Chicago Town, the UK’s no.1 frozen pizza brand from leading manufacturer Dr. Oetker, has revealed it will introduce three new products from March 2017.
The best-selling The Takeaway range features unique rising dough to give consumers that real takeaway taste. This march, it welcomes two new flavours to its Large product range: Limited Edition Pulled Buffalo Chicken and Barbecue Feast.
The Limited Edition Pulled Buffalo Chicken showcases tender pulled buffalo spiced chicken, red onions and melted mozzarella on a base of brand new buffalo spiced sauce and Chicago Town’s signature tomato sauce stuffed crust.
The Barbecue Feast, launching in line with the growing barbecue flavour trend within the overall pizza category, features chorizo, red and yellow peppers, red onions and melted mozzarella with barbecue sauce all on a classic base. The flavour is a great addition to the brand and the lighter crust makes it the perfect option for every day family occasions as well as a treat occasion. Research has shown that instances of barbecue sauce on menus has risen 94% over 2 years and is particularly popular in larger households.
The two new variants join other flavours in The Takeaway family including Four Cheese, Chicken and Bacon Melt and Pepperoni Plus.
The popular Deep Dish range with its unique dish shape welcomes a Limited Edition American BBQ flavour as its latest addition. With chorizo, red onions, red peppers and melted mozzarella on Chicago Town’s signature BBQ sauce, it’s a small but tasty pizza that packs a punch when it comes to taste.
This hero in the freezer is the perfect versatile treat; a favourite at tea-time, lunch-time or to be enjoyed as a snack, any time, in less than 20 minutes in the oven or microwaved in 3 ½ minutes.
The Deep Dish range is currently being supported with a campaign positioning the product as the versatile dish for any mealtime occasion. The campaign includes TV investment, with a new 10-second tag running across national TV and digital platforms. The multi-layered campaign will also be supported by PR, digital and a social media campaign centred around #NotJustForDinner.
The Limited Edition American BBQ joins the other delicious flavours in the Deep Dish family including Pepperoni, Four Cheese, Mega Meaty, Ham & Pineapple, and Chicken Club.
Richard Cooper, Senior Brand Manager for Chicago Town at Dr. Oetker, said: “We’re always looking to expand our sub-brand portfolio through innovative products to drive category growth and attract new shoppers to the frozen aisle.
“We’re confident that the new flavours will drive category excitement and unlock further growth within family eating occasions.”
All three flavours will be available in major supermarkets March 2017.
Item last updated: Wednesday November 16 2016 14:47
Holland's Celebrates British Pie Week With Launch of NEW Micro Pie
Lancashire baker Holland's Pies is celebrating British Pie Week with the announcement of a brand NEW Micro Pie available nationwide this March.
The new Micro Pie, available in over 400 Tesco stores across the UK from 13 March, is a frozen pie which can be conveniently microwaved in the packaging straight from the freezer. Using susceptor packaging technology, the pack also crisps up the pastry during the cooking process creating an oven-baked taste in just four minutes.
Adding extra convenience to a comfort food favourite, this individually-boxed tasty treat is perfect for a quick snack at home or at work. With a recommended retail price of just £1.50, the pies will be available in two tasty flavours: * Chicken, Leek & Bacon * Steak & Ale
The Chicken, Leek & Bacon Micro Pie includes tasty British & Irish chicken, sliced leeks and smoked bacon, seasoned with pepper, parsley and thyme, in a creamy sauce, baked in Holland's new microwavable shortcrust pastry. The Steak & Ale Micro Pie includes slow cooked tender prime steak in a light ale gravy, baked in Holland's microwavable shortcrust pastry. These new pies are sure to be a firm favourite for those wanting a tasty snack in just a matter of minutes or as an ideal pairing with mash or mushy peas.
Leanne Holcroft, Brand Manager at Holland's, commented: “We're really excited about the national launch of our new Micro Pie. As convenient as they are delicious, these tasty snacks bring our products to life in a completely new way. We've invested a lot of time in perfecting a pie that offers an even crispier and shorter pastry, an oven-baked taste and Holland's signature flavour and we're delighted with the finished product. We look forward to hearing customers' feedback and hope they enjoy them as much as we do!”
Item last updated: Wednesday November 16 2016 14:47
Love Christmas? Love Pasties? Then you'll be delighted to know Warrens Bakery's Mince Pie Pasty, which was so good it went viral, is back after a hugely successful trial last Christmas.
Renowned for their innovative and award-winning pasties, Warrens Bakery blew UK and international audiences away with their trial run of the Mince Pie Pasty last December and now it is set to return with festive flourish available both instore and online.
Jason Jobling, master baker at Warrens Bakery, wanted to develop something outstanding that would stand out as a clear culinary winner this Christmas. He comments: “We wanted to give a Cornish twist to the traditional mince pie which usually line all the retail shelves at Christmas. This pasty is handmade using rough puff pastry and hand filled with specially selected mincemeat and a vanilla custard. It's crimped by hand in the same way we would a savoury pasty then glazed and topped with a cinnamon and sugar blend for extra crunch.”
The Mince Pie Pasty is set to be the start of a creative Christmas collection from the celebrated bakery who also serve delicious savouries, scones, breads, cakes, sweet treats and regional speciality biscuits. Their hard work has seen them receive a long list of accolades for their pasties and artisan sweet bakes. In 2015 they were recognised in the prestigious Craft Business Award in the Baking Industry Awards 2015 and this year they won a haul of awards at The 2016 British Pie Awards and the World Pasty Championships.