Marketing & Advertising News

News Archive

Top Stories
Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Thursday June 15 2017 03:32
Waitrose Celebrates 25 Years of Duchy Brand
Wednesday May 10 2017 03:12
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
Today's News
Heinz Shouts About The Goodness Of Its Pasta Range
Heinz Pasta will be back on our TV screens next month, as part of a multi-million pound marketing campaign to remind and reassure mums about the goodness benefits of its pasta range.

The six month TV campaign created with Sky Media, launching on 9 June, will air across Nickelodeon, Nicktoons and NickJr every day at teatimes.

It aims to build an emotional connection with mums to reignite their passion for Heinz Pasta by drawing on the fun and imaginative brand personality, reiterating that for smiles at meal times, IT HAS TO BE HEINZ.

The partnership will be supported by a competition hosted on Nickelodeon’s website, which invites children to create a fun adventure story about a tomato – the hero ingredient of Heinz Pasta.

Stories from the top four winners will be used to create content for 30 second adverts to be shown on all Sky Media and Nickelodeon channels for the rest of the TV campaign.

Additional activity includes a digital advertising campaign, which focuses on the nutritional benefits of the pasta range.

Every portion contains a whole pomato, providing one of your five a day and, for the first time, the campaign will highlight the inclusion of iron for normal cognitive development.

The pasta range is also naturally low in sugar; low in fat and contains absolutely no preservatives.

The Heinz Pasta label is also undergoing a refresh to enable busy mums to see at a glance all of the goodness that has been packed into the range.

The bolder keystone features a whole tomato to remind mums why it is good for you and it uses real product imagery so consumers can anticipate the taste.

Laure Gentil, Brand Manager for Pasta and Vegetables at Heinz, said: “We know that busy mums need convenient and tasty meal time solutions which are good for their children, particularly if they are graduating from the Infant Feeding category into more grown-up foods.

“With the Heinz pasta range, mums can be reassured they are serving up a nourishing meal-time accompaniment, whilst making teatime more fun.

“Having been a firm favourite in households for over 80 years, we feel now is the right time to remind mums about the goodness found in every can of Heinz Pasta.

“This is brought to life for children too with the Nickelodeon competition, as they have the opportunity to interact with the brand on an educational level, whilst having fun.”
Item last updated:   Thursday June 05 2014 09:11
Back to top

Delisante Teams Up With British Polo Day To Boost Brand Awareness
This year, British artisan food manufacturer Delisanté is providing gourmet hampers featuring its range of hand-crafted delicatessen tarts, quiches and savoury pastries to pitch-side guests at the British Polo Day Charity Cup.

Through the collaboration the company is looking to build brand awareness as well as trial of its range with key influencers and consumers.

Delisanté co-owner Charles Coleman said: “Delisanté is delighted to be associated with such a globally recognised institution as British Polo Day, an event that truly celebrates the best of British in so many ways. With events such as the Jubilee and Olympics really striking up a positive patriotic fervour, we've seen a resurgence in the demand across the country for gourmet delicatessen goods, made with the best possible ingredients. This activity is a key opportunity to secure trial with our core audience.”

Returning to the base of the Black Bears polo team in Henley-on-Thames on Saturday 28 June, this home leg of the British Polo Day Series is the return fixture for British Polo Day Singapore and one of the most prestigious events in the international polo calendar.

British Polo Day celebrates the best of British luxury and heritage, making it the perfect place for Delisanté to showcase their range of delicious, artisan products to over 600 guests.
Founded in 2006, the Buckinghamshire based manufacturer creates hand-made delicatessen products including tartlets, quiche, hot & cold pies and other savoury pastries, chilled traiteur and salads as well as supplying own-label products to the likes of Waitrose and Ocado.

For more information on Delisanté please visit
Item last updated:   Thursday June 05 2014 09:11
Back to top

Organix Goodies Explore Campaign Goes In-store
Leading toddler food brand Organix Goodies launches a customer loyalty programme across the multiples. It’s new on pack promotion is part of the wider explore with Goodies campaign running nationwide this summer, which includes the Goodies explore tour visiting selected Asda, Sainsbury’s and Tesco stores.

Special Goodies promotional packs will feature on the Goodies top-selling soft oaty bar range, multipack corn snacks and mini cheese crackers, in all major multiples from June 2014.

The promotion enables consumers to collect three unique codes printed on the inside of pack, which they can redeem for a Goodies explorer pack, full of adventures to help little explorers learn about food and the world around them.

Each Goodies explorer pack contains an activity book, which includes partner discount coupons; a wall chart; stickers to record and reward adventures; a special explorer badge; seeds to grow your own and a sample of new Goodies Fruit Moo’s.

The Goodies Mum Panel Poll reveals that exploring outside beats modern technology for today’s toddlers. It shows mums know that helping their child explore the world around them is critical to their child’s development - nearly all (99%) said that exploring helped improve their child’s curiosity, independence, creativity and imagination as well as their problem solving ability (96%).

Recognising the pressures on Mums to find the time and space to encourage their children to explore, Organix Goodies has created the explore with Goodies campaign.

Aileen Nicol, Marketing Manager at Organix Goodies, says: “We know how important exploring is for a child’s development and how crucial it is in helping them gain awareness and understanding of themselves and their surroundings. Developing a sense of exploration is an important aspect of a toddler’s development and that impacts their inclination and desire to explore and try new foods.

“The on pack element of the explore with Goodies campaign is a retailer promotion designed to build consumer loyalty, drive purchase frequency and drive cross range penetration to increase sales of the Goodies range.”

The explore with Goodies campaign also includes an online hub at packed with fun activities and ideas for parents to support their little ones’ development and help them learn about food and the world around them. Plus, between now and September the Goodies explore tour will be popping up at family festivals and local supermarkets across the UK.
Item last updated:   Thursday June 05 2014 09:11
Back to top

 Search News Items
 Keyword(s): Article contains: