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Heinz Shouts About The Goodness Of Its Pasta Range
Heinz Pasta will be back on our TV screens next month, as part of a multi-million pound marketing campaign to remind and reassure mums about the goodness benefits of its pasta range.
The six month TV campaign created with Sky Media, launching on 9 June, will air across Nickelodeon, Nicktoons and NickJr every day at teatimes.
It aims to build an emotional connection with mums to reignite their passion for Heinz Pasta by drawing on the fun and imaginative brand personality, reiterating that for smiles at meal times, IT HAS TO BE HEINZ.
The partnership will be supported by a competition hosted on Nickelodeon’s website, which invites children to create a fun adventure story about a tomato – the hero ingredient of Heinz Pasta.
Stories from the top four winners will be used to create content for 30 second adverts to be shown on all Sky Media and Nickelodeon channels for the rest of the TV campaign.
Additional activity includes a digital advertising campaign, which focuses on the nutritional benefits of the pasta range.
Every portion contains a whole pomato, providing one of your five a day and, for the first time, the campaign will highlight the inclusion of iron for normal cognitive development.
The pasta range is also naturally low in sugar; low in fat and contains absolutely no preservatives.
The Heinz Pasta label is also undergoing a refresh to enable busy mums to see at a glance all of the goodness that has been packed into the range.
The bolder keystone features a whole tomato to remind mums why it is good for you and it uses real product imagery so consumers can anticipate the taste.
Laure Gentil, Brand Manager for Pasta and Vegetables at Heinz, said: “We know that busy mums need convenient and tasty meal time solutions which are good for their children, particularly if they are graduating from the Infant Feeding category into more grown-up foods.
“With the Heinz pasta range, mums can be reassured they are serving up a nourishing meal-time accompaniment, whilst making teatime more fun.
“Having been a firm favourite in households for over 80 years, we feel now is the right time to remind mums about the goodness found in every can of Heinz Pasta.
“This is brought to life for children too with the Nickelodeon competition, as they have the opportunity to interact with the brand on an educational level, whilst having fun.”
Delisante Teams Up With British Polo Day To Boost Brand Awareness
This year, British artisan food manufacturer Delisanté is providing gourmet hampers featuring its range of hand-crafted delicatessen tarts, quiches and savoury pastries to pitch-side guests at the British Polo Day Charity Cup.
Through the collaboration the company is looking to build brand awareness as well as trial of its range with key influencers and consumers.
Delisanté co-owner Charles Coleman said: “Delisanté is delighted to be associated with such a globally recognised institution as British Polo Day, an event that truly celebrates the best of British in so many ways. With events such as the Jubilee and Olympics really striking up a positive patriotic fervour, we've seen a resurgence in the demand across the country for gourmet delicatessen goods, made with the best possible ingredients. This activity is a key opportunity to secure trial with our core audience.”
Returning to the base of the Black Bears polo team in Henley-on-Thames on Saturday 28 June, this home leg of the British Polo Day Series is the return fixture for British Polo Day Singapore and one of the most prestigious events in the international polo calendar.
British Polo Day celebrates the best of British luxury and heritage, making it the perfect place for Delisanté to showcase their range of delicious, artisan products to over 600 guests. Founded in 2006, the Buckinghamshire based manufacturer creates hand-made delicatessen products including tartlets, quiche, hot & cold pies and other savoury pastries, chilled traiteur and salads as well as supplying own-label products to the likes of Waitrose and Ocado.
Leading toddler food brand Organix Goodies launches a customer loyalty programme across the multiples. It’s new on pack promotion is part of the wider explore with Goodies campaign running nationwide this summer, which includes the Goodies explore tour visiting selected Asda, Sainsbury’s and Tesco stores.
Special Goodies promotional packs will feature on the Goodies top-selling soft oaty bar range, multipack corn snacks and mini cheese crackers, in all major multiples from June 2014.
The promotion enables consumers to collect three unique codes printed on the inside of pack, which they can redeem for a Goodies explorer pack, full of adventures to help little explorers learn about food and the world around them.
Each Goodies explorer pack contains an activity book, which includes partner discount coupons; a wall chart; stickers to record and reward adventures; a special explorer badge; seeds to grow your own and a sample of new Goodies Fruit Moo’s.
The Goodies Mum Panel Poll reveals that exploring outside beats modern technology for today’s toddlers. It shows mums know that helping their child explore the world around them is critical to their child’s development - nearly all (99%) said that exploring helped improve their child’s curiosity, independence, creativity and imagination as well as their problem solving ability (96%).
Recognising the pressures on Mums to find the time and space to encourage their children to explore, Organix Goodies has created the explore with Goodies campaign.
Aileen Nicol, Marketing Manager at Organix Goodies, says: “We know how important exploring is for a child’s development and how crucial it is in helping them gain awareness and understanding of themselves and their surroundings. Developing a sense of exploration is an important aspect of a toddler’s development and that impacts their inclination and desire to explore and try new foods.
“The on pack element of the explore with Goodies campaign is a retailer promotion designed to build consumer loyalty, drive purchase frequency and drive cross range penetration to increase sales of the Goodies range.”
The explore with Goodies campaign also includes an online hub at www.organix.com/explore packed with fun activities and ideas for parents to support their little ones’ development and help them learn about food and the world around them. Plus, between now and September the Goodies explore tour will be popping up at family festivals and local supermarkets across the UK.