Probably the most
widely used online buyers guide for the UK convenience food industry
and its suppliers
Let your company shine out from the crowd
with a listing and press release package on the ReadyMealsinfo Buyers
HERE for details about promotion packages with ReadyMealsinfo
or email email@example.com.
Cheering Reminder Of England Football Glory With 66p Holland's Pies
To celebrate the World Cup, Holland’s Pies, one of the UK’s best-known producers of pies and pastries, is kicking off with a patriotic price for its pies.
Holland’s Pies will be priced at just 66p throughout the tournament; paying homage to 1966, the year when England were crowned world champions.
Selected retailers and chippies, across the North West, will be offering the special priced pies for pie lovers to enjoy whilst cheering on ‘our boys’ in Brazil.
David Girdler, spokesperson for Holland’s Pies, said: “By offering Holland’s Pies at just 66p, we wanted to remind our football-loving pie fans of England’s glory days! Many will be watching the matches, here in the UK, so we wanted to give our fans a patriotic reminder with pies!”
66p chilled Holland’s Pies are available in selected retailers until 22 June and limited edition 66p Big Eat Potato & Meat football pies are available in selected chip shops until 24 June.
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Parker Williams has been working with Ella’s Kitchen on a major new design initiative for the brand.
The agency won the brief to ‘grow up the brand’ and keep its loyal users engaged with Ella’s Kitchen for longer as their babies grow up into the pre-school stage.
The designs launch this spring with a new range of snacking products created especially for pre-schoolers.
Parker Williams’ managing director Kate Bradford, said: “The Ella’s Kitchen brand has always put the child first, so our key challenge was to build upon its powerful brand idea and strong visual equities but develop them in step with the growing child.
“We wanted to encourage a generation of good little eaters by feeding their imagination as well as their tummies and developed the new design idea to stimulate little ones to find their own stories from the scenarios on pack.”
Parker Williams’ new design, with its colourful and innovative approach, is designed to take little ones on an adventure and actively encourages the child to engage and interact with the pack.
Four themes with timeless appeal (explorers, magical kingdom, journeys and down on the farm) are a springboard for adventure and discovery, with a cast of playful animal characters to add to the story telling.
Parker Williams creative director Jo Saker said: “We integrated real food photography of the ‘hero’ ingredients into the play scenes on pack to bring to life the idea that good food is part of good fun. Ella’s is ‘Good in every sense’.
“It creates another level of discovery and delight for the child as they recognise familiar fruit and veg in the stories.
“Our aim was to ensure that the design is instantly recognisable as Ella’s – but both idea and execution are seen through the eyes of an older child.”
Paul Lindley, founder and CEO, Ella’s Kitchen, said: “Our Ella’s Kitchen snacking range is truly ground-breaking innovation which engages children’s imagination with the stories and activities on our packs – Parker Williams have created fantastic kids first packaging”.
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
The nation is set to go football crazy once again and a new study reveals what UK shoppers feel about brands exploiting the World Cup, in terms of product and pack promotions and sponsorships.
While a quarter of people polled think World Cup promotions on packaging help the excitement to build, and 18% said they would be more likely to choose a product if it showed a World Cup promotion, over half are disparaging of brands getting involved in World Cup promotions which is more than the number of people that claim to have seen a food and drink brand with a World Cup in-store promotion.
In the survey, carried out in the last week of May, just over a quarter of people are open to trying Brazilian influenced foods as well as limited edition products launched by companies for the World Cup, presenting ways for brands to engage with new and existing consumers. Females in particular, claim they are more open to trying Brazilian cuisine.
"Food and drink manufacturers need to tread carefully in view of consumers' World Cup promotion fatigue. Please don't make random associations just to jump on the bandwagon; the fit has to be just right to cut through the competition. Promotions' true impact should be not focussed solely on the immediate returns in terms of hard and fast sales but also take into consideration the impact on longer term brand equity and consumer loyalty," says Mat Lintern, Global Managing Director of MMR Research Worldwide.
When asked directly, there are fairly high levels of awareness that sponsors Coca Cola (65%), Adidas (63%), McDonalds (48%) and Budweiser (39%) are sponsoring the World Cup. But there are high endorsements for Nike (56%), Lucozade (37%) and Mars (35%) which are not sponsors of the tournament. Brands which are involved in football in other ways, for example by sponsoring players, are still benefitting from heightened awareness around the World Cup.
The study queried consumers' knowledge of Brazilian food.
Around a fifth think some of the limited edition products in the UK (for example, Lucozade The Brazilian, Lucozade Sport Brazilian Guava and Pot Noodle Brazilian BBQ Steak) are "very Brazilian" and this rises to nearly a third amongst 16-34 year olds!
This is substantially behind genuine Brazilian cuisine, favoured particularly by the ABC1 social class, such as carioca beans, caiprinha cocktail and guava paste / jam. Foods such as coconut cake, black beans, batata palha crisps, cassava flour and Brahma beer, which are authentic Brazilian foods, currently have less of a strong link with the country.
Women are more interested in trying lacta diamante negro chocolate, coconut cake, caipirinha cocktail and cheese bread mix while males are more interested in Brahma beer.
With the biggest tournament in football about to kick off, 95% of people quizzed by MMR Research Worldwide (MMR) say they will be watching games in the comfort of their own homes.
This compares to 33% who will watch at a pub or bar, 25% who will watch at a friend's house, and 9% will watch at work. The younger generation, particularly 16 to 34 year-olds, is more likely to watch games in a pub or bar or at a friend's house.
"Watching matches on terrestrial television from the comfort of their sofa in the living room remains by far the most popular way football fans will enjoy the World Cup," says Mat Lintern, Global Managing Director of MMR Research Worldwide, whose team of researchers will also capture the British public's attitudes to the World Cup after the tournament.