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Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Soupologie are making sure heir “Pea & Leek” variety is a real man's soup.

From now until May 2015 Soupologie will be working with Prostate Cancer UK and supporting their high profile campaign, ‘Men United v Prostate Cancer’.

Soupologie will be donating 10% of their profits made from the sales of Pea & Leek soup to support the charity in supporting men, providing information and funding research into causes and treatments of the disease.

Soups are available across the UK & Eire from: Whole Foods, Planet Organic, Ocado, Dunnes Stores (across NI and Eire), The Natural Kitchen, As Nature Intended and other quality independent health stores and some selected ASDA stores.

KEY FACTS ABOUT SOUPOLOGIE:
· Home-made taste
· Variety of unique flavours (full list below)
· ‘2 of your 5 a day’
· Vegetarian & vegan
· Free from lactose & gluten
· No artificial colours
· No preservatives
· No added sugar
· Low/medium salt
· No hydrogenated fats
· RRP from £2.70
Item last updated:   Wednesday July 23 2014 04:45
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Birds Eye Seeks To Bring Warmth To Frozen With New Logo
UK food brand Birds Eye is entering the next phase of its master brand update with a new logo and packaging.

Rolling out from this month, the new look forms part of the brand’s repositioning following the launch of ‘The Food of Life’ advertising campaign earlier this year.

Iglo Group has invested £60m on the brand relaunch across Europe to change the view of frozen food from ‘fall back’ to ‘first choice’.

Designed by JKR, the redesign aims to bring greater warmth and personality to the brand’s portfolio.

The Birds Eye logo has been paired back with a clean and advanced-style look that lends itself to being viewed on-screen – a key consideration given the brand’s increased focus on digital marketing and e-commerce.

The new packaging features the logo centre of pack to ensure clear standout on shelf – and as a symbol of the brand’s commitment to quality.

Updated photography brings products to the fore, showing food as it is eaten and enjoyed in a real kitchen setting.

In March, Birds Eye unveiled its new advertising campaign to champion food that can be enjoyed every day.

The breakthrough campaign from Havas Worldwide features conversations that unfold as food is cooked, shared and eaten, celebrating real food and the way real people eat and interact at meal times.

Commenting on the new packaging, Birds Eye General Marketing Manager Cheryl Calverley said: “Our new packaging completes the update to our master brand and reflects our popular ‘The Food of Life’ campaign.

“The refreshed packaging will help our products stand out on the shelves as well as delivering in increasingly important digital environments.”

Iglo Group will also be revealing information relating to their sustainability vision and forthcoming programme later this year.

* * *
Relevant research and reports:

* Frozen Food in the United Kingdom

* The Frozen Foods Market in United Kingdom
Item last updated:   Wednesday July 23 2014 04:45
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Karmel Makes TV Connections For Children's Food Range
The UK’s children’s cookery author, Annabel Karmel, debuts in an animated kitchen tale in a bid to make an emotional connection with busy families.

Children’s food brand, Annabel Karmel, is targeting mums and dads of toddlers with its first ever TV campaign to promote its 12-strong Chilled Toddler Meal range.

The ad has been created by Quite Frankly Productions in collaboration with Grainger & Wolff and animation experts Scubaboy Inc.

With media planning and buying from Guerillascope, the 30” ad broke on Disney Jr, Nick Jr, Nick Jr 2 and Tiny Pop on Monday 21st July 2014.

The campaign will run until 20th August, reaching out to parents watching with children at home over the summer holidays.

Sainsbury’s, which stocks all of Annabel’s chilled meals, is tagged in the TV advertising.

Starring founder, Annabel Karmel, and her young son Nicholas, the hand-drawn animation depicts a personal story of Annabel’s determination to cook-up tasty recipes that her ultra-fussy toddler would eat; a mission that would result in a delicious food range for every child to enjoy.

Stood at her kitchen surrounded by a bright array of wholesome ingredients, Annabel says that her toddler meal range should have been called “Nicholas Karmel Toddler Meals”, to which we see a flashback of a babbling Nicholas splatting ‘bland’ food against the TV screen.

Fast forward, and Annabel sets to making the tastiest homemade meals.

To close, we witness Annabel realising her power to create great tasting food, and in magical Matilda-style, she makes Nicholas’ favourite foods fly around her and directly into her toddler meal trays.

So when busy parents don’t have time to make something from scratch, they can rely on her toddler meals, “made to Nicholas’ original recipes”.

Featuring the strapline “For a tasty start in life”, Annabel Karmel said:

“Most families with young families will be able to identify with having a fussy toddler like Nicholas.

“So when there’s no time to cook something from scratch, my homemade style meals are tried, tested and toddler approved.”

Sarah Smith, Head of PR and Marketing at Annabel Karmel said: “Behind the Annabel Karmel brand is the real-life story of a mother locked in a battle of wills with a fussy child.

“Her willpower took her on a journey of food discovery which resulted in her producing a range of meals inspired by her trusty recipes.

“Hand-crafted animation allows us to bring to life that personal story, and children’s TV presents a prime medium to generate awareness on a much larger scale that we have ever done before – reaffirming Annabel’s position as a leading authority on feeding children.”

The ad campaign is being supported with promotional activity on Annabel Karmel’s 3.6 million strong website and YouTube channel.

Digital specialists, Crave&Lamb have also been brought on board to plan and run targeted Facebook advertising to promote the toddler meal range.

Relevant research and reports:

Baby Food in the United Kingdom

Baby Food Packaging in the United Kingdom
Item last updated:   Wednesday July 23 2014 04:45
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