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Big Four Supermarkets Retain Shoppers Despite Strong Growth From Competitors
The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 22 May, show the market to be essentially flat, posting value growth of just 0.1%.
With food price deflation remaining at 1.5% this period this is a positive performance for the overall market, though the major retailers are continuing to see sales decline across the board.
Edward Garner, director at Kantar Worldpanel, comments: “While the big four are struggling to keep their market share what’s clear is that consumers aren’t flocking away from their stores – their combined shopper numbers have dropped only 0.2% in the latest 12 weeks. In fact, 94% of Aldi and Lidl shoppers still visit at least one of the four major retailers every four weeks. However, consumers’ spend is increasingly being shared with other growing outlets which also include Waitrose, the Co-operative and Iceland and average household spend for the big four has dropped by 2.9%.”
The big four continue to be under pressure with sales declining at each retailer this period. Tesco saw signs of stabilising in comparison to historic declines over the past two years, showing the smallest drop in sales of 1.0%.
Edward Garner continues: “Sainsbury’s 1.2% sales decline – which has led to a drop in its market share to 16.2% – has been driven by a decline in pack sales, which is the short-term result of shifting its promotional emphasis from multi-pack deals to straightforward price cuts. Asda’s low-price positioning continues to feel the targeted effect of Aldi and Lidl’s growth – sales fell 5.1% on last year giving it a 15.8% share of the market, while Morrisons continues to be affected by store disposals.”
Waitrose has achieved a record share of the grocery market of 5.3%, growing sales by 2.1%. The Co-operative has continued its recent strong run, posting sales growth of 3.3% for the second period in a row to achieve a market share of 6.2%.
Lidl and Aldi remain the fastest growing retailers – up 14.2% and 11.4% respectively. This is not just about low prices – coupled with Waitrose’s strong performance this period the discounters are contributing to premiumisation. Aldi’s premium own label Specially Selected has grown by 15% while Lidl’s Deluxe range has grown by an impressive 65%.
This week is British Sandwich Week (8 to 14 May) and we in the UK absolutely love sarnies. We spent £7.85bn on them last year and www.lovesarnies.com has compiled the 10 biggest reasons why we all love the ultimate food to go – the sandwich.
1. Convenience – It is the easiest thing in the world to buy for lunch. Independent shops, cafés, and supermarkets – everyone, it seems, sells sandwiches. 2. Content – Whatever you want to eat, whatever style of cuisine, flavours, meat/veggie, and diary/vegan – you name it there’s a sandwich to suit. 3. Portion size – the classic wedge sandwich pack is ideal for a busy lunch, a sub or baguette great for larger appetites – there’s always one to suit you. 4. Fibre – Bread has fibre, vegetables, too and it all helps our digestive health. Better digestion means better absorption of all the other nutrients, too. 5. Nutrients – while we’re on the topic, are packed in with salad ingredients etc. Be honest, you’d leave a side salad but we tend to eat it inside a sandwich! 6. Lifestyle – whatever your goals there’s a sandwich for you. Supermarkets alone sell over 150 different varieties – plus seasonal specials and then there’s the independent sandwich shops where you build your own. 7. Price – the average UK sandwich costs just £2.25 – just great value. 8. Cake – yes, why not? When we buy something to accompany our sarnies, 2 in 5 of us choose cake! 9. Bread – It’s the new coffee - everyone now has their favourite. Focaccia, baguette, barm, cob, panini, wrap, pitta or a good old doorstep! 10. It’s a great British invention – yes, last but by no means least we love sarnies because it’s our gift to global cuisine. And it woven into our culinary DNA!
DSM Unveils New Data On Consumers’ Top Health Concerns
DSM has published the results of a comprehensive new survey on consumer health concerns, which reveals that today’s adults worry more about weight than other health issues. The study interviewed almost 7,000 people across the Europe, Middle East and Africa (EMEA) region and uncovers brand new insights into the main health issues troubling today’s consumers.
The survey shows that health concerns change throughout life, as people age. For example, while the top concern for children up to 16 years old is immunity and resistance to disease and colds, adults from the age of 18-50 are largely worried about weight. The findings illustrate that this anxiety then shifts again over time – with consumers becoming more concerned about their bones and joints as they get older (from the age of 51).
DSM’s survey also unveils the differences in the top concerns between countries. For example, people in Italy, France and Egypt are most worried about their protection against diseases later in life, while the majority of those surveyed in Poland and Russia are concerned with eye health. Meanwhile, weight is the top preoccupation for consumers in Sweden, Spain, the UK and South Africa. In Germany, on the other hand, bone and joint health is the main issue.
In addition, the results disclose that up to 45% of people surveyed are worried about not getting the right amount of nutrition and half of those interviewed claim to be looking for foods with high vitamin content. However, despite these concerns, the survey found that only three out of ten people are eating five different types of fruit and vegetables a day, while just two out of five consumers eat 2-3 portions of fish a week on average.
The study also highlights the use of supplements by consumers to address their health concerns. The most used supplements by consumers of all ages are those that support immunity and resistance to disease and cold. For adults over 51 years old, supplements for bone and joint health follow closely behind, while younger adults (18-30 years) largely opt for supplements to take care of the appearance of their skin. Interestingly, although weight is a top concern for many consumers, exercise and nutrition is preferred over supplements as a solution to tackle the problem – with 39% total interviewees exercising to counter weight gain and only a total of 8% taking supplements.
The survey is part of DSM’s ongoing investment in being a leading supplier of nutritional solutions for various health benefits throughout life. Maria Pavlidou, Head of Communications Human Nutrition and Health EMEA at DSM comments: “The survey has revealed essential insights that we can use alongside our scientific expertise to further support our customers in developing the right products for people at different life stages. Understanding the needs of today’s consumers is just one example of how DSM provides added value to its customers.”
For more insights from the survey, visit DSM’s stand l40 at Vitafoods. To learn more about DSM’s product portfolio, visit www.dsm.com/human-nutrition.