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Blowing on your soup spoon may come as second nature. But a new study reveals it could actually be a dead giveaway to your personality.
In a report by food futurologist Lyndon Gee, which examines the UK’s eating and lifestyle habits for winter 2016/17, the way we eat soup has been put under the microscope. He was commissioned to write the report by GLORIOUS! Soups after a new survey revealed soup is officially the UK’s favourite winter comfort food with almost half of people (48%) putting it top of their list.*
Sipper = Gently sipping from the side of the spoon. Sippers are careful and not very inventive! Even so, a sipper will get the most from their soup and takes the time to savour each sip.
Slurper = Noisy eaters, relishing the racket they make. Disrupters, they like to think they’re different and not one of the crowd – we think they’re uncouth!
Spooner = Put the whole spoon into their mouth, much to the displeasure of the etiquette expert. Even the spoon clanking against teeth doesn’t stop them. Spooners think they’re worldly-wise mavericks but are usually just greedy gluttons.
Dunker = Barely use their spoon, preferring to dip bread into the soup and suck soup from it. Dunkers aren’t very grown-up and may be harking back to long lost school days!
Siever = Delve straight into the soup avoiding any chunks and eating just the liquid broth. Only when that’s gone will they start on the rest. Sievers are control freaks but luckily rare.
Separator = Preferring a soup plate, they use their spoon to methodically separate the various components. Then it’s the dilemma of which ingredient to eat first... Separators believe they’re good organisers but are actually indecisive and over-sensitive.
Mugger = Always go for a mug and can’t comprehend why we’d bother with a bowl. Muggers are often in a rush, but even so they want quality and won’t compromise on taste for haste!
Silly-seasoner = Sprinkle soup with copious amounts of salt and pepper, never stopping to taste it first. Silly-seasoners tend to be self-opinionated, pompous and stuck in their ways.
Blower = Blows on every spoonful – even when the soup has long cooled. Over-prepared for everything, blowers often miss the best in life. Beware too of soupy gobbets flying around the room!
Lyndon Gee commented: “Much of our behaviour in relation to food is not a conscious, deliberate act. As food or drinks are consumed they produce emotional associations in a sensory context. We eat not simply to sustain life but for myriad other reasons, social, emotional, psychological.
“One of the first things humans eat is soup. Soup is reassuring, satisfying and reminds us of home. It’s a food associated with warmth and feeling safe. We have been eating soup in both famine and feast throughout history; and all around the word it is still served in the richest and poorest households. Warming and soothing, the supreme comfort food, soup takes us back to our earliest memories. It comforts because on that subconscious level, soup takes us back to childhood.”
The Comfort Eating and our Quest for a Balanced Lifestyle report was commissioned by GLORIOUS! Soups to coincide with the launch of its new Super Soups range – a portion of this is the equivalent to two of your five a day and is ideal for helping maintain a balanced diet this winter.
In the study soup came out on top as the comfort food of choice for winter with almost half of those choosing this for lunch (48%). Cottage pie or shepherd’s pie came next (33.6%) followed by jacket potato (33.2%) then stew and dumplings (29.2%). (Full top 10 below).
The GLORIOUS! Super Soups pots (600g) are available now in Asda, Sainsbury’s, Waitrose, Morrisons and Ocado.
Microwavable Foods - Quantitative Techniques & Analytics, 2016 Global Strategic Business Report
Busy lifestyles and hectic work schedules are leaving little time for the preparation of elaborate meals.
A growing number of consumers are therefore turning to ready-to-eat or ready-to-cook food products. While the trend has been in existence for several years, the introduction of microwave ovens has helped take the convenience trend to its limits, by reducing cooking and heating time to mere minutes. Microwavable packaged foods such as snacks and meals gained in popularity for their ability to expedite cooking time. Today, microwave ovens are a standard kitchen appliance in developed markets, while developing markets are witnessing a surge in ownership rates. As the number of women joining the workforce continues to rise, more women are likely to turn to microwavable foods as a method to save time and provide quick and simple meals for their families. Rising income levels, urbanization, changing consumer lifestyles, and spurt in nuclear families have emerged as major factors supporting growth in the market.
The evolving consumer palette is driving manufacturers to innovate new and unique microwavable food varieties in bold and exotic flavors. Food manufacturers are increasingly positioning precooked meals/entrees as being "homemade", given the growing preference for traditional homemade food. Shrinking family sizes driven by the rise in the number of double income no kids (DINK) households, as well as an increase in the number of singles are leading to the popularity of single-serve microwavable food packs. With a growing number of children assembling their own meals, there is a strong demand for do-it-yourself microwavable meal kits. Frozen foods continue to enjoy significant demand owing to a host of advantages such as convenience, and perceptions of quality, freshness and taste among others. The trend has percolated into the frozen microwavable foods market as well, with consumers preferring frozen microwavable dinners and meals. Technological advancements in microwaveable packaging are enabling the launch of a wide range of organic and ethnic frozen foods. Concerns over the use of preservatives are driving demand for shelf-stable microwavable foods and preservative free frozen diets.
As stated by the new market research report on Microwavable Foods, the United States represents the largest market worldwide, supported by the established culture of snacking, easy meal preparation, and processed food consumption. Emerging markets specifically BRIC (Brazil, Russia, India, and China) are expected to fuel growth in the coming years. The Middle East, Latin America, and Asia-Pacific offer significant potential for growth led by factors such as rising disposable incomes, booming supermarkets and hypermarkets sector, rapid urbanization, and Westernization of food and cooking habits. Asia-Pacific ranks as the fastest growing market with a CAGR of 9.5% over the analysis period.
Major players covered in the report include Ajinomoto Windsor, Inc., Bellisio Foods, Inc., Campbell Soup Company, ConAgra Foods, Inc., General Mills, Inc., Gunnar Dafgård AB, Hormel Foods Corp., Kellogg Company, McCain Foods Limited, Nestle SA, Pinnacle Foods Inc., The Kraft Heinz Company and The Schwan Food Company among others.
Tesco Wins Market Share For First Time In Five Years
The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 9 October 2016, show Tesco increasing sales by 1.3% – marking a return to growth for the UK’s largest retailer for the first time since March 2015. Tesco has grown ahead of the overall market, where sales increased by 0.8% on last year.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “Foods including ready meals and produce have been among the fastest growing areas at Tesco, helped by its ‘Farm Brands’ but also its standard own label lines. Tesco has attracted a further 228,000 shoppers through its doors to help the grocer grow to a 28.2% share of the market – its first year-on-year market share gain since 2011. Sales growth has been strongest among family shoppers, while improved trading from its larger supermarket and Extra stores has supported this month’s gains.
“While the threat of rising prices is on a lot of minds at the moment, we’ve seen the 27th consecutive period of grocery price deflation, albeit at a slower rate. The price of everyday groceries fell by 0.8% compared with a year ago and in contrast to the -1.1% reported last month, with deflation particularly noticeable among pork, crisps and poultry products.”
Other retailers winning market share this month include Iceland, Co-op and Waitrose. Iceland increased sales by 6.9% with success across the store, not just in its core frozen lines which this period accounted for only 41% of sales. Chilled and ambient grocery sales also grew, as did Iceland’s branded soft drink and frozen ready meal lines, and market share rose by 0.1 percentage points to 2.1% as a result.
Co-op recorded its 17th consecutive 12 weeks of growth this period. Fraser McKevitt comments: “Co-op’s sales are up by 3.1% compared to a year ago, taking share up to 6.5% of the market. Consumers are continuing to buy from Co-op stores more frequently with the average shopper now visiting almost twice a week – an 8% increase. The convenience retailer is responding to challenges from the wider market by focusing on its own label lines, with its re-launched membership card rewarding shoppers who choose Co-op’s own products.”
At Sainsbury’s sales fell by 0.4%, while Morrisons continues to feel the effects of a smaller store portfolio with sales down by 3.0%. The re-launch of its ‘The Best’ range has had a positive impact on its premium own label sales, which increased by 6%. There was a similar picture at Asda where sales were down by 5.2% – its slowest rate of decline for four months – despite a premium own label sales increase of 8%.
Waitrose is still enjoying a sales uplift from its September half price event, with sales growing by 3.5% and contributing to a market share increase of 0.2 percentage points to a total of 5.4%.
At Aldi sales increased by 11.4% while at Lidl they grew by 8.4%, taking market share up to 6.2% and 4.6% respectively and maintaining the combined market share high of 10.8% which the two retailers achieved last month.