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In the biggest on pack promotion for the baby category, organic baby food brand Organix backs its discover shape, texture and taste campaign with the launch of a new on-pack promotion with Nuby, across 2.5 million packs of its baby weaning foods.
The promotion is designed to drive trial and encourage customer loyalty.
The on-pack promotion will feature on 16 foods, including the new range of baby cereals launched earlier in 2014, textured fruit pots and finger foods, including baby biscuits and baby corn puffs - carrot sticks, tomato slices, sweetcorn rings and the new red pepper hearts. The three month on pack promotion will run until mid-December 2014.
Reflecting the Organix discover campaign, the Nuby on-pack prizes are all about helping little ones discover shape, texture and taste through weaning. The 10,000 prizes include best-selling toys with interesting shapes and textures, beakers, bibs and snack keepers from Nuby’s weaning essentials.
Senior Brand Manager, Kate Orman says, “Our new on-pack promotion with Nuby is designed to attract mums to Organix as soon as they enter the category. We expect the promotion to help drive purchase frequency and cross range penetration to increase sales of Organix baby foods and build customer loyalty.”
Foods featuring the on-pack promotion are listed in major multiples including Asda, Boots, the Co-op, Morrisons, Ocado, Sainsburys and Tesco. All shoppers need to do is register online at www.organix.com/winprizes and enter their 12 digit unique code which will be stickered on the front of pack, or printed on the bottom of pack to be in with a chance of winning.
Can You Launch A Global Brand In The UK With Just £8K?
SaltWorks, America's Sea Salt Company and the World's largest Artisan Salt Company, working in 60 markets around the World, has just been launched in the UK by Andrew Mellon, 45, Managing Partner of The Style Academy and a man on a mission to change the way Britain views salt in our everyday lives.
Mellon's story is not the average business start-up. With not a penny to his name but with the belief in his business, he has gambled everything with the import and distribution of SaltWorks. A Crowdfunding Campaign on www.crowdfunder.com and some fast talking has made the project possible. Andrew knows his stuff and has a reputation with many as a mover and shaker with an infectious energy most cannot resist.
Divertimenti, London's most fashionable culinary store is Mellon's launch partner for the SaltWorks product and General Manager, Sylvie Kader, is a keen supporter of Mellon's projects to date.
Mellon has just spent three days at Speciality & Fine Food Fair at Olympia, organised by Fresh Montgomery and the one show Mellon had to be at. Needless to say there is not one person at Fresh Montgomery who does not know who Mellon is. Accounts receivable became his best friend as he struggled to pay for his stand, making a final payment just 36 hours before the show opened. His appearance at the show caused ripples throughout the event and its 760 exhibitors with Event Director Soraya Gadelrab apply naming him trouble from the word go. Others adopted the nick name “trouble in tweed” as Mellon and his young team stole the show with an unorthodox stand design which he kitted out for just £150, a tweed uniform collection and a 500lb salt Column made to resemble Nelson's Column.
The SaltWorks product has been received with open arms by 250 retailers, including three of UK leading culinary chains with private labels requests, along with chefs, trade and food service along with 9 enquiries for product in one ton sacks for the British Food Manufacturer's. This was a total surprise side of the business Mellon was not expecting. Can Mellon take the £8K and turn it into his best investment to date? Seems this time, he has the product everybody wants.