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Rise in Consumer Health and Sustainability Concerns Drives Food and Beverage Trends
The Association for Packaging and Processing Technologies, reports a 25 percent increase in vegetarian and a 257 percent rise in vegan global food and drink product launches between Sept. 2010–Aug. 2011 and Sept. 2015–Aug. 2016.
PMMI explores the steadily growing consumer focus on health and wellness as well as sustainability in the association’s latest infographic “What’s Next: Food and Beverage Trends Impact Industry Growth.”
“Increasing consumer demand for more healthful foods and beverages continues to fuel the rise of organic, vegetarian and vegan products,” said Jorge Izquierdo, vice president of Market Development, PMMI.
“Meanwhile, growing demand for convenient, on-the-go and single serve options underscores the need for brand owners to accommodate more active consumer lifestyles.”
In addition to their own health and wellness, consumers are also showing greater concern for the environmental impact of the supply chain—particularly, the 1.3 billion tons of food waste representing one-third of food produced for human consumption. Meanwhile, interest in greater packaging sustainability remains strong.
“Shifting consumer preferences for natural, healthy and Earth-friendly brands place new demands on the manufacturing operations of food and beverage processors,” Izquierdo said.
“These companies must fine-tune product lines to accommodate new ingredients, implement alternatives to chemical preservatives and often build or modify lines for greater flexibility. Additionally, they must do it all while minimizing changeover times and learning curves for operators.”
To help food and beverage processors find the solutions they need to adapt their production lines, ProFood Tech will offer a wide range of processing technologies and educational programming. The new, biennial show, powered by three of the world’s top trade show leaders—PACK EXPO, Anuga and the International Dairy Foods Association (IDFA)—ProFood Tech is the only food and beverage focused event in North America that will cover all sectors, including the baking and snack, dairy, frozen foods, prepared foods, meat, poultry and seafood industries. The show will bring together more than 6,000 attendees to view innovations from 400 of the world’s top food and beverage industry suppliers across more than 150,000 net square feet of exhibit space. Additionally, the ProFood Tech Conference Program presented by IDFA will address market changes, trends and regulations with a 36-session program.
Busy lifestyles and hectic work schedules are leaving little time for the preparation of elaborate meals. A growing number of consumers are therefore turning to ready-to-eat or ready-to-cook food products. While the trend has been in existence for several years, the introduction of microwave ovens has helped take the convenience trend to its limits, by reducing cooking and heating time to mere minutes. Microwavable packaged foods such as snacks and meals gained in popularity for their ability to expedite cooking time. Today, microwave ovens are a standard kitchen appliance in developed markets, while developing markets are witnessing a surge in ownership rates. As the number of women joining the workforce continues to rise, more women are likely to turn to microwavable foods as a method to save time and provide quick and simple meals for their families. Rising income levels, urbanization, changing consumer lifestyles, and spurt in nuclear families have emerged as major factors supporting growth in the market.
The evolving consumer palette is driving manufacturers to innovate new and unique microwavable food varieties in bold and exotic flavors. Food manufacturers are increasingly positioning precooked meals/entrees as being "homemade", given the growing preference for traditional homemade food. Shrinking family sizes driven by the rise in the number of double income no kids (DINK) households, as well as an increase in the number of singles are leading to the popularity of single-serve microwavable food packs. With a growing number of children assembling their own meals, there is a strong demand for do-it-yourself microwavable meal kits. Frozen foods continue to enjoy significant demand owing to a host of advantages such as convenience, and perceptions of quality, freshness and taste among others. The trend has percolated into the frozen microwavable foods market as well, with consumers preferring frozen microwavable dinners and meals. Technological advancements in microwaveable packaging are enabling the launch of a wide range of organic and ethnic frozen foods. Concerns over the use of preservatives are driving demand for shelf-stable microwavable foods and preservative free frozen diets.
As stated by the new market research report on Microwavable Foods, the United States represents the largest market worldwide, supported by the established culture of snacking, easy meal preparation, and processed food consumption. Emerging markets specifically BRIC (Brazil, Russia, India, and China) are expected to fuel growth in the coming years. The Middle East, Latin America, and Asia-Pacific offer significant potential for growth led by factors such as rising disposable incomes, booming supermarkets and hypermarkets sector, rapid urbanization, and Westernization of food and cooking habits. Asia-Pacific ranks as the fastest growing market with a CAGR of 9.5% over the analysis period.
Major players covered in the report include Ajinomoto Windsor, Inc., Bellisio Foods, Inc., Campbell Soup Company, ConAgra Foods, Inc., General Mills, Inc., Gunnar Dafgård AB, Hormel Foods Corp., Kellogg Company, McCain Foods Limited, Nestle SA, Pinnacle Foods Inc., The Kraft Heinz Company and The Schwan Food Company among others.
Food is universally key to a great birthday party, suggests a new study by Kadence International (www.kadence.com), a leading market research consultancy firm.
This month, Kadence International celebrates its 25th anniversary, and to mark the occasion, Kadence conducted a study across twelve markets to explore the ingredients of a perfect celebration. The countries sampled were Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, United Kingdom, the United States, and Vietnam.
88 percent of all respondents selected Food as the most important ingredient to a well-organized birthday celebration. In line with the study average, 84 percent of respondents from the UK put strong emphasis on food, closely followed by drinks (82 percent) and getting the right music (73 percent).
Also identified in the study were six different party-attendee profiles across different countries and cultures: • Party Mad - Largely identified in India, Philippines and the United States. • Party Shy – Largely identified in Singapore and the United Kingdom. • Party Planner – Mostly found in Japan, with the Guest List as their top priority item for a celebration. • Planning Delegators – Largely found in Indonesia, Taiwan and Vietnam. • Party Socialiser – Most prominent in Malaysia and Thailand. Also associated with the culture of taking selfies which has a stronger Asian focus including countries like India, Indonesia and Vietnam. • Party Hard – The honorary profile goes to Hong Kong, with the highest preference over playing games and dancing at a party scene.
The study also presents analysis of different preference for a great celebration and gifts based on Gender, Age and Geography. The full analysis can be found at Kadence’s 25th Anniversary website (www.kadence.com/25th/) launched today, along with a short party personality quiz for participants to discover which segment of party-goers they belong to.