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Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Can You Launch A Global Brand In The UK With Just £8K?
SaltWorks, America's Sea Salt Company and the World's largest Artisan Salt Company, working in 60 markets around the World, has just been launched in the UK by Andrew Mellon, 45, Managing Partner of The Style Academy and a man on a mission to change the way Britain views salt in our everyday lives.

Mellon's story is not the average business start-up. With not a penny to his name but with the belief in his business, he has gambled everything with the import and distribution of SaltWorks. A Crowdfunding Campaign on www.crowdfunder.com and some fast talking has made the project possible. Andrew knows his stuff and has a reputation with many as a mover and shaker with an infectious energy most cannot resist.

Divertimenti, London's most fashionable culinary store is Mellon's launch partner for the SaltWorks product and General Manager, Sylvie Kader, is a keen supporter of Mellon's projects to date.

Mellon has just spent three days at Speciality & Fine Food Fair at Olympia, organised by Fresh Montgomery and the one show Mellon had to be at. Needless to say there is not one person at Fresh Montgomery who does not know who Mellon is. Accounts receivable became his best friend as he struggled to pay for his stand, making a final payment just 36 hours before the show opened. His appearance at the show caused ripples throughout the event and its 760 exhibitors with Event Director Soraya Gadelrab apply naming him trouble from the word go. Others adopted the nick name “trouble in tweed” as Mellon and his young team stole the show with an unorthodox stand design which he kitted out for just £150, a tweed uniform collection and a 500lb salt Column made to resemble Nelson's Column.

The SaltWorks product has been received with open arms by 250 retailers, including three of UK leading culinary chains with private labels requests, along with chefs, trade and food service along with 9 enquiries for product in one ton sacks for the British Food Manufacturer's. This was a total surprise side of the business Mellon was not expecting. Can Mellon take the £8K and turn it into his best investment to date? Seems this time, he has the product everybody wants.
Item last updated:   Monday September 01 2014 05:20
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Ginsters Promotion Brings On The Sun+
Savoury pastry and sandwiches brand Ginsters has announced an on-pack promotion partnering with The Sun+ from September 12 to December 31 2014.

The promotion will run across 20 million savoury products including Ginsters best sellers – the Original Cornish Pasty and Peppered Steak Slice.

Consumers enter a unique code on-line which can be found on-pack to receive two months’ free membership of Sun+ Premiership goals with access to live Premiership goals as they happen.

In addition, consumers will get free access to The Sun+ portal and have the opportunity to receive exclusive offers and win prizes.

Mike Smith, head of brand marketing at Ginsters said: “We are delighted to be partnering with Sun+ on what is a really exciting promotion for our consumers.

“Our consumers love football and they love The Sun, so to combine the two is a very attractive proposition so it’s a great time to launch an on pack promotion of this kind and we expect to see a positive uplift in sales as a result.”
* * *
Research & reports essential for good business:
* Meat Snacks Market in UK: Market Profile to 2017
* Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Savory Snacks Market
* Pies and Savory Appetisers Market in the United Kingdom to 2017
Item last updated:   Monday September 01 2014 05:20
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Is Ethics The Saviour Of Branding?
Branding as we know it today is dying. These aren’t just whispers from the fringe but discussions in mainstream journals ranging from Wired Magazine to the Harvard Business Review. And though they all agree that it doesn’t work anymore, what they disagree on is the solution, with options ranging from customer experience to brand ambassadorship to micro-branding to, of course, sustainability. But these all fail to strike at the root of the problem.

Identity without behaviour

The problem is that branding as a concept is inherently flawed. It was a cosmetic exercise that arose in the advertising age. But now the internet has flooded the world with glossy, meaningless brands and it’s often difficult to tell whether that sleek website belongs to a brick-and-mortar company or a kid sitting in his mother’s spare bedroom. What’s more, branding is now so profuse that it has actually hit pop culture and even individuals are talking about building their own ‘personal brand’.

Go back a hundred years ago or so and companies didn’t talk about branding. They didn’t even have branding departments. Instead, they talked about their values and ideals. The brand was the name they built for themselves by their hard earned reputation. But with the advertising age identity was detached from behaviour and reputation, and instead became about image.

The Greeks, who spent considerable time contemplating identity, would have been appalled at the thought of uncoupling these two. They believed that one’s identity was actually defined by one's behaviour. As a matter of fact, the Greek word for character was ethos which expressed the ’spirit’ or nature of something. Ethos was a military term that literally meant ‘the place of habit’ and referred to the stables where, by habit, they trained horses for war.

Ethics without purpose

The other shock to the Greeks would be our common view of ethics as merely a determination of wrong from right. For them, ethics was about cultivating one's ideals into a positive and fruitful reality. In other words, ethics was about how to live life to its fullest potential. If the ancient Greeks ran corporations today they would have a chief philosopher sitting at the boardroom table advising on how to strategically guide the corporation toward greater health and well-being.

The problem is that our disunified approach to identity leaves us with organisations that are schizophrenic, split between crafting grand appearances on one hand and self-defeating behaviour on the other. They define their image in the marketing department where it is merely seen as an instrument of growth, and they monitor their behaviour in the legal department just to ensure they don’t get into trouble. Of course ethics has gained more credence lately under the guise of social responsibility, but it still remains on the fringe in most companies and doesn’t get close enough to the heart to really affect behaviour.

Is it time to ‘rebrand’ branding?

For branding to work again it needs to evolve into a more unified approach that remarries image and behaviour so that it shapes the entire DNA of an organisation and truly brings the ideals and aspirations to life. In other words, what we do needs to match what we say.

Visit any Disney theme park or the headquarters of Pixar and you will find companies that live and breathe their brand. For them, the brand is not merely a means of promotion, it’s an entire way of life. Nearly every aspect of their corporate culture has been shaped and guided by their ideals. When you enter a disney park, every little detail, literally every Mickey-eared cornice, every cast member's ‘have a magical day’ and every hidden film or historical reference point to an organisation that is not just building ‘an experience’ they are the living embodiment their ideals.

What makes iconic brands so truly iconic is their absolute passion for their brand as a way of life. I call this approach ‘brand religion’. I don’t use religion here in any spiritual sense, but rather in how religions create a way of life by giving us shared stories, values, symbols, codes and rituals.

Furthermore, iconic brands often have a religious effect on their customers, and some even blatantly borrow from religion. Apple purposefully designs its stores to look like cathedrals to inspire awe in their customers and a study conducted by the BBC found that customers showed the same response when viewing images of an Apple product, as when viewing images of a deity. It’s no joke when they call it a cult following: for the people that work at these companies and the customers who buy their products, the brand is a religion.

‘Branding’ alone cannot produce this kind of passion. You have to care deeply about your identity to invest the time and money to craft the painstaking details that bring the brand to life. But even if you aren’t quite driven to the level of Disney-passion, these same ideas can still dramatically transform your work environment from a lifeless machine to a burgeoning community.

But doing this requires an organisational change. No longer can the invention of image and the management of behaviour sit in disparate departments. They need to work as a whole and to do that they need people who see the big picture from end to end.

The answer we have been looking for

The solution, therefore, is to bring the gurus of branding and ethics into one team to ensure that the brand’s story and ideals are continuously developed, communicated and, most importantly, realised.

Often organisations fail to challenge their ideals and fall into a rut of creativity. This is why Disney had to acquire Pixar. They had stopped cultivating their values after Walt’s passing and Pixar were actually living Disney values better than Disney.

The aim of a holistic identity department would be to counter this atrophy and challenge the company to find new ways of expressing its ideals, ways that help it to stay at the forefront of its markets. As an example I often suggest that if Microsoft developed office furniture, no one would be interested. But if Apple designed office furniture we would all be intrigued and some of us even euphoric. This is because Apple’s deep investment in its values has produced such a radical way of engaging with the world that they can move into virtually any crowded market space and lead radical change. That is the power of ethos!

The key benefits of this approach:

Branding becomes more about education and less about sales

With branding detached from the marketing department, it shifts its focus from merely trying to create ‘brand awareness' to building a culture that is rich with the brand’s ideals so that it shapes and inspires every decision. Coincidently, Steve Jobs hated the term branding because he felt that it should be about informing customers not convincing them.

Brand ideals become less ethereal and more practical

Often companies develop values statements that have little practical connection to the world the brand inhabits. They are what I call ‘boardroom values’ because they look nice on a boardroom plaque, but don’t actually impact the real decision making in the organisation. But with a holistic approach to identity the brand’s values will by necessity become more practical and meaningful.

Social responsibility comes to the heart of the organisation

When behaviour becomes central to the corporate identity, it ceases to be a fringe exercise and instead moves to the heart of the organisation. The brand's assets (it’s logo, strap lines, and other intellectual property) would become the responsibility of the identity department, allowing them to safeguard their usage to protect its identity.

Ethics becomes a positive conversation

Ethics becomes an opportunity for companies to dramatically differentiate themselves. Brands like Wholefoods have shown us that not only is this possible, it’s highly effective. This doesn't eliminate the discussion of responsibility, it adds to it. Put another way, you can try and quit smoking because you don’t want lung cancer, or you can do it because you want to climb Everest. Purpose is much more motivating than pain.

Staff engagement becomes stronger

Deepening your understanding of 'why you matter’ helps your employees understand why they matter. Disney staff aren’t merely hired hands filling drinks, monitoring queues and sweeping streets, they are all ‘actors’ working to bring the brand experience to life for every customer. And every customer matters because they aren’t just paying wage bills, they are eager participants in the brand’s grand performance.

Conclusion

Of course none of this offers a cast-iron guarantee that a company will become truly ethical. Abuse of this is not just a possibility; it's a strong likelihood. But it does give us an opportunity to lead the most pressing business conversation today by offering the win-win that CEOs have been looking for: ‘how do I succeed not just in spite of, but rather because of my humanity?'

Josh Jost is an advisor to corporate, startup and 3rd sector organisations on ethos and identity. Read more at www.joshuajost.com or follow him on Twitter @joshuajost.
Item last updated:   Monday September 01 2014 05:20
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