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Over A Quarter Of All Shoppers Are Open To 'Conversational Commerce', Reports IGD
Friday June 23 2017 04:57
Global Update on Nutrition Labelling
Tuesday June 20 2017 09:49
Strategies For A Successful Product Launch
Monday June 19 2017 09:45
Global Plant Milk Market To Top US$16 Billion in 2018
Tuesday June 13 2017 07:53
UK Food And Grocery Forecast To Grow By 15% By 2022
Thursday June 08 2017 03:35
NPD Will Be Major Source Of Growth For Confident Food Industry
Monday May 22 2017 03:26
Global Organic Baby Food Market to Reach $11,592 Million, Globally, by 2023
Monday May 15 2017 04:56
UK Consumers Giving Meat The Chop
Thursday May 11 2017 03:55
Healthy Eating, Sustainability And Convenience Are Impacting The Global Packaging Market
Thursday May 11 2017 03:16
Britain’s Sweet Tooth Helps Grocery Sales Rise At Fastest Rate Since 2013
Wednesday May 03 2017 06:40
Pies Please Dads For Father's Day Poll Reveals
Tuesday May 02 2017 03:34
Global Dinner RTE Foods Market 2017-2021 - Market Landscape, Growth Prospects and Key Vendors
Friday April 21 2017 03:43
New Eye Tracking Research Highlights Brand Impact Of Foils And Laminates On Customers
Thursday April 20 2017 04:07
Shoppers Turn To Healthy Eating As Free-From Soars In Grocery Market
Tuesday April 04 2017 06:55
Clean Eating Pushed Avocados Centrestage For Consumers In 2016
Wednesday March 22 2017 04:29
Gluten-Free Report Technavio Reiterates Enormous ‘Worried Well’ Opportunity
Thursday March 09 2017 03:34
UK Grocery Market Grows As Price Rises Continue
Wednesday March 08 2017 10:06
Kefir Formats Flourish In Fermented Dairy Drinks
Wednesday March 08 2017 05:00
IEA Report Shows That People Prepared To Pay For Convenience Of Food
Thursday March 02 2017 18:04
Ready-to-Eat Food Market: Global Industry Analysis and Opportunity Assessment, 2016-2026
Thursday February 23 2017 05:39
Great British Chefs Unveils Uk’s Most Comprehensive Foodie Survey
Friday February 17 2017 11:08
Microwavable Foods - Quantitative Techniques & Analytics, 2016 Global Strategic Business Report
Monday February 13 2017 04:03
Aldi Becomes UK’s Fifth Largest Grocer
Friday February 10 2017 04:41
Checkouts Ring Up A Record Christmas As Grocery Market Waves Goodbye To Deflation
Tuesday January 10 2017 09:12
Health, Convenience and Choice Drive Fruit Snacks NPD
Monday January 09 2017 04:44
Christmas Comes Early For Premium Own Label Lines
Tuesday December 13 2016 06:51
Rise in Consumer Health and Sustainability Concerns Drives Food and Beverage Trends
Monday December 12 2016 04:39
Microwavable Foods - Quantitative Techniques & Analytics
Monday November 28 2016 04:32
Food Comes First When Celebrating Birthdays
Tuesday November 15 2016 02:50
Upsurge in Demand for Ready-To-Use Drinkable Therapeutic Food in the Market
Tuesday November 15 2016 02:46
Are You A Blower, A Mugger Or A Spooner?
Tuesday October 25 2016 06:25
Microwavable Foods - Quantitative Techniques & Analytics, 2016 Global Strategic Business Report
Friday October 21 2016 01:35
Tesco Wins Market Share For First Time In Five Years
Tuesday October 18 2016 05:09
Millennials Lead the Online Grocery Shopping Revolution in Europe
Tuesday September 27 2016 02:51
Brits Toast Sporting Success As Grocery Sales Grow
Wednesday September 21 2016 02:29
Global Frozen Ready Meals market 2016-2020
Monday September 19 2016 02:29
Food Industry “Social Media At Work” Survey 2016 Launches
Thursday September 15 2016 02:30
Grocery Market Heats Up While Promotions Cool
Wednesday August 24 2016 03:21
Many Millennials Shun Practice of Eating Three Regular Meals a Day
Friday August 19 2016 04:16
Grocery Market Fails To Feel Impact Of Brexit On Prices Or Volume Sales
Tuesday July 26 2016 06:56
DSM Concludes Only One Fifth Of Global Population Gets Sufficient Vitamin E
Monday July 18 2016 07:46
Big Four Supermarkets Retain Shoppers Despite Strong Growth From Competitors
Thursday June 02 2016 05:33
10 Reasons Why We Love Sarnies
Wednesday May 11 2016 03:44
DSM Unveils New Data On Consumers’ Top Health Concerns
Tuesday May 10 2016 12:13
Super Growth for 'Super' Foods: New Product Development Shoots Up 202% Globally Over the Past Five Years
Friday May 06 2016 03:09
Consumers Reap The Rewards Of Cheaper Goods
Wednesday May 04 2016 05:40
Forecast Growth For Global Ready Meals
Wednesday April 20 2016 04:48
Wheyhey Calls for Supermarkets to Take Action Against Sugary Snacks
Tuesday April 12 2016 05:34
Reasons To Be Cheerful As Early Easter Boosts Supermarket Sales
Tuesday April 05 2016 09:11
Annual Food Industry Social Media Report – Food Businesses Still At Risk
Wednesday March 16 2016 08:11
Seaweed-Flavoured Food and Drink Launches Increased by 147%
Friday March 11 2016 03:50
Over A Third Of Brits Don’t Know How Many Calories They Consume On A Typical Day
Thursday March 10 2016 05:09
Supermarkets Witness Fastest Growth In Five Months
Tuesday March 08 2016 18:07
Sales Of Crisps Lose Their Crunch
Wednesday February 24 2016 07:03
Brits Losing Connections With Food They Eat Says FSA Report
Friday February 19 2016 07:46
Future Food Trends And Invisible Commerce
Thursday February 18 2016 06:22
Organic Meat Is Better For You And Pasture-Fed Even Better Still
Wednesday February 17 2016 03:26
Gluten-Free Pizza Launches Soar 58% Globally Between 2012 And 2015
Wednesday February 10 2016 06:00
New Year Health Drives Mean Growth For Grocery Market
Tuesday February 09 2016 07:24
The Future Of Food In Focus At 2016 City Food Lecture
Wednesday January 27 2016 04:22 reveals what Brits will be eating in 2016
Monday January 25 2016 07:23
Top 10 Global Trens For Consumer 2016 White Paper
Thursday January 21 2016 05:55
Influential Food eVangelists May Be Emerging as the New Core Food Consumer
Thursday January 14 2016 06:50
Deflation Spoils The Christmas Party For Grocery Market
Wednesday January 13 2016 08:21
One In Six People Eating More Fish Than A Year Ago
Friday January 08 2016 08:08
Back to Basics Approach Creates New Paleo Diet Opportunity
Wednesday December 16 2015 04:15
Sainsbury’s Stands Out In Grocery Market Run Up To Christmas
Tuesday December 15 2015 07:23
Is Revitalised Demand for Hot Cereals & Extensive Premiumisation Enough to Ward Off Potential Cereal Killers?
Friday December 04 2015 03:55
Top Ten Trends for 2016: Back To Basics
Wednesday November 18 2015 04:17
Discounters Grow To Grab 10% Share Of British Grocery Market
Tuesday November 17 2015 06:34
US Leads Surge In GMO-Free Labeling
Wednesday October 21 2015 07:52
Consumers Reap The Benefits Of Ongoing Grocery Price War
Tuesday October 20 2015 07:27
Research Reveals Nearly 20% Of Food And Drink Businesses Lack Product Recall Plans
Tuesday October 13 2015 11:18
How the Nation's Favourite Dishes Are 'Stacking Up'
Tuesday October 13 2015 10:35
Survey Shows A Third Of Vegetarians Turn To Meat When Drunk
Tuesday October 06 2015 06:59
IRI and Kantar Worldpanel Launch Joint Solution To Offer The Most Accurate Discounter Data
Friday October 02 2015 08:02
Aldi Grab A Further 16% Growth As The Big Four Supermarkets Stand Still
Tuesday September 22 2015 09:21
Science Group Buys Leatherhead Food Research Assets From Administration
Wednesday September 16 2015 09:37
Yogurts and Dairy Beverages Lead Protein NPD Boom
Tuesday September 15 2015 05:00
Birmingham Revealed Canned Food Capital of the UK
Friday September 11 2015 07:37
Slow Retailer Growth Continues As Prices Continue To Fall
Wednesday August 26 2015 08:00
More Than 90% Of Americans Don't Eat Enough Vitamin E
Friday August 21 2015 05:28
Protein Positioning Helps Meat Snacks Maintain Momentum
Tuesday August 11 2015 09:16
Regular Consumption Of Spicy Foods Linked To Lower Risk Of Death
Friday August 07 2015 08:01
Co-Operative Back In Growth Ahead Of Overall Grocery Market
Tuesday July 28 2015 06:59
Red Tape Adds £6.4 Billion Onto The Cost Of Distribution In The UK
Tuesday July 21 2015 04:24
It’s Back To The Future As Consumers Shun The Big Shop
Friday July 17 2015 04:03
Britons Put On Weight After Skipping Meals Survey Reveals
Thursday July 16 2015 04:32
Gluten Free Leads “Free From” Surge Into Mainstream
Tuesday July 14 2015 05:15
Nearly Half Of Consumers Doubt Ready Meal Meat And Fish Authenticity
Friday July 10 2015 09:47
Supermarkets Continue To Fall Apart From Morrisons And Discounters
Tuesday June 30 2015 09:48 Launched For Market Intelligence At Your Fingertips
Thursday June 25 2015 08:15
Paper Is Better Than Plastic According To New Environmental Study
Wednesday June 17 2015 05:15
New Study Reveals Low-income Households Need To Spend A Third Of Weekly Income To Eat Healthily
Thursday June 11 2015 08:34
Research Reveals Summer BBQs Responsible for Briton’s Weight Gain
Wednesday June 10 2015 04:18
Morrisons Returns To Growth And Lidl Reaches New Share High
Tuesday June 02 2015 10:22
Eating Insects: Cultural And Individual Experiences Affect Perception And Acceptance
Wednesday May 20 2015 04:28
Sugar And Carbs Behind Surge In Obesity Say Experts
Wednesday April 29 2015 09:16
Aldi Steps Up To 6th Biggest Supermarket
Tuesday April 14 2015 06:52
How Health-Related Claims And Symbols Impact Consumer Behaviour
Wednesday March 25 2015 09:33
Brits Skip Traditional Breakfast And Scoff Leftover Takeaway: Research Reveals Brits' Bad Breakfast Habits
Wednesday March 25 2015 05:08
Price War Drives Grocery Deflation To Record Low
Tuesday March 10 2015 09:03
Grocery market Grows At Fastest Rate Since Last Summer
Wednesday February 11 2015 10:08
Contrast Is King To Hit The Sweet Spot For Generation Z Food Tastes
Monday February 02 2015 07:51
Growth in UK Chilled Foods Market Driven by Demand for Health, Quality and Convenience
Wednesday January 14 2015 11:08
Flurry Of Christmas Sales Brings Good Cheer To Supermarkets
Tuesday January 13 2015 09:47
Major Brands in UK Market for Fast-Food and Home-Delivery Outlets Consolidate Their Dominance
Wednesday January 07 2015 10:49
FSA Food And You Survey Findings
Monday January 05 2015 05:00
Shelf Life Savviness’ Will Aid Chilled Ready-To-Eat Foods Waste Reduction
Tuesday December 09 2014 09:46
Low Consumer Trust Influencing Buyer Behaviour in Recovering UK Ready Meals Market
Monday November 24 2014 09:31
Grocery Market Contracts In Historic Dip Into Decline
Tuesday November 18 2014 05:53
FMCG In Emerging Markets Comes Off The Boil To Slump $8bn
Thursday October 30 2014 06:38
Asda A Big Four Winner As Grocery Market Pushed Into Deflation
Tuesday October 21 2014 07:05
Food Addiction? Professor Mercer Gives Some Of The Answers
Thursday October 16 2014 05:12
Most US Mums Say Food & Happiness Go Together
Wednesday October 15 2014 11:08
Careless Eating Costs Lives Findings Show Immediate Action Needed As Obesity Bigger Than Thought
Tuesday October 14 2014 06:29
15 Minute Dash Dinners The Norm For Multi-tasking Brits
Friday October 10 2014 09:24
Who Ate All The Meat?
Wednesday October 08 2014 08:29
A World Of Ready Meals Research Ideal For Easy Digestion
Tuesday September 30 2014 10:50
National Diet and Nutrition Survey Report for Scotland
Thursday September 25 2014 17:59
Grocery Market Slows To Record Low As Inflation Disappears
Tuesday September 23 2014 11:20
Ready Meals in the US - Competitive Environment, Major Players And Leading Brands, 2014
Thursday September 18 2014 07:12
Food and You Waves 1 and 2: 'Eating Safe And Well' Report Published
Thursday September 18 2014 06:50
Could Scottish Independence Derail UK Businesses?
Thursday September 04 2014 04:22
Consumers Becoming Deaf To Organic Message?
Wednesday September 03 2014 08:06
Research Reveals Consumers Demand For Clearer Food Labelling
Monday September 01 2014 06:01
Three Out Of Big Four Suffer As Supermarket Price Wars Push Grocery Inflation To Rock Bottom
Friday August 29 2014 04:58
New Research Shows Food Not To Blame For Nation's Obesity
Friday August 22 2014 07:15
CASH Survey Finds Ready-To-Eat Healthy Salads Have Unhealthy Levels Of Salt
Thursday July 31 2014 07:09
Grocery Market Falls To Another Record Low
Tuesday July 29 2014 06:51
Grocery Market Growth Bounces Back As Food Inflation Hits 0.8%
Tuesday July 01 2014 06:20
New Opportunities For Prepared Meals Through Understanding Changing Lifestyles
Monday June 16 2014 08:46
Be Careful With That World Cup promotion - Most People Will Not Be Impressed
Monday June 16 2014 08:45
Food Industry At Dawn Of Online Retailing Revolution
Thursday June 12 2014 07:00
Food A Likely Winner As Football Fans Stay At Home For World Cup Matches
Tuesday June 10 2014 07:19
Lidl Accelerates Despite Grocery Markets Slowing To Lowest Levels For 11 Years
Tuesday June 03 2014 05:41
BNF Survey Reveals Worrying Gaps In Children's Food Knowledge
Monday June 02 2014 09:09
Distrustful Shoppers Want More Information On Their Food
Wednesday May 28 2014 04:42
Which? Research Reveals Ready Meals With More Sugar Than A Chocolate Bar
Monday May 19 2014 08:05
Posh Gents Are Biggest Sandwich Scoffers
Friday May 16 2014 08:48
Global Ready Meals market Forecast To Grow By Over 4%
Friday May 16 2014 04:12
Figures For Coeliac Disease In UK Rise Fourfold
Thursday May 15 2014 07:22
Leading Food Manufacturers Awash With Cash
Thursday May 15 2014 04:37
Price Wars Drive Down Grocery Market Growth As Strategies Change
Wednesday May 07 2014 07:11
Calories Confusion Feeding UK Obesity
Tuesday May 06 2014 13:30
Birdseye View Of How Britain Eats
Tuesday May 06 2014 05:50
Mums Distrust Food Industry Survey Reveals
Wednesday April 30 2014 06:34
Healthy Meals Sidelined By Ready Meal Generation
Monday April 28 2014 07:51
Packaging Impact And Optimisation Assessment Tool Launched
Thursday April 24 2014 07:52
Easter And Market Slowdown Hit Big Four Sales
Tuesday April 08 2014 10:43
Kids Meal Portions Could Be Linked to Parent Consumption
Friday April 04 2014 07:16
No Cause For Concern From Takeaway Transfats In Deprived Scotland
Monday March 31 2014 12:34
Ready Meals Forecast Growth In China
Monday March 31 2014 04:03
Shoppers Widen Their supermarket Horizons
Tuesday March 25 2014 09:51
Brits Spend 113 Days Of their Lives Snacking
Thursday March 20 2014 10:14
FSA Study On Eating Out With Food Allergies
Thursday March 20 2014 09:00
Foodie Shops Reclaim The High Street
Tuesday March 18 2014 11:12
Organic Growth For First Time In Four Years
Thursday March 13 2014 08:21
Birds Eye Suggest More Meal Planning As Report Shows Food Waste Underestimated
Wednesday November 20 2013 11:39
Lashings Of Health & Spice Heats Up Sauce Market
Wednesday November 20 2013 11:39
Grocery Market Growth Fuelled By Food Inflation
Wednesday November 20 2013 11:39
Pros And Cons Of Using Temporary Agency Workers
Wednesday November 20 2013 11:39
Eat Fish Young To Form Liking For Healthy Life
Wednesday November 20 2013 11:39
Asda Takes Its Biggest Slice Of Grocery Market Yet
Wednesday November 20 2013 11:39
Petrol Price Rises Prompts Rethink On Shopping Trips
Wednesday November 20 2013 11:39
Tesco Market Share Drops To Lowest Since 2005
Wednesday November 20 2013 11:39
Shoppers Begin To Look On The Bright Side
Wednesday November 20 2013 11:39
Shoppers Planning Their Supermarket Trips More
Wednesday November 20 2013 11:39
Tesco Market Share Continues Fall While Iceland Sun Waxes
Wednesday November 20 2013 11:39
Brits Turn To French Pastries For Breakfast
Wednesday November 20 2013 11:39
Green Shoots In Frozen Food Industry As Economic Storm Starts To Lift
Wednesday November 20 2013 11:39
Britons Search For Comfort Food In Tough Times
Wednesday November 20 2013 11:39
Today's News
Calories Confusion Feeding UK Obesity
The country is in a state of confusion about the food we put into our bodies, according to new research from AB Sugar.

As a result people are not keeping track of the energy (calories) they consume versus the energy (calories) they burn off, which is contributing to the obesity epidemic currently gripping the UK.

AB Sugar has called for more to be done to help arm people with the right information in order to help them live a healthy lifestyle.

With 94% of Brits only occasionally or never tracking their daily calorie intake, it’s not surprising that there is so much confusion surrounding the food we eat. The research, which polled 2,000 British consumers, revealed:
• Over a third (35%) did not know that fish, chicken and eggs are good sources of protein;
• Almost a third (28%) didn’t know rice, bread and pasta are high in carbohydrates; and
• Over a quarter (28%) did not know that cream, oil and butter are high in fat.

Perhaps more worryingly, half of women (49%) and three fifths of men (64%) also wrongly guessed or simply stated they didn’t know what their recommended daily calorie intake should be in the first place*.

The recent media focus on sugar also appears to have contributed to a few wrongly held misconceptions. Just over half (51%) of Brits believe that there is such a thing as ‘good’ or ‘bad’ sugar, when instead all sugars, whether honey, white granulated, brown sugar, or even the sugars found in an apple are treated the same by our bodies. Vast numbers of people (98%) also didn’t know that sugar only has 16 calories per teaspoon (4g). In fact the average guess was five times higher at 89 calories.

This lack of understanding paints a particularly worrying picture when considering the nation’s increasingly sedentary lifestyles. The research reveals that over half of Brits (54%) confessed that they do absolutely no sport and, what’s more, the majority of over 55s (70%) never play any sport, compared to two fifths of 25-34 year olds. In fact only a tenth of adults (10%) stated they play sport regularly.

Dr Julian Cooper, Head of Food Science at AB Sugar said: “There’s no denying that the country is currently fighting an uphill battle against obesity but, as our research suggests, consumers are completely overwhelmed by the amount of information they receive about what to put into their bodies.

“Current scientific research points to the over-consumption of calories and a lack of exercise as one of the major factors in rising obesity levels. Our bodies need energy (calories) to function, but when we provide it with more energy than it needs, it leads to our bodies storing the extra energy, which in turn results in us putting on weight.

“It’s clear from our research that it’s not just a lack of understanding about calorie consumption and expenditure that is causing a problem, but confusion about the different food groups, their role in our diet and how to balance it all. It’s therefore crucial that we all start working together to get on top of the points of confusion and to provide consumers with the facts and science needed to help them confidently make informed decisions about their own lifestyle choices.”
Item last updated:   Wednesday April 30 2014 06:34
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Birdseye View Of How Britain Eats
Brits fall into four categories when it comes to mealtimes according to Birds Eye, which has conducted a study to reveal the way real people eat and interact at meal times.

The Big Mealtime Audit, which was unveiled to mark the new Birds Eye ‘Food of Life’ campaign, looks at how consumption habits have changed over the last 20 years.

The study found that there are four different types of eater in Britain today – ranging from the Rep-eat-ers who has a meal repertoire of three meals to the Social-eats, the foodie who enjoys social get-togethers and typically has friends and family over for dinner at least twice a week.

The Free Rangers was also identified as a common type of eater in the UK with one in five (20%) of people eating up to eleven times a day.

To better understand the nation’s mealtime habits, Birds Eye has appointed famous photographers to undertake a documentary survey of how Britain eats today.

Martin Parr, who has famously captured the personal tastes and habits of Britons for more than 22 years, will be spending the next four months producing a unique snapshot of British mealtimes.

As well as travelling the country, finding subjects to take part in the project, three members of the public will also be able to win the chance to be photographed by submitting pictures of their mealtime moments to

According to the findings, over a quarter of Brits (26%) now eat their breakfast on their commute while one in ten (10%) eat their dinner in the office or in the car.

A further 85% said they regularly snack to get them through the day.

At home, Brits spend on average just 25 minutes around the dinner table.

The most common dinner table topic is family (32%) while almost one in seven (15%) use their meal to talk football.

Nearly half of Brits (49%) believe mealtimes are the best time in the day for conversation.

Professor Peter Jackson who contributed to the study said: “British people have moved on from the traditional three meals a day to a much less consistent pattern of infrequent meals.

“While there is a ‘moral panic’ around the decline of families eating together, in reality this is exaggerated as many British people still share meals with family members on a regular basis.”

Margaret Jobling, Birds Eye Marketing Director said: “Mealtimes are still clearly the glue that holds families and friends together, even though the nation’s eating and consumption habits have changed and we might not be sitting down for the traditional three square meals a day.

“The research, combined with the Martin Parr study will help us to understand and celebrate this as we’re passionate about creating food that can be enjoyed every day by everyone.”

Martin’s work and tour will be available to be viewed at an exhibition in London from September.


* Rep-eat-ers are those that know what they like to eat and regularly consume the same meal up to three days in a row (20%).

Conscious about food wastage, over three quarters (77%) feel bad when throwing away out-of-date food and as a result 27% will only have a handful of meals that they roll out each week.

* Social-eats are big on food and social get-togethers.

Knowing how important time around the dinner table is (66%), ‘Occasion Eaters’ have friends and family over as much as twice a week (13%) and shop weekly to plan for these get-together meals (66%).

Conversation topics tend to focus on family, work and school, with only (15%) using meals to discuss their relationship.

* All Day Grazers appreciate food but are unable to fit in three square meals a day and more often eating little and often – as much as eleven times a day.

Over a third (34%) have brinner – breakfast for dinner – and 42% snack late at night.

* Free Rangers are made up of time-poor Brits who regularly eat on the go and out of the home due to work pressures.

Over a quarter eat their breakfast on the commute (26%), and one in ten (11%) eat dinner in the office.
Item last updated:   Wednesday April 30 2014 06:34
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Mums Distrust Food Industry Survey Reveals
Mothers distrust Britain’s £92bn-a-year food industry and want to see a crackdown on unhealthy products, according to recent research.

A national survey by baby and toddler food brand Organix found widespread suspicion among mums about the honesty of marketing claims made for children’s food.

While parents try to choose nutritious meals for their children, most said it was hard to make the right choices – and wanted clearer labelling. A third of parents struggled to understand the ingredients in products.

The survey of mothers across the UK found:

• Fewer than one in 10 (8%) surveyed say they trust the food industry to make safe healthy food.

• Three quarters (74%) say that many foods claiming to be healthy are actually high in salt, fat and sugar

• Two thirds (65%) want more regulation to ensure that food targeted at children is healthy and nutritious.

The survey, conducted by Mumpanel in April 2014, asked mums of children aged 6 months to 5 years about their eating habits and their view of the food industry.

Organix is releasing it to make the launch of the company’s ‘No Junk Challenge,’ which challenges parents to cook for their family using real ingredients for one week (28 April to 4 May).

The research shows parents desperately want to improve the quality of the food they feed their children.

Despite the food industry’s claims to have made their products healthier, nearly half of best-selling children’s brands are high in fat, salt and sugar. Some breakfast cereals aimed at children contain as much as 37g of sugar per 100g.

National surveys in England suggest about three in 10 children aged between two and 15 are overweight – and four times as many children and teenagers are admitted to
hospital for obesity-related conditions than a decade ago.

The Organix survey found:

• Nine out of 10 (90%) of Mums think children eat too much junk food

• Two thirds (67%) are concerned about artificial additives in food targeted at children

• Six out of 10 (60%) are shocked by the amount of sugar found in savoury foods

• More than six (62%) out of 10 think food labelling should be much clearer

• More than a third (37%) say they don't understand what half of the ingredients on the back of the packet mean.

Anna Rosier, Managing Director of Organix, said: “We know that parents want to give their children good, healthy and nutritious food - but it’s not always easy to make good

“Our children are targeted with foods that are often high in salt, fat and sugar and it feels like you need a special qualification to understand all the ingredients and E numbers.

“We’re calling for the Government and the food industry to provide stricter controls on the levels of added salt, fat and sugar and artificial additives in children’s food. We also need clear, easy to understand labelling that will help parents choose the best for their children.”

Ms Rosier, who is available for interview, added: “Parents who want to see just how much healthier their children’s meals can take part in the No Junk Challenge – and learn how to identify a Dirty Dozen ingredients.”

Organix website will have fun ctivities show parents what is in the food, and simple recipes to try out at home.

“Processed food often contains lots of additives to preserve it, unnecessary artificial
colours to make it more appealing, and/or extra salt or sugar to make cheap ingredients tastier. The amount of salt in processed food can make children's diets way higher than
the recommended maximum of 2g per day for a three-year-old,” says Dr Frankie Phillips, children's nutrition expert and dietitian.

“Snacks designed for older children and adults - even those marketed as 'healthy' - can contain far more salt and sugar than is good for a toddler. As a nutritionist and mum of
four girls, I look at labels myself and really think about what they mean, so make as much as I can from scratch and then I know exactly what I'm giving my own family is simply full of goodness.”
Item last updated:   Wednesday April 30 2014 06:34
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