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Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Soupologie are making sure heir “Pea & Leek” variety is a real man's soup.
From now until May 2015 Soupologie will be working with Prostate Cancer UK and supporting their high profile campaign, ‘Men United v Prostate Cancer’.
Soupologie will be donating 10% of their profits made from the sales of Pea & Leek soup to support the charity in supporting men, providing information and funding research into causes and treatments of the disease.
Soups are available across the UK & Eire from: Whole Foods, Planet Organic, Ocado, Dunnes Stores (across NI and Eire), The Natural Kitchen, As Nature Intended and other quality independent health stores and some selected ASDA stores.
KEY FACTS ABOUT SOUPOLOGIE: · Home-made taste · Variety of unique flavours (full list below) · ‘2 of your 5 a day’ · Vegetarian & vegan · Free from lactose & gluten · No artificial colours · No preservatives · No added sugar · Low/medium salt · No hydrogenated fats · RRP from £2.70
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
UK food brand Birds Eye is entering the next phase of its master brand update with a new logo and packaging.
Rolling out from this month, the new look forms part of the brand’s repositioning following the launch of ‘The Food of Life’ advertising campaign earlier this year.
Iglo Group has invested £60m on the brand relaunch across Europe to change the view of frozen food from ‘fall back’ to ‘first choice’.
Designed by JKR, the redesign aims to bring greater warmth and personality to the brand’s portfolio.
The Birds Eye logo has been paired back with a clean and advanced-style look that lends itself to being viewed on-screen – a key consideration given the brand’s increased focus on digital marketing and e-commerce.
The new packaging features the logo centre of pack to ensure clear standout on shelf – and as a symbol of the brand’s commitment to quality.
Updated photography brings products to the fore, showing food as it is eaten and enjoyed in a real kitchen setting.
In March, Birds Eye unveiled its new advertising campaign to champion food that can be enjoyed every day.
The breakthrough campaign from Havas Worldwide features conversations that unfold as food is cooked, shared and eaten, celebrating real food and the way real people eat and interact at meal times.
Commenting on the new packaging, Birds Eye General Marketing Manager Cheryl Calverley said: “Our new packaging completes the update to our master brand and reflects our popular ‘The Food of Life’ campaign.
“The refreshed packaging will help our products stand out on the shelves as well as delivering in increasingly important digital environments.”
Iglo Group will also be revealing information relating to their sustainability vision and forthcoming programme later this year.
Karmel Makes TV Connections For Children's Food Range
The UK’s children’s cookery author, Annabel Karmel, debuts in an animated kitchen tale in a bid to make an emotional connection with busy families.
Children’s food brand, Annabel Karmel, is targeting mums and dads of toddlers with its first ever TV campaign to promote its 12-strong Chilled Toddler Meal range.
The ad has been created by Quite Frankly Productions in collaboration with Grainger & Wolff and animation experts Scubaboy Inc.
With media planning and buying from Guerillascope, the 30” ad broke on Disney Jr, Nick Jr, Nick Jr 2 and Tiny Pop on Monday 21st July 2014.
The campaign will run until 20th August, reaching out to parents watching with children at home over the summer holidays.
Sainsbury’s, which stocks all of Annabel’s chilled meals, is tagged in the TV advertising.
Starring founder, Annabel Karmel, and her young son Nicholas, the hand-drawn animation depicts a personal story of Annabel’s determination to cook-up tasty recipes that her ultra-fussy toddler would eat; a mission that would result in a delicious food range for every child to enjoy.
Stood at her kitchen surrounded by a bright array of wholesome ingredients, Annabel says that her toddler meal range should have been called “Nicholas Karmel Toddler Meals”, to which we see a flashback of a babbling Nicholas splatting ‘bland’ food against the TV screen.
Fast forward, and Annabel sets to making the tastiest homemade meals.
To close, we witness Annabel realising her power to create great tasting food, and in magical Matilda-style, she makes Nicholas’ favourite foods fly around her and directly into her toddler meal trays.
So when busy parents don’t have time to make something from scratch, they can rely on her toddler meals, “made to Nicholas’ original recipes”.
Featuring the strapline “For a tasty start in life”, Annabel Karmel said:
“Most families with young families will be able to identify with having a fussy toddler like Nicholas.
“So when there’s no time to cook something from scratch, my homemade style meals are tried, tested and toddler approved.”
Sarah Smith, Head of PR and Marketing at Annabel Karmel said: “Behind the Annabel Karmel brand is the real-life story of a mother locked in a battle of wills with a fussy child.
“Her willpower took her on a journey of food discovery which resulted in her producing a range of meals inspired by her trusty recipes.
“Hand-crafted animation allows us to bring to life that personal story, and children’s TV presents a prime medium to generate awareness on a much larger scale that we have ever done before – reaffirming Annabel’s position as a leading authority on feeding children.”
The ad campaign is being supported with promotional activity on Annabel Karmel’s 3.6 million strong website and YouTube channel.
Digital specialists, Crave&Lamb have also been brought on board to plan and run targeted Facebook advertising to promote the toddler meal range.