Probably the most
widely used online buyers guide for the UK convenience food industry
and its suppliers
Let your company shine out from the crowd
with a listing and press release package on the ReadyMealsinfo Buyers
HERE for details about promotion packages with ReadyMealsinfo
or email email@example.com.
Slow Retailer Growth Continues As Prices Continue To Fall
The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 16 August 2015, show continued sluggish growth in the British grocery market with an increase in sales of 0.9% compared to one year ago.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “Industry growth of around or below 1% has now persisted since summer 2014 and has become the new normal. Despite the accelerating British economy like-for like grocery prices are still falling, with a representative basket of everyday items now 1.7% cheaper than in 2014.”
Thanks to recent efforts to create a more premium image for frozen food, as well as new store openings including its Food Warehouse format, Iceland is attracting more shoppers through the door than last year. Sales are up by 3.4% as a result, though market share remains flat at 2.0%.
Waitrose has had another successful period, with its ‘Pick Your Own Offers’ promotion helping to drive growth of 3.7%. For the second month in a row there is also growth at the Co-operative, with sales at the till up by 1.1% compared to last year.
Fraser McKevitt continues: “It’s been another successful period for the discounters, with growth at Aldi accelerating to 18.0%. Lidl’s sales have also risen, up 12.8%, taking its market share to a new high of 4.1%.
“As anticipated, Asda has retaken its position as Britain’s second largest supermarket, despite a fall in sales of 2.5% and a 0.6 percentage point fall in market share. The retailer’s greater focus on non-food items means its market share is traditionally higher in the summer, and it’s expected that Sainsbury’s will again become the number two retailer towards Christmas.”
Sainsbury’s is the only one of the ‘big four’ retailers to have seen an increase in sales, which are up by 0.1% – its first growth since March. Growing slightly behind the market, Sainsbury’s year on year share has fallen by 0.1 percentage points to 16.3%.
Sales at Tesco fell by 0.9% and the retailer now holds 28.3% of the market. Buoyant growth in the convenience stores and online has not been enough to offset lower revenues in the larger shops. Morrisons’ increased decline of 1.1% this month reflects a tougher comparison against last year, when a widespread voucher promotion was in place.
More Than 90% Of Americans Don't Eat Enough Vitamin E
According to a new Public Library of Science (PLOS) ONE study, 87% of 20-30 year old and 68% of 31-50 year old Americans are not maintaining optimal serum α-tocopherol concentrations.
The criterion of adequacy for vitamin E used in the PLOS ONE study was a serum α-tocopherol level of 30 µmol/L. This was based on nationally representative cross-sectional data from the Centers for Disease Control and Prevention (CDC) and National Health and Nutrition Examination Survey (NHANES 2003-2006). Proportions of inadequate serum α-tocopherol were compared between individuals reporting use of dietary supplements (yes or no) by sex, age, and race/ethnicity.
Vitamin E is a powerful antioxidant and carries an approved EFSA health claim for ‘contributing to the protection of cells from oxidative stress’. Vegetable oils, nuts, and seeds, along with fortified cereal and green leafy vegetables are significant dietary sources of vitamin E. The research was conducted because more than 90% of American adults do not eat the recommended dietary intake (15 mg/day) of vitamin E from food, with the caveat that it may be hard to account for sources such as vegetable oils.
Study results found lower average α-tocopherol levels in people who do not use dietary supplements, even when adjusted for total cholesterol. Among those depending exclusively on food sources, 93% of 20-30 year olds, 81% of 31-50 year olds, and 81% of individuals over 51 years old had suboptimal vitamin E status. Lower proportions were observed among individuals reporting dietary supplement use (79% of 20-30 year olds, 54% of 31-50 year olds, and 29% for those over 51 years old). Older adults had lower proportion of inadequate serum α-tocopherol concentrations.
Senior author, Dr. Saurabh Mehta, a faculty member at Cornell University says: “These findings indicate that it is important to conduct further research to elucidate the association of serum α-tocopherol concentrations with specific health outcomes.”
Co-author Manfred Eggersdorfer, Senior Vice President, Nutrition, Science & Advocacy at DSM and Professor for Healthy Ageing at Groningen University, comments: “We have known for years that vitamin E intake of Americans was significantly below the Institute of Medicine recommendation of 15 mg daily. 87% of all 20-30 year olds, and 93% if they do not use a supplement, have serum α-tocopherol concentration below 30 µmol/L.”
Michael McBurney, VP Science, Scientific Communications and Advocacy at DSM adds: “Epidemiological studies indicate that maintaining serum α-tocopherol may help maintain reproductive, brain, and liver function.”
DSM Nutritional Products provided financial support through an unencumbered gift to Cornell University.
For more information on the role that vitamin E pays in supporting human health visit DSM’s webinar channel.
Protein Positioning Helps Meat Snacks Maintain Momentum
Recent rapidly growing interest in protein content has been of particular benefit to the meat snacks market, where many products are naturally high in protein and have made increasing use of high-in-protein or source-of-protein claims. According to Innova Market Insights data, nearly 15% of global meat snacks launches in the 52 weeks to the end of April 2015 used protein claims, rising to over 50% in the US.
“Even prior to the emergence of this enhanced interest in protein, the meat snacks market was showing good growth globally,” according to Lu Ann Williams, Director of Innovation at Innova Market Insights “reflecting the rising demand for more substantial snacks suitable for eating on the go.”
With a few exceptions, including the US and South Africa, the market remains relatively undeveloped, however. Launch numbers remain small in terms of snacks introductions as a whole, with just 5.5% of the global total in the 52 weeks to the end of March 2015. Total numbers have risen consistently in recent years, however, reflecting ongoing segmentation in more established markets, such as the US, as well as greater penetration in non-traditional markets, particularly some of those in Europe.
Asia dominated activity with over 60% of introductions, mainly as a result of the large number of traditional-style meat snacks being launched in China. North America, primarily the US, took second place ahead of Europe, where despite the large number of countries and cuisines involved, the relatively underdeveloped status of the market meant that activity levels were more limited.
Meat snacks are the fourth largest savory snacks category in the US after potato chips, tortilla chips and nuts/trail mixes. The market is dominated by jerky-style products and, despite being relatively mature, has shown good growth in recent years. Manufacturers have updated their product ranges to focus on a healthier image, more convenient packaging formats and a greater choice of increasingly complex flavor options, particularly hot and spicy variants, often with an ethnic twist. There has also been ongoing interest in extending the use of different types of meat beyond the traditional beef and turkey, with launches including chicken and bacon products.
With the underdeveloped status of the meat snacks market outside the US there are clearly further opportunities for growth, particularly if the image of the products can be delivered as tasty, healthy, substantial and convenient snacks for all occasions, boosted by ongoing product and promotional initiatives. “Recent acquisition activity, both in the US and in Europe shows that the industry definitely thinks it is a market with still more potential to come,” Williams concludes.