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Global Dinner RTE Foods Market 2017-2021 - Market Landscape, Growth Prospects and Key Vendors
There are many factors contributing to the growth of the global dinner RTE foods market. Need for convenience and on-the-go food products is one of the primary reasons for a rise in the demand for RTE foods globally, and hence the growth of the market. The growth in the organized retail increases the product availability to customers through different channels, helping vendors to increase their profit margin in the market. Packaging innovations are expected to help the demand for RTE products during the forecast period, as clean product labeling and neatly packaged products attract more customers. An increase in sales through online channels is expected to increase the demand during the forecast period
The analysts forecast the global dinner RTE foods market to grow at a CAGR of 6.15% during the period 2017-2021.
The report covers the present scenario and the growth prospects of the global dinner RTE foods market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography: - Americas - APAC - EMEA
The report, Global Dinner RTE Foods Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Market drivers - Rise in number of working women and rising number of single households. - For a full, detailed list, view the full report
Market challenges - Health concerns associated with RTE food products. - For a full, detailed list, view the full report
Market trends - High demand for premium RTE food products. - For a full, detailed list, view the full report
Key questions answered in this report - What will the market size be in 2021 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the Key vendors in this market space? - What are the market opportunities and threats faced by the key vendors? - What are the strengths and weaknesses of the key vendors?
New Eye Tracking Research Highlights Brand Impact Of Foils And Laminates On Customers
New research from Package InSight at Clemson University has highlighted the decisive impact on customers of foils and laminates on packaging. The study, titled ‘Brand impact delivered through packaging’, presents compelling proof of consumers’ preference for luxury chocolate packs that have been foiled or laminated.
Undertaken at Clemson University’s CUshop™ Consumer Experience Laboratory, the study examined the on-shelf impact of metallic materials by fitting 70 participants – or "shoppers" – with state-of-the-art eye-tracking glasses that recorded their eye movements while they selected products from a shelf. From this, researchers were able to analyse the "nonconscious" signals that informed participants’ behaviour and purchasing decisions.
“We are very excited to announce the results of this study, which we have made fully available in our latest white paper,” says Richard Burhouse, Commercial Director at API, the study’s sponsor. “Package InSight’s academic rigor and methodology have enabled us to offer brand owners and designers valuable new insights into consumer preferences when purchasing premium chocolate – an increasingly crowded and competitive market.”
The study found that, for both Belgian and Swiss luxury chocolates, participants' gazes fixated significantly more often – and for significantly longer periods – on foiled and laminated versions of the packs than on versions without metallic treatment. More importantly, participants were more likely to select and “purchase” the metallised packs than their identical but un-metallised counterparts.
A further interview segment of the study then shone light on why participants favoured the foiled and laminated packs, with a consensus emerging that these treatments added a premium feel to the chocolate that was suggestive of higher quality products. Responses included, "The foil-stamped version looks more elegant and expressive", and "It gives it a more premium look and shows their attention to detail."
“The study provides quantitative data on the impact of foils in delivering brand and shelf impact,” comments Richard. “It is clear from the results that, applied intelligently, foil can significantly boost the chances of luxury chocolate products in a retail store environment – a finding that could have a great impact on the future of luxury packaging."
Shoppers Turn To Healthy Eating As Free-From Soars In Grocery Market
The latest grocery market share figures from Kantar Worldpanel for the 12 weeks ending 26 March 2017, show supermarket sales increased in value by 1.4% compared to the same time last year.
Slower growth was primarily due to Easter falling outside the latest 12 weeks, while the celebration fell within the comparable period last year.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Despite rising prices, we’ve seen shoppers’ minds turn to healthy eating after the excess of the festive period and before the temptation of Easter. Greater demand for gluten or dairy-free products, particularly from younger shoppers, has boosted the ‘free from’ category by 36% year on year. In fact, 54% of the population purchased a ‘free from’ product during the past three months – that’s 3.3 million more people than last year.
“Meanwhile inflation shows no signs of abating. The price of everyday goods is up by 2.3% compared to this time last year, and rising prices cost the average household an additional £21.31 during the past 12 weeks.
“We expect inflation to continue to accelerate, and as a result we’re likely to see consumers looking for cheaper alternatives. A reduction in promotional activity means the proportion of spending on promotions now stands at just 32.9% – 5.5 percentage points lower than last year. As a result, offers are becoming a less significant option for shoppers looking to save money. Already taking market share from their branded rivals – and up nearly 5% during the past 12 weeks – own label lines could be among the main beneficiaries of inflationary pressure.”
In terms of the performance of individual retailers, both Lidl and Aldi reached new record high market shares during the past 12 weeks, now accounting collectively for 11.7% of the grocery market. Sales growth of 15.0% made Lidl the fastest growing retailer, increasing its share of the market by 0.5 percentage points to 4.9%. Meanwhile, Aldi grew sales by 14.3%, taking its share to 6.8%. An ongoing programme of store openings by both retailers meant that the two together attracted an additional 1.1 million shoppers over the past three months.
Iceland posted its strongest sales growth since March 2013 – up 9.8% year on year – thanks in large part to the supermarket’s fresh and chilled lines. These products now account for more than a quarter of sales at the retailer, as Iceland moves beyond its traditional focus on just frozen foods.
Fraser McKevitt continues: “Slowing growth rates because of the late Easter meant that Morrisons was the only one of the big four to grow sales over the period: up 0.3% during the past 12 weeks. However, strong performances in produce and chilled convenience weren’t enough to stop Morrisons’ market share slipping by 0.1 percentage points to 10.4%.
“Sales at Tesco were down 0.4% overall, although growth in its own-label Farm Brands remains impressive one year after launch: 64% of Tesco shoppers made a purchase from the line during the past 12 weeks. Despite success in this area, Tesco’s market share fell by 0.5 percentage points to 27.6%. At Asda sales fell by 1.8%, while Sainsbury’s declined by 0.7%.”
Co-op enjoyed its 23rd consecutive period of growth, increasing sales by 0.8% year on year. Meanwhile Waitrose – up by 0.3% – welcomed an even longer run of success. With its market share now standing at 5.1%, the retailer has seen unbroken growth since March 2009, when it held just 4.0% of the grocery market. Both grocers were bolstered by success in premium own label: the Irresistible and Waitrose 1 ranges were the fastest-growing lines within each business during the past 12 weeks.