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Global Organic Baby Food Market to Reach $11,592 Million, Globally, by 2023
According to a new report published by Allied Market Research, titled, Organic Baby Food Market by Product and Mode of sale: Global Opportunity Analysis and Industry Forecast, 2017-2023, the organic baby food market was valued at $5,834 million in 2016, and is projected to reach at $11,592 million by 2023, growing at a CAGR of 10.15% from 2017 to 2023. Europe is expected to be the leading contributor to the global organic baby food market, followed by Asia-Pacific and North America.
Rise in parental concerns with respect to babys health and nutrition, increase in awareness about benefits of organic products, eco-friendly farming techniques, rise in disposable income of consumers, growth in standard of living encourages the adoption of organic baby food products, and improved distribution channels in the industry drive the organic baby food market growth. However, premium price and certain government regulations for the approval of organic food & beverage hamper the organic baby food market growth. Various government initiatives and investment of government and private investors in the organic baby food industry are expected to provide numerous growth opportunities for the global organic baby food market. Moreover, increase in working women and growth of nuclear families have led to the adoption of organic baby food products.
In 2016, the prepared organic baby food segment accounted for the maximum revenue share in the overall organic baby food industry due to the convenience in usage and time saving factor for preparation of the food product. Moreover, prepared baby food products, such as purees and vegetable & fruit blends, are available in variety of flavors, such as mango, banana, peach, and others thereby providing taste and nutrition. Moreover, the other organic baby foods, such as puffs, rusks, and biscuits are expected to grow at a CAGR of 9.93% during the forecast period. The prepared organic baby food market is expected to grow, owing to the benefits of these food products in terms of nutritional value.
The offline segment accounted for the maximum share in the global organic baby food market with around 81.55% in 2016. Offline stores, such as supermarkets and hypermarkets, are mostly preferred by the costumers to purchase organic food products. However, the trend is shifting toward purchasing products online due to ease and convenience provided by these online portals. The online mode of sale is expected to grow at a CAGR OF 12.94% during the forecast period.
Europe accounted for the major share of the global organic baby food market in 2016, and is expected to maintain its dominance during the forecast period, owing to health-conscious costumers and demand for chemical-free baby food products. Asia-Pacific is estimated to grow at the highest rate due to rise in birth rates and growth in awareness related to beneficial effects of these food products.
Key Findings of the Organic Baby Food Market:
In 2016, the offline mode of sale segment accounted for the maximum revenue, and is projected to grow at a notable CAGR of 9.4% during the forecast period. The organic infant milk formula market accounted for 12.2% share in the global organic baby food market. China is the major shareholder in the Asia-Pacific organic baby food market, accounting for more than 28% share in 2016. The key players profiled in the organic baby food market include Abbott laboratories, Nestl S. A, Hero Group, Amara Organics, Danone, Plum organics, The Hein celestial group, North Castle Partners, LLC. HiPP GmbH & Co. Vertrieb KG, and Baby Gourmet Foods Inc. Market players have adopted various strategies, such as product launch, collaboration & partnership and acquisition, to expand their foothold in the market.
Brits might be famed for their love of roast beef and bacon sarnies but a new study has revealed growing numbers are now turning their backs on meat.
Just over a quarter of people – the equivalent of 16 million of the UK population – have started to cut down on the amount they eat, according to customer segmentation specialist Clusters, which carries out research into shopper attitudes and behaviour.
Of those reducing their meat intake, first to be sliced from dinner tables was beef (56%), followed by bacon (47%) and then pork (46%) and lamb (45%). In contrast, just 11% said they were avoiding chicken, which is thought to be healthier.
Using segmentation to uncover the differing motivations behind this move, Clusters found that one group in particular is steering clear of red meat due to health concerns. People in this segment tend to be aged 45-54, shop at Tesco, and usually buy standard product ranges (rather than value or premium). From this group, 69% noted health concerns to be a main motivator in their decision to cut back on meat and a further 37% said they are worried that eating too much red meat will lead to diseases such as colon cancer.
While health seems to be the primary motivation to reduce meat consumption, it was also found to be the main barrier. Interestingly, an equal number of people claim the reason they are not reducing their meat consumption is because they believe it’s good for their health.
These findings follow a number of high profile reports on the link between cancer and high meat consumption. At the end of 2015, the World Health Organization warned that there was ‘convincing evidence’ that processed meat such as sausages and ham caused colorectal cancer.
Managing director of Clusters Chris Cowan, who led the research, said: “Just as we have seen with smoking, raising public awareness is an extremely effective way of encouraging people to make changes to their lifestyles.
“Bowel cancer tends to affect older people, so it is interesting to note that this group is more likely to cut their meat consumption because it indicates that the health advice is working.
“Some supermarkets, like Sainsbury’s, are already trialing innovative schemes in store and online that encourage shoppers to switch their meat-based dishes for healthier, vegetable alternatives. Our research discovered that over a quarter of people would be ‘very likely’ to take part in a rewards programme like this which incentivised shoppers to make the swap. This trend is only likely to grow, so there are real gains to be made for the progressive retailers who stay ahead of the curve.
“This study also highlights the importance of segmentation in determining which groups should be targeted when it comes to health campaigns. The motivations and barriers behind people’s reasons for reducing meat intake should form a large part of any campaign, instead of taking a narrow view and focusing on demographics.”
Healthy Eating, Sustainability And Convenience Are Impacting The Global Packaging Market
Consumer focus on wellness, environmental impact and macroeconomic factors such as the growth of the middle class creating more disposable income are shaping the global packaging market, said Charles D. Yuska, president and CEO, PMMI, The Association for Packaging and Processing Technologies, at interpack.
These trends, highlighted in the 2017 Global Packaging Trends report, produced by Euromonitor and sponsored by leading packaging associations PMMI, Australian Packaging and Processing Machinery Association, Italian Manufacturers of Automatic Packing and Packaging Machinery, and the Processing & Packaging Machinery Trade Association, are impacting the types of machinery sourced by consumer packaged goods companies. Yuska cited global consumer demand for healthier foods as the impetus towards fresher food, clean labeling and organic products becoming center stage.
In particular, clean labels are becoming critical, according to PMMI’s recently released Trends in Food Processing Operations report.
“Thirty seven percent of U.S. consumers find it important to understand ingredients on food labels while 91 percent believe that products with recognizable ingredients are healthier,” Yuska said. “And, the rise in demand for organic food has fueled a more than 10 percent growth in this sector.”
In order to meet evolving customer wants, many food manufacturers are looking to new technology, such as High Pressure Processing (HPP) to extend shelf life while delivering fresher, safer food to the consumer. To help advance this technology, the Cold Pressure Council, convened by PMMI, is focused on the progression of HPP as a critical technology in the food and beverage industry.
The next trend emphasized by Yuska is the continued move to more sustainable packaging. PMMI’s 2016 Global Trends Impacting the Market for Packaging Machinery Market Research report highlighted sustainability as a key factor influencing all major regions. Customers are demanding minimal and less packaging waste while increases in the price of virgin materials are also driving demand for recycled materials.
Flexible packaging is also growing due to recyclability, affordability, lightweight and growth in packaged foods overall. This increase is especially evident in regions such as Asia Pacific, Western Europe, the Middle East and Africa. “The increased focus on sustainability drives the growing demand for more energy-efficient machines,” said Yuska. “With the growth of flexible packaging, we are seeing additional demand for filling and closing machines able to handle this type of packaging material.”
Lastly, one of the major macroeconomic trends that is impacting our industry is the growth of the middle class and a rise in disposable income. In developed regions, increased travel, busy lifestyles and growing health consciousness have increased demand for indulgent yet healthy foods, convenience foods, different portion sizes, different packaging designs and completely new foods.
“Consumer purchasing preferences are also changing. Online food sales are growing rapidly, a trend reinforced by the growing use of mobile phones and shopping applications,” adds Yuska.
Consumers welcome additional choices and are willing to pay more for products that are locally sourced, produced with quality ingredients and resonate as authentic. This trend toward more customization and increased premiumization, has fueled the need for increasingly flexible equipment that can handle shorter runs and more frequent changeovers.