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Wheyhey Calls for Supermarkets to Take Action Against Sugary Snacks
Wheyhey has recently conducted research into the general publics attitude towards sugar, education and supermarkets.
The survey results concluded that: * 91% agreed that we consume too much sugar in the UK * 87% feel that food manufacturers are not taking an active approach to reduce the amount of sugar in foods * 82% stated that they believe a traffic light rating on food packaging should be a legal requirement for all brands * 34% believe that the traffic light packaging labels are reflective of the contents packet * 79% agreed that there is not enough education on the contents of food including sugars and additives * 52% believe that UK consumers would be more inclined to purchase healthier products if food manufacturers were given more incentives
This study shows that the public has real concerns when it comes to consumption of sugar; there is a desire for sugar-free alternatives and a call for supermarkets and food manufacturers to supply these alternatives.
Established in 2013, the Wheyhey brand currently offers a range of indulgent high protein, sugar free ice creams, designed to provide a truly healthy snacking alternative.
Damien Kennedy, Co-founder of Wheyhey added: “Wheyhey, is growing at an exponential rate. In the UK we will be launching into a supermarket this spring, overseas we have seen success in the Middle East, Germany, Estonia, Finland and Ireland. Innovation is central to our ethos at Wheyhey and as a small business, if we can do it, there are no excuses for bigger businesses not to follow suit."
There are grave concerns both in the UK and globally, echoed through the World Health Organisation (WHO), that we are consuming too much sugar. Type 2 diabetes is up 60 % in the last decade, according to Diabetes UK. Coupled with this, Type 2 diabetes has resulted in 7,000 amputations in the UK at the annual cost of £9bn to the NHS – which is under more and more strain.
Research funded by the UK Department of Health suggests that the reason for the promotion of less healthy options is because unhealthy items are less perishable, however, this is not the case with the rise of innovative food sources.
A study performed by Professor Paul Dobson at the University of East Anglia, found that “special offers” in supermarkets are 20% more likely to have red traffic light levels of sugar compared to non-offers, and that “Buy-one-get-one-free” offers are heavily geared towards unhealthy products as opposed to healthy ones.
According to Wheyhey's sugar survey more than half of respondents believe that UK consumers would be more inclined to purchase healthier alternatives above the leading brands, if more was done to promote them. With the dominance of special offers in supermarkets, research has shown that the promotion of healthier alternatives would lead to an increase in sales of these versus sugary products, which are damaging to health.
Greg Duggan, Co-founder of Wheyhey commented: “The results from our survey reveal that there is a desire among the great British public for change in terms of the promotion of sugars and additives. We need to look at ways to provide better education to the public on topics such as the traffic light packaging and the health effects of long-term sugar intake. British supermarkets and food manufacturers need to take action on the creation and promotion of healthier alternatives.”
More than two-thirds of participants believe that there is not enough education on the contents of foods, and there is a consensus that the traffic light rating system should be a legal requirement, but clarity is required for whether the traffic light label is for the full contents of a packet or for a selected portion.
In a study carried out by Dr Leek, at the University of Birmingham it was found that 40% of respondents failed to identify the healthier product when two traffic light systems – circular and horizontal – were compared, while 25%struggled to pick out the healthiest ready meal when it had the circular label.
Education is crucial to reducing the next generation's obesity levels, with TV chef Jamie Oliver having recently embarked on a campaign to reduce sugar intake in schools. Wheyhey research indicates that there is a hunger to learn more about what goes into our food, which applies to both children and adults.
Reasons To Be Cheerful As Early Easter Boosts Supermarket Sales
The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 27 March show the fastest growth the sector has seen all year. Supermarket sales have grown by 1.1% compared with the same period last year.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “An early Easter gave the market a sales boost of £152 million compared to last year, adding 0.6% to the overall growth rate. Britain’s love of all things sweet was in evidence, with 63% of households buying at least one chocolate egg during March, spending an average of £12 over the month. Over half of the population bought hot cross buns, while 15% purchased a fresh leg of lamb for their Easter celebrations.”
The Co-operative saw sales increase by 3.9% – its fastest growth since the Somerfield acquisition in 2011 – increasing its market share by 0.1 percentage points to 6.1%. Heeding the retailer’s call for a ‘little and often’ approach to shopping, consumers have been visiting The Co-operative’s stores more frequently, especially for fresh food and own label products. Many of its shops remained open on Easter Sunday, providing an additional opportunity to shop when many larger supermarkets were closed.
Sainsbury’s February announcement that it is scaling back multi-buy promotions hasn’t dampened performance at the retailer, which continued to lead the big four with a sales increase of 1.2%. Spend on deals in Sainsbury’s which require consumers to buy two or more items together fell by 73%, with shoppers instead purchasing a price-cut promotion or paying full price.
Shoppers continue to benefit from falling grocery prices, with like-for-like prices 1.5% lower than this time last year. Fraser McKevitt continues: “While saving money on the basics, consumers are not averse to treating themselves. Premium own label sales grew by 6.6% in the past 12 weeks, well ahead of the overall grocery market. Aldi and Lidl are leading the way, growing their premium lines more than twice as quickly as the rest of their ranges, but we’ve seen this across the retail spectrum – from Morrisons and The Co-operative to the likes of Waitrose, whose forthcoming launch of Waitrose 1 is the latest attempt by a traditional grocer to reclaim sales from the discounters.”
For the fourth month in a row Tesco’s decline lessened, with sales now down by only -0.2% year-on-year. Fraser McKevitt continues: “A small increase in shopper numbers suggests Tesco could return to growth in the next few months; welcome news after 12 months in decline. Partly hindered by previously announced store closures, Tesco’s market share fell by 0.3 percentage points to 28.1%.
“Also feeling the impact of operating fewer shops, Morrisons saw sales fall by 2.4%, an improvement on last month, while its market share decreased by 0.4 percentage points to 10.5%.”
Elsewhere Lidl retained their place as the fastest growing supermarket, increasing sales by 17.7% to capture 4.4% of the market, while Aldi grew sales by 14.4% to reach a new record-high market share of 6.0%.
Annual Food Industry Social Media Report – Food Businesses Still At Risk
Businesses in the food industry are still leaving themselves exposed to risk when it comes to social media.
That’s according to the 2015/16 Social Media at Work Survey conducted by specialist food lawyers Roythornes and marketing and PR agency, Pelican Communications.
Now in its fifth year, the survey - which polls a wide range of businesses in the food sector - asks about policies and practices in relation to social media use in the workplace.
This year’s results show that despite around 80% of businesses having some form of online presence, a staggering 26% have no policy in place on how social media should be used, leaving them wide open to reputation management issues.
In addition, the survey reveals that the number of firms allowing staff to use their own devices to carry out work-related social media activity has increased significantly from 30% in 2012 to 53% this year.
This increase, however, is not reflected in the number of companies introducing controls over what employees can do on social media channels while in the workplace.
Just 38% of businesses say they have policies governing use of personal devices in place.
Maz Dannourah, Associate at Roythornes, said organisations are leaving themselves open to reputational damage.
He said: “It’s great to see the large increase in the of businesses monitoring their online presence over the last four years; 90% of respondents now keep an eye on what is being said about them online compared to just 66% in 2012.
“However there is always room for improvement and I can’t stress strongly enough the importance of having quality policies and procedures.
“The cost of repairing reputational damage following an incident can often far outweigh that of ensuring preventative measures and appropriate protections are in place.”
As well as studying policies and procedures, the survey also looks at the food industry’s preferred social media channels.
Around 80% of companies now have a presence on Twitter while Facebook and LinkedIn are also extremely popular.
However, surprisingly few respondents said they used Instagram, despite its huge popularity with consumers.
Michael Bennett, Managing Director of Pelican Communications, said: “Food is an integral part of people’s daily social media activity and companies are using it more and more proactively to promote their brands.
“However, while we see wonderfully creative campaigns being created, the survey shows that many companies remain unprotected when it comes to policies and procedures.
“As social media becomes increasingly commercial and companies begin to use it as the central core of their promotional strategy, ensuring policies and procedures are in place is vital.
“It helps to not only ensure a strong and consistent brand image and voice, it also provides a vital safeguard in the case of misuse.”