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Tesco Food Love Story - Brings Community Together To Help Tackle Food Waste
Thursday June 15 2017 03:32
Waitrose Celebrates 25 Years of Duchy Brand
Wednesday May 10 2017 03:12
Cauli Rice Gets Social In Ad Campaign To Support Supermarket Listings
Friday April 28 2017 04:50
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
Today's News
Rachel's Heritage Focus Of New Print Campaign
Rachel’s, the premium organic dairy brand, has unveiled a print ATL campaign, created by design agency ENTER.

The creative focuses on the heritage of the brand and Rachel Rowlands, the lady who co-founded Britain’s first ever certified organic dairy. The visually stunning advertisements bring to life Rachel Rowlands’ creativity and passion in a series of handwritten notes on a personal recipe book and chalkboard.

Demonstrating how Rachel created her delicious low fat vanilla and Greek-Style natural yogurts alongside her personal serving suggestions, the transcripts reflect the personal care, unique passion and attention to detail that Rachel has put into creating her yogurts since she first founded the brand in Aberystwyth, Wales, in 1982.

The print ATL campaign is set to run until 30th June 2014, followed by a second burst of activity later in the year. Media planning & buying for the campaign was handled by Zenith Optimedia, and the advert has been placed in titles such as Red, Woman & Home, OK!, Grazia and InStyle, in order to drive reach and engagement amongst Rachel’s target audience.

Furthermore, Greek-Style natural adverts in retailer magazines such as Sainsbury’s Magazine and Waitrose Kitchen will include a money-off coupon to help influence shopping behaviour along the path to purchase to help drive trial of the new range.

Sophie Giraudel, brand manager at Rachel’s, comments: “Many consumers may not be aware of Rachel’s heritage and the story behind the brand and we are really excited to reveal this advert which demonstrates the passion Rachel puts into her product - values that the brand continues to foster. We hope this impactful campaign will continue to help drive awareness with more people enjoying our gorgeous tasting yogurts.”
Item last updated:   Tuesday April 08 2014 05:06
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Doritos Aim To Score With Penalty Promotion
Doritos is giving shoppers the chance to win one of their biggest on pack promotions to date.

The campaign will run throughout the summer, giving people the chance to win cash prizes by scoring penalties in an online game against No.1 goalkeeper Joe Hart.

In April, May and June, every Doritos single and sharing bag will contain a unique code which unlocks a chance to play.

Shoppers have to go online and enter their code to play the Doritos penalty shootout online game.

Each goal scored against Joe Hart results in a prize, players can then choose to keep their prize or risk it and take another penalty.

If they score a second penalty they win a bigger prize but if they lose they walk away with nothing.

The first goal wins a free pack of Doritos, the second goal wins a cheque for £10 and the third goal rewards shoppers with £100.

In addition to the on pack promotion, Doritos will also be launching its biggest marketing campaign of the year, which will encourage the nation to get involved in the penalty shootout excitement.

To enter, consumers will be directed to to submit video recordings of why their team of three mates should be given the chance to take a real penalty against Joe Hart.

Consumers can apply from the 6th April up until the 18th.

A panel of experts will pick eight successful teams who will compete in a live penalty shootout at the end of April.

Throughout the live shootout, the teams will have the opportunity to improve their chances by enlisting the help of the Mariachi Doritos, who will do their best to distract the keeper as he attempts to save each shot.

The final two teams will have the opportunity to take a penalty against Joe Hart, and compete to win the ultimate mates football trip flying to some of Europe’s most exciting cities, while the competition is filmed and turned into a national TV advert, to be aired throughout May & June.

Commenting on the new initiatives, Taylor Jenkins, Doritos brand manager, said: “We’re really excited about the new initiative for summer.

“The on pack promotion and penalty shootout competitions are built around the nation’s love of football and we expect them to be hugely successful, particularly as football fever sweeps the nation this summer.

“Retailers should stock up on Doritos chips and dips for their customers, as they are perfect for summer parties, barbecues and evenings in with friends, especially ahead of major summer sporting events.”

The new football initiative will be supported by a high impact marketing campaign and in store POS from 6th April 2014.

Doritos is also introducing a new limited edition pack for Impulse, Doritos Jalapeno Kick.

Other flavours available include Cool Original, Tangy Cheese and Chilli Heatwave in 225g bags, 132g, 66g and 40g.
Item last updated:   Tuesday April 08 2014 05:06
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McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
McCain Foods is offering free personalised photo gifts as part of its latest on-pack promotion to drive sales of the McCain Smiles and Mini Jackets products.

With the choice of a British-made melamine plate, bowl, cup or coaster, consumers can have their selected item personalised with a photo of their child’s smiling face, in exchange for two unique codes from the promotional packs.

The promotion is running across 5 million packs for eight months from 31st March and includes the McCain Smiles 454g and 600g formats as well as the Mini Jackets 400g pack.

McCain is confident the activity will further drive penetration and give shoppers an incentive to buy.

This year’s on-pack activity follows the success of the Ladybird Books and Crayola promotions in 2012 and 2013 on the Smiles range, the latter of which saw redemption of 198,000 Crayola items.

This resulted in increased penetration, bringing new shoppers into the product.

Mark Hodge, McCain Foods marketing director, said: “We are in a climate where consumers and shoppers are increasingly seeking out additional value.

“On-pack promotions can play an important role in delivering greater value at the point of purchase and engaging shoppers with the brand.”

“Following the success of previous McCain Smiles on-pack promotions, we are anticipating a strong response to this activity because it offers consumers great value and will help drive incremental sales by capitalising on the personalisation trend and offering mums something completely unique.”

McCain Jacket Smiles and Mini Jackets are available from all major retailers.

McCain Smiles are £1.60 for the 454g pack and £2 for the 600g format. McCain Mini Jackets cost £1.50 for a 400g pack.

For more information, visit:
Item last updated:   Tuesday April 08 2014 05:06
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