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Allott & Associates Achieves Post Brexit International Contracts Success
Tuesday January 24 2017 08:11
GLORIOUS! Lead The Way To Be Healthy And Hygge
Thursday January 19 2017 04:10
Tesco Launches New 'Food Love Stories' Campaign
Tuesday January 10 2017 09:33
Bakkavor appoints Tulchan as retained Communications Adviser
Wednesday December 14 2016 07:19
Celebrating Five Years of Hardworking Success
Wednesday September 07 2016 04:57
Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion
Tuesday June 07 2016 05:44
Waitrose 1 Serves Up New Advertising Campaign Showing Customers Where Ingredients Come From
Tuesday May 24 2016 03:40
Burts Chips Takes Up The “Ultimate Crisp Sandwich” Challenge
Wednesday May 18 2016 16:49
JB Foods Launches Audio Campaign To Enhance Customer Service Delivery
Thursday May 05 2016 04:52
Kirsty’s Set To Drive Sales And Awareness Of Free From Foods
Wednesday April 13 2016 03:14
Birds Eye Celebrate Old Favourites In Relaunch
Tuesday March 29 2016 19:08
Cool Chile Co Collaborates with Like-Minded Artisanal Producers
Tuesday February 23 2016 05:49
Targeting The Inbox With Accurate Data Is Vital For Effective E-Marketing
Monday February 22 2016 09:29
Kabuto Noodles Launches Premium Campaign To Give A Premium Brand Boost
Tuesday February 16 2016 05:53
Market Research Matters For Building Business Profits
Tuesday January 26 2016 04:13
Heinz Big Soup Goes Large On talkSport
Monday January 25 2016 07:13
Portfolio Rebrand At Corkers
Thursday January 14 2016 05:14
API To Take Its Brand Enhancement Creative Service To Packaging Shows
Thursday January 07 2016 04:23
Master Kong Biggest Food Brand In Latest Billion Dollar Brand List
Monday December 14 2015 05:15
Heartwarming Heinz Cup Soup Range Sees Continued Success
Tuesday December 08 2015 05:16
WMH Opens Up On Facebook To Showcase Its Great Food Machines
Tuesday December 01 2015 07:58
Heinz Turns Up The Heat With Warming Moments
Friday November 13 2015 03:55
Allott And Associates Ltd Comes Of Age
Wednesday November 04 2015 07:49
Food Industry Social Media at Work Survey 2015 Launches
Tuesday October 27 2015 05:29
Ginsters Sponsors New Football League Highlights Show
Monday October 26 2015 05:49
Ten Acre Joins Line Up at Munch-Ester Literature Festival
Monday October 26 2015 05:31
Hp Sauce Offers ‘Mo Bros’ And ‘Mo Sistas’ Chance To Win Their Face On HP Bottles
Thursday October 15 2015 08:04
Waitrose Warms Up Autumn With Spotlight On Provenance
Monday October 05 2015 06:59
Rebranding Of Jamie To Resonate His Personality
Thursday October 01 2015 07:33
API To Take ‘Exceptional Brand Enhancement’ Focus To Luxe Pack
Tuesday September 15 2015 05:09
How Colour Psychology Can Be Used To Successfully Promote Brands
Tuesday September 08 2015 07:53
McCoy's Kicks Off Football League Sponsorship With Big Boot Of A Campaign
Friday August 21 2015 05:05
Oppo Cool Campaign Kicks Off DigitalTop Taxi Adverts
Wednesday August 19 2015 06:04
Healthy Gruffalo Meal Jumps Onto The Plate From Mini nom nom's
Tuesday August 18 2015 06:10
Sporting Take On Fish 'n' Chips With Talksport Tie-up
Tuesday August 11 2015 03:48
Birds Eye Cast A Spell For Kids With Merlin
Monday August 10 2015 05:43
Harry's Kicks Off #LoveSummer With Route Chip To Chip
Monday August 03 2015 02:54
Organix Launches Toddler #LoveGoodFood Campaign
Wednesday July 15 2015 06:28
Rustlers Go On Tour With Panini Big Sampling Campaign
Wednesday July 08 2015 07:13
Tyrells Pack Refresh Focuses On Connecting With Brand Personality
Monday July 06 2015 06:48
KP New Look Appels To Modern Man
Thursday June 25 2015 08:35
URBAN eat Launches The Shape Of Summer With Seaside Packaging
Thursday June 25 2015 08:06
Doritos Roulette Comes Back To The Tables For A Second Play
Friday June 19 2015 10:00
Tyrells Crisp Packs Refreshed Wtih New Look
Tuesday June 09 2015 05:11
New Co-Op Summer Food Ad Captures Summer Of Spontaneity
Wednesday June 03 2015 06:24
New Look for McCoy's Targeted At Younger Male
Friday May 22 2015 07:01
Giraudi Creative Meats Presents SMILEY MEALS
Friday May 01 2015 03:59
New Pack Design Reflects Rustlers New Brand Positioning
Monday April 20 2015 06:45
Domino's Launch Digital Platform To Personalise Pizzas
Wednesday April 01 2015 05:58
Doritos Take Bold Stance In New Ad Campaign
Monday March 23 2015 08:17
Tom’s Pies Launches New Brand And Pack Design From Ziggurat Brands
Monday March 02 2015 08:10
Mixing It Up Menu With Birds Eye
Tuesday February 10 2015 05:29
Get Well Soup Sees Heinz Warming Starlight Appeal
Tuesday January 20 2015 10:04
Striking Findings Of Elevating Brands White Paper
Tuesday January 20 2015 10:05
Officially The Real McCoy’s Bites Into Crisp Partner of the Football League
Wednesday November 26 2014 05:23
Sampling Commuters Test New Steamfresh
Wednesday November 19 2014 06:28
Co-op Reward Food Customers With Christmas Membership Card Promotion
Wednesday November 19 2014 05:59
Hand Picked Indulgence With Gressingham Duck
Friday October 31 2014 06:37
Tweet To Eat Pop-Up Campaign For Sausage Week
Wednesday October 29 2014 05:43
Hairy Bikers Launch Fakeaway Friday Competition To Boost Hairy Dieters Brand
Thursday October 16 2014 06:33
The Magical Half-Second: Making The Leap From Brand Ignorance To Brand Advocacy
Friday September 26 2014 10:12
Organix Monster On-pack Promotion With Nuby
Monday September 22 2014 05:55
Can You Launch A Global Brand In The UK With Just £8K?
Monday September 15 2014 07:23
Ginsters Promotion Brings On The Sun+
Friday September 12 2014 07:27
Is Ethics The Saviour Of Branding?
Monday September 01 2014 05:20
Soupologie Make Pea & Leak A Real Man's Soup With Charity Promotion
Tuesday August 26 2014 05:13
Birds Eye Seeks To Bring Warmth To Frozen With New Logo
Friday August 22 2014 08:35
Karmel Makes TV Connections For Children's Food Range
Wednesday July 23 2014 04:45
BBQ Heroes Celebrated For Summer Reminder That IT HAS TO BE HEINZ
Friday July 18 2014 04:20
Hotdog Rollover Has Hot & Panting Promotion For Inbetweeners Sequel
Tuesday July 01 2014 04:47
Walls Heritage Features In Pork Pie Image Makeover
Friday June 27 2014 07:31
Cheering Reminder Of England Football Glory With 66p Holland's Pies
Friday June 20 2014 08:42
Ella's Kitchen 'Grows Up' The Brand To Pre-School Market
Monday June 16 2014 06:22
Be Careful With That World Cup Promotion - Most People Will Not Be Impressed
Monday June 16 2014 06:18
Heinz Shouts About The Goodness Of Its Pasta Range
Wednesday June 11 2014 05:28
Delisante Teams Up With British Polo Day To Boost Brand Awareness
Monday June 09 2014 06:50
Organix Goodies Explore Campaign Goes In-store
Thursday June 05 2014 09:11
Amoy Unveils Ching He Huang As New Brand Partner And Face Of New Amoyzing™ Meals In A Minute
Thursday June 05 2014 09:04
British Summertime Fun In £2m R&R Campaign
Friday May 23 2014 08:40
Grow Your Food Brand With Relish
Tuesday May 13 2014 04:50
Rachel's Heritage Focus Of New Print Campaign
Monday April 28 2014 08:08
Doritos Aim To Score With Penalty Promotion
Friday April 25 2014 04:34
McCain Launches On Pack Photo gift Promotion To Drive Smiler Sales
Tuesday April 08 2014 05:06
Goodfella's Taken For A Spin With Alton Towers Smiler Tie Up
Wednesday April 02 2014 05:19
Allott's Work With Food Industry Rewarded In Gold
Wednesday March 26 2014 08:58
Yorkshire Connections As McCain Sponsors Emmerdale
Tuesday March 25 2014 10:10
Smile For New Walker's Pops Campaign
Tuesday March 18 2014 11:03
New Ad Stresses Domino's Quality
Tuesday March 18 2014 10:09
Rachel's Launch New Digital Campaign 'Kitchen Moments'
Wednesday November 20 2013 11:38
Ginsters Feeds On Patriotic Fervour With New Campaign
Wednesday November 20 2013 11:38
Reggae Reggae Gets The Aardman Treatment With First Above Line Campaign
Wednesday November 20 2013 11:38
Ginsters Propose To Continue Momentum For 'Man Plea' TV Campaign
Wednesday November 20 2013 11:38
TV Campaign For Best Pizzeria Taste Guarantee For Ristorante Pizzas
Wednesday November 20 2013 11:38
New Covent Garden Soup Of The Month To The Rescue
Wednesday November 20 2013 11:38
Stirring Up A Taste For Sharwood's Patriotic Tikka Masala
Wednesday November 20 2013 11:38
New Look For Yeo As Top Notch New Products Set To Rule The Shelves
Wednesday November 20 2013 11:38
Uncle Ben's Celebrates Beiing Healthy In New Campaign
Wednesday November 20 2013 11:38
Food Start Ups Should Relish New Marketing Club
Wednesday November 20 2013 11:38
Big & Chunky Perfect Match For Rugby League's Big Day
Wednesday November 20 2013 11:38
Advertising Comeback For Jamie With Young's Seafood Range
Wednesday November 20 2013 11:38
Heinz Magic Beans Ads Returns
Wednesday November 20 2013 11:38
Weight Watchers Put Their Pounds Into Home & Away Sponsorship Deal
Wednesday November 20 2013 11:38
Premier Double Marketing Spends On Power Brands
Wednesday November 20 2013 11:38
 
 
 
Today's News
 
 
Allott & Associates Achieves Post Brexit International Contracts Success
Allott and Associates Ltd has proved there is life after Brexit after winning contracts for its integrated marketing services from companies in Germany, the United States and Australia following the UK’s surprise vote to leave the European Union.

Specialist wheat starch supplier Kröner Stärke in Germany, a renowned global leader in security and risk management solutions based in the United States and Australian on-site gas generation business, Oxair, have all signed contracts post Brexit with award-winning Allott and Associates to provide customised PR and marketing solutions for their respective target sectors.

Yorkshire and London-based agency Allott and Associates did not let the referendum result deter it from the job of winning international contracts against stiff foreign competition – and its ability to clinch these deals is a pointer to what can be achieved, says managing director Philip Allott.

He said: “We are delighted that these internationally renowned companies have come on board with Allott and Associates. The recent Olympics demonstrated that the British can punch above their weight overseas and we are no exception to that. We are dedicated to delivering a first-class, multiplatform service across a variety of different sectors and global regions.”

The decision to leave the EU has ruffled many feathers but Allott and Associates’ success in winning overseas business demonstrates that with the right product, skill sets and determination, UK companies can trade successfully in the post Brexit era.
Item last updated:   Tuesday January 10 2017 09:33
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GLORIOUS! Lead The Way To Be Healthy And Hygge
Britain has fallen in love with ‘hygge’, the Danish concept of cosiness, which traditionally revolves around enjoying time at home with friends and family, lighting candles and eating indulgent comfort food. But you could say this concept doesn’t really gel with the January theme of slimming down and getting healthy after the Christmas binge.

However, following the results of its recent survey of 2,000 people which found that soup is officially the UK’s favourite comfort food, GLORIOUS! Soups has launched a campaign to highlight that you can indeed be healthy and hygge – and that fresh soup, with the warming feeling you get when you eat it, is the perfect vehicle for this.

With this in mind, GLORIOUS! has worked with Hello Hygge blogger Kayleigh Tanner and registered dietician Nichola Whitehead, who writes the blog Nic’s Nutrition, to develop a two-day Healthy Hygge plan. It includes suggested foods to eat for breakfast, lunch and dinner as well as three healthy hygge activities per day, all designed to cleanse and calm both the body and the mind over winter.

Kayleigh Tanner commented: "At the start of the year many of us think about our resolutions, and unfortunately, many of these revolve around depriving ourselves of the things we enjoy or forcing ourselves to do things we don't want to do. However, it's doesn’t have to be bad news. If you're looking for a resolution you might actually stick to in 2017, why not aim to introduce more hygge into your life?

“Embracing hygge is a great way to balance health and happiness without being forced to abandon your favourite things. There are lots of activities which are good for the body and mind that help you hygge, including long wintery walks, morning yoga, socialising with friends and eating warming healthy comfort foods such as fresh soups.”

The new Healthy Hygge plan has been launched to coincide with the release of GLORIOUS! Soups’ limited edition Greens soup which contains a unique and super healthy combination of broccoli, spinach, coconut and mango.

Nutritionist Nichola Whitehead commented: “Hygge, pronounced ‘hoo-ga’, is a Danish word usually translated into English as the feeling of “cosiness”. In the winter months (and January in particular!) most of us crave this wonderful feeling to help us get through the cold days and dark mornings. Relating hygge to food, the key is to indulge in warming and wholesome meals that are filling, nutritious and delicious.

“Soup is a perfect example of a hygge meal and Glorious! have struck gold with the sumptuous combination of coconut and mango with nutrient-rich spinach and broccolu in its new Greens soup. Why not give Glorious’ Healthy Hygge plan a go to provide your body and mind with the goodness it needs to perform and feel at its best? Although your body ‘detoxes’ itself on a daily basis, it’s good to give it a helping hand by cutting down on food devoid of nutrients such as cakes, biscuits, sweets and sugary drinks as well as caffeine and alcohol that we typically over indulge on over the festive period, and increasing our intake of foods rich in nutrients”.

The GLORIOUS! Healthy Hygge plan

Day 1
Breakfast: A warming bowl of porridge made with oats and milk, topped with sliced banana, a little drizzle of honey, sprinkle of flaked almonds & a dash of ginger and cinnamon

Nichola says: “Start your day how you mean to carry on with this delicious and healthy bowl of porridge which provides slow releasing carbohydrate, healthy fats, protein as well as soluble fibre to keep you feeling fuller for longer. The cinnamon & ginger provide a wonder sugar-free flavour addition for that ultimate hygge feeling!”

Lunch: GLORIOIS! Greens Ltd Edition soup

Nichola says: “This Glorious limited edition soup is perfect for a mini ‘detox’ as it provides at least one of your five portions of fruit and vegetables which provide vitamins, minerals and fibre. You can heat the soups easily and quickly in a microwave which means that you can have a hygge experience at work too! Make sure to eat your lunch AWAY from your desk though for that ultimate hygge mindful eating experience.”

Dinner: Salmon fillet topped with Greek yoghurt & crushed rye crackers (oven baked), served with tender stem broccoli and oven roasted sweet potato wedges

Nichola says: “Oily fish such as salmon is needed for a healthy heart and mind, and provides essential fatty acids as well as vitamins for healthy hair, skin and nails. Our immune systems will also be kept healthy thanks to the sweet potato which provides vitamin A, and the broccoli which provides vitamin C. This delicious hot dinner can be whipped up in 30 minutes; giving you more time to snuggle on the sofa hygge style!
Hygge activity: Swimming
Kayleigh says: “Why not head to your local pool nice and early for a leisurely swim before the crowds arrive? Swimming is a great form of exercise, as it’s a whole-body workout and gentle on joints. The fantastic thing about swimming is that you can do it at a pace that suits you, so you can take a bit of morning me-time to gather your thoughts in the water.”

Hygge activity: Walking
Kayleigh says: “Get outside into the fresh air for an invigorating walk. You can hygge outside too, so take advantage of the sunshine and take yourself somewhere beautiful. It could be a countryside ramble, a seaside stroll or even just a wander around the local park; just be mindful of your surroundings and take in the nature around you. Being in tune with nature is an important part of the Danish culture.”

Hygge activity: Film night
Kayleigh says: “Invite your best friends over for a cosy film night. Now is the time to dig out all your old favourites, create a nest of blankets and cushions and crack open a bottle of wine to share with all your favourite people. Laughter is good for you, so why not go for a comedy or two? Light lots of candles or flick on the fairy lights, and enjoy the company of your friends.”

Day 2
Breakfast: Pancakes made with two eggs and 1 mashed banana; topped with raspberries & Greek yoghurt

Nichola says: “This super simple breakfast combines slow release carbohydrate from the banana with healthy fats and protein from the egg to leave you feeling energised and hygge all morning! You can top your pancakes with your favourite yoghurt and berries for a nutrient boost and enjoy it with a large mug of green tea for an antioxidant boost! Green tea contains has less caffeine than black tea and coffee, making it ideal to drink on a ‘detox’.

Lunch: GLORIOIS! Greens Ltd Edition soup

Nichola says: “You can jazz up your healthy hygge soup by adding crackers or oat cakes; they not only add a lovely texture but provide extra fibre and energy too. And if you’re peckish mid-afternoon then why not extend your hygge moment by having another half pot of your soup; it’s low in calories (and high in nutrients!) in comparison to snacks such as chocolate bars and crisps.”
Dinner: Healthy tortilla pizza made using a wholegrain wrap, passata, roasted vegetables and mozzarella cheese (baked). Served with a green salad dressed with olive oil.

Nichola says: “If you’re craving pizza but still want to be ‘healthy’ then this tortilla pizza is for you. Having a ‘fake-away’ gives such a hygge feeling as it not only tastes delicious but it’s actually good for you too! Make a habit of adding something green to your evening meal to boost your nutrient intake before bed”.

Hygge activity: Yoga
Kayleigh says: “Ease into the day with some soothing yoga to help you mentally prepare for the day ahead. Gentle stretching can help ease aches and pains, and can help you improve your frame of mind in stressful times. It doesn’t need to be anything complicated – there are plenty of videos available online to help you perfect your poses. Focus on your breathing, improve your posture and enjoy a serene start to the day.”

Hygge activity: New hobby
Kayleigh says: “Why not spend the afternoon getting to grips with a new skill? Whether you’d like to learn to play the guitar or work on your very own vegetable patch, give yourself the time and space to expand your skill set and find yourself a new hobby. Setting yourself goals is a great motivator, and mastering a craft can boost your mood over time as your skill level improves.”

Hygge activity: Bath time
Kayleigh says: “Indulge in a bit of you-time with a long, lazy bath! Use those luxurious bath products you don’t usually touch, put on some relaxing music and light a few scented candles to create an at-home spa experience. Bring a book if you’re a keen reader, or just lie back and enjoy the quiet time. Bath oils can help nourish the skin, and make sure you have some nice moisturiser to slather on afterwards to complete your bedtime routine.

Brand and Category Innovation Manager at GLORIOUS!, Claire Roper commented: “Although our GLORIOUS! study showed that people in the UK are opting for a more balanced diet than ever before, January is still the perfect time to cleanse and revitalise your system after indulging over Christmas. With ‘hygge’ being such a huge trend at the moment, we wanted to launch a fresh soup and special two-day plan that enables people to embrace the Danish art of cosiness whilst also looking after your body.”

The exclusive GLORIOUS! Greens soup pots (600g) are available for a limited period from January 9, 2017 to March 2017 in Sainsbury’s, Morrisons and Ocado. They are available from February to March in Asda.
Item last updated:   Tuesday January 10 2017 09:33
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Tesco Launches New 'Food Love Stories' Campaign
Tesco has launched 'Food Love Stories brought to you by Tesco', a new campaign which aims to set out the retailer's food quality credentials and celebrate the passion and care that goes into the meals we all love.

The campaign will introduce food love stories each month to demonstrate Tesco understands the special role food plays in its customers' lives.

The stories will aim to capture the mind-set of its customers throughout the year, from wholesome, hearty meals in January, to fresh, vibrant meals perfect for a summer evening.

The first advert will air on TV and digital media today, with spots in Coronation Street, Emmerdale and The Undateables, and will feature 'David's hot or not chicken curry', while a number of other food love stories will also feature across outdoor, radio, social, and digital media throughout January. Ingredients and recipe cards for each featured meal will be available in all of Tesco's large stores, as well as online at Tesco.com, to help customers create the meals for themselves.

'Food Love Stories brought to you by Tesco' builds on the work Tesco has undertaken over the last two years to improve every aspect of the shopping trip for customers, including improving customer service, lowering prices on thousands of everyday products and introducing its Brand Guarantee service.

Michelle McEttrick, Group Brand Director at Tesco said: “We've always taken great pride in the quality of our food and we know how good food brings people and families together.

“So this January, we're launching 'Food Love Stories brought to you by Tesco', a campaign which puts food at the very heart of our business and tells the stories behind the meals we all make for those closest to us.”

Jason Tarry, Chief Product Officer at Tesco said:

“We're passionate about our food and we work closely with our producers and growers to continually improve the quality and taste of the food we offer.

“Food Love Stories brought to you by Tesco', puts our fantastic food centre stage and we hope to inspire our customers with delicious meals whatever the occasion.”

The campaign represents the first major food campaign for Tesco in partnership with creative agency BBH and media agency MediaCom.

The inspiration for the stories shared in January comes from the comforting family meals we all crave after Christmas. The first of these will be 'David's hot-or-not chicken curry'. The advert shows 'David's' story, who for 15 years has been (lovingly) hiding the fact he doesn't really like 'hot curry' like his wife, and cheats by adding a touch of yoghurt without her knowing. The story will be joined by six others throughout January:

Iain's 'proper' croque monsieur

Henry's 'being good tonight' falafel

Sunita's 'secret veg' meatballs

Lisa's 'big Greek' stew

Jini's 'make it better' jambalaya

Elena's 'cheeky tortilla' quiche
Item last updated:   Tuesday January 10 2017 09:33
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