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Over A Quarter Of All Shoppers Are Open To 'Conversational Commerce', Reports IGD
Friday June 23 2017 04:57
Global Update on Nutrition Labelling
Tuesday June 20 2017 09:49
Strategies For A Successful Product Launch
Monday June 19 2017 09:45
Global Plant Milk Market To Top US$16 Billion in 2018
Tuesday June 13 2017 07:53
UK Food And Grocery Forecast To Grow By 15% By 2022
Thursday June 08 2017 03:35
NPD Will Be Major Source Of Growth For Confident Food Industry
Monday May 22 2017 03:26
Global Organic Baby Food Market to Reach $11,592 Million, Globally, by 2023
Monday May 15 2017 04:56
UK Consumers Giving Meat The Chop
Thursday May 11 2017 03:55
Healthy Eating, Sustainability And Convenience Are Impacting The Global Packaging Market
Thursday May 11 2017 03:16
Britain’s Sweet Tooth Helps Grocery Sales Rise At Fastest Rate Since 2013
Wednesday May 03 2017 06:40
Pies Please Dads For Father's Day Poll Reveals
Tuesday May 02 2017 03:34
Global Dinner RTE Foods Market 2017-2021 - Market Landscape, Growth Prospects and Key Vendors
Friday April 21 2017 03:43
New Eye Tracking Research Highlights Brand Impact Of Foils And Laminates On Customers
Thursday April 20 2017 04:07
Shoppers Turn To Healthy Eating As Free-From Soars In Grocery Market
Tuesday April 04 2017 06:55
Clean Eating Pushed Avocados Centrestage For Consumers In 2016
Wednesday March 22 2017 04:29
Gluten-Free Report Technavio Reiterates Enormous ‘Worried Well’ Opportunity
Thursday March 09 2017 03:34
UK Grocery Market Grows As Price Rises Continue
Wednesday March 08 2017 10:06
Kefir Formats Flourish In Fermented Dairy Drinks
Wednesday March 08 2017 05:00
IEA Report Shows That People Prepared To Pay For Convenience Of Food
Thursday March 02 2017 18:04
Ready-to-Eat Food Market: Global Industry Analysis and Opportunity Assessment, 2016-2026
Thursday February 23 2017 05:39
Great British Chefs Unveils Uk’s Most Comprehensive Foodie Survey
Friday February 17 2017 11:08
Microwavable Foods - Quantitative Techniques & Analytics, 2016 Global Strategic Business Report
Monday February 13 2017 04:03
Aldi Becomes UK’s Fifth Largest Grocer
Friday February 10 2017 04:41
Checkouts Ring Up A Record Christmas As Grocery Market Waves Goodbye To Deflation
Tuesday January 10 2017 09:12
Health, Convenience and Choice Drive Fruit Snacks NPD
Monday January 09 2017 04:44
Christmas Comes Early For Premium Own Label Lines
Tuesday December 13 2016 06:51
Rise in Consumer Health and Sustainability Concerns Drives Food and Beverage Trends
Monday December 12 2016 04:39
Microwavable Foods - Quantitative Techniques & Analytics
Monday November 28 2016 04:32
Food Comes First When Celebrating Birthdays
Tuesday November 15 2016 02:50
Upsurge in Demand for Ready-To-Use Drinkable Therapeutic Food in the Market
Tuesday November 15 2016 02:46
Are You A Blower, A Mugger Or A Spooner?
Tuesday October 25 2016 06:25
Microwavable Foods - Quantitative Techniques & Analytics, 2016 Global Strategic Business Report
Friday October 21 2016 01:35
Tesco Wins Market Share For First Time In Five Years
Tuesday October 18 2016 05:09
Millennials Lead the Online Grocery Shopping Revolution in Europe
Tuesday September 27 2016 02:51
Brits Toast Sporting Success As Grocery Sales Grow
Wednesday September 21 2016 02:29
Global Frozen Ready Meals market 2016-2020
Monday September 19 2016 02:29
Food Industry “Social Media At Work” Survey 2016 Launches
Thursday September 15 2016 02:30
Grocery Market Heats Up While Promotions Cool
Wednesday August 24 2016 03:21
Many Millennials Shun Practice of Eating Three Regular Meals a Day
Friday August 19 2016 04:16
Grocery Market Fails To Feel Impact Of Brexit On Prices Or Volume Sales
Tuesday July 26 2016 06:56
DSM Concludes Only One Fifth Of Global Population Gets Sufficient Vitamin E
Monday July 18 2016 07:46
Big Four Supermarkets Retain Shoppers Despite Strong Growth From Competitors
Thursday June 02 2016 05:33
10 Reasons Why We Love Sarnies
Wednesday May 11 2016 03:44
DSM Unveils New Data On Consumers’ Top Health Concerns
Tuesday May 10 2016 12:13
Super Growth for 'Super' Foods: New Product Development Shoots Up 202% Globally Over the Past Five Years
Friday May 06 2016 03:09
Consumers Reap The Rewards Of Cheaper Goods
Wednesday May 04 2016 05:40
Forecast Growth For Global Ready Meals
Wednesday April 20 2016 04:48
Wheyhey Calls for Supermarkets to Take Action Against Sugary Snacks
Tuesday April 12 2016 05:34
Reasons To Be Cheerful As Early Easter Boosts Supermarket Sales
Tuesday April 05 2016 09:11
Annual Food Industry Social Media Report – Food Businesses Still At Risk
Wednesday March 16 2016 08:11
Seaweed-Flavoured Food and Drink Launches Increased by 147%
Friday March 11 2016 03:50
Over A Third Of Brits Don’t Know How Many Calories They Consume On A Typical Day
Thursday March 10 2016 05:09
Supermarkets Witness Fastest Growth In Five Months
Tuesday March 08 2016 18:07
Sales Of Crisps Lose Their Crunch
Wednesday February 24 2016 07:03
Brits Losing Connections With Food They Eat Says FSA Report
Friday February 19 2016 07:46
Future Food Trends And Invisible Commerce
Thursday February 18 2016 06:22
Organic Meat Is Better For You And Pasture-Fed Even Better Still
Wednesday February 17 2016 03:26
Gluten-Free Pizza Launches Soar 58% Globally Between 2012 And 2015
Wednesday February 10 2016 06:00
New Year Health Drives Mean Growth For Grocery Market
Tuesday February 09 2016 07:24
The Future Of Food In Focus At 2016 City Food Lecture
Wednesday January 27 2016 04:22 reveals what Brits will be eating in 2016
Monday January 25 2016 07:23
Top 10 Global Trens For Consumer 2016 White Paper
Thursday January 21 2016 05:55
Influential Food eVangelists May Be Emerging as the New Core Food Consumer
Thursday January 14 2016 06:50
Deflation Spoils The Christmas Party For Grocery Market
Wednesday January 13 2016 08:21
One In Six People Eating More Fish Than A Year Ago
Friday January 08 2016 08:08
Back to Basics Approach Creates New Paleo Diet Opportunity
Wednesday December 16 2015 04:15
Sainsbury’s Stands Out In Grocery Market Run Up To Christmas
Tuesday December 15 2015 07:23
Is Revitalised Demand for Hot Cereals & Extensive Premiumisation Enough to Ward Off Potential Cereal Killers?
Friday December 04 2015 03:55
Top Ten Trends for 2016: Back To Basics
Wednesday November 18 2015 04:17
Discounters Grow To Grab 10% Share Of British Grocery Market
Tuesday November 17 2015 06:34
US Leads Surge In GMO-Free Labeling
Wednesday October 21 2015 07:52
Consumers Reap The Benefits Of Ongoing Grocery Price War
Tuesday October 20 2015 07:27
Research Reveals Nearly 20% Of Food And Drink Businesses Lack Product Recall Plans
Tuesday October 13 2015 11:18
How the Nation's Favourite Dishes Are 'Stacking Up'
Tuesday October 13 2015 10:35
Survey Shows A Third Of Vegetarians Turn To Meat When Drunk
Tuesday October 06 2015 06:59
IRI and Kantar Worldpanel Launch Joint Solution To Offer The Most Accurate Discounter Data
Friday October 02 2015 08:02
Aldi Grab A Further 16% Growth As The Big Four Supermarkets Stand Still
Tuesday September 22 2015 09:21
Science Group Buys Leatherhead Food Research Assets From Administration
Wednesday September 16 2015 09:37
Yogurts and Dairy Beverages Lead Protein NPD Boom
Tuesday September 15 2015 05:00
Birmingham Revealed Canned Food Capital of the UK
Friday September 11 2015 07:37
Slow Retailer Growth Continues As Prices Continue To Fall
Wednesday August 26 2015 08:00
More Than 90% Of Americans Don't Eat Enough Vitamin E
Friday August 21 2015 05:28
Protein Positioning Helps Meat Snacks Maintain Momentum
Tuesday August 11 2015 09:16
Regular Consumption Of Spicy Foods Linked To Lower Risk Of Death
Friday August 07 2015 08:01
Co-Operative Back In Growth Ahead Of Overall Grocery Market
Tuesday July 28 2015 06:59
Red Tape Adds £6.4 Billion Onto The Cost Of Distribution In The UK
Tuesday July 21 2015 04:24
It’s Back To The Future As Consumers Shun The Big Shop
Friday July 17 2015 04:03
Britons Put On Weight After Skipping Meals Survey Reveals
Thursday July 16 2015 04:32
Gluten Free Leads “Free From” Surge Into Mainstream
Tuesday July 14 2015 05:15
Nearly Half Of Consumers Doubt Ready Meal Meat And Fish Authenticity
Friday July 10 2015 09:47
Supermarkets Continue To Fall Apart From Morrisons And Discounters
Tuesday June 30 2015 09:48 Launched For Market Intelligence At Your Fingertips
Thursday June 25 2015 08:15
Paper Is Better Than Plastic According To New Environmental Study
Wednesday June 17 2015 05:15
New Study Reveals Low-income Households Need To Spend A Third Of Weekly Income To Eat Healthily
Thursday June 11 2015 08:34
Research Reveals Summer BBQs Responsible for Briton’s Weight Gain
Wednesday June 10 2015 04:18
Morrisons Returns To Growth And Lidl Reaches New Share High
Tuesday June 02 2015 10:22
Eating Insects: Cultural And Individual Experiences Affect Perception And Acceptance
Wednesday May 20 2015 04:28
Sugar And Carbs Behind Surge In Obesity Say Experts
Wednesday April 29 2015 09:16
Aldi Steps Up To 6th Biggest Supermarket
Tuesday April 14 2015 06:52
How Health-Related Claims And Symbols Impact Consumer Behaviour
Wednesday March 25 2015 09:33
Brits Skip Traditional Breakfast And Scoff Leftover Takeaway: Research Reveals Brits' Bad Breakfast Habits
Wednesday March 25 2015 05:08
Price War Drives Grocery Deflation To Record Low
Tuesday March 10 2015 09:03
Grocery market Grows At Fastest Rate Since Last Summer
Wednesday February 11 2015 10:08
Contrast Is King To Hit The Sweet Spot For Generation Z Food Tastes
Monday February 02 2015 07:51
Growth in UK Chilled Foods Market Driven by Demand for Health, Quality and Convenience
Wednesday January 14 2015 11:08
Flurry Of Christmas Sales Brings Good Cheer To Supermarkets
Tuesday January 13 2015 09:47
Major Brands in UK Market for Fast-Food and Home-Delivery Outlets Consolidate Their Dominance
Wednesday January 07 2015 10:49
FSA Food And You Survey Findings
Monday January 05 2015 05:00
Shelf Life Savviness’ Will Aid Chilled Ready-To-Eat Foods Waste Reduction
Tuesday December 09 2014 09:46
Low Consumer Trust Influencing Buyer Behaviour in Recovering UK Ready Meals Market
Monday November 24 2014 09:31
Grocery Market Contracts In Historic Dip Into Decline
Tuesday November 18 2014 05:53
FMCG In Emerging Markets Comes Off The Boil To Slump $8bn
Thursday October 30 2014 06:38
Asda A Big Four Winner As Grocery Market Pushed Into Deflation
Tuesday October 21 2014 07:05
Food Addiction? Professor Mercer Gives Some Of The Answers
Thursday October 16 2014 05:12
Most US Mums Say Food & Happiness Go Together
Wednesday October 15 2014 11:08
Careless Eating Costs Lives Findings Show Immediate Action Needed As Obesity Bigger Than Thought
Tuesday October 14 2014 06:29
15 Minute Dash Dinners The Norm For Multi-tasking Brits
Friday October 10 2014 09:24
Who Ate All The Meat?
Wednesday October 08 2014 08:29
A World Of Ready Meals Research Ideal For Easy Digestion
Tuesday September 30 2014 10:50
National Diet and Nutrition Survey Report for Scotland
Thursday September 25 2014 17:59
Grocery Market Slows To Record Low As Inflation Disappears
Tuesday September 23 2014 11:20
Ready Meals in the US - Competitive Environment, Major Players And Leading Brands, 2014
Thursday September 18 2014 07:12
Food and You Waves 1 and 2: 'Eating Safe And Well' Report Published
Thursday September 18 2014 06:50
Could Scottish Independence Derail UK Businesses?
Thursday September 04 2014 04:22
Consumers Becoming Deaf To Organic Message?
Wednesday September 03 2014 08:06
Research Reveals Consumers Demand For Clearer Food Labelling
Monday September 01 2014 06:01
Three Out Of Big Four Suffer As Supermarket Price Wars Push Grocery Inflation To Rock Bottom
Friday August 29 2014 04:58
New Research Shows Food Not To Blame For Nation's Obesity
Friday August 22 2014 07:15
CASH Survey Finds Ready-To-Eat Healthy Salads Have Unhealthy Levels Of Salt
Thursday July 31 2014 07:09
Grocery Market Falls To Another Record Low
Tuesday July 29 2014 06:51
Grocery Market Growth Bounces Back As Food Inflation Hits 0.8%
Tuesday July 01 2014 06:20
New Opportunities For Prepared Meals Through Understanding Changing Lifestyles
Monday June 16 2014 08:46
Be Careful With That World Cup promotion - Most People Will Not Be Impressed
Monday June 16 2014 08:45
Food Industry At Dawn Of Online Retailing Revolution
Thursday June 12 2014 07:00
Food A Likely Winner As Football Fans Stay At Home For World Cup Matches
Tuesday June 10 2014 07:19
Lidl Accelerates Despite Grocery Markets Slowing To Lowest Levels For 11 Years
Tuesday June 03 2014 05:41
BNF Survey Reveals Worrying Gaps In Children's Food Knowledge
Monday June 02 2014 09:09
Distrustful Shoppers Want More Information On Their Food
Wednesday May 28 2014 04:42
Which? Research Reveals Ready Meals With More Sugar Than A Chocolate Bar
Monday May 19 2014 08:05
Posh Gents Are Biggest Sandwich Scoffers
Friday May 16 2014 08:48
Global Ready Meals market Forecast To Grow By Over 4%
Friday May 16 2014 04:12
Figures For Coeliac Disease In UK Rise Fourfold
Thursday May 15 2014 07:22
Leading Food Manufacturers Awash With Cash
Thursday May 15 2014 04:37
Price Wars Drive Down Grocery Market Growth As Strategies Change
Wednesday May 07 2014 07:11
Calories Confusion Feeding UK Obesity
Tuesday May 06 2014 13:30
Birdseye View Of How Britain Eats
Tuesday May 06 2014 05:50
Mums Distrust Food Industry Survey Reveals
Wednesday April 30 2014 06:34
Healthy Meals Sidelined By Ready Meal Generation
Monday April 28 2014 07:51
Packaging Impact And Optimisation Assessment Tool Launched
Thursday April 24 2014 07:52
Easter And Market Slowdown Hit Big Four Sales
Tuesday April 08 2014 10:43
Kids Meal Portions Could Be Linked to Parent Consumption
Friday April 04 2014 07:16
No Cause For Concern From Takeaway Transfats In Deprived Scotland
Monday March 31 2014 12:34
Ready Meals Forecast Growth In China
Monday March 31 2014 04:03
Shoppers Widen Their supermarket Horizons
Tuesday March 25 2014 09:51
Brits Spend 113 Days Of their Lives Snacking
Thursday March 20 2014 10:14
FSA Study On Eating Out With Food Allergies
Thursday March 20 2014 09:00
Foodie Shops Reclaim The High Street
Tuesday March 18 2014 11:12
Organic Growth For First Time In Four Years
Thursday March 13 2014 08:21
Birds Eye Suggest More Meal Planning As Report Shows Food Waste Underestimated
Wednesday November 20 2013 11:39
Lashings Of Health & Spice Heats Up Sauce Market
Wednesday November 20 2013 11:39
Grocery Market Growth Fuelled By Food Inflation
Wednesday November 20 2013 11:39
Pros And Cons Of Using Temporary Agency Workers
Wednesday November 20 2013 11:39
Eat Fish Young To Form Liking For Healthy Life
Wednesday November 20 2013 11:39
Asda Takes Its Biggest Slice Of Grocery Market Yet
Wednesday November 20 2013 11:39
Petrol Price Rises Prompts Rethink On Shopping Trips
Wednesday November 20 2013 11:39
Tesco Market Share Drops To Lowest Since 2005
Wednesday November 20 2013 11:39
Shoppers Begin To Look On The Bright Side
Wednesday November 20 2013 11:39
Shoppers Planning Their Supermarket Trips More
Wednesday November 20 2013 11:39
Tesco Market Share Continues Fall While Iceland Sun Waxes
Wednesday November 20 2013 11:39
Brits Turn To French Pastries For Breakfast
Wednesday November 20 2013 11:39
Green Shoots In Frozen Food Industry As Economic Storm Starts To Lift
Wednesday November 20 2013 11:39
Britons Search For Comfort Food In Tough Times
Wednesday November 20 2013 11:39
Today's News reveals what Brits will be eating in 2016 studied users' ordering trends over the last 12 months revealing an increase in trendy cuisines such as Korean, Thai and Caribbean, as UK residents look to bring street food in to their living rooms.

The online food ordering platform has found more and more customers each year are wanting to test their taste buds and try more adventurous cuisines, with ⅔ of hungryhouse users regularly venturing away from the nation's favourites of pizza, curry and Chinese.

Following the popularity of Korean at street food markets, the cuisine has grown by a massive 85.4% in orders, more than any other cuisine on the platform, indicating that many Brits are choosing to incorporate more exotic dishes in to their daily routine. Whilst Korean has been getting all the attention, it seems the humble Chicken Korma has decreased in popularity, by 28% compared with 2014.

Trendy favourites such as Thai and Caribbean have had a firm place in takeaway for a while, but last year saw people stepping out of their culinary comfort zone of Thai Green Curry, opting instead for Panang Curry. According to hungryhouse data, more than half of users would choose Panang Curry or something else over the more traditional Thai Green.

Also receiving numerous positive reviews and reorders is Curried Goat, which is set to surpass Caribbean favourite Jerk Chicken in popularity, indicating a growing curiosity for trying new things.

Scott Fletcher, CEO, comments: "As we enter another year, it's great to look back and see how customers' ordering habits have changed over the last 12 months. Personally I think it's exciting to see the growing interest in different cuisines - especially the street food trend which is really starting to impact the industry.

"We're following these trends and continually adding more restaurants and cuisines to our platform so we can offer a wide variety of these new and exciting foods to our customers, as they become more adventurous with their top takeaway picks in 2016."
Item last updated:   Thursday January 14 2016 06:50
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Top 10 Global Trens For Consumer 2016 White Paper
Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop.

From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.

The white paper Top 10 Global Consumer Trends examines this year's top consumer trends, helping you understand consumer attitudes and behaviours and strategise for the year ahead.

Download at
Item last updated:   Thursday January 14 2016 06:50
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Influential Food eVangelists May Be Emerging as the New Core Food Consumer
Food eVangelists, a small but globally powerful group who want to impact the way food is raised, packaged and sold, are quickly becoming less of an influencer audience and more representative of mainstream consumers. This, according to the fourth global Food 2020 study, released by leading global public relations agency Ketchum, which hones in on this vocal group in 11 markets across North America, South America, Europe and Asia.

Globally, the incidence of Food eVangelists, a cohort first identified by Ketchum just two years ago, has grown 10 percent and now accounts for 24 percent of the general population. Food eVangelists, who engage in conversation and share their opinions about food online or in person multiple times each week, also have become more diverse. Italy and Argentina, the markets studied in which the incidence is highest, saw large increases – from 37 percent to 43 percent in Italy and from 29 percent to 33 percent in Argentina. In the U.S., the incidence is 14 percent, representing 45 million people, and a 27 percent increase in two years.

“Food eVangelists are becoming a mainstream, dominant market force, exacting marked change on the way the food industry operates and communicates, and we predict they will become the ‘new normal’ among consumers,” said Linda Eatherton, partner and managing director of Ketchum’s Global Food & Beverage Practice. “While Food eVangelists have a desire to influence others, it’s important to remember that they don’t promote a specific agenda. Rather they seek information from multiple sources, listen to varying opinions, and make their own decisions.”
Eatherton continued: “What’s more, they are raising the next generation of Food eVangelists who, in many homes, are playing the role of ‘family conscience keepers’ and have significant influence on how the family defines healthy eating and the food purchases they make.”

The Food 2020 study also probed what Food eVangelists deem important for children to learn about food, along with what they are reporting about their children’s actual behaviors and attitudes. Globally, half of all parents say their children take an active role in choosing the types of food the family eats (49 percent) while 39 percent say their children look at labels and shun foods with certain ingredients (38 percent). Furthermore, one-third of respondents say their kids express a preference for organic or locally produced food, and 26 percent say they stay away from processed foods.

“Not surprising, many children hold the same beliefs and preferences as their parents. However, what does appear to be new and growing is how actively engaged children are in making family food buying and eating choices,” said Eatherton. “The data clearly signifies that the children of Food eVangelists are poised to become the influencers of tomorrow.”

The Food eVangelist is redefining what it means to eat healthy. Not long ago, healthy eating meant consuming a balanced diet; today it includes such factors as how and where food is produced, what the animals are fed and how they are cared for, and the values of the company. Among the most notable findings from this study is the Food eVangelist’s increasing preference for locally grown and produced food. Indeed, nearly half of global respondents (49 percent) trust the quality of food from a local retailer more than from mass supermarkets, while 47 percent say food from smaller producers is safer than food from large ones. However, those data points jump to 66 and 58 percent, respectively, among Americans.

Just over half (56 percent) of global respondents say the world’s food supply would benefit from more small, local producers, and 54 percent say the best food to buy comes from farmers with whom they can interact.

These preferences for local food indicate that some consumers place higher value on small, local brands and regard them as premium. They also reflect a Food eVangelist’s belief that simpler is better. They want foods with simple ingredients, few or no preservatives, hormone free and organic. In fact, when asked about the value of organic and simple foods, 60 percent of Food eVangelists said that it’s very important for them to teach their children the value of organic foods and 58 percent said the same about simple foods. Further bolstering the preference for organic is the fact that in the U.S. between 2005 and 2014, organic food sales increased 170 percent, and organic sales continue to increase more than double the rate of total food sales, according to the U.S. Department of Agriculture (USDA.) In the United States, the number of farmers’ markets has grown from 1,755 markets in 1994 to more than 8,140 in 2013.[1] Globally, the market for organic products in 2013 reached $72 billion. Further, 170 countries now report organic farming activities, up from 164 in 2013.2

One flash point ahead is the high demand for convenience and time-saving technologies like online grocery shopping. Yet, 50 percent of respondents report that they either don’t shop for food online or are doing so less often than they did a year ago – illustrating a gap between people’s desire for convenience and their interest in engaging with their food retailers.

“We believe the desire and the demand for online food shopping is very real, but the technologies and the go-to-market strategies have yet to find a way to truly resonate with highly involved consumers who need significant access to information, insights about the food production and people behind the brands, and a high-touch, engaging experience. For Food eVangelists, this is much more than a simple transaction,” Eatherton said.

There is good news for the food industry at large: Food eVangelists don’t expect perfection. “In fact, they don’t think perfection is possible,” Eatherton explained. “What they want is for food companies to demonstrate honesty and to provide access to many different information sources who are not representatives of the corporation.”

In many cases, the food industry is responding to input from Food eVangelists and seeing some positive results. In recent years there has been substantial renovation of the value chain, with many high-profile brands announcing changes in the product formulation, ingredient lists or supplier demands. Another indicator of progress is that Food eVangelists polled in the U.S., U.K. and Germany today have greater confidence in the safety of the food supply than they did in 2013. When asked two years ago how confident they are that the food they buy is safe and good for them, only 39 percent of those in the U.S. expressed a high degree of confidence. Confidence levels in Germany were 34 percent and a mere 32 percent in the U.K. Today, those percentages have increased, with 55 percent in the U.S. expressing a high degree of confidence, 47 percent in Germany, and 45 percent in the U.K. However, confidence levels in other markets are poor, with fewer than one in three people expressing high confidence (Singapore: 30 percent, Hong Kong: 21 percent, and Brazil: 25 percent).

While the Food eVangelist is unsurprisingly an active social media conversation driver, they turn to traditional sources, rather than social media connections, for more information. The study shows that Food eVangelists prefer to access information about food companies, brands, production and processing from a wide variety of sources, favoring traditional media sources like national TV news (51 percent) and newspapers (48 percent) over a favorite blog (43 percent) or Twitter (34 percent).

“It’s apparent that the voice of the Food eVangelist is not falling upon deaf ears in the food industry and that some forward progress in reaching this group has been made,” said Eatherton. “Many brands have directly addressed consumer concern and become increasingly more open, and, as a result, we’ve seen an increase in trust and respect. This is the type of behavior that the industry must continue to nurture in order to win tomorrow’s core consumer Food e-Vangelists.”
Item last updated:   Thursday January 14 2016 06:50
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