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Gluten-Free Pizza Launches Soar 58% Globally Between 2012 And 2015
With National Pizza Days kicking off across the pond in the United States this week, it seems that around the world consumers may be looking to treat themselves to a less conventional slice of the American favourite.
Indeed, new research from Mintel finds that following consumer demand, the number of pizzas launched globally with a gluten-free claim soared 58% between 2012 and 2015. What's more, the number of pizza launches containing rice flour as an alternative ingredient to wheat increased from 78% to 90% between 2014 and 2015.
The rise in gluten-free pizza launches comes as a result of the growing demand for wheat alternatives, as one third (32%) of French, 28% of Polish and 22% of German consumers say they would like to see a wider variety of gluten-free pizza. In Italy this number increases to a staggering 44%, while over half (51%) of Spanish consumers say they want more gluten-free pizza options.
Yet while interest in gluten-free pizza varieties appears to have increased, just 2% of French, 3% of German, 3% of Polish, 5% of Spanish and 8% of Italian consumers actually bought gluten-free pizza in 2015.
Alex Beckett, Global Food and Drink Analyst at Mintel, says: “With gluten-free having become something of a lifestyle choice in Western countries, especially among younger generations, it is no surprise that a growing base of consumers are buying into gluten-free pizza. However, as pizza is an inherently indulgent food, manufacturers need to magnify the quality appeal of their wheat-free pizzas and convince consumers that the taste and texture of wheat-free alternatives is akin to regular pizza.”
Mintel research indicates that innovation in lactose-free claims could be the next step for pizza launches. Almost half (47%) of consumers in Spain say they'd like to see a wider variety of dairy-free pizzas, followed by 39% of consumers in Italy, 31% in Poland, 30% in France and 20% in Germany.
While there is certainly a lot of activity going on in the global pizza market right now, what's surprising is that even though the US has held the crown as the most innovative pizza market for years, France now leads the way in retail pizza launch activity. Indeed, Mintel research reveals that France is responsible for the largest slice of pizza product innovation in 2015, accounting for 11% of all new pizza launches, up from 9% in 2011. Meanwhile, the global share of newly introduced pizza products in the US has almost halved over the same period; the US accounted for one in ten (10%) new pizza launches globally in 2015, compared to one in five (19%) in 2011.
What's more, whilst over one in four (28%) pizzas launched in 2011 came from North America, the drop in product innovation in this region means that overall North America accounted for just one in six (15%) pizza launches in 2015. Indeed, Europe dominated the sector in 2015 accounting for nearly two thirds (65%) of launch activity, up from 58% in 2011.
Whilst France held the highest proportion of launches (11%), this was followed by the US (10%), UK (10%), Spain (8%) and Germany (6%).
“It is unlikely that the US retail pizza sector will look back on 2015 with much fondness. With the economy looking brighter, consumers have been trading up and out of retail pizza, to more expensive delivery and foodservice options. As a result of this, and the rapid growth of fast casual pizza chains, frozen pizza makers have been under huge pressure in the region. In Europe, however, retail pizza brands have been investing in premiumisation to help compete with the threat from the out-of-home channel, therefore boosting launch activity,” Alex adds.
Whilst the US has been battling with consumers upgrading their slices for more foodservice options, there seems to be a growing opportunity in the premium tier of the retail market. Mintel research shows that nearly three in five (58%) US pizza eaters claim that they would buy more frozen pizza if it had more premium or gourmet ingredients, rising to 72% of 25-34 year olds. What's more, over half (55%) of US consumers agree that they'd buy more frozen pizza if it wasn't so processed.
Europe might hold the largest number of pizza launches, but it is the Asia-Pacific region which is the fastest growing market for pizza innovation. The Asia-Pacific region accounted for 11% of innovation in 2015, almost doubling since 2011 when this number stood at 6%. Furthermore, Mintel research reveals that the increased number of launches in the Asia-Pacific region in 2015 directly corresponds with a leap in microwaveable pizza launches. In 2013, three in ten (30%) new pizza launches in Asia-Pacific featured a microwaveable claim, before soaring to 58% in 2015.
“Increasing urbanization in developing markets is driving ownership of microwaves ovens – and with it the consumption of microwavable pizza. It is noticeable that many of the retail pizzas which have launched in Asia-Pacific in 2015 have sought to appeal to the specific tastes and needs of the country's consumers. As such, a number of Asian-based manufacturers offer toppings with a local flavour twist as part of their ranges, as demonstrated by a number of tom yum-flavoured sauces in Singaporean pizza launches in 2015, and roti bases emerging in Thailand.” Alex concludes.
Item last updated: Wednesday January 27 2016 04:22
New Year Health Drives Mean Growth For Grocery Market
The latest grocery share figures from Kantar Worldpanel published for the 12 weeks ending 31 January, show the British grocery market returning to slow growth after a disappointing Christmas period, delivering a take-home sales increase of 0.2%.
While the overall grocery market’s growth has been slight, New Year health kicks have contributed to a strong performance across fresh foods.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “Consumers are clearly striving for a healthier start to the year and have turned to fresh foods – particularly fruit and vegetables, which have both grown sales by 5%. Given that they’re still experiencing like-for-like deflation it’s a significant revenue growth for both categories, shared across both traditional and discount retailers. Similar growth has been seen in nuts, fresh poultry and fish.”
For the first time since 2011 the Co-operative was the fastest growing non-discounter, increasing sales by 1.4%. The convenience-focused grocer grew its own-label sales by 7%, with sales up fastest in the fresh and chilled part of the store. The Co-operative is the most frequently visited major supermarket – their customers shopped there an average of almost 19 times over the past 12 weeks, compared with a market average of 11 visits. Its market share remains stable at 5.9%.
Meanwhile, recent trends at Aldi and Lidl continue. Fraser McKevitt explains: “Both the discount retailers saw their growth accelerate – Lidl to 18.7% and Aldi to 13.7%. Both saw their share of the market increase by 0.7 percentage points, with Lidl’s rising to 4.2% and Aldi’s to 5.6% – a dip from the 10.0% combined market share high they experienced at the end of 2015. We can expect both retailers to continue to take market share this year as they fulfil their plans for more outlets.”
Sainsbury’s increased its sales for the sixth period in row, growing by 0.6% with a resulting market share increase of 0.1 percentage points to 16.8%. Meanwhile Tesco showed signs of improvement – while revenues fell by 1.6% these are the best numbers posted by the retailer since September of last year.
At Morrisons, the sales decline lessened to 2.2%, while market share fell by 0.3 percentage points to 10.8%. The retailer’s revenues will continue to reflect its disposal of 140 M Local stores and the closure of some larger outlets through the rest of 2016. Asda’s recent announcement of renewed price cuts has not yet had time to materially affect its latest 12 week figures, with sales falling by 3.8% and share falling back to 16.2%.
While Waitrose’s market share remained static at 5.2%, sales increased by 0.1%. This makes it the 91st consecutive period of growth for the retailer – the longest current run of success for any supermarket.
Item last updated: Wednesday January 27 2016 04:22
The Future Of Food In Focus At 2016 City Food Lecture
Future food trends are set to be the key focus at London’s exclusive City Food Lecture 2016.
One of the most important, prestigious and exciting dates in the industry calendar, the annual, invitation-only event, which this year takes place on Feburary 16 at London’s prestigious Guildhall, features a keynote address from a leading industry figure on a topic they see as being most important in shaping the way food is produced, distributed, marketed, sold and consumed.
This year’s keynote speaker will be Christophe Jouan, Chief Executive of The Future Foundation, with a lecture entitled: “What, When and How will we be eating in 2025?”
The address promises to provide cutting edge insight into future food trends and, it is hoped, will be a catalyst for significant debate across the industry.
Other speakers include former star of the BBC’s “The Apprentice”, Margaret Mountford, who will chair a panel discussion featuring Judith Batchelar, director of brands at Sainsbury’s, Chris Elliot, a Professor of Food Safety at the University of Belfast and food writer and futurologist, Lyndon Gee.
The Lord Mayor of London is also set to be in attendance and will provide a welcome address.
Keynote speaker, Christophe Jouan, said: “I’m very excited and honoured to be asked to give the keynote address at such a prestigious event for the UK food industry.
“The Future Foundation has looked in depth at the myriad of factors which affect global food trends and some of our findings, I believe, will be an eye opener for even experienced industry insiders.
“I sincerely hope people will enjoy the evening and I look forward to meeting the key figures from the British food industry in person.”
The City Food Lecture is organised by seven City of London livery companies whose roots are in the food industry – namely the Worshipful Companies of Bakers, Butchers, Cooks, Farmers, Fishmongers, Fruiterers and Poulters.
Previous keynote speakers at the City Food Lecture include Sainsbury’s chief executive Justin King, Unilever chief executive Paul Polman, former Cadbury Schweppes chairman, John Sunderland, and former Tesco chief executive, Sir Terry Leahy.