nationwide to mix up their mealtime menu in a fun and interesting way for 2015.

“With consumers today gaining enjoyment from sharing their love of food and cooking tips with friends and family, we hope the campaign will engage our audience further, giving them a dedicated platform through which to connect and share their tips with others.

“As a company, we are committed to meeting the evolving needs of our consumers, and we will continue innovating to ensure we meet these demands.

“With so many consumers now consulting the internet as part of their ‘food journey’, the ‘Mix Up Your Menu’ campaign is the latest development in Birds Eye’s commitment to investing in digital marketing to deliver innovative online campaigns.”
Item last updated:   Tuesday January 20 2015 10:04
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Get Well Soup Sees Heinz Warming Starlight Appeal
Heinz Soup has once again partnered with national children’s charity Starlight to launch its ‘Get Well Soup’ campaign, raising funds for seriously and terminally ill children across the UK.

The campaign runs from 1 January to 28 February.

The Get Well Soup campaign will be supported by a TV Tag for the first two weeks in January and will be promoted via the UK Heinz Tomato Soup Facebook page.

Consumers will be able to purchase a personalised can of ‘Get Well Soup’ via the Heinz Soup Facebook page.

Personalised cans cost £3.99 (p&p included) and for each purchase, Heinz will donate £1 to support storytelling activities for hospitalised children during May and June 2015.

Get Well Soup will also be available in Selfridge’s London, Manchester and Birmingham stores, to cheer up loved ones.

Marco Marioni, from Heinz, said: “We are delighted to work with Starlight again for this great campaign.

“Not only will the personalised cans bring a smile to a loved one’s face it will also help raise vital funds for this great charity and benefit poorly children in hospitals and hospices across the UK.

“In previous years, our Get Well Soup campaign has been a great success and we hope that this year will be better than ever.”
Item last updated:   Tuesday January 20 2015 10:04
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