Probably the most
widely used online buyers guide for the UK convenience food industry
and its suppliers
Let your company shine out from the crowd
with a listing and press release package on the ReadyMealsinfo Buyers
HERE for details about promotion packages with ReadyMealsinfo
or email email@example.com.
A ready meals generation is being raised with parents dedicating less than 30 minutes a day to cooking and meal preparation.
•New survey reveals worrying cooking habits of parents • 20% of parents spend less than half an hour preparing food every day • 14% feed their children ready meals more than once a week •10% admit to regularly choosing calorie laden takeaways over cooking
From preparing the morning breakfast and packed lunch to making the evening dinner, a significant amount of any parents’ time is traditionally spent making sure their children are well fed.
But the increasingly busy lifestyles of modern parents means that healthy home cooked food is being sidelined in favour of processed ready meals, dinners out and takeaways.
The findings, from a new survey by kitchen company larkandlarks.co.uk in co-operation with babynames.co.uk, reveals that 20% of parents will spend less than 30 minutes in their kitchen on an average day. 58% of parents spend less than an hour on preparing meals for their families.
Only 15% of parents said they spend over 1.5 hours preparing food in the kitchen, with over half of those surveyed admitted to spending less than an hour in the most important room in the house.
Time spent in the kitchen has reduced by 50% over the past 20 years, particularly for women, who are taking an increasingly diminished role in the kitchen. However, the consequences for children’s nutrition could take a large toll.
If time isn’t spent cooking food from scratch in the kitchen, what exactly are children being fed? 14% of those polled said they fed their family more than one ready meal a week. Just over 10% said they regularly eat out at restaurants to avoid the kitchen, and 10% admitted to more than one takeaway a week.
With over half of the UK predicted to be obese by 2030, and with government research revealing that 9.3% of children in Reception (4-5 years old) were obese, increasing to 18.9% for children in year 6 (10-11 years old), the childhood obesity epidemic is reaching catastrophic heights.
Packaging Impact And Optimisation Assessment Tool Launched
MMR Research Worldwide (MMR) is partnering with ZappiStore, the automated online market research platform, for the launch of its new Impackt Lite™ packaging research service.
Brandowners, packaging designers and packaging manufacturers can assess the impact of new packaging designs and optimise their new packs prior to launch, by conducting targeted surveys via the ZappiStore web-based service (www.zappistore.com/). This is complementary to MMR's existing suite of consumer insight tools and it is hoped that this will increase the use of research in the packaging innovation process.
The Impackt Lite™ self-service research offer has been carefully put together to MMR's specification to provide clients with a limited but scientifically robust, quantitative and accurate method for assessing likely success.
"MMR sees the offer of Impackt Lite™, via ZappiStore, as a ground-breaking addition to the suite of research options available and a response to particular client situations where budgets are tight and timelines short," says Mat Lintern, global MD of MMR Research Worldwide. "While our focus remains directed at accurate and high quality research getting to the very heart of consumer decision making, MMR is always open to embracing opportunities where advanced technology can help to make the right solutions available to a wider audience at low cost and within rapid timescales.
"We hope that the availability of Impackt Lite™ will lead to a rapid increase in early stage packaging research and help keep pack change projects on track, reduce lead times and most importantly, will help our clients use the voice of the consumer to make better decisions," concludes Lintern.
In a simple process, customers are asked to upload the packaging designs to be tested, customise an in-built advanced questionnaire, and finally choose the sample size and definition to invite the right people to participate. As soon as this is confirmed, the research starts immediately behind the scenes. The data is analysed via an automated process built to MMR's design. A comprehensive report is made available to the client via a web-based dashboard giving clear summaries of the findings that can be easily and confidently interpreted by client or agency-based marketing and research teams. At all times, the client can choose to ask for support from MMR researchers, who will then provide advice, online, by telephone, or with a more comprehensive full service approach, if required.
Impackt Lite™ is available now in UK, USA, France, Germany, China & Japan - with the possibility to extend into Australia and Canada in the future. It is available directly to ZappiStore customers as well as part of MMR's full service offer to its own clients.
The service is complementary to MMR's existing suite of services covering product, packaging, concept and retail parts of the marketing mix across all its cores sectors of food, beverage, personal & household care. All MMR's existing methods continue to be available, including face to face research, eye-tracking and facial coding techniques.
The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 30 March 2014, show what appears to be a dramatic market slowdown, with growth of only 0.6% ‒ however this is distorted by the late falling of Easter this year, which was included in the 2013 period but not in the current data.
Kantar Worldpanel estimates that Easter accounts for market growth of 0.9%. This means that a ‘corrected’ market growth would stand at 1.5%, which is still low by historical standards.
Edward Garner, director at Kantar Worldpanel explains: “Amid a challenging market backdrop, individual retailer growth might be expected to be restricted. This is certainly not the case for Aldi which achieved its highest ever growth of 35.3%, boosting the retailer to a record market share of 4.6%. Lidl also experienced strong growth in a record breaking month, and now accounts for 3.4% of the market.
“All of the ‘big four’ supermarkets have faced declining sales over the past 12 weeks, which has been accentuated by the late falling of Easter. Nevertheless, they have also seen worrying share declines, with the most resilient performance coming from Asda this period.
Waitrose continues to hold on to its record 5.0% share reached last period, while The Co-operative appears to have stemmed its share losses, managing to hold its current 6.1% share over our past four reports. Frozen food outlet Farmfoods is performing well, reaching a record share of 0.8%.
Our next update will be delayed by one day because of the May Day bank holiday so will appear on Wednesday May 7th 2014 – but still at the earlier time of 9.30am.
Grocery inflation stands at 1.8%* for the 12 week period ending 30 March 2014. This remains at the lowest level since July 2010 and offers some respite for hard-pressed household budgets.