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Leading toddler food brand Organix Goodies launches a customer loyalty programme across the multiples. It’s new on pack promotion is part of the wider explore with Goodies campaign running nationwide this summer, which includes the Goodies explore tour visiting selected Asda, Sainsbury’s and Tesco stores.
Special Goodies promotional packs will feature on the Goodies top-selling soft oaty bar range, multipack corn snacks and mini cheese crackers, in all major multiples from June 2014.
The promotion enables consumers to collect three unique codes printed on the inside of pack, which they can redeem for a Goodies explorer pack, full of adventures to help little explorers learn about food and the world around them.
Each Goodies explorer pack contains an activity book, which includes partner discount coupons; a wall chart; stickers to record and reward adventures; a special explorer badge; seeds to grow your own and a sample of new Goodies Fruit Moo’s.
The Goodies Mum Panel Poll reveals that exploring outside beats modern technology for today’s toddlers. It shows mums know that helping their child explore the world around them is critical to their child’s development - nearly all (99%) said that exploring helped improve their child’s curiosity, independence, creativity and imagination as well as their problem solving ability (96%).
Recognising the pressures on Mums to find the time and space to encourage their children to explore, Organix Goodies has created the explore with Goodies campaign.
Aileen Nicol, Marketing Manager at Organix Goodies, says: “We know how important exploring is for a child’s development and how crucial it is in helping them gain awareness and understanding of themselves and their surroundings. Developing a sense of exploration is an important aspect of a toddler’s development and that impacts their inclination and desire to explore and try new foods.
“The on pack element of the explore with Goodies campaign is a retailer promotion designed to build consumer loyalty, drive purchase frequency and drive cross range penetration to increase sales of the Goodies range.”
The explore with Goodies campaign also includes an online hub at www.organix.com/explore packed with fun activities and ideas for parents to support their little ones’ development and help them learn about food and the world around them. Plus, between now and September the Goodies explore tour will be popping up at family festivals and local supermarkets across the UK.
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Top Asian food brand, Amoy, announces leading Chef Ching He Huang as its new brand partner. TV chef, Ching has created a range of deliciously quick and easy Amoyzing™ Meals in a Minute - inspiring recipes using a selection of great tasting Amoy products.
The collection of recipes offers a simple and convenient way to bring modern flavours of Asia to kitchens across the UK in a matter of minutes, giving time-poor cooks a wide range of midweek meal options that are quick and easy to prepare. From Thai classics such as Chicken Pad Thai to Chinese dishes like Cantonese Beef and Black Bean Noodles, the Amoyzing™ Meals in a Minute recipe collection offers a wide range of dishes to suit every taste.
Commenting on the launch of the Amoyzing™ Meals in a Minute recipe collection, Ching He Huang said: “I’m delighted to be working with Amoy and reveal the recipes I’ve created using their delicious, high quality, variety of products. Asian cuisine provides some of the UK’s favourite dishes, so it’s fantastic to be able to share my recipe ideas with households across the nation, and to help them create the authentic taste of Asia in a matter of minutes.
“All of the recipes are very tasty, quick and straightforward, and there’s something on offer for everyone. Plus, with the help of the new Amoy products, creating delicious Asian food for all the family has never been easier!”
As well as the recipe collection, Amoy is also launching a range of delicious new products, which include quick, convenient Easy Meal Kits and Stir Fry Soy sauces.
The new Easy Meal kits will revolutionise how you cook midweek. From Malaysian Laksa and Nasi Goreng, to Thai Green Curry and Thai Red Curry, the new selection of four Easy Meal Kits make whipping up authentic Asian cuisine easier than ever. The kits contain everything needed to make a mouth-watering meal in minutes; just add meat, fish or vegetables as preferred.
Amoy is also launching a range of Stir Fry Soy sauces; Red Chilli, Lemongrass and Kaffir Lime, and Garlic and Chinese Five Spice, all of which have been especially created to add an extra injection of flavour and a tasty twist to liven up your midweek stir-fry.
For more information and to check out Ching He Huang’s Amoyzing™ Meals in a Minute recipes, visit www.amoy.co.uk