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Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
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Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
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Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
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Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
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Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
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Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
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Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
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Big & Chunky Perfect Match For Rugby League's Big Day
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Advertising Comeback For Jamie With Young's Seafood Range
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Heinz Magic Beans Ads Returns
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Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Karmel Makes TV Connections For Children's Food Range
The UK’s children’s cookery author, Annabel Karmel, debuts in an animated kitchen tale in a bid to make an emotional connection with busy families.

Children’s food brand, Annabel Karmel, is targeting mums and dads of toddlers with its first ever TV campaign to promote its 12-strong Chilled Toddler Meal range.

The ad has been created by Quite Frankly Productions in collaboration with Grainger & Wolff and animation experts Scubaboy Inc.

With media planning and buying from Guerillascope, the 30” ad broke on Disney Jr, Nick Jr, Nick Jr 2 and Tiny Pop on Monday 21st July 2014.

The campaign will run until 20th August, reaching out to parents watching with children at home over the summer holidays.

Sainsbury’s, which stocks all of Annabel’s chilled meals, is tagged in the TV advertising.

Starring founder, Annabel Karmel, and her young son Nicholas, the hand-drawn animation depicts a personal story of Annabel’s determination to cook-up tasty recipes that her ultra-fussy toddler would eat; a mission that would result in a delicious food range for every child to enjoy.

Stood at her kitchen surrounded by a bright array of wholesome ingredients, Annabel says that her toddler meal range should have been called “Nicholas Karmel Toddler Meals”, to which we see a flashback of a babbling Nicholas splatting ‘bland’ food against the TV screen.

Fast forward, and Annabel sets to making the tastiest homemade meals.

To close, we witness Annabel realising her power to create great tasting food, and in magical Matilda-style, she makes Nicholas’ favourite foods fly around her and directly into her toddler meal trays.

So when busy parents don’t have time to make something from scratch, they can rely on her toddler meals, “made to Nicholas’ original recipes”.

Featuring the strapline “For a tasty start in life”, Annabel Karmel said:

“Most families with young families will be able to identify with having a fussy toddler like Nicholas.

“So when there’s no time to cook something from scratch, my homemade style meals are tried, tested and toddler approved.”

Sarah Smith, Head of PR and Marketing at Annabel Karmel said: “Behind the Annabel Karmel brand is the real-life story of a mother locked in a battle of wills with a fussy child.

“Her willpower took her on a journey of food discovery which resulted in her producing a range of meals inspired by her trusty recipes.

“Hand-crafted animation allows us to bring to life that personal story, and children’s TV presents a prime medium to generate awareness on a much larger scale that we have ever done before – reaffirming Annabel’s position as a leading authority on feeding children.”

The ad campaign is being supported with promotional activity on Annabel Karmel’s 3.6 million strong website and YouTube channel.

Digital specialists, Crave&Lamb have also been brought on board to plan and run targeted Facebook advertising to promote the toddler meal range.

Relevant research and reports:

Baby Food in the United Kingdom

Baby Food Packaging in the United Kingdom
Item last updated:   Tuesday July 01 2014 04:47
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BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
With Britain on course for the best summer ever, market leader Heinz has launched a £3m cross-category multi-platform campaign, which aims to drive consumption and expand consumers’ sauces repertoire.

The BBQ Heroes campaign draws on the emotional connection that consumers have with Heinz, ensuring that its range of sauces are front of mind, so that they know “IT HAS TO BE HEINZ” during BBQ season.

The campaign will run until September, across four sauces from the range: Heinz Tomato Ketchup, Heinz Salad Cream, Heinz Mayonnaise and Heinz Barbecue Sauce.

The new campaign will see the iconic ‘invisible bottle’ Heinz Tomato Ketchup TV advert return to our screens throughout July and August. In addition, two radio adverts supporting Heinz Tomato Ketchup Fiery Chilli and Heinz Tomato Ketchup will air across July. The TV and radio adverts focus on how Heinz Sauces are an integral element of BBQs and al fresco dining.

Simultaneously, Heinz Salad Cream will be on air across the same period with its Bring on the Zing campaign. Two new 30 second adverts narrated by comedian Mark Williams will evoke picnic and BBQ settings as optimum occasions on which Heinz Salad Cream will “Pamper your hamper,” and “Get those BBQ tongs wagging.”

The campaign will be supported by in store activation, which will ensure that Heinz’s BBQ Heroes create a buzz across retailer channels. Key BBQ host foods such as fresh chicken and salad bags will be labelled with stickers indicating which of the BBQ Heroes sauces best compliment them to ensure they are front of mind for consumers.

To drive purchase across the range, Heinz is also investing heavily across convenience and independent channels, increasing visibility and brand awareness of its BBQ Heroes campaign with branded displays units, barker ends and shelf signage across 3,500 stores.

Katherine Broadley, Senior Brand Manager, Heinz, comments: “With temperatures set to sore this summer, we want to remind consumers that when they get together for barbecues or any other social eating occasions, they can enhance their enjoyment by using our iconic Heinz BBQ Heroes sauces.

“By adopting a multi-platform approach and building on the success of the previous “IT HAS TO BE HEINZ” campaigns, we are confident that shoppers will be inspired to enjoy our sauces for a great tasting summer.”

Heinz Tomato Ketchup has a 80% value share of the Tomato Ketchup category which is currently worth £161m. The range of Heinz Barbecue sauces now account for 26.6% value and 31.6% volume of this market. A growth of 3.2 % ppt (value) and 5.6% ppt (volume).
Item last updated:   Tuesday July 01 2014 04:47
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Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Rollover hotdogs is promoting The Inbetweeners 2 (in cinemas 6th August) with a competition to win a trip to Australia.

The hotdog trays will feature artwork from the movie and will offer the consumers a chance to win a once in a lifetime prize: a trip to Australia where the film takes place.

This promotion will be supported with POS in retailers and activity on the brands Facebook page.

The promotional tray will direct consumers to find Rollover on Facebook with Inbetweeners 2 content, movie goodies, and a chance to win a trip of a lifetime.

Tony Owen, sales and marketing director, said: “The Inbetweeners’ sequel is set to be the biggest release of the year.

“It’s a fantastic promotion to make shoppers aware about the hot food-to-go category and especially hotdogs.

“We developed great POS to catch the shoppers’ attention: it will help retailers to recruit new consumers to the hot food to go category.

“We target to reach over 3 million shoppers.

“The tie-up with the Inbetweeners 2 movie targets our core audience 16-30 year olds and matches our brand personality: young, lively, and fun.

“We expect great engagement with our fans on this promotion and it will encourage great discussions at point of purchase.”
Item last updated:   Tuesday July 01 2014 04:47
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