Market Research News

 
News Archive

Top Stories
 
Over A Quarter Of All Shoppers Are Open To 'Conversational Commerce', Reports IGD
Friday June 23 2017 04:57
Global Update on Nutrition Labelling
Tuesday June 20 2017 09:49
Strategies For A Successful Product Launch
Monday June 19 2017 09:45
Global Plant Milk Market To Top US$16 Billion in 2018
Tuesday June 13 2017 07:53
UK Food And Grocery Forecast To Grow By 15% By 2022
Thursday June 08 2017 03:35
NPD Will Be Major Source Of Growth For Confident Food Industry
Monday May 22 2017 03:26
Global Organic Baby Food Market to Reach $11,592 Million, Globally, by 2023
Monday May 15 2017 04:56
UK Consumers Giving Meat The Chop
Thursday May 11 2017 03:55
Healthy Eating, Sustainability And Convenience Are Impacting The Global Packaging Market
Thursday May 11 2017 03:16
Britain’s Sweet Tooth Helps Grocery Sales Rise At Fastest Rate Since 2013
Wednesday May 03 2017 06:40
Pies Please Dads For Father's Day Poll Reveals
Tuesday May 02 2017 03:34
Global Dinner RTE Foods Market 2017-2021 - Market Landscape, Growth Prospects and Key Vendors
Friday April 21 2017 03:43
New Eye Tracking Research Highlights Brand Impact Of Foils And Laminates On Customers
Thursday April 20 2017 04:07
Shoppers Turn To Healthy Eating As Free-From Soars In Grocery Market
Tuesday April 04 2017 06:55
Clean Eating Pushed Avocados Centrestage For Consumers In 2016
Wednesday March 22 2017 04:29
Gluten-Free Report Technavio Reiterates Enormous ‘Worried Well’ Opportunity
Thursday March 09 2017 03:34
UK Grocery Market Grows As Price Rises Continue
Wednesday March 08 2017 10:06
Kefir Formats Flourish In Fermented Dairy Drinks
Wednesday March 08 2017 05:00
IEA Report Shows That People Prepared To Pay For Convenience Of Food
Thursday March 02 2017 18:04
Ready-to-Eat Food Market: Global Industry Analysis and Opportunity Assessment, 2016-2026
Thursday February 23 2017 05:39
Great British Chefs Unveils Uk’s Most Comprehensive Foodie Survey
Friday February 17 2017 11:08
Microwavable Foods - Quantitative Techniques & Analytics, 2016 Global Strategic Business Report
Monday February 13 2017 04:03
Aldi Becomes UK’s Fifth Largest Grocer
Friday February 10 2017 04:41
Checkouts Ring Up A Record Christmas As Grocery Market Waves Goodbye To Deflation
Tuesday January 10 2017 09:12
Health, Convenience and Choice Drive Fruit Snacks NPD
Monday January 09 2017 04:44
Christmas Comes Early For Premium Own Label Lines
Tuesday December 13 2016 06:51
Rise in Consumer Health and Sustainability Concerns Drives Food and Beverage Trends
Monday December 12 2016 04:39
Microwavable Foods - Quantitative Techniques & Analytics
Monday November 28 2016 04:32
Food Comes First When Celebrating Birthdays
Tuesday November 15 2016 02:50
Upsurge in Demand for Ready-To-Use Drinkable Therapeutic Food in the Market
Tuesday November 15 2016 02:46
Are You A Blower, A Mugger Or A Spooner?
Tuesday October 25 2016 06:25
Microwavable Foods - Quantitative Techniques & Analytics, 2016 Global Strategic Business Report
Friday October 21 2016 01:35
Tesco Wins Market Share For First Time In Five Years
Tuesday October 18 2016 05:09
Millennials Lead the Online Grocery Shopping Revolution in Europe
Tuesday September 27 2016 02:51
Brits Toast Sporting Success As Grocery Sales Grow
Wednesday September 21 2016 02:29
Global Frozen Ready Meals market 2016-2020
Monday September 19 2016 02:29
Food Industry “Social Media At Work” Survey 2016 Launches
Thursday September 15 2016 02:30
Grocery Market Heats Up While Promotions Cool
Wednesday August 24 2016 03:21
Many Millennials Shun Practice of Eating Three Regular Meals a Day
Friday August 19 2016 04:16
Grocery Market Fails To Feel Impact Of Brexit On Prices Or Volume Sales
Tuesday July 26 2016 06:56
DSM Concludes Only One Fifth Of Global Population Gets Sufficient Vitamin E
Monday July 18 2016 07:46
Big Four Supermarkets Retain Shoppers Despite Strong Growth From Competitors
Thursday June 02 2016 05:33
10 Reasons Why We Love Sarnies
Wednesday May 11 2016 03:44
DSM Unveils New Data On Consumers’ Top Health Concerns
Tuesday May 10 2016 12:13
Super Growth for 'Super' Foods: New Product Development Shoots Up 202% Globally Over the Past Five Years
Friday May 06 2016 03:09
Consumers Reap The Rewards Of Cheaper Goods
Wednesday May 04 2016 05:40
Forecast Growth For Global Ready Meals
Wednesday April 20 2016 04:48
Wheyhey Calls for Supermarkets to Take Action Against Sugary Snacks
Tuesday April 12 2016 05:34
Reasons To Be Cheerful As Early Easter Boosts Supermarket Sales
Tuesday April 05 2016 09:11
Annual Food Industry Social Media Report – Food Businesses Still At Risk
Wednesday March 16 2016 08:11
Seaweed-Flavoured Food and Drink Launches Increased by 147%
Friday March 11 2016 03:50
Over A Third Of Brits Don’t Know How Many Calories They Consume On A Typical Day
Thursday March 10 2016 05:09
Supermarkets Witness Fastest Growth In Five Months
Tuesday March 08 2016 18:07
Sales Of Crisps Lose Their Crunch
Wednesday February 24 2016 07:03
Brits Losing Connections With Food They Eat Says FSA Report
Friday February 19 2016 07:46
Future Food Trends And Invisible Commerce
Thursday February 18 2016 06:22
Organic Meat Is Better For You And Pasture-Fed Even Better Still
Wednesday February 17 2016 03:26
Gluten-Free Pizza Launches Soar 58% Globally Between 2012 And 2015
Wednesday February 10 2016 06:00
New Year Health Drives Mean Growth For Grocery Market
Tuesday February 09 2016 07:24
The Future Of Food In Focus At 2016 City Food Lecture
Wednesday January 27 2016 04:22
hungryhouse.co.uk reveals what Brits will be eating in 2016
Monday January 25 2016 07:23
Top 10 Global Trens For Consumer 2016 White Paper
Thursday January 21 2016 05:55
Influential Food eVangelists May Be Emerging as the New Core Food Consumer
Thursday January 14 2016 06:50
Deflation Spoils The Christmas Party For Grocery Market
Wednesday January 13 2016 08:21
One In Six People Eating More Fish Than A Year Ago
Friday January 08 2016 08:08
Back to Basics Approach Creates New Paleo Diet Opportunity
Wednesday December 16 2015 04:15
Sainsbury’s Stands Out In Grocery Market Run Up To Christmas
Tuesday December 15 2015 07:23
Is Revitalised Demand for Hot Cereals & Extensive Premiumisation Enough to Ward Off Potential Cereal Killers?
Friday December 04 2015 03:55
Top Ten Trends for 2016: Back To Basics
Wednesday November 18 2015 04:17
Discounters Grow To Grab 10% Share Of British Grocery Market
Tuesday November 17 2015 06:34
US Leads Surge In GMO-Free Labeling
Wednesday October 21 2015 07:52
Consumers Reap The Benefits Of Ongoing Grocery Price War
Tuesday October 20 2015 07:27
Research Reveals Nearly 20% Of Food And Drink Businesses Lack Product Recall Plans
Tuesday October 13 2015 11:18
How the Nation's Favourite Dishes Are 'Stacking Up'
Tuesday October 13 2015 10:35
Survey Shows A Third Of Vegetarians Turn To Meat When Drunk
Tuesday October 06 2015 06:59
IRI and Kantar Worldpanel Launch Joint Solution To Offer The Most Accurate Discounter Data
Friday October 02 2015 08:02
Aldi Grab A Further 16% Growth As The Big Four Supermarkets Stand Still
Tuesday September 22 2015 09:21
Science Group Buys Leatherhead Food Research Assets From Administration
Wednesday September 16 2015 09:37
Yogurts and Dairy Beverages Lead Protein NPD Boom
Tuesday September 15 2015 05:00
Birmingham Revealed Canned Food Capital of the UK
Friday September 11 2015 07:37
Slow Retailer Growth Continues As Prices Continue To Fall
Wednesday August 26 2015 08:00
More Than 90% Of Americans Don't Eat Enough Vitamin E
Friday August 21 2015 05:28
Protein Positioning Helps Meat Snacks Maintain Momentum
Tuesday August 11 2015 09:16
Regular Consumption Of Spicy Foods Linked To Lower Risk Of Death
Friday August 07 2015 08:01
Co-Operative Back In Growth Ahead Of Overall Grocery Market
Tuesday July 28 2015 06:59
Red Tape Adds £6.4 Billion Onto The Cost Of Distribution In The UK
Tuesday July 21 2015 04:24
It’s Back To The Future As Consumers Shun The Big Shop
Friday July 17 2015 04:03
Britons Put On Weight After Skipping Meals Survey Reveals
Thursday July 16 2015 04:32
Gluten Free Leads “Free From” Surge Into Mainstream
Tuesday July 14 2015 05:15
Nearly Half Of Consumers Doubt Ready Meal Meat And Fish Authenticity
Friday July 10 2015 09:47
Supermarkets Continue To Fall Apart From Morrisons And Discounters
Tuesday June 30 2015 09:48
Foodtrending.com Launched For Market Intelligence At Your Fingertips
Thursday June 25 2015 08:15
Paper Is Better Than Plastic According To New Environmental Study
Wednesday June 17 2015 05:15
New Study Reveals Low-income Households Need To Spend A Third Of Weekly Income To Eat Healthily
Thursday June 11 2015 08:34
Research Reveals Summer BBQs Responsible for Briton’s Weight Gain
Wednesday June 10 2015 04:18
Morrisons Returns To Growth And Lidl Reaches New Share High
Tuesday June 02 2015 10:22
Eating Insects: Cultural And Individual Experiences Affect Perception And Acceptance
Wednesday May 20 2015 04:28
Sugar And Carbs Behind Surge In Obesity Say Experts
Wednesday April 29 2015 09:16
Aldi Steps Up To 6th Biggest Supermarket
Tuesday April 14 2015 06:52
How Health-Related Claims And Symbols Impact Consumer Behaviour
Wednesday March 25 2015 09:33
Brits Skip Traditional Breakfast And Scoff Leftover Takeaway: Research Reveals Brits' Bad Breakfast Habits
Wednesday March 25 2015 05:08
Price War Drives Grocery Deflation To Record Low
Tuesday March 10 2015 09:03
Grocery market Grows At Fastest Rate Since Last Summer
Wednesday February 11 2015 10:08
Contrast Is King To Hit The Sweet Spot For Generation Z Food Tastes
Monday February 02 2015 07:51
Growth in UK Chilled Foods Market Driven by Demand for Health, Quality and Convenience
Wednesday January 14 2015 11:08
Flurry Of Christmas Sales Brings Good Cheer To Supermarkets
Tuesday January 13 2015 09:47
Major Brands in UK Market for Fast-Food and Home-Delivery Outlets Consolidate Their Dominance
Wednesday January 07 2015 10:49
FSA Food And You Survey Findings
Monday January 05 2015 05:00
Shelf Life Savviness’ Will Aid Chilled Ready-To-Eat Foods Waste Reduction
Tuesday December 09 2014 09:46
Low Consumer Trust Influencing Buyer Behaviour in Recovering UK Ready Meals Market
Monday November 24 2014 09:31
Grocery Market Contracts In Historic Dip Into Decline
Tuesday November 18 2014 05:53
FMCG In Emerging Markets Comes Off The Boil To Slump $8bn
Thursday October 30 2014 06:38
Asda A Big Four Winner As Grocery Market Pushed Into Deflation
Tuesday October 21 2014 07:05
Food Addiction? Professor Mercer Gives Some Of The Answers
Thursday October 16 2014 05:12
Most US Mums Say Food & Happiness Go Together
Wednesday October 15 2014 11:08
Careless Eating Costs Lives Findings Show Immediate Action Needed As Obesity Bigger Than Thought
Tuesday October 14 2014 06:29
15 Minute Dash Dinners The Norm For Multi-tasking Brits
Friday October 10 2014 09:24
Who Ate All The Meat?
Wednesday October 08 2014 08:29
A World Of Ready Meals Research Ideal For Easy Digestion
Tuesday September 30 2014 10:50
National Diet and Nutrition Survey Report for Scotland
Thursday September 25 2014 17:59
Grocery Market Slows To Record Low As Inflation Disappears
Tuesday September 23 2014 11:20
Ready Meals in the US - Competitive Environment, Major Players And Leading Brands, 2014
Thursday September 18 2014 07:12
Food and You Waves 1 and 2: 'Eating Safe And Well' Report Published
Thursday September 18 2014 06:50
Could Scottish Independence Derail UK Businesses?
Thursday September 04 2014 04:22
Consumers Becoming Deaf To Organic Message?
Wednesday September 03 2014 08:06
Research Reveals Consumers Demand For Clearer Food Labelling
Monday September 01 2014 06:01
Three Out Of Big Four Suffer As Supermarket Price Wars Push Grocery Inflation To Rock Bottom
Friday August 29 2014 04:58
New Research Shows Food Not To Blame For Nation's Obesity
Friday August 22 2014 07:15
CASH Survey Finds Ready-To-Eat Healthy Salads Have Unhealthy Levels Of Salt
Thursday July 31 2014 07:09
Grocery Market Falls To Another Record Low
Tuesday July 29 2014 06:51
Grocery Market Growth Bounces Back As Food Inflation Hits 0.8%
Tuesday July 01 2014 06:20
New Opportunities For Prepared Meals Through Understanding Changing Lifestyles
Monday June 16 2014 08:46
Be Careful With That World Cup promotion - Most People Will Not Be Impressed
Monday June 16 2014 08:45
Food Industry At Dawn Of Online Retailing Revolution
Thursday June 12 2014 07:00
Food A Likely Winner As Football Fans Stay At Home For World Cup Matches
Tuesday June 10 2014 07:19
Lidl Accelerates Despite Grocery Markets Slowing To Lowest Levels For 11 Years
Tuesday June 03 2014 05:41
BNF Survey Reveals Worrying Gaps In Children's Food Knowledge
Monday June 02 2014 09:09
Distrustful Shoppers Want More Information On Their Food
Wednesday May 28 2014 04:42
Which? Research Reveals Ready Meals With More Sugar Than A Chocolate Bar
Monday May 19 2014 08:05
Posh Gents Are Biggest Sandwich Scoffers
Friday May 16 2014 08:48
Global Ready Meals market Forecast To Grow By Over 4%
Friday May 16 2014 04:12
Figures For Coeliac Disease In UK Rise Fourfold
Thursday May 15 2014 07:22
Leading Food Manufacturers Awash With Cash
Thursday May 15 2014 04:37
Price Wars Drive Down Grocery Market Growth As Strategies Change
Wednesday May 07 2014 07:11
Calories Confusion Feeding UK Obesity
Tuesday May 06 2014 13:30
Birdseye View Of How Britain Eats
Tuesday May 06 2014 05:50
Mums Distrust Food Industry Survey Reveals
Wednesday April 30 2014 06:34
Healthy Meals Sidelined By Ready Meal Generation
Monday April 28 2014 07:51
Packaging Impact And Optimisation Assessment Tool Launched
Thursday April 24 2014 07:52
Easter And Market Slowdown Hit Big Four Sales
Tuesday April 08 2014 10:43
Kids Meal Portions Could Be Linked to Parent Consumption
Friday April 04 2014 07:16
No Cause For Concern From Takeaway Transfats In Deprived Scotland
Monday March 31 2014 12:34
Ready Meals Forecast Growth In China
Monday March 31 2014 04:03
Shoppers Widen Their supermarket Horizons
Tuesday March 25 2014 09:51
Brits Spend 113 Days Of their Lives Snacking
Thursday March 20 2014 10:14
FSA Study On Eating Out With Food Allergies
Thursday March 20 2014 09:00
Foodie Shops Reclaim The High Street
Tuesday March 18 2014 11:12
Organic Growth For First Time In Four Years
Thursday March 13 2014 08:21
Birds Eye Suggest More Meal Planning As Report Shows Food Waste Underestimated
Wednesday November 20 2013 11:39
Lashings Of Health & Spice Heats Up Sauce Market
Wednesday November 20 2013 11:39
Grocery Market Growth Fuelled By Food Inflation
Wednesday November 20 2013 11:39
Pros And Cons Of Using Temporary Agency Workers
Wednesday November 20 2013 11:39
Eat Fish Young To Form Liking For Healthy Life
Wednesday November 20 2013 11:39
Asda Takes Its Biggest Slice Of Grocery Market Yet
Wednesday November 20 2013 11:39
Petrol Price Rises Prompts Rethink On Shopping Trips
Wednesday November 20 2013 11:39
Tesco Market Share Drops To Lowest Since 2005
Wednesday November 20 2013 11:39
Shoppers Begin To Look On The Bright Side
Wednesday November 20 2013 11:39
Shoppers Planning Their Supermarket Trips More
Wednesday November 20 2013 11:39
Tesco Market Share Continues Fall While Iceland Sun Waxes
Wednesday November 20 2013 11:39
Brits Turn To French Pastries For Breakfast
Wednesday November 20 2013 11:39
Green Shoots In Frozen Food Industry As Economic Storm Starts To Lift
Wednesday November 20 2013 11:39
Britons Search For Comfort Food In Tough Times
Wednesday November 20 2013 11:39
 
 
 
Today's News
 
 
10 Reasons Why We Love Sarnies
This week is British Sandwich Week (8 to 14 May) and we in the UK absolutely love sarnies. We spent £7.85bn on them last year and www.lovesarnies.com has compiled the 10 biggest reasons why we all love the ultimate food to go – the sandwich.

1. Convenience – It is the easiest thing in the world to buy for lunch. Independent shops, cafés, and supermarkets – everyone, it seems, sells sandwiches.
2. Content – Whatever you want to eat, whatever style of cuisine, flavours, meat/veggie, and diary/vegan – you name it there’s a sandwich to suit.
3. Portion size – the classic wedge sandwich pack is ideal for a busy lunch, a sub or baguette great for larger appetites – there’s always one to suit you.
4. Fibre – Bread has fibre, vegetables, too and it all helps our digestive health. Better digestion means better absorption of all the other nutrients, too.
5. Nutrients – while we’re on the topic, are packed in with salad ingredients etc. Be honest, you’d leave a side salad but we tend to eat it inside a sandwich!
6. Lifestyle – whatever your goals there’s a sandwich for you. Supermarkets alone sell over 150 different varieties – plus seasonal specials and then there’s the independent sandwich shops where you build your own.
7. Price – the average UK sandwich costs just £2.25 – just great value.
8. Cake – yes, why not? When we buy something to accompany our sarnies, 2 in 5 of us choose cake!
9. Bread – It’s the new coffee - everyone now has their favourite. Focaccia, baguette, barm, cob, panini, wrap, pitta or a good old doorstep!
10. It’s a great British invention – yes, last but by no means least we love sarnies because it’s our gift to global cuisine. And it woven into our culinary DNA!
Item last updated:   Friday May 06 2016 03:09
Back to top

 
DSM Unveils New Data On Consumers’ Top Health Concerns
DSM has published the results of a comprehensive new survey on consumer health concerns, which reveals that today’s adults worry more about weight than other health issues. The study interviewed almost 7,000 people across the Europe, Middle East and Africa (EMEA) region and uncovers brand new insights into the main health issues troubling today’s consumers.

The survey shows that health concerns change throughout life, as people age. For example, while the top concern for children up to 16 years old is immunity and resistance to disease and colds, adults from the age of 18-50 are largely worried about weight. The findings illustrate that this anxiety then shifts again over time – with consumers becoming more concerned about their bones and joints as they get older (from the age of 51).

DSM’s survey also unveils the differences in the top concerns between countries. For example, people in Italy, France and Egypt are most worried about their protection against diseases later in life, while the majority of those surveyed in Poland and Russia are concerned with eye health. Meanwhile, weight is the top preoccupation for consumers in Sweden, Spain, the UK and South Africa. In Germany, on the other hand, bone and joint health is the main issue.

In addition, the results disclose that up to 45% of people surveyed are worried about not getting the right amount of nutrition and half of those interviewed claim to be looking for foods with high vitamin content. However, despite these concerns, the survey found that only three out of ten people are eating five different types of fruit and vegetables a day, while just two out of five consumers eat 2-3 portions of fish a week on average.

The study also highlights the use of supplements by consumers to address their health concerns. The most used supplements by consumers of all ages are those that support immunity and resistance to disease and cold. For adults over 51 years old, supplements for bone and joint health follow closely behind, while younger adults (18-30 years) largely opt for supplements to take care of the appearance of their skin. Interestingly, although weight is a top concern for many consumers, exercise and nutrition is preferred over supplements as a solution to tackle the problem – with 39% total interviewees exercising to counter weight gain and only a total of 8% taking supplements.

The survey is part of DSM’s ongoing investment in being a leading supplier of nutritional solutions for various health benefits throughout life. Maria Pavlidou, Head of Communications Human Nutrition and Health EMEA at DSM comments: “The survey has revealed essential insights that we can use alongside our scientific expertise to further support our customers in developing the right products for people at different life stages. Understanding the needs of today’s consumers is just one example of how DSM provides added value to its customers.”

For more insights from the survey, visit DSM’s stand l40 at Vitafoods. To learn more about DSM’s product portfolio, visit www.dsm.com/human-nutrition.
Item last updated:   Friday May 06 2016 03:09
Back to top

 
Super Growth for 'Super' Foods: New Product Development Shoots Up 202% Globally Over the Past Five Years
Superfoods, they are frequently marketed as the answer to our health woes and now new research from Mintel highlights the popularity of these nutrient packed foods. Mintel GNPD (Global New Products Database) reveals that between 2011 and 2015 there was a phenomenal 202% increase globally in the number of new food and drink products launched containing the terms “superfood”, “superfruit” or “supergrain”.

And it seems there is no end to the popularity of these so called wonder foods, as in 2015 alone there was a 36% rise in the number of food and drink products launched globally featuring the terms “superfood”, “superfruit” or “supergrain”. In 2015, the US played host to the most “super” food and drink launches (30%), followed by Australia (10%), Germany (7%), the UK (6%) and Canada (6%).

The surge in launches comes as a result of strong consumer demand for highly nutritious products. Today, over seven in 10 consumers in France (72%), Germany (71%), Italy (73%) and Spain (72%) agree that health-promoting benefits of natural foods, for instance fruit and vegetables, are preferable to the added benefits of functional foods.

What is more, the research reveals that the superfood sensation has spread beyond food and drink. Indeed, while 43% of products launched with the words “superfood”, “superfruit” or “supergrain” in the product description were in the food category between 2011 and 2015 and 11% fell under the drink category, as many as three in 10 (30%) were found in beauty and personal care, while 12% were in the health and hygiene category and 4% were in the pet category.

Stephanie Mattucci, Global Food Science Analyst at Mintel, said:

“The popularity of 'super' products is clear as food and drink manufacturers globally are tapping into a demand for these nutritionally dense ingredients. But superfoods are not only limited to food and drink, they are regularly springing up in the beauty, health and hygiene and pet food aisles as a result of today's consumers becoming much more aware of what they are putting into and onto their bodies.”

In particular, the trend towards a wheat-free diet has resulted in a growing number of products containing the “supergrains” ancient grains. And whilst quinoa and buckwheat have all become household names in recent years, it's chia which has seen the biggest rise in usage. Between 2014 and 2015, there was a 70% increase in the percentage of food and drink products launched containing chia, whilst the percentage of food and drink products containing teff rose by 31%. Meanwhile, the percentage of food and drink products containing quinoa rose by 27%.

“Desire for healthier, less refined alternatives to wheat has fueled the rediscovery of ancient grains. Flavorful and nutrient-dense ancient grains have begun to change the negative perception of some carbohydrates by leveraging their nutritional profile and rich heritage. Ancient grains offer an alternative to wheat but also come bundled with functional and nutritional components, and provide new flavours and textures. They are a great way for free-from products to talk about health.” Stephanie continues.

Alongside the hype in launch activity, there is also strong consumer interest in ancient grains as 30% of UK pasta consumers say that pasta made with ancient grains, for instance quinoa, is healthier than regular pasta. What's more, usage of these heritage grains is high, as two in five (41%) US consumers have eaten ancient grain-based cereals.

“Whilst the number of products containing ancient grains have been rising, next we could see the popularity of sprouting ancient grains. The ancient, accidental process of sprouting, where whole grains are soaked and left to germinate has largely been eliminated by modern processing techniques. There has been a return to this ancient practice, with controlled 'sprouting' practices being introduced, as the nutritive advantage of sprouted grains is being recognised. The ancient grain quinoa is leading the comeback of sprouted grains.” Stephanie continues.

And whilst ancient grains have been in the spotlight over the past year, with the UN announcing 2016 the year of the pulse, pulses too have been receiving added attention. Over the past two years, the percentage of food and drink products launched with green split pea has grown by 126%, whilst the percentage of food and drink products containing coral lentils has grown by 62% and the percentage of food and drink products containing yellow split peas has increased by 21%.

“Pulses can be used to add a range of natural health benefits to food and drink products. Additionally, healthy pulses are staples in many ethnic cuisines, offering manufacturers a pathway for product innovation for convenience-seeking ethnic food explorers.” Stephanie continues.

Mintel research reveals that super seeds have also seen an uptick in usage. Over the past two years, the percentage of food and drink products containing chia seeds has risen by 70%, whilst the percentage containing pumpkin seeds has grown by 27% and the percentage of food and drink products containing sunflower seeds has grown by 22%.

“Some seeds, including chia and pumpkin seeds, offer complete protein, with all nine essential amino acids in the correct ratios. However, a lot of protein from seeds is incomplete. Blending seeds can help improve the quality of protein.” Stephanie adds.

Going forward, it seems that turmeric known for its anti-inflammatory benefits and moringa, said to have beauty and anti-aging properties, could be the superfoods to watch.

“Turmeric has potential as an ingredient in supplements and functional food and drink products, particularly within products aimed at the growing senior population. Additionally, moringa could be used in anti-ageing beauty food products. Whilst currently the ingredient is used in many beauty launches, the leaves are nutritional powerhouses.” Stephanie concludes.
Item last updated:   Friday May 06 2016 03:09
Back to top

 Search News Items
 Keyword(s): Article contains: