Marketing & Advertising News

 
News Archive

Top Stories
 
Organix Goodies Chessington Promotion To Run On 7.5 Million Packs
Wednesday March 22 2017 04:24
Chicken At Birds Eye Gets Relaunch
Monday March 20 2017 04:58
Allott & Associates And Onwards Holdings Make Easy Steps To Take Business From Research To Market
Thursday March 16 2017 07:50
Introducing A Moo Look For Minioti
Monday March 13 2017 04:11
Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Ginsters Feeds On Patriotic Fervour With New Campaign
Tapping into the patriotic fervour that is expected to sweep the country this summer, Ginsters, the UKs leading savoury pastry brand, is launching its biggest ever on-pack promotion, appearing on over 20 million packs from May to September.

Under the banner Best of British Celebration, the brand will give consumers the chance to win a different British-themed prize every day for 126 days, as well as launching ten new Special Edition Sandwiches and Pasties as part of the campaign.

Best of British flashes appearing across promotional packs of pasties, slices and sandwiches will direct consumers to the Best of British website, where they can enter the free prize draw every day. British-themed prizes include, dinner at Gordon Ramsays Claridges restaurant, golf at St Andrews, having your own butler for the day, and classic British designer items from Stella McCartney and Vivienne Westwood.

In-store, the promotion will be amplified by new point of sale material and tailor-made executions for key retailers. Additionally the campaign will be supported by digital and road-show activity.

Andy Valentine, Head of Brand Marketing for Ginsters, says:

Despite the current economic climate, our consumers have remained incredibly loyal to the Ginsters brand and we continue to outsell our nearest competitor by more than three to one. This promotion is the ideal way to reward our loyal shoppers and attract new buyers to the brand. Retailers will benefit from the British themed packaging which will create real standout when merchandised together in-store alongside our Best of British POS.

The Best Of British campaign is another demonstration of our commitment to driving the brand forward through continued national support.
Item last updated:   Wednesday November 20 2013 11:38
Back to top

 
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Aardman, the Bristol based animation studio, has joined forces with Levi Roots to produce his first-ever above the line advertising campaign for Reggae Reggae Sauce.

The 2m campaign, created by JWT London, encourages consumers to put some music in your food and will premiere during a primetime TV slot on ITV on Thursday 3 May and run until mid August.

The fabulocious ad, which has been designed to put Reggae Reggae Sauce on consumers shopping lists this BBQ season, also launches the new Mild Reggae Reggae Sauce variant, a product specifically designed to appeal to consumers with milder taste preference so as to broaden the brands appeal to a wider audience.

The ad features Levi cooking up a BBQ in the back garden of a Brixton house singing the Its so nice I had to name it twice Reggae Reggae Sauce song, the tune that sealed the deal for him on Dragons Den. Levi splashes sauce onto sausages, kebabs and chicken drumsticks to give them a Caribbean flava and a culinary kick.

Tim Beard, Reggae Reggae Sauces Marketing Controller says: Its been five years since Levi was last on our TV screens on Dragons Den and we know from research that there are consumers who have neither seen Levis original pitch nor heard his Reggae Reggae Sauce song. Therefore we wanted to introduce Levi to them just as he was before he and his sauce became famous; an ordinary man on a mission to put some Caribbean flava into everyday British meals.

And the ad is destined to generate success at the tills; of those consumers aged 22-40 years old, whove had a sneak preview of the ad, 65% agreed that they were more likely to buy Levi Roots Reggae Reggae Sauce in the future. So there is confidence that the ad will successfully achieve the aim of increasing overall awareness and brand loyalty as well as, driving household penetration and frequency of purchase.

The TV & cinema ad will be supported by an integrated campaign comprising of PR, online amplification, in-store POS and sampling.
Item last updated:   Wednesday November 20 2013 11:38
Back to top

 
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
The UKs leading savoury pastry brand, Ginsters, is launching a new ad as part of its popular Man Plea TV campaign.

Set to hit high profile slots from April, the 30 and 10 second executions continue to encourage the UKs households to enjoy their Ginsters hot at home as part of a main meal.

Following on from last years successful We need to talk campaign, this latest ad resumes the humorous theme and features a man who gets down on one knee to say Would you do me the honour of making me. Whilst the audience thinks he is about to propose to his beloved other half, the camera pans in to reveal his proposal is actually fora Ginsters Peppered Steak Slice!

Andy Valentine, Head of Brand Marketing for Ginsters, says: Following the success of We need to talk last year, were excited to be picking up the momentum again with the launch of this latest execution of the campaign. Continuing to drive recognition of the versatility and quality of our savouries range is a key part of our marketing plan for 2012 and we expect to see more and more consumers trialling our products hot in the home as a result.

People are still looking for good value and convenience at meal times in the current climate and we believe the engaging proposition of the ad will really help drive the message home that Ginsters is a perfect solution. Retailers should take advantage of this period of high awareness for the brand and ensure theyre making the most of their savouries fixtures in-store by stocking the best-selling pasties, slices and rolls from our range.
Item last updated:   Wednesday November 20 2013 11:38
Back to top

 Search News Items
 Keyword(s): Article contains: