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Nutrition labelling is the provision of information about the nutritional content of individual food products.
It is most commonly applied to pre-packaged food and beverage products, but comes in a variety of formats. Variables include: the type and number of nutrients labelled, the reference values used, whether the information appears on front-of-pack (FOP) or back-of-pack (BOP) and whether the label gives any interpretative guidance to the consumer.
The rise of overweight and obesity has focused policymakers’ attention on the provision of nutrition information as it is hailed as an important instrument in promoting healthier eating habits. In some countries, government regulations for nutrition labelling have been in place for many years; others have only recently developed a statutory framework for the provision of nutrition information. In both circumstances, the provision of nutrition information on the FOP is becoming an increasingly prominent policy issue. Meanwhile, voluntary FOP nutrition labelling initiatives proliferate.
A number of studies in recent years have examined how consumers perceive and use nutrition labels and assessed consumer preferences for different nutrition labelling schemes. This Global Update seeks to provide a comprehensive overview of the state of play on the issue today: What are the major nutrition labelling initiatives adopted or in the pipeline to date? How do they work? What do the various stakeholders say? Where is the debate heading? What does the research show? The key objectives are as follows:
* To give an up-to-date, comprehensive snapshot of the situation worldwide. * To evaluate research and practical experiences to date, so as to identify examples of best practice. * To highlight emerging trends and remaining knowledge gaps. * To suggest ways forward, particularly with respect to consumer research.
A new report launched today by Kantar Worldpanel looks at the strategies that brands can employ to achieve a successful new product launch.
Using its unique shopper panel data, Kantar Worldpanel has created a new metric for understanding where and how a new product adds value. It tracks a shopper’s changed behaviour because of the new launch, when compared to what they would normally have done.
A new launch can be successful in different ways. It can win for the manufacturer alone, taking share from other brands. Or, in the very best cases it can grow the category as a whole.
The analysis focuses on significant launches that reach minimum thresholds of success and reveals that all these launches are beneficial for the manufacturer. Almost half (46%) have a positive impact on category sales as a whole, and in 19% of the cases, the impact on the category spending can be considered strong. Attracting new shoppers to the category is extremely hard - less than 1% of cases studied - but it’s very valuable when it does happen. The most reliable way to achieve a positive category impact from a new product launch is by trading shoppers up to buy a more expensive product, but in many cases a higher price comes at the expense of volume.
Global Plant Milk Market To Top US$16 Billion in 2018
The global market for dairy alternative drinks is expected to reach US$16.3bn in 2018, up dramatically from US$7.4bn in 2010.
Significant developments in this area include the acquisition of WhiteWave in 2016, presenting Danone with the opportunity to further develop its interests in this dynamic market in both North America and Europe.
In another key region, Want Want, one of Greater China’s leading food processing companies, recently announced its expansion into soy and other plant-based beverages. China is enjoying particularly strong growth for dairy alternative drinks, with a CAGR of 18.7% forecast between 2010 and 2018, reaching a market value of US$6.7bn, compared with a more modest, if still impressive, CAGR of 10% in the US.
Dairy alternative drinks accounted for 7% of global dairy launches recorded by Innova Market Insights in 2016, up from 6% in 2015. Actual global launch numbers more than doubled over a five-year period. Just over half of these launches were positioned as lactose free, nearly 40% as vegan and just under a quarter as GMO-free.
“The dairy alternatives market has seen rising levels of interest in recent years, spurred mainly by consumers increasingly looking for lactose-free, dairy-free and plant-based/vegan options as healthy lifestyle choices, rather than regarding them as simply for those with allergies or intolerances,” says Lu Ann Williams, Director of Innovation at Innova Market Insights. “The category has been further boosted by the growing availability and promotion of plant-based options to traditional dairy lines, particularly beverages, but also cultured products such as yogurt, frozen desserts and ice cream, creamers and cheese.”
“Plant Powered Growth” was one of Innova Market Insights’ Top Trends for 2017, highlighting developments in plant-based foods, which are seeing increased demand from those who do not want to commit to a full vegan or even vegetarian lifestyle, but would rather pick and choose to suit their lifestyle, social life or health conditions.
According to Innova Market Insights, dairy alternative launches grew at a CAGR of 20% over the 2012-2016 period. Meat substitutes had a CAGR of 14% over this period, while the use of vegan positionings in global food and beverage launches tripled from 2012 to 2016.
“In the move to offer something new, we are also starting to see an increasing variety of non-soy plant-based alternatives, including cereals such as rice, oats and barley, and nuts – such as almonds, hazelnuts, cashews, walnuts and macadamias – as well as more unusual options such as hemp and flaxseed,” notes Williams.
“There has also been ongoing launch activity for a range of increasingly sophisticated flavors and also blends of non-dairy milks from different sources. Also in line with the milks market as a whole, there has been a strong move into fashionable milk-based coffee drinks,” she adds.