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Consumers Reap The Benefits Of Ongoing Grocery Price War
The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 11 October 2015, show overall supermarket sales growth up by only 0.8% compared to a year ago.
Despite a more buoyant overall economy, supermarket revenue growth has not reached above 1% since March 2015.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “With like-for-like grocery prices 1.7% lower than last year, the supermarket price war shows no signs of abating. Consumers have now enjoyed more than 12 months of continually falling prices and are currently pocketing these benefits rather than splashing out on substantially more grocery items, with overall volume growth of only 2%. This equates to £1.5 billion taken out of the market in the last year, saving each household £58 on average.”
Sainsbury’s was the only one of the larger supermarkets to see sales growth this period, and a strong performance in its online and Local stores helped it to increase revenues by 1.1%, though market share was static at 16.1%. Sales fell at Tesco by 1.7%, though it is too early to see the impact of its revamped ‘Brand Guarantee’ initiative. At Asda sales fell by 3.0%, bringing its market share down by 0.7 percentage points to 16.6%. Meanwhile, sales at Morrisons fell by 1.0%, taking share to 10.8%.
In contrast to the overall market, online grocery sales have increased by 9.8% on last year. Despite this rapid expansion, space for retailers to increase both share and revenue in this area remains, with less than a fifth of households currently shopping online.
Fraser McKevitt continues: “Internet sales offer a chance of long term growth – only 18% of households bought groceries online in the last 12 weeks meaning there’s plenty of space for further expansion. The convenience factor and minimum spend restrictions mean online baskets tend to be larger, averaging £67 in value, compared with £14 for the average bricks and mortar trip. Amazon Fresh’s expected full launch early next year could be a major disruptor, bringing down average basket sizes, accommodating on demand shopping, and accelerating the growth of the whole online market.”
After a slowdown earlier this year, the discounters have both seen their rate of growth return to above 17% during this period. Fraser McKevitt explains: “For the second successive month Lidl has reached a new share high, now claiming 4.3% of the market and growth accelerating to 17.9%. Growth was particularly strong in Scotland, the scene of its ‘smarter shopping’ card trial. It’s a similar story for Aldi, where revenues are up 17.6% on a year ago.”
There has been further success this period for Waitrose, up by 2.1%; the Co-operative, where sales grew by 1.0% and Iceland, growing for the sixth month in a row and increasing sales by 3.2%, benefitting from a wider range of premium products.
Grocery inflation now stands at -1.7%* for the 12 week period ending 11 October 2015. This means shoppers are now paying less for a representative basket of groceries than they did in 2014. This is the same fall as reported last month. Falling prices reflect the impact of Aldi and Lidl and the market’s competitive response, as well as deflation in some major categories including eggs, bread butter and crisps.
Research Reveals Nearly 20% Of Food And Drink Businesses Lack Product Recall Plans
A survey of food and drink businesses across the UK by leading industry law firm Roythornes, has revealed that almost a fifth of companies in the sector are operating without a product recall plan.
Members of the Fresh Produce Consortium, The Food and Drink Forum, the British Frozen Food Federation, the Artisan Food Trail and Tastes of Anglia were asked about their product recall policies and plans.
The results show that nearly a fifth of respondents (18.5%) didn’t have any product recall procedures in place, and 60% do not include product recalls in their contractual agreements with suppliers.
In addition, 20% of participants that confirmed a product recall plan was in place, stated that they do not test the plan with trial recalls.
Peter Bennett, head of the food and drink team at Roythornes, said: “The growing complexity of regulation and labelling requirements combined with the recent ‘scandals’ and incidents around food contamination has resulted in an increased sensitivity to food and drink product recalls.
“While the food and drink sector has, on the whole, always been concerned with safety and its reputation, it needs to evolve rapidly to develop comprehensive recall plans in light of heightened media interest in recent years.
He added: “It is promising that over 80% of business now have a plan in place, but the fact that so few test their plan or have media relations procedures in place means there is some way to go before the industry can say it has effectively dealt with this issue.”
The research indicates that 73% of food and drink manufacturers and producers do not have media and communications protocols in place should a recall be required.
Mr Bennett continued: “Whether the company is big or small, policies and procedures need to be in place to ensure that the recall process runs as smoothly as possible, with the overall aim of protecting the consumer whilst preventing damage to the company name and reputation.”
How the Nation's Favourite Dishes Are 'Stacking Up'
New research carried out for National Curry Week® reveals that Chicken Tikka Masala is still the nation's favourite - but only just - as curry fans become more and more aware of regional dishes.
Of the specified dishes, Jalfrezi has now moved into second place, indicating the desire for slightly hotter dishes but Vindaloo does not even make the top ten. (Sample 4320).
Top Indian Dishes:
CTM 19% Other 16% Jalfrezi 13% Biryani 13% Balti 10% Chicken Dhansak 9% Rogan Josh 6% Meat Madras 6% Karahi Ghost 6% Korma 1%
When it comes to favourite regional cuisines it is not surprising that Bangladeshi comes out on top as over two thirds of Britain's Indian restaurants are Bangladeshi owned or operated. The growth in South Indian cuisine is shown by its joint second place with Punjabi food and Kashmiri food ranks surprisingly high in the table (Sample 8000).
Top Indian Regional Cuisines: Bangladeshi 35% Punjabi 18% South Indian 18% Kashmiri 10% Pakistani 5% Hyderabadi 5% Mogul 3% Parsi 3% Rajasthani 2% Evolved 2%
When it comes to poppadoms, which lie very much at the heart of National Curry Week®, it seems two plain poppadoms per person is still the norm, coming top with 37%, although 27% say they go for more than this. Spicy poppadoms are still less popular, with just 13% of respondents opting for two per person and 7% one. (Sample 710).
When compared with all other favourite cuisines, Indian comes in second with 14%, followed by Thai, third with 10%. The clear favourite is that vague 'Other', underlining the huge variation of cuisine available in Britain (Sample 6030).
Favourite Cuisines: Other 62% Indian 14% Thai 10% Italian 4% British 3% Chinese 3% Caribbean 1% Mexican 1% Spanish 1% Greek 1%