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Over A Quarter Of All Shoppers Are Open To 'Conversational Commerce', Reports IGD
Friday June 23 2017 04:57
Global Update on Nutrition Labelling
Tuesday June 20 2017 09:49
Strategies For A Successful Product Launch
Monday June 19 2017 09:45
Global Plant Milk Market To Top US$16 Billion in 2018
Tuesday June 13 2017 07:53
UK Food And Grocery Forecast To Grow By 15% By 2022
Thursday June 08 2017 03:35
NPD Will Be Major Source Of Growth For Confident Food Industry
Monday May 22 2017 03:26
Global Organic Baby Food Market to Reach $11,592 Million, Globally, by 2023
Monday May 15 2017 04:56
UK Consumers Giving Meat The Chop
Thursday May 11 2017 03:55
Healthy Eating, Sustainability And Convenience Are Impacting The Global Packaging Market
Thursday May 11 2017 03:16
Britain’s Sweet Tooth Helps Grocery Sales Rise At Fastest Rate Since 2013
Wednesday May 03 2017 06:40
Pies Please Dads For Father's Day Poll Reveals
Tuesday May 02 2017 03:34
Global Dinner RTE Foods Market 2017-2021 - Market Landscape, Growth Prospects and Key Vendors
Friday April 21 2017 03:43
New Eye Tracking Research Highlights Brand Impact Of Foils And Laminates On Customers
Thursday April 20 2017 04:07
Shoppers Turn To Healthy Eating As Free-From Soars In Grocery Market
Tuesday April 04 2017 06:55
Clean Eating Pushed Avocados Centrestage For Consumers In 2016
Wednesday March 22 2017 04:29
Gluten-Free Report Technavio Reiterates Enormous ‘Worried Well’ Opportunity
Thursday March 09 2017 03:34
UK Grocery Market Grows As Price Rises Continue
Wednesday March 08 2017 10:06
Kefir Formats Flourish In Fermented Dairy Drinks
Wednesday March 08 2017 05:00
IEA Report Shows That People Prepared To Pay For Convenience Of Food
Thursday March 02 2017 18:04
Ready-to-Eat Food Market: Global Industry Analysis and Opportunity Assessment, 2016-2026
Thursday February 23 2017 05:39
Great British Chefs Unveils Uk’s Most Comprehensive Foodie Survey
Friday February 17 2017 11:08
Microwavable Foods - Quantitative Techniques & Analytics, 2016 Global Strategic Business Report
Monday February 13 2017 04:03
Aldi Becomes UK’s Fifth Largest Grocer
Friday February 10 2017 04:41
Checkouts Ring Up A Record Christmas As Grocery Market Waves Goodbye To Deflation
Tuesday January 10 2017 09:12
Health, Convenience and Choice Drive Fruit Snacks NPD
Monday January 09 2017 04:44
Christmas Comes Early For Premium Own Label Lines
Tuesday December 13 2016 06:51
Rise in Consumer Health and Sustainability Concerns Drives Food and Beverage Trends
Monday December 12 2016 04:39
Microwavable Foods - Quantitative Techniques & Analytics
Monday November 28 2016 04:32
Food Comes First When Celebrating Birthdays
Tuesday November 15 2016 02:50
Upsurge in Demand for Ready-To-Use Drinkable Therapeutic Food in the Market
Tuesday November 15 2016 02:46
Are You A Blower, A Mugger Or A Spooner?
Tuesday October 25 2016 06:25
Microwavable Foods - Quantitative Techniques & Analytics, 2016 Global Strategic Business Report
Friday October 21 2016 01:35
Tesco Wins Market Share For First Time In Five Years
Tuesday October 18 2016 05:09
Millennials Lead the Online Grocery Shopping Revolution in Europe
Tuesday September 27 2016 02:51
Brits Toast Sporting Success As Grocery Sales Grow
Wednesday September 21 2016 02:29
Global Frozen Ready Meals market 2016-2020
Monday September 19 2016 02:29
Food Industry “Social Media At Work” Survey 2016 Launches
Thursday September 15 2016 02:30
Grocery Market Heats Up While Promotions Cool
Wednesday August 24 2016 03:21
Many Millennials Shun Practice of Eating Three Regular Meals a Day
Friday August 19 2016 04:16
Grocery Market Fails To Feel Impact Of Brexit On Prices Or Volume Sales
Tuesday July 26 2016 06:56
DSM Concludes Only One Fifth Of Global Population Gets Sufficient Vitamin E
Monday July 18 2016 07:46
Big Four Supermarkets Retain Shoppers Despite Strong Growth From Competitors
Thursday June 02 2016 05:33
10 Reasons Why We Love Sarnies
Wednesday May 11 2016 03:44
DSM Unveils New Data On Consumers’ Top Health Concerns
Tuesday May 10 2016 12:13
Super Growth for 'Super' Foods: New Product Development Shoots Up 202% Globally Over the Past Five Years
Friday May 06 2016 03:09
Consumers Reap The Rewards Of Cheaper Goods
Wednesday May 04 2016 05:40
Forecast Growth For Global Ready Meals
Wednesday April 20 2016 04:48
Wheyhey Calls for Supermarkets to Take Action Against Sugary Snacks
Tuesday April 12 2016 05:34
Reasons To Be Cheerful As Early Easter Boosts Supermarket Sales
Tuesday April 05 2016 09:11
Annual Food Industry Social Media Report – Food Businesses Still At Risk
Wednesday March 16 2016 08:11
Seaweed-Flavoured Food and Drink Launches Increased by 147%
Friday March 11 2016 03:50
Over A Third Of Brits Don’t Know How Many Calories They Consume On A Typical Day
Thursday March 10 2016 05:09
Supermarkets Witness Fastest Growth In Five Months
Tuesday March 08 2016 18:07
Sales Of Crisps Lose Their Crunch
Wednesday February 24 2016 07:03
Brits Losing Connections With Food They Eat Says FSA Report
Friday February 19 2016 07:46
Future Food Trends And Invisible Commerce
Thursday February 18 2016 06:22
Organic Meat Is Better For You And Pasture-Fed Even Better Still
Wednesday February 17 2016 03:26
Gluten-Free Pizza Launches Soar 58% Globally Between 2012 And 2015
Wednesday February 10 2016 06:00
New Year Health Drives Mean Growth For Grocery Market
Tuesday February 09 2016 07:24
The Future Of Food In Focus At 2016 City Food Lecture
Wednesday January 27 2016 04:22 reveals what Brits will be eating in 2016
Monday January 25 2016 07:23
Top 10 Global Trens For Consumer 2016 White Paper
Thursday January 21 2016 05:55
Influential Food eVangelists May Be Emerging as the New Core Food Consumer
Thursday January 14 2016 06:50
Deflation Spoils The Christmas Party For Grocery Market
Wednesday January 13 2016 08:21
One In Six People Eating More Fish Than A Year Ago
Friday January 08 2016 08:08
Back to Basics Approach Creates New Paleo Diet Opportunity
Wednesday December 16 2015 04:15
Sainsbury’s Stands Out In Grocery Market Run Up To Christmas
Tuesday December 15 2015 07:23
Is Revitalised Demand for Hot Cereals & Extensive Premiumisation Enough to Ward Off Potential Cereal Killers?
Friday December 04 2015 03:55
Top Ten Trends for 2016: Back To Basics
Wednesday November 18 2015 04:17
Discounters Grow To Grab 10% Share Of British Grocery Market
Tuesday November 17 2015 06:34
US Leads Surge In GMO-Free Labeling
Wednesday October 21 2015 07:52
Consumers Reap The Benefits Of Ongoing Grocery Price War
Tuesday October 20 2015 07:27
Research Reveals Nearly 20% Of Food And Drink Businesses Lack Product Recall Plans
Tuesday October 13 2015 11:18
How the Nation's Favourite Dishes Are 'Stacking Up'
Tuesday October 13 2015 10:35
Survey Shows A Third Of Vegetarians Turn To Meat When Drunk
Tuesday October 06 2015 06:59
IRI and Kantar Worldpanel Launch Joint Solution To Offer The Most Accurate Discounter Data
Friday October 02 2015 08:02
Aldi Grab A Further 16% Growth As The Big Four Supermarkets Stand Still
Tuesday September 22 2015 09:21
Science Group Buys Leatherhead Food Research Assets From Administration
Wednesday September 16 2015 09:37
Yogurts and Dairy Beverages Lead Protein NPD Boom
Tuesday September 15 2015 05:00
Birmingham Revealed Canned Food Capital of the UK
Friday September 11 2015 07:37
Slow Retailer Growth Continues As Prices Continue To Fall
Wednesday August 26 2015 08:00
More Than 90% Of Americans Don't Eat Enough Vitamin E
Friday August 21 2015 05:28
Protein Positioning Helps Meat Snacks Maintain Momentum
Tuesday August 11 2015 09:16
Regular Consumption Of Spicy Foods Linked To Lower Risk Of Death
Friday August 07 2015 08:01
Co-Operative Back In Growth Ahead Of Overall Grocery Market
Tuesday July 28 2015 06:59
Red Tape Adds £6.4 Billion Onto The Cost Of Distribution In The UK
Tuesday July 21 2015 04:24
It’s Back To The Future As Consumers Shun The Big Shop
Friday July 17 2015 04:03
Britons Put On Weight After Skipping Meals Survey Reveals
Thursday July 16 2015 04:32
Gluten Free Leads “Free From” Surge Into Mainstream
Tuesday July 14 2015 05:15
Nearly Half Of Consumers Doubt Ready Meal Meat And Fish Authenticity
Friday July 10 2015 09:47
Supermarkets Continue To Fall Apart From Morrisons And Discounters
Tuesday June 30 2015 09:48 Launched For Market Intelligence At Your Fingertips
Thursday June 25 2015 08:15
Paper Is Better Than Plastic According To New Environmental Study
Wednesday June 17 2015 05:15
New Study Reveals Low-income Households Need To Spend A Third Of Weekly Income To Eat Healthily
Thursday June 11 2015 08:34
Research Reveals Summer BBQs Responsible for Briton’s Weight Gain
Wednesday June 10 2015 04:18
Morrisons Returns To Growth And Lidl Reaches New Share High
Tuesday June 02 2015 10:22
Eating Insects: Cultural And Individual Experiences Affect Perception And Acceptance
Wednesday May 20 2015 04:28
Sugar And Carbs Behind Surge In Obesity Say Experts
Wednesday April 29 2015 09:16
Aldi Steps Up To 6th Biggest Supermarket
Tuesday April 14 2015 06:52
How Health-Related Claims And Symbols Impact Consumer Behaviour
Wednesday March 25 2015 09:33
Brits Skip Traditional Breakfast And Scoff Leftover Takeaway: Research Reveals Brits' Bad Breakfast Habits
Wednesday March 25 2015 05:08
Price War Drives Grocery Deflation To Record Low
Tuesday March 10 2015 09:03
Grocery market Grows At Fastest Rate Since Last Summer
Wednesday February 11 2015 10:08
Contrast Is King To Hit The Sweet Spot For Generation Z Food Tastes
Monday February 02 2015 07:51
Growth in UK Chilled Foods Market Driven by Demand for Health, Quality and Convenience
Wednesday January 14 2015 11:08
Flurry Of Christmas Sales Brings Good Cheer To Supermarkets
Tuesday January 13 2015 09:47
Major Brands in UK Market for Fast-Food and Home-Delivery Outlets Consolidate Their Dominance
Wednesday January 07 2015 10:49
FSA Food And You Survey Findings
Monday January 05 2015 05:00
Shelf Life Savviness’ Will Aid Chilled Ready-To-Eat Foods Waste Reduction
Tuesday December 09 2014 09:46
Low Consumer Trust Influencing Buyer Behaviour in Recovering UK Ready Meals Market
Monday November 24 2014 09:31
Grocery Market Contracts In Historic Dip Into Decline
Tuesday November 18 2014 05:53
FMCG In Emerging Markets Comes Off The Boil To Slump $8bn
Thursday October 30 2014 06:38
Asda A Big Four Winner As Grocery Market Pushed Into Deflation
Tuesday October 21 2014 07:05
Food Addiction? Professor Mercer Gives Some Of The Answers
Thursday October 16 2014 05:12
Most US Mums Say Food & Happiness Go Together
Wednesday October 15 2014 11:08
Careless Eating Costs Lives Findings Show Immediate Action Needed As Obesity Bigger Than Thought
Tuesday October 14 2014 06:29
15 Minute Dash Dinners The Norm For Multi-tasking Brits
Friday October 10 2014 09:24
Who Ate All The Meat?
Wednesday October 08 2014 08:29
A World Of Ready Meals Research Ideal For Easy Digestion
Tuesday September 30 2014 10:50
National Diet and Nutrition Survey Report for Scotland
Thursday September 25 2014 17:59
Grocery Market Slows To Record Low As Inflation Disappears
Tuesday September 23 2014 11:20
Ready Meals in the US - Competitive Environment, Major Players And Leading Brands, 2014
Thursday September 18 2014 07:12
Food and You Waves 1 and 2: 'Eating Safe And Well' Report Published
Thursday September 18 2014 06:50
Could Scottish Independence Derail UK Businesses?
Thursday September 04 2014 04:22
Consumers Becoming Deaf To Organic Message?
Wednesday September 03 2014 08:06
Research Reveals Consumers Demand For Clearer Food Labelling
Monday September 01 2014 06:01
Three Out Of Big Four Suffer As Supermarket Price Wars Push Grocery Inflation To Rock Bottom
Friday August 29 2014 04:58
New Research Shows Food Not To Blame For Nation's Obesity
Friday August 22 2014 07:15
CASH Survey Finds Ready-To-Eat Healthy Salads Have Unhealthy Levels Of Salt
Thursday July 31 2014 07:09
Grocery Market Falls To Another Record Low
Tuesday July 29 2014 06:51
Grocery Market Growth Bounces Back As Food Inflation Hits 0.8%
Tuesday July 01 2014 06:20
New Opportunities For Prepared Meals Through Understanding Changing Lifestyles
Monday June 16 2014 08:46
Be Careful With That World Cup promotion - Most People Will Not Be Impressed
Monday June 16 2014 08:45
Food Industry At Dawn Of Online Retailing Revolution
Thursday June 12 2014 07:00
Food A Likely Winner As Football Fans Stay At Home For World Cup Matches
Tuesday June 10 2014 07:19
Lidl Accelerates Despite Grocery Markets Slowing To Lowest Levels For 11 Years
Tuesday June 03 2014 05:41
BNF Survey Reveals Worrying Gaps In Children's Food Knowledge
Monday June 02 2014 09:09
Distrustful Shoppers Want More Information On Their Food
Wednesday May 28 2014 04:42
Which? Research Reveals Ready Meals With More Sugar Than A Chocolate Bar
Monday May 19 2014 08:05
Posh Gents Are Biggest Sandwich Scoffers
Friday May 16 2014 08:48
Global Ready Meals market Forecast To Grow By Over 4%
Friday May 16 2014 04:12
Figures For Coeliac Disease In UK Rise Fourfold
Thursday May 15 2014 07:22
Leading Food Manufacturers Awash With Cash
Thursday May 15 2014 04:37
Price Wars Drive Down Grocery Market Growth As Strategies Change
Wednesday May 07 2014 07:11
Calories Confusion Feeding UK Obesity
Tuesday May 06 2014 13:30
Birdseye View Of How Britain Eats
Tuesday May 06 2014 05:50
Mums Distrust Food Industry Survey Reveals
Wednesday April 30 2014 06:34
Healthy Meals Sidelined By Ready Meal Generation
Monday April 28 2014 07:51
Packaging Impact And Optimisation Assessment Tool Launched
Thursday April 24 2014 07:52
Easter And Market Slowdown Hit Big Four Sales
Tuesday April 08 2014 10:43
Kids Meal Portions Could Be Linked to Parent Consumption
Friday April 04 2014 07:16
No Cause For Concern From Takeaway Transfats In Deprived Scotland
Monday March 31 2014 12:34
Ready Meals Forecast Growth In China
Monday March 31 2014 04:03
Shoppers Widen Their supermarket Horizons
Tuesday March 25 2014 09:51
Brits Spend 113 Days Of their Lives Snacking
Thursday March 20 2014 10:14
FSA Study On Eating Out With Food Allergies
Thursday March 20 2014 09:00
Foodie Shops Reclaim The High Street
Tuesday March 18 2014 11:12
Organic Growth For First Time In Four Years
Thursday March 13 2014 08:21
Birds Eye Suggest More Meal Planning As Report Shows Food Waste Underestimated
Wednesday November 20 2013 11:39
Lashings Of Health & Spice Heats Up Sauce Market
Wednesday November 20 2013 11:39
Grocery Market Growth Fuelled By Food Inflation
Wednesday November 20 2013 11:39
Pros And Cons Of Using Temporary Agency Workers
Wednesday November 20 2013 11:39
Eat Fish Young To Form Liking For Healthy Life
Wednesday November 20 2013 11:39
Asda Takes Its Biggest Slice Of Grocery Market Yet
Wednesday November 20 2013 11:39
Petrol Price Rises Prompts Rethink On Shopping Trips
Wednesday November 20 2013 11:39
Tesco Market Share Drops To Lowest Since 2005
Wednesday November 20 2013 11:39
Shoppers Begin To Look On The Bright Side
Wednesday November 20 2013 11:39
Shoppers Planning Their Supermarket Trips More
Wednesday November 20 2013 11:39
Tesco Market Share Continues Fall While Iceland Sun Waxes
Wednesday November 20 2013 11:39
Brits Turn To French Pastries For Breakfast
Wednesday November 20 2013 11:39
Green Shoots In Frozen Food Industry As Economic Storm Starts To Lift
Wednesday November 20 2013 11:39
Britons Search For Comfort Food In Tough Times
Wednesday November 20 2013 11:39
Today's News
Lidl Accelerates Despite Grocery Markets Slowing To Lowest Levels For 11 Years
The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 25 May, show a slowdown in grocery market growth to 1.7% – the lowest level for at least 11 years.

Supermarket price competition is prompting another drop in the level of grocery price inflation to 1.2%.

Edward Garner, director at Kantar Worldpanel explains: “Despite the wider market slowing, Lidl achieved a record share of 3.6% this period, accelerating with its highest ever year-on-year growth of 22.7%. Similarly, Aldi has gained 35.9% and retains its record 4.7% share reached last period.

“At Waitrose, managing director Mark Price’s tactic of being “everything that the discounters aren’t” seems to have paid off for the retailer. By differentiating its offer, Waitrose has maintained its all-time record share of 5.1% secured last period. Meanwhile, Asda surpassed its rivals with a market-beating growth of 2.4%, lifting market share to 17.1%, compared with 17.0% a year ago. Asda is the only large grocer to grow share year-on-year”.

Tesco, Sainsbury’s and Morrisons have all lost market share since this period last year, while Tesco and Morrisons recorded sales drops of 3.1% and 3.9% respectively. Among the smaller retailers, Iceland’s growth rate has dropped back to average market levels with its share remaining at 2.0%, whereas Farmfoods is mirroring the likes of Aldi and Lidl, growing sales by 27.1%.

Grocery inflation has shown its eighth successive fall and now stands at 1.2%** for the 12 week period ending 25 May 2014. This is the lowest level since May 2010 and reflects the impact of Aldi and Lidl and the market’s competitive response.
Item last updated:   Wednesday May 28 2014 04:42
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BNF Survey Reveals Worrying Gaps In Children's Food Knowledge
Research conducted by the British Nutrition Foundation (BNF) among over 13,100 school children across the UK, shows that more than half of secondary school children believe that carbohydrate is more calorific than fat.

The survey was conducted as part of the BNF’s Healthy Eating Week, launched today by HRH The Princess Royal. Over 4,300 nursery, primary and secondary schools are participating in the Week during which over 1.7 million children will be learning valuable lessons about healthy eating, cooking, food provenance and the benefits of physical activity.

On the whole, secondary school children’s knowledge about micronutrients is encouraging with nearly three quarters (74%) accurately matching vitamin C with citrus fruit and 83% matching calcium with dairy products.

However, there are some alarming misconceptions and Roy Ballam, Education Programme Manager at BNF said: “For the second year running our research shows that the majority of 11-16 year olds (52%) believe that carbohydrate provides more energy than either fat or protein when, in fact, fat is more calorific. This misunderstanding is worrying when considered in relation to obesity.”

Meanwhile, the research also shows that 85.5% of children between the ages of 5 and 16 years know that they should eat five or more portions of fruit and vegetables each day. However, this knowledge doesn’t translate into behaviour, with an average of only a third of school children (30%) saying they actually ate that amount the day before the survey. Across the UK, Wales and Northern Ireland have the lowest number of 11-14-year-olds reporting consuming more than their 5 a day (21% in both countries), with a slightly larger percentage (26%) of children of the same age in England and Scotland reporting they consume more than 5 a day. In 14 to16-year-olds, these percentages drop in Scotland to just 13% and in Wales to 18%. In England and Northern Ireland the percentages fall to 20%.

There is some confusion among children about which foods count towards their 5 a day. More than a fifth of 11 to 14-year-olds and 16% of 14 to16-year-olds believe that frozen fruit and vegetables do not count (towards their 5 a day), and a quarter of 11 to 14-year-olds and a fifth of 14 to16-year-olds do not think that canned fruit and vegetables count; whereas in fact both frozen and canned types do count. However, over 40% of the same children think that potatoes do count towards their 5 a day, whereas they are, in fact, grouped with other starchy foods in the UK’s eatwell plate food guide, rather than with fruit and vegetables.

Year on year, the number of children who regularly have breakfast hasn’t changed much since last year’s survey. On the day of the 2014 survey, 7% of primary school children said they hadn’t eaten breakfast that morning; this increased to nearly a quarter (23%) in 11 to 14-year-olds, and then to over a third (32%) of 14 to16-year-olds. Secondary school children in England and Wales were most likely (28%) to say they hadn’t eaten breakfast that day, followed by those in Scotland (25%) and Northern Ireland (24%).

When quizzed on the more general point as to whether they have breakfast each morning, the number of primary school children and those aged 11-14 who report not eating breakfast regularly has remained constant in the past year, while the number of 14 to16-year-olds reporting the same has increased from a quarter to 28% in the past year.

A massive 6 out of 10 (59%) 14 to16-year-olds say that they skip meals and almost half (47%) of 11 to 14-year-olds say the same.

Ballam commented: “The gap between knowledge and action in some areas is concerning but it is also clear that some important information across all areas of food, nutrition and lifestyle, is being retained across the age groups and this provides valuable building blocks for their learning and becoming more informed.

“For example, scientific evidence confirms that consumption of fish, in particular oily fish, is beneficial to health - national recommendations are that children and adults should consume at least two portions of fish each week. Our research shows that children as young as 5 to 8-years-old understand the value of eating fish, with 96% saying we should all eat some fish each week.

Similarly, secondary school children know that eating oily fish is recommended and 58% correctly say we should eat two portions each week. A further 21% believe we should all eat one portion each week. However, 19% of this age group report that they never eat fish at all, while 14% of 8 to11-year-olds and one fifth of 5 to 8-year-olds don’t either.”

26% of secondary school children surveyed in Scotland claim never to eat fish. 23% of children of the same age in Wales, 20% of those in Northern Ireland and 19% of all secondary school children surveyed in England say they never eat fish.

Just over half (52%) of primary school children have school lunch rather than packed lunch. This percentage dips slightly, but not significantly for older children (44% in 8 to11-year-olds; 49% in 11 to16-year-olds). Primary school children are most likely to say they like their school lunch, with 76% saying they like school lunch compared with 66% of 8 to11-year-olds. 82% of children aged 11-16 years rate their school lunch as OK, good or very good, with the remaining 18% of that age group saying school lunch is either poor or very poor.

BNF’s research illustrates that while the majority of children have a good understanding about food origins and provenance, there are still misconceptions to be addressed: a quarter of 5 to 8-year-olds and 14% of 8 to 11-year-olds surveyed think that bread comes from animals, while over a quarter (26%) of 5 to 8-year-olds and 22% of 8 to 11-year-olds think that cheese comes from plants. Nearly a fifth of primary school children said that potatoes come from animals, and almost a quarter of primary school children, plus more than one in ten (13%) of 8 to 11-year-olds, indicated that pasta comes from animals. One in every ten primary school children surveyed thinks that bacon comes from sheep, while 17% think that fish fingers come from chicken. Encouragingly, around a fifth of older children (11-16-year-olds) want to know more about where their food comes from.

Ballam said: “Food origins, as the foundation of a good understanding of ingredients, cooking and healthy eating, is one of the key themes of Healthy Eating Week and our research shows why educating children in how foods are produced and arrive on their plates is important.”

The results emphasise the need to ensure that a holistic approach to teaching food is taken in schools, linking food origins, cooking and healthy eating together.

An encouraging 79% of 5 to 8- year-olds, 80% of 8 to 11-year-olds, and two thirds of secondary school children have grown food either at home or at school.

School children are learning about food and farming from a variety of sources including school, home, internet, books, social media and TV, with the biggest influence across the age groups coming from school.

Ballam concluded: “We know that schools play a vital role in educating children about food, nutrition, physical exercise and lifestyle, and this is why we have invested so much in producing free school resources and in making Healthy Eating Week an important milestone in the school calendar.”
Item last updated:   Wednesday May 28 2014 04:42
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Distrustful Shoppers Want More Information On Their Food
British consumers have had their trust in the food industry severely dented by food scandals such as the horsemeat crisis, according to independent research commissioned by Trace One.

According to the survey, 63% of shoppers said their trust in the food industry had been damaged by revelations such as the horsemeat crisis; along with incidents in West Yorkshire and Leicester where food contents were found to be vastly different from their labels.

However, shoppers were also clear on what retailers needed to do to win their trust back: 83% stated that they want increased transparency and information for food products, in order to be more confident in the origin of food products and their ingredients.

“Consumers are growing increasingly savvy, and their message to the food industry is clear: if you don’t give us the information we need, how can we trust you?” said Nick Martin, Senior Vice President, Northern Europe at Trace One.

“It is crucial that retailers and manufacturers give shoppers the information they need, when they need it. To do this, they must have complete transparency and visibility across the entire supply line: something that is sadly all too often lacking. Retailers, manufacturers and suppliers should be able to collaborate and communicate and know exactly what is in their products, where it came from and at what stage it was added. While sharing all of this with consumers might seem like a flood of data, it’s better to be as open as possible rather than appearing to hold back potentially crucial facts.”

The survey also asked shoppers which information on food packaging was the most important, and most likely to influence their purchasing decisions.

Health information, for example calorie or fat counts, was the clear winner; 60% listed it as the first or second most important information on a label, with 36% and 24% in total. In contrast, only 10% listed it as the least important. At the other end of the scale ethics, such as whether food was fair trade or battery farmed, was seen as the least important to shoppers. Only 9% of consumers placed it as the most important consideration, while almost half (49%) placed it last or second from last. Given the attention paid to organic and GM foods, farming methods were also important to consumers. While 15% ranked them as the most important consideration, only 32% ranked them as the least or second least; lower than any other factor.

Despite ranking it the highest, consumers could not agree on what specific health information they needed the most. When choosing between sugar and fat content, 52% claimed sugar was most important and 48% fat, a nearly equal split.

Interestingly, the statistics across the board showed clear differences by age. The over-65s showed the greatest loss of trust in the food industry; were most demanding of extra information and transparency on products; and were disproportionally concerned about products’ country of origin. In comparison, 16-24year-olds showed the least trust lost in the food industry and were the age group most concerned about information on ethics.

The survey also showed that, in an attempt to obey regulations and protect consumer health, the food industry has over-used warning labels on products to the point that they are seen as meaningless. 64% of shoppers stated that allergy warnings are overused so much that products most probably don’t contain anything harmful to allergy sufferers.

“Along with withholding information, the easiest way to lose the trust of consumers is to only give them information they feel isn’t useful,” continued Nick Martin.

“While the industry is bound by law to include allergy information, it needs to use food labelling to clearly state the exact reason for any warning, so consumers can understand the precise risks they face and make an informed judgement. More broadly, the industry needs to be sure it is giving consumers what they want and need: whether ensuring that health and farming information is clearly and comprehensively displayed, or targeting products at older or younger shoppers with more specific country of origin or ethics information. In order to do this we need collaboration and transparency across the industry, from the farm to the factory to the shop shelf. Only with this can retailers be certain that they are attracting customers and securing their trust.”
Item last updated:   Wednesday May 28 2014 04:42
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