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Ready meals is expected to see 10% current value growth in 2013 over the previous year, due to increased demand for convenience food and an increasingly rapid pace of life in China.
While sales of eight-treasure congee within canned/preserved ready meals account for the largest share of sales, sales growth for these products is gradually declining as a result of maturity and consumers trading up. According to trade sources, the migration workers return home due to high living cost in developed areas, in the industrial zone in the Pearl River Delta for example, negatively affected ready meals sales, because the migration workers are one of the major consumption group to ready meals.
Xiamen Yinlu Food is expected to continue to lead ready meal sales in 2013. The company is expected to see 11% current value growth in the year and to account for almost 29% share. The company's Yinlu is a long-established brand in China and enjoys high brand awareness. The company was also acquired by Nestlé in late-2011. This acquisition boosted the company's sales performance, thanks to Nestlé's support in terms of production processes, management, distribution, new product development and financial backing.
Ready meals is expected to grow at a constant value CAGR of 7% over the forecast period, continuously attracting consumers by its convenience in consumption especially in hectic urban regions. However, maturity in canned/preserved ready meals will slow down overall sales growth. Chilled ready meals will meanwhile be the main driver for growth, as increasingly busy lifestyles in large cities will encourage buoyant growth in demand over the forecast period.
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New data from global information and insights company Nielsen has shown that shoppers are increasingly visiting a wider range of stores, spending an average of £19 per visit at the major supermarkets in February.
According to the figures, 96% of UK households visited one of the top four supermarkets (Tesco, Sainsbury, Asda or Morrisons), while over 40% of households visited Aldi or Lidl.
Nielsen said Aldi and Lidl are now accounting for 8.8% of all sales, a 6.6% rise on last year.
Nielsen UK head of retailer and business insight Mike Watkins said: “The range of supermarkets that shoppers now visit is the big change.
“Although the amount spent is falling, seven of the top 10 supermarkets managed to entice new customers over the last three months. Shopper promiscuity is the new reality.
“Of course, the discounters are increasingly popular – one in five Aldi visitors last month shopped there for the first time – yet they account for less than 9p in every £1 spent.
“People are still visiting the large supermarkets for the bulk of their shopping, ‘cherry-picking’ promotional items – spending £25 a visit – but buying more of their grocery staples in Aldi and Lidl, spending £17 per visit.
“Many shoppers are buying items on promotion and then going elsewhere to finish filling their basket.
“So, the increasing challenge for supermarkets is not only driving footfall but also getting shoppers to buy more per visit.
“That means there’s a need to differentiate their offering but this has to be more than just through promotions or lowest price.
“It involves engaging shoppers with the overall shopping experience and providing value for money – as well as allowing them to save money”.
Foodie Brits will spend an average of 113 days of their lives just SNACKING, new figures show, rising to a staggering 2.5 years for one in ten adults.
From sweet treats like chocolate and biscuits to healthier options like fruit and seeds, research shows we really are a nation of snack addicts. The study by online food marketplace Yumbles.com also paints a revealing picture of the country's munching habits.
For instance, men snack more often and have less healthy tastes, Geordies are most likely to treat themselves in the middle of the night and those in the north west are, perhaps surprisingly, the biggest fruit eaters.
Quick bites are the most popular in the afternoons and evenings with nearly three in ten (27%) snack between 1-5pm and a further 23 per cent are most likely to tuck in between 5-9pm.
Men are the most frequent snackers with 8% snacking six times a day or more compared to half as many (4 per cent) of women, said the survey of 1,000 adults by Yumbles.
One in three (34%) of those in the north west say fruit is their most common choice of treat - the highest of any region. This compares, for example, to just 15% of those in the south west who are the nation's chocoholics with 30 per cent naming the sweet treat as their favourite snack, the highest figure in Britain.
Other figures show that nibblers in the north east are nuts about nuts and most likely to have a snack around 5am and those in East Anglia are the biggest serial eaters of cereal! It takes, on average, around three minutes to eat a snack leading to a lifetime total of 113 days spent on dipping into treats between meals.
But for 10% who eat more often, and for longer, it adds up to a staggering 910 days of their lives spent snacking.
Yumbles founder Simos Kitiris said: "Snacking is as much a part of our day as getting up or getting dressed.”
We’re lucky to now have plenty of delicious snacks that are also packed with all the right nutrients our bodies need. Most people are now embracing the idea that snacking during active times of the day means maintaining the right energy levels and also helps with weight control.”