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New data from global information and insights company Nielsen has shown that shoppers are increasingly visiting a wider range of stores, spending an average of £19 per visit at the major supermarkets in February.
According to the figures, 96% of UK households visited one of the top four supermarkets (Tesco, Sainsbury, Asda or Morrisons), while over 40% of households visited Aldi or Lidl.
Nielsen said Aldi and Lidl are now accounting for 8.8% of all sales, a 6.6% rise on last year.
Nielsen UK head of retailer and business insight Mike Watkins said: “The range of supermarkets that shoppers now visit is the big change.
“Although the amount spent is falling, seven of the top 10 supermarkets managed to entice new customers over the last three months. Shopper promiscuity is the new reality.
“Of course, the discounters are increasingly popular – one in five Aldi visitors last month shopped there for the first time – yet they account for less than 9p in every £1 spent.
“People are still visiting the large supermarkets for the bulk of their shopping, ‘cherry-picking’ promotional items – spending £25 a visit – but buying more of their grocery staples in Aldi and Lidl, spending £17 per visit.
“Many shoppers are buying items on promotion and then going elsewhere to finish filling their basket.
“So, the increasing challenge for supermarkets is not only driving footfall but also getting shoppers to buy more per visit.
“That means there’s a need to differentiate their offering but this has to be more than just through promotions or lowest price.
“It involves engaging shoppers with the overall shopping experience and providing value for money – as well as allowing them to save money”.
Foodie Brits will spend an average of 113 days of their lives just SNACKING, new figures show, rising to a staggering 2.5 years for one in ten adults.
From sweet treats like chocolate and biscuits to healthier options like fruit and seeds, research shows we really are a nation of snack addicts. The study by online food marketplace Yumbles.com also paints a revealing picture of the country's munching habits.
For instance, men snack more often and have less healthy tastes, Geordies are most likely to treat themselves in the middle of the night and those in the north west are, perhaps surprisingly, the biggest fruit eaters.
Quick bites are the most popular in the afternoons and evenings with nearly three in ten (27%) snack between 1-5pm and a further 23 per cent are most likely to tuck in between 5-9pm.
Men are the most frequent snackers with 8% snacking six times a day or more compared to half as many (4 per cent) of women, said the survey of 1,000 adults by Yumbles.
One in three (34%) of those in the north west say fruit is their most common choice of treat - the highest of any region. This compares, for example, to just 15% of those in the south west who are the nation's chocoholics with 30 per cent naming the sweet treat as their favourite snack, the highest figure in Britain.
Other figures show that nibblers in the north east are nuts about nuts and most likely to have a snack around 5am and those in East Anglia are the biggest serial eaters of cereal! It takes, on average, around three minutes to eat a snack leading to a lifetime total of 113 days spent on dipping into treats between meals.
But for 10% who eat more often, and for longer, it adds up to a staggering 910 days of their lives spent snacking.
Yumbles founder Simos Kitiris said: "Snacking is as much a part of our day as getting up or getting dressed.”
We’re lucky to now have plenty of delicious snacks that are also packed with all the right nutrients our bodies need. Most people are now embracing the idea that snacking during active times of the day means maintaining the right energy levels and also helps with weight control.”
The FSA has commissioned a topical new study on understanding the choices and eating behaviours of food allergic and intolerant consumers when eating out.
From 13 December 2014, food businesses, including delis and restaurants, will be required to provide information on the presence of fourteen allergens if used as deliberate ingredients in foods that are not pre-packed.
This is because allergen rules within the EU Food Information Regulation (EU FIC) come into force. However, there is flexibility as to how this information is provided that this study will explore.
The fourteen allergens as listed in the EU FIC are cereals containing gluten, crustaceans, molluscs, eggs, fish, peanuts, nuts, soya, milk, celery, mustard, sesame, lupin, and sulphur dioxide at levels above 10mg/kg or 10 mg/litre.
The University of Bath will be leading the work with the aim of developing an understanding of: the preferences of food allergic and intolerant consumers on the provision of required allergen information when buying and eating foods that are not pre-packed the impact that providing the allergen information for foods that are not prepacked will have on the quality of life of the food allergic and intolerant consumer before and after the regulation applies
This will help the FSA and other organisations involved with food allergy (eg charities, industry groups and professional societies) gain a better understanding of the needs of those with food allergies and intolerances when eating out of the home. This will also allow these organisations to develop clearer advice, guidance and tools, to help food businesses comply with the EU FIC’s allergen rules for foods not pre-packed and consumers in making safer food choices.